FranchiseDictionary MAY 2019
FRANCHISEDICTIONARYMAGAZINE.COM
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THE ABC’S OF FRANCHISING
GAME
PLAN
Why franchising is the ultimate team sport for Super Bowl champ Gary Brackett page 46
FOOD FRANCHISES What to look for in a brand page 58
66
50
48 It’s all about quality for Acai Express founder
A “Day in the Life” of a Midas franchisee
Turning up the heat with Riko’s Pizza
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con·tents
kən�tents/ noun
1. Your May lineup of stories and features 2. An amazing resource for everything franchising
22 37 DEPARTMENTS 17 Buzzword 25 28 30 34
What’s trending now.
Update
Franchising’s latest headlines.
Franchisee of the Month Legalese
Special considerations for home-services franchisees.
Funding
Shay Mora on SBA loans.
36
Entrepreneur
38
Consulting
76
Interview
78
Spotlight
90
When the goal is fun, everyone wins.
Franchising is about following a winning formula.
Meet a couple who is building a business on a passion. Trending businesses you want to know about.
Last Word
A look at a franchisor's winning formula.
May 2019 7
con¡tents
42 FEATURES 42 Building Relationships
Marketing your business at a local level.
45 Special Section: Food Franchises
Consumers want fresh and heathy and franchisors are listening.
56 Should You Say OK to Poke?
Seafood bowls are changing the way we look at fast food.
58 Menu for Success
What to look for in a food franchise.
62 Franchising and the E-2 Investor Visa
What is one of the best ways to secure an E-2 Investor Visa? Franchising.
70 Finding Your Perfect Franchise The key is moving forward.
72 Dig Into Due Diligence
What you need to know about resales.
8
FranchiseDictionaryMagazine.com
49
Want to know more about franchising?
May 2019 Publisher/CEO Alesia Visconti
Editor-in-Chief Jill Abrahamsen
avisconti@franchisedictionarymagazine.com
editor@franchisedictionarymagazine.com
VP of Franchise Expansion Joan Winchester
Senior Editor Mary Vinnedge Staff Writers Rochelle Miller, Deanna Pledge
joan@franchisedictionarymagazine.com Direct: 610-724-7084
Associate Editor Maria Tattoli
Senior Executive Coordinator Michele Goitiandia
Web Designer Audra DeFalco
michele@franchisedictionarymagazine.com
Contributors
FranchiseDictionary FranchiseDictionary FranchiseDictionary on the cover FranchiseDictionary FranchiseDictionary GAME PLAN
Jonathan Barber, Geoff Batchelder, Diana Capirano,
THE ABC’S OF FRANCHISING Don Clayton, Nancy Friedman, Brian LaCour, Jessica Melendez,
Shay Mora, Jason Power, Jerry Rieder
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THE ABC’S OF FRANCHISING
THE ABC’S OF FRANCHISING
THE ABC’S OF FRANCHISING MAY 2019
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THE ABC’S OF FRANCHISING
Stacked Pickle CEO Gary Brackett attributes his success as a franchi-
GAME
PLAN
sor to his time playing football. As a Super Bowl-winning linebacker
Why franchising is the ultimate team sport for Super Bowl champ Gary Brackett
for the Indiana Colts, Brackett used the same skills on the field
page 46
FOOD FRANCHISES
that he needs today to run his
What to look for in a brand page 58
successful business: leadership, hard work, and discipline, just to 66
50
name a few.
48 It’s all about quality for Acai Express founder
A “Day in the Life” of a Midas franchisee
Turning up the heat with Riko’s Pizza
CONTACT US Franchise Dictionary Magazine, 345 Route 17 South, Upper Saddle River, NJ 07458; 888-315-9549 • info@franchisedictionarymagazine.com
FranchiseDictionary THE ABC’S OF FRANCHISING
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let·ter
October 2019 50 Remarkable Female Franchisors WOW
2019
WOMEN OF W OND ER FranchiseDictionary THE ABC’S OF FRANCHISING
The WOW 50 meet all or most of the following criteria. These women:
• Empower other
women to succeed
• Help others with their business
• Fill a niche in the market
that benefits families and other women
• Disrupt a business category
• Inspire others to make change
Whatever their story, these fearless women all had the courage to take a risk. They inspire us, motivate us, and awe us. Do you know a WOW franchisor? Or are you one yourself? We’d love to hear from you. Please fill out the nomination on our website.
FranchiseDictionary THE ABC’S OF FRANCHISING
FranchiseDictionaryMagazine.com
\�le-tər \ noun
1. A welcome note from our publisher 2. Alesia Visconti on franchising I'm often asked why I'm so excited by the franchise industry. It's because it really does change lives. I know that can sound overly dramatic, but it's true. I hear a version of this story from many, many people. It goes like this... "I rarely get to spend time with my family. Work is never-ending, but I'm not making as much money as I need to. There were some layoffs, and morale here is really poor and yet management still doesn’t value me. I'd love to do something that helps others and that I'd feel good about. I just don't know how to find a job like that." And it's true—it IS hard to find a job like that. So maybe finding a job isn't the answer. Maybe the answer is owning a franchise. Financial freedom, flexibility, being in business for yourself but not by yourself: All of these are advantages to owning a franchise. If it sounds appealing to you, turn the pages and read about the different brands featured in this issue. We even have expert funding advice to help get you started. So you see, your future is literally at your fingertips—and that's definitely something to get excited about! Yours in FRAN-ship!
Alesia Visconti Publisher/CEO avisconti@franchisedictionarymagazine.com
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let·ter
\�le-tər \ noun
1. A welcome note from our editor 2. It's all about teamwork
Running a franchise business is a lot like running a football team. Well, at least that's what Stacked Pickle CEO Gary Brackett tells us. After interviewing him for our cover story, I’m convinced he’s right. Brackett says running his restaurant franchise is all about teamwork. Everyone takes part to achieve the ultimate win: making the customer happy. Of course we all know that happy customers make a successful business.
FranServe 2019 Convention & Expo July 7-10 Denver, CO
Interested in exhibiting? Please contact Joan Winchester at joan@franserve.com 610.724.7084
www.franserve.com
The Super Bowl champ admits that he’s had to overcome many obstacles—both on the field and in business— en route to success. To win at either one, you need to persevere with long hours, maintain discipline, and stay focused on your goals. But as he says, it's worth the effort. As with all franchises, Brackett put in the work and refined the systems to make running the Stacked Pickle simple for investors. He points out that even though it's simple, it's not always easy. If you're up to the challenge of running your own food franchise, read on. In our special food section, which starts on page 45, we feature up-and-coming brands and share advice on what to look for in a food franchise. We hope this issue makes you hungry for a new opportunities and inspires you to lead your own winning team. All the best,
Jill Abrahamsen Editor-in-Chief editor@franchisedictionarymagazine.com
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buzz·word
\ 'bəz-'wərd \ noun
1. A compilation of franchising trends 2. What franchise experts are talking about
Positively Passive This WaterStation Technology investor enjoys spending more time on the slopes than on the job. The Great Recession of 2008 mistreated Steve Holznecht of Seattle, a general contractor who has been building homes for 40 years. “My wife and I were ready for something more stable,” says Holznecht. The couple landed on the solution in March 2018, when they invested in 20 WaterStation Technology machines in Southern California. Holznecht says most of his self-service machines, which dispense ultra-pure drinking water, are located outside stores for convenient customer access. A LOT TO LIKE He and other WaterStation Technology investors like the company’s eco-friendliness, while customers like the contaminant-free water that costs less than off-the-shelf, single-use plastic bottles. They fill their own containers at WaterStations, reducing the number of disposable plastic bottles that pollute the environment, require costly recycling, and clog landfills. Because WaterStation Technology uses natural minerals to create its virtual spring water with electrolytes and an alkaline pH, the purification process has no negative impact on the environment. Thrilled with his investment, Holznecht has turned most of his construction business over to his son. “One great thing is that I’ve been able to start snow skiing again. Ninety-eight percent of
the time, I’m doing something other than WaterStation. It takes about 10 minutes a week. Corporate takes care of everything. They just send me a check every month. It’s the most passive thing,” he says. Currently, WaterStation Technology offers low-cost investment options in incremental amounts. A 10-machine package is available only to veterans. For more information, visit www.waterstation.technology —Mary Vinnedge
May 2019 17
buzz•word
Look Who We Met
Plan Ahead UPCOMING SHOWS Visiting trade shows is a great way for investors to meet franchisors face-to-face. Below are a few to put on your calendar. The Franchise Show www.USFranchiseShows.com May 18-19, 2019 NRG Center Houston, Texas Visit our International Franchise Expo booth, 2019 1074 www.ifeinfo.com May 30-June 1, 2019 Javits Center New York, New York Use promo code "FRANDICT" FOR FREE ADMISSION The Franchise Fair – Denver www.FranServe.com July 7, 2019 Gaylord Rockies FranServe Expo Denver/Aurora, CO Must register for FREE ADMISSION
FDM's CEO/Publisher, Alesia Visconti met up with legendary franchise executive Nigel Travis at the International Franchise Convention this past February. Travis served as CEO of the Dunkin' Brands group from 2009 to 2018 and on the board at other corporations, including Papa John's International and Blockbuster LLC. “He is a true maverick,” says Visconti. “I really enjoyed talking with him.”
Navigating the Show If you’re looking to invest in a franchise, attending a trade show is a great way to educate yourself and learn about opportunities. But navigating these, often, colossal events can be overwhelming. Below are some tips for making the most of your visit.
CHOOSE WISELY There are many trade shows to choose from. Do the research to see which best suits your goals. Look for seminars and workshops.
MAKE A PLAN Find out which vendors and franchises will be in attendance, and visit the
ones that interest you. Get a floor plan of the show and map out your day.
BRING THE BASICS Have questions for vendors? Bring a list of items you’d like to discuss. Come prepared to take notes with pens, notebooks, a laptop, and phone charger.
April 2019 19
buzz•word
Whining and Dining Restaurants must generously handle customer complaints
CAVE MEN As wellness becomes more important, out-of-the-box thinkers like Jeremy Hassell and Timothy Butters are coming up with creative ways to help people achieve optimal health. Their innovative concept, City Cave Float & Wellness Centre won first place at the IFA Next Generation competition (www.nextgenfranchising.org). City Cave has attracted a loyal following with its array of unique services, including float therapy. Never heard of it? Think of the Dead Sea. Customers lie in a heated tank of water so saturated with Epsom salts that they float with no effort. The idea is to reduce external stimuli, which in turn reduces stress. City Cave also offers infrared sauna and massage, plus yoga and Pilates classes. Hassell and Butters plan to keep expanding City Cave, which currently has four locations across Australia. For more information, visit www.citycave.com.au
How does your restaurant respond to customer complaints? Negative word-ofmouth and social media posts have ruined many restaurants, but the following game plan can save your bacon: • Head off problems before they start. Consider bringing in a customer service expert to train greeters, waiters, bussing staff, and kitchen workers. All must know how to handle an unhappy diner. • If a meal takes special preparation or the kitchen has a disaster, give diners a realistic wait time. A complimentary cocktail or small appetizer can ease the wait. • When things go terribly wrong, a free meal might be in order. Is losing a $75 dinner worth the customer never returning, one who might bad-mouth your establishment? Probably not. • Listen to criticism, make no excuses, and is-
sue an immediate apology. When the customer perceives you are wrong, you’re wrong. Ask for another chance. Also review the mistake with your staff ASAP. • What if the customer complains online? With an anonymous gripe on a website or social media, post an apology, give your contact information, and ask the person to reach out directly. If you know who’s complaining and can contact the diner, respond immediately by snail mail, email, or phone. • The worst thing to do is to disagree with customers or ignore complaints. By having a response ready in advance, you can solve the crisis and maybe gain a regular customer — one who encourages friends to visit. Nancy Friedman is a speaker and author of nine books on customer service and sales. Contact her at 314-291-1012 or nancy@telephonedoctor.com
buzz•word
Sweet Success Folks flip for flans cooked up by NextGen contest finalist Life is sweet for Princess Diana Rosario. After 14 failed attempts at launching a business, it turns out that the 15th time was the charm. “My husband kept telling me that it’s OK to fail because you only really need one great success,” Rosario says. With a passion for baking, Rosario is living her dream with her dessert business, What’s Your Flan? The Philippines-based franchise features a creative and beautifully decorated twist on the traditional Spanish custard. “I always liked experimenting, and I tried adding Matcha powder to leche flan. I posted my creation on Facebook and it went viral. Everyone wanted some. Since then I have developed more than 70 flavors and only serve original recipes,” she says. Flavors run the gamut from exotic, like ube, the vivid purple yam that’s native to the Philippines, to more familiar varieties
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such as mango and tiramisu. Although colorful and wildly creative, the freshly made, all-natural desserts have no food coloring or preservatives. The icing on the cake came this February when Rosario competed against thousands of young entrepreneurs from around the world to land a spot in the NextGen in Franchising Global Summit (www.nextgenfranchising.org). She was one of three finalists in the competition held in late February in Las Vegas. What’s Your Flan? has grown from a single location to 70 throughout the Philippines, one franchise in Dubai, and hundreds of registered resellers—and Rosario plans to expand internationally. For more information, visit @whatsyourflan on Facebook. —Jill Abrahamsen
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Join us in creating a world of healthy fun! www.funtopiaworld.com/franchise
up·date
\�əp- dāt\ noun �
1. The latest headlines in the franchise industry 2. Quick news bites to inspire you
»
On the Road Again MIDAS’ PROJECT SPARK ASSISTS DESERVING PEOPLE WHO NEED WHEELS Project Spark, which repairs vehicles and gives them to hardworking people in need, continues Midas’ long, heartwarming history of giving back. “A study showed that folks with cars are twice as likely to find a job and four times as likely to stay employed,” says Louis Lugo, Midas’ senior marketing manager. “This is an opportunity for franchisees to help people in need in their markets.” Here’s how Project Spark works: Used vehicles are donated to the 1-800-Charity-Cars nonprofit organization. A franchisee volunteers to do repairs (Midas reimburses for parts) and gives them to a deserving recipient identified by the organization. Recipients include: • Jasmine, a single mother of four with two jobs. She was getting up at 5 a.m. to get the kids ready for school and spent five hours a day on the bus. She received a 2011 Ford Escape with new car seats. • Tim, a Marine Corps veteran, who lost everything in a house fire, received a 2007 Honda Accord. • Lamonica, a mom to three girls who works nights in security and volunteers at the Chicago Childcare Society. She received a Town & Country minivan after her vehicle’s transmission went south. Project Spark launched last fall and will be North America-wide by 2020. “Our mission is to fix and donate more than 1,000 vehicles,” Lugo says. For more information, visit www.midas.com/projectspark.
May 2019 25
up•date
Good Deeds Get Noticed Recognizing community leaders in franchising Know someone in franchising who goes the extra mile to assist communities and charities? Shine a light on his efforts with a nomination for a Franchising Gives Back Award. Nominations will be accepted through June 21, and the awards will be presented Sept. 9 in Washington, D.C. Franchisors, franchisees, and suppliers will be recognized as follows:
Spirit of Franchising Award It recognizes an International Franchise Association (IFA) member whose charitable or community support program demonstrates the franchising industry’s belief in giving back locally. Nominations should point out how the member saw a need in the community and worked to meet it. The Newcomer Award This honor singles out a charitable or community support program launched between Jan. 1 and Dec. 31, 2018, that has significantly helped locally. Enduring Impact Award To qualify, an IFA member must have been operating an outstanding charitable or com-
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munity support program for five or more consecutive years.
Support Our Veterans Award The winner will be an IFA member whose charitable or community support program has gone above and beyond the call of duty to assist people who have served in the U.S. military (or their families) and in doing so had a positive impact on the community. Innovation and Impact Award This award recognizes an IFA member who had limited resources but used innovation and ingenuity to achieve maximum benefits with its outreach program. For more information, visit www.franchisinggivesback.org.
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April 2019 27
fran·chi·see \ fran-chī-zē, -chə-\noun
1. An outstanding franchise owner 2. Helping yourself by helping others
GEORGE SANCHEZ
BrightStar Care Austin, TX
1
A
by Jill Abrahamsen
fter 18 years on the road in sales and business development, George Sanchez was ready to spend more time with his family and enjoy a more meaningful career. So Sanchez sold his business and invested in an existing BrightStar Care® franchise, which provides in-home health care in Austin, Texas. “I looked at hundreds of options in all different areas, but BrightStar Care made the most sense,” he says. “There is a never-ending demand for this service, and you can truly make a difference.” After caring for elderly parents, Sanchez had firsthand knowledge of what quality care looks like. “I understand the value of the service we provide. I know what it means when a caregiver doesn’t show up or
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isn’t a good fit. We strive to give our customers the very best service. I’ll only hire people whom I would send to care for my own family.” With more than 200 employees, Sanchez has tripled the business since he bought it in 2013. “The first few years weren’t easy. I had to invest to grow, but it was well worth it. We have a great team and a thriving business now.” The best part for Sanchez is giving back, both directly and indirectly. Besides the gratification of helping clients every day, he and his staff are very involved in the community and raise money for charitable organizations. Sanchez loves getting to know his pa-
2
3 1. Investing in a BrightStar Care franchise allowed George Sanchez to spend more time with his family. 2. As his business grew, Sanchez purchased a building to use as a home base for the operation. 3. Sanchez presents client John McKetta with a bronze bust as a gift on his 103rd birthday. 4. The Austin BrightStar Care gang has fun raising money for local charities.
