SPECIAL FOCUS
A PICTURE OF HEALTH Canadians are more educated and health-conscious than ever before and are turning to health and fitness franchises for help in maintaining healthy and active lifestyles. Whether they’re seeking solutions in the form of nutrition, wellness, yoga, or fitness, Canadians are using the services offered from franchises across the country to try to improve their bodies and minds. While Canadians look to improve their health through wellness and fitness, they’re also interested in taking the time for ‘self care,’ which is where hair and beauty treatments/services come in. Whether they’re getting their hair cut or coloured, getting a pedicure or manicure, or seeking treatments to improve their skin, Canadians are spending money on the services that are helping to make them look and feel better from the inside out. The franchises featured in this special focus are at the exciting forefront of hair, beauty, health, and fitness, and they come out of a long tradition of businesses that offer personal care and health services. Many of the services involved have a history of use that stretches back for centuries. Franchising had a part to play in this history, as well, with hair care the focus of what is considered the first modern franchise system. Read on to learn all about the franchise brands that are providing the services that make Canadians look and feel great! Plus check out some of the fast facts about the fascinating origins of these services, and the history behind the first franchise.
Franchise Canada March | April 2020 51
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HAIR SALON HISTORY FAST FACTS airdressing dates H back to ancient Greece, Rome, and Africa. In these cultures, hairstyling was reserved for the upper class and stylists were given high status. n Hair care was mostly done in the home, though men could also visit a barbershop. n In the 17th century, with tall ‘tower’ hairstyles popular among wealthy European and American women, hairdressers were called upon to fashion their hair into these piles of curls decorated with ribbon, flowers, and jewelry. n By 1777, approximately 1,200 hairdressers were working in Paris. n In the later part of the 19th century, hair salons were becoming more popular around the world. n The start of the 20th century saw hair salons become more like the salons we know today, with electric tools and sophisticated treatments allowing for more complicated hairstyles. n
Did You Know?
O
ne of the first modern franchises was a hair salon pioneered by Oakville, Ontario native Martha Matilda Harper. The former servant opened her first Harper beauty parlour in Rochester, New York in 1888. Her salon, with Harper’s secret hair care formula, reclining shampoo chairs (a Harper invention), and invigorating techniques, was an immediate hit. With demand for her salon services growing, Harper sought ways to expand her business. However, as a woman in the Victorian Era without access to large amounts of capital or bank loans, traditional expansion methods seemed out of reach. Instead, she recruited other women to open additional locations, personally training them to provide services that were consistent with the experience customers raved about at the original shop. Harper eventually expanded her concept throughout North America, Europe, Asia, and South America, and counted politicians, actors and actresses, playwrights, and even royalty among her loyal clients. The franchise she started grew to include more than 500 locations worldwide over more than eight decades in business.
Martha Matilda Harper
Keeping up Appearances ✂ Beauty and personal care continued to post a positive performance in 2018, with the most growth in the skin care segment, driven by consumers looking to maintain healthy skin, and an increasing willingness to spend on highquality, premium products. (Euromonitor, Beauty and Personal Care in Canada)
✂ As of March 2017, 38 per cent of Canadian consumers who are involved in household shopping spent between $20 and $49 CAD on personal care and beauty products per month. In total, Canadians spent an average of $1,300 CAD on personal care in 2017. (Statista, Monthly household spend on personal care products in Canada 2017)
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The hair and nail salon industry in Canada has shown steady growth in the five years leading up to 2019. The industry, which relies on discretionary purchases of services such as haircuts, hair colouring, hair styling, manicures, and pedicures, has benefited from increased per capita disposable income and spending.
NAIL SALON HISTORY FAST FACTS Dating back to 3000 BC, nail polish originated in China. n Metallic polishes, such as gold and silver, were popular, as nail polish n
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Total revenue in 2019:
$4 billion
Number of businesses:
39,984
Industry employment:
71,166
Annual growth 2014-2019:
2.6%
(IBIS World: Hair & Nail Salons in Canada – Market Research Report)
was used by the upper classes as a way to distinguish themselves from the general population. n Nail polish use spread across Asia, the Middle East, and Northern Africa, particularly in Egypt.
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n
y the late 18th cenB tury, nail polish and manicures had become mainstream in France. This popularity continued to grow into the 19th and 20th centuries in countries such as England, France, Italy, and the United States.
