n the market • Raising the bar on service • Helping the commun arket•Turning heads with a unique product • Filling a niche in pportunity for Turning heads with a unique product • Filli Creating opportunity for aspiring business owners• Filling a
Hommati
The story behind Hommati is part love story and part entrepreneurial journey. Innovator Jerry Clum was living alone in a very large house after his kids went to college. He decided to sell, and, in the process, he fell in love with his real estate agent. Soon he was inspired to create Hommati, an ingenious new franchise that lets real estate agents use cutting-edge technology to sell homes. “I convinced my real estate agent to have dinner with me, and we hit it off right away. Being business-minded professionals, we often discussed our work and we would share our frustrations concerning our respective indus46
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tries,” he says. “In learning about some of the newest challenges in the real estate industry, I saw a huge opportunity to be able to build a business model around it. For me, the bigger the problem, the bigger the opportunity. And this was a good one.” Clum did his research, including going out in the field with real estate agents, and came to the conclusion that he could fill a niche with a unique business model. He launched Hommati in 2017. Offering innovative services like virtual staging, aerial videos and photography using drones, 3D interactive tours, and virtual reality tours, Hommati gives real estate