4
5. BrightStar Care Austin received the Best of the Best Home Healthcare Award from Austin’s American-Statesman e-paper.
tients and their families. He recently paid tribute to client Dr. John McKetta, a chemical engineering legend and professor at the University of Texas. Drawing on his artistic talents, Sanchez sculpted and presented a bronze bust to McKetta on his 103rd birthday, just a few months before his death. “It was a great way to pay tribute to a man who has given so much to the world,” he says. Sanchez’s passion has been a driving force in the success of his business. In 2018 his location was honored with the Best of the Best Home Healthcare Award by Austin’s American-Statesman electronic newspaper. “Owning this business has been great on so many levels,” he says. For more information, call (877) 689-6898 or visit www.franchise.brightstarcare.com.
5
May 2019 29
le·gal·ese /lēgə’lēz/noun
1. The formal and technical language of legal documents that is often hard to understand 2. Need-to-know legal advice from Jason Power
When a Franchisor Goes Dark...
C
ertain states require that franchisors register their offerings before they can sell a franchise there. Those same states then require the franchisors to file annual renewals in order to continue selling franchises. So what happens when you’re prepared to buy a franchise but the franchisor’s state registration hasn’t been renewed yet? First off, be aware that most franchisors are required to update their franchise disclosure documents in the first few months of each year depending on when their fiscal year ends. This means that these registration states are flooded with documents to review— both renewal applications and new FDDs. Although the employees in these states work tirelessly to review applications, the process takes time. When franchisors do not file their renewal applications early enough, they may have to stop selling franchises, or “go dark,” until their renewal is approved. (Note that going dark is not a negative reflection on the franchise, but it can delay a sale and frustrate everyone involved.) What can you do when your franchisor goes dark? Don’t panic. This situation can be a great opportunity for you to reflect on the franchise, call more franchisees 30
FranchiseDictionaryMagazine.com
for validation, talk in more detail with the franchisor, and work with an accountant or franchise attorney to analyze the opportunity. Sometimes the delay may also present an opportunity to negotiate some terms in the franchise agreement. WHAT TO EXPECT Also know that this is a process and that many franchisors have this issue each year due to delays in gathering information. You should discuss with the franchisor what, if any, changes are being made to the franchise disclosure document and franchise agreement. A franchisor often will increase fees or change the size of territories during these annual updates. If the expected terms are less favorable than what you’ve already been shown, ask the franchisor to give you the more favorable terms. Once the state approves the renewal application, the franchisor will be required to send you the new franchise disclosure document and franchise agreement. Usually you will be asked to sign a new FDD receipt and wait for the required disclosure period to lapse before you can sign the new franchise agreement, but some
“What happens when you’re
prepared to buy a franchise but the franchisor’s state registration hasn’t been renewed yet?” states have exceptions to this requirement. For instance, California and New York will allow franchisors to send a copy of the franchise disclosure document as long as they have filed for renewal, include certain disclaimers, and follow other directions required by the states. This is in no way a comprehensive explanation of the requirements for all registration states. If you are involved in a pending franchise sale with a franchisor that has gone dark, the best thing you can do is talk with the franchisor about its process during this time
period and talk with a franchise attorney who can guide you through the few weeks until the franchisor’s application is renewed. Jason Power exclusively practices franchise law as a partner at Barber Power Law Group in Charlotte, North Carolina. He has assisted hundreds of franchisees with their FDDs and buying into franchises all over the country. Power also represents emerging and established franchisors. For more information contact Power at jason@franchise.law or call 980-202-5679. Visit www.barberpowerlaw.com.
May 2019 31
Helping others has never been so rewarding
Our commitment to the highest standard of in-home healthcare provides franchisees with multiple revenue streams that generate an annual average of $1,772,699*.
877 689 6898
franchise.brightstarcare.com *2018 Revenue, per our 2019 FDD - Item 19, for first franchise locations open 12+ mos.
fun·ding /‘fəndiNG/noun
1. The action or practice of providing money for a particular purpose 2. Shay Mora on SBA loans
E
Bank on It!
