Hommati

Hommati

The story behind Hommati is part love story and part entrepreneurial journey. Innovator Jerry Clum was living alone in a very large house after his kids went to college. He decided to sell, and, in the process, he fell in love with his real estate agent. Soon he was inspired to create Hommati, an ingenious new franchise that lets real estate agents use cutting-edge technology to sell homes.

“I convinced my real estate agent to have dinner with me, and we hit it off right away. Being business-minded professionals, we often discussed our work and we would share our frustrations concerning our respective industries,” he says. “In learning about some of the newest challenges in the real estate industry, I saw a huge opportunity to be able to build a business model around it. For me, the bigger the problem, the bigger the opportunity. And this was a good one.”

Clum did his research, including going out in the field with real estate agents, and came to the conclusion that he could fill a niche with a unique business model. He launched Hommati in 2017. Offering innovative services like virtual staging, aerial videos and photography using drones, 3D interactive tours, and virtual reality tours, Hommati gives real estate agents tools to get their listings noticed quickly.

“Millennials are going to be the majority of home buyers soon. They were born using technology and expect a digital experience in almost everything they do,” Clum says. “Now, 92 percent of homes are being found on the Internet. Why show a picture of a vacant house when you can virtually stage it? It makes all the difference and is significantly less expensive and more efficient than physical staging. With Hommati, we are setting the trend rather than following one. We are adding tremendous value for real estate agents by offering them more ways to market homes and to get leads at a cost that is unprecedented. It’s a win-win for all.”

Offering franchise opportunities since January 2018, Hommati is growing quickly with 30 territories already awarded. “While we want to grow quickly, we feel it’s important to control our growth and only award franchises to the candidates that best fit our model. We are very particular about who is awarded a franchise. We’re looking for franchisees who are extremely passionate about this concept, who are good communicators, and who want to follow a system,” Clum says.

A home-based model, Hommati franchisees enjoy low overhead, quick ROI, and recurring revenue. Investors can run the business as owner-operators and scale as they grow. “There is really nothing else like it out there. We are changing the way real estate agents do business.”

Learn more at www.hommati.com

Innovator Jerry Clum created Hommati, a franchise business that offers innovative ways to help real estate agents get their listings noticed more quickly. Services include virtual staging, aerial videos and photography using drones, 3D interactive tours, and virtual reality tours.