(www.historyofcosmetics.net)
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Leading reasons for personal grooming among Canadian consumers in 2015, by gender (Statista) Women
Men
To feel good about myself: 68%
51%
To please my spouse or partner: 26%
33%
To make a good first impression: 31%
To express my individuality: 28%
To make a good first impression on those I find attractive: 26%
29%
To feel in control: 30%
26%
THE POPULARITY OF
MEN’S GROOMING
According to Allied Market Research, the men’s personal care market is expected to reach $166 billion in 2022. In 2018, the men’s skin care products category grew by 7 per cent to $122 million. (NPD Group) The men’s grooming category is expected to continue to grow, driven mainly by men’s skin care and increased interest from both younger and older men in personal grooming. Men’s skin care experienced strong current value growth in 2018, driven by rising interest in grooming and appearance. Product awareness has also grown due to promotional activity from brands and increased attention from retailers. (Euromonitor, Men’s Grooming in Canada)
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Health and Wellness in Canada: Seeking Alternatives According to self reports made by Canadians, the health of Canucks hasn’t changed much over the past decade: in 1997, 2006, and 2016, 60 per cent or more of respondents reported to be in very good or excellent health, while 12 per cent of respondents in 2016 and 11 per cent in 1997 and 2006 reported their health to be fair or poor. n In 2016, more than three quarters of Canadians (79 per cent) had used at least one complementary
or alternative therapy some time in their lives. Massage was the most common type of therapy that Canadians had used, with 44 per cent having tried it, followed by chiropractic care (42 per cent), yoga (27 per cent), relaxation techniques (25 per cent), and acupuncture (22 per cent). n The most likely users of complementary and alternative therapies over the past 12 months in 2016
were from the 35- to 44-year-old age group (61 per cent). The use of complementary and alternative medicines and treatments diminished by age, and generally increased with both income and education. n The majority of people who chose to use complementary and alternative therapies in the 12 months
before the 2016 survey said they did so for “wellness” – to prevent future illness from occurring or to maintain health and vitality. (Fraser Institute, Complementary and Alternative Medicine: Use and Public Attitudes)
TOP 10 CANADIAN FITNESS TRENDS 2019: 1. Functional Fitness 2. Active Recovery 3. High-Intensity Interval Training 4. Nutrition & Healthy Eating Programs 5. Older Adult Training 6. Express Workouts 7. Body Weight Training 8. Circuit Training & Boot Camps 9. Branded Fitness Experiences 10. Fusion-Style Group Fitness (www.canfitpro.com)
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Canadians on the Move Regular physical activity has been tied to improvements in body composition, self-esteem, bone density, and blood pressure, so it’s important to track Canadians’ activity over time as a public health function. According to Statistics Canada, about 40 per cent of children and youth aged 5 to 17 meet the recommended targets for physical activity, compared with 16 per cent of adults aged 18 to 79. The Canadian Health Measures Survey (CHMS) directly measures the physical activity of Canadians aged 3 to 79 by using an activity monitor. For children and youth, the recommended physical activity target is a daily average of 60 minutes of moderate to vigorous physical activity (MVPA). The 2016 and 2017 CHMS results indicate that: Approximately 2 in 5 children and youth aged 5 to 17 meet this recommended guideline. For this 5 to 17 age group, boys (52 per cent) were twice as likely as girls (26 per cent) to meet the guideline. Children aged 5 to 11 (47 per cent) were 1.5 times more likely than youth aged 12 to 17 (31 per cent) to meet the recommended guidelines. (Statistics Canada, Tracking Physical Activity Levels of Canadians, 2016 and 2017)
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CANADIAN YOGIS Dating back thousands of years and offering a range of mental and physical health benefits to those who practice it, it’s no surprise that yoga continues to be a popular phenomenon. n
About 1 in 5 (21 per cent) of Canadians indicate that they practice yoga
n
ignificantly more S Canadians aged 18 to 34 (35 per cent) practice yoga, and this proportion trends downward with increasing age
n
Significantly fewer people practice yoga in Quebec (16 per cent) than in other provinces
Yoga History Fast Facts Pre-Classical Yoga: The beginnings of Yoga were developed by the IndusSarasvati civilization in Northern India more than 5,000 years ago. The word ‘yoga’ was first mentioned in the oldest sacred texts, the Rig Veda. Classical Yoga: The classical period is defined by Patanjali’s Yoga-Sûtras, the first systematic presentation of yoga. This text, written sometime in the second century, describes the path of Raja Yoga, often called ‘classical yoga.’ Post-Classical Yoga: A few centuries after Patanjali, yoga masters developed Tantra Yoga. The exploration of these physical-spiritual connections led to the creation of Hatha Yoga. Modern Yoga: In the late 1800s and early 1900s, yoga masters began to travel to the West. Yoga became more popular and was practiced by more followers after Indra Devi opened her yoga studio in Hollywood in 1947. Hatha Yoga now has many different schools or styles.
(Leger Poll, April 2019)
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