Find help landing your SBA loan
ven a low-cost franchise can require $100,000 to get up and running, and some need considerably more. Entrepreneurs often must line up financing for their start-ups or other major expenses. Many of them seek Small Business Administration loans but find the process challenging. One source for assistance is FranFund, which has used its portfolio of top SBA lenders and SBA Express/7(a) Small Loan programs to help hundreds of new and existing franchisees receive funding. These loans are ideal for service-based businesses requiring $150,000 or less for a start-up, expansion, or working capital loan; some lenders go as high as $350,000. Although the fast-tracking of SBA Express attracts many borrowers, the specifics of these loans often create confusion over eligibility, requirements, and terms. Following are answers to common questions about SBA Express/7(a) Small Loans.
to secure a larger SBA guaranty (up to 85% vs. 50% Express) as additional security because these typically don’t require personal collateral. Also, with the SBA guaranteeing 85% up to a loan amount of $150,000 and only 75% for loans from $150,000 to $350,000, many banks cap their programs at $150,000. WHERE CAN I GET AN SBA EXPRESS/7(A) SMALL LOAN? Banks can be selective about the industries they work with, number of startups they lend to, and kinds of business costs they cover. Because it is challenging for borrowers to find a bank that is a good fit for their specific franchise, it’s wise to work with a lending consultant such as FranFund, which specializes in SBA loans and can match franchisees with the right lender.
CAN I RECEIVE AN SBA EXPRESS/7(A) SMALL LOAN IF I HAVE BAD CREDIT? Banks look at business owners’ personal credit ARE ALL SBA EXPRESS score (FICO) and small business credit score LOANS THE SAME? (SBSS). If your personal credit score is below Yes. All SBA Express loans follow the same SBA 680, you’ll need a good explanation and good rulebook regardless of lender. Many lenders ad- liquidity/income. The SBSS scores a small vertise an SBA Express program, but most actu- business by its likelihood of making payments ally submit those loans as SBA 7(a) Small Loans on time. You’ll need an SBSS score of 165+.
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A past bankruptcy, short sale, or judgment is not an automatic disqualifier as long as it is at least 3 years old and you’ve re-established clean credit (680-plus). You must not have any open collections, past-due student loans, unpaid child support, or tax liens.
• Signed franchise agreement and
IS A CASH INJECTION REQUIRED? If you have a business that has operated longer than two years and is successful, then a cash injection typically isn’t required. For start-ups, you can expect to contribute 10% to 20% of personal funds, meaning you can’t use borrowed funds such as a home equity line of credit or personal loan. Funds from a 401(k) or IRA rollover can satisfy this requirement, however.
• Proof of equity injection (down payment). • Additional requirements if the business
HOW IS THE LOAN SECURED? A lien on your business assets secures the loan. No personal collateral is needed, but a personal guaranty (an individual’s legal promise to repay the debt) is required from each owner with 20% or more ownership of the business as well as spouses, if their assets and/or income will be used to qualify. WHAT'S NEEDED TO CLOSE THE LOAN? The business should be within 60 days from generating revenue, which means these items need to be complete: • Training certificate (required by some lenders).
• Business insurance.
SBA franchise addendum.
• Signed lease agreement (if applicable)
and the bank’s landlord consent waiver.
• Business licenses/permits required by state and county.
has a build-out.
HOW SOON WILL I RECEIVE FUNDS? Funding can occur five to 10 days after all closing requirements above are completed. This allows time for SBA document completion, bank review and approval, and final signatures on the closing documents. FranFund helps franchisees put the right funding strategy in place as a framework for long-term success. With ex-bankers on its team, quick preapprovals, and a 99% loan approval rate, FranFund makes the lending process as painless as possible. Want to learn more about SBA loans and other financing options? FranFund designs all-in-one funding plans that grow with your franchise and set you up for long-term success. Whether you are considering leaving your current job to start a new venture or if you want to expand your existing operation, we are here to help. Get started today at bit.ly/frandfund-fd or email info@franfund.com.
May 2019 35
en·tre·pre·neur änn-trə-p(r)ə-'nər\noun
1. One who manages and assumes the risks of a business 2. When the goal is fun, everyone wins
Y
by Jill Abrahamsen
assen Nikolov loves his work. As General Manager of Funtopia, North
America, he feels good about helping children lead active and healthy lives. An active entertainment center, Funtopia gets kids moving and off their devices. “There’s nothing better than seeing happy kids running around and having fun,” Nikolov says. In his home country of Bulgaria, rock climbing is a huge sport. In fact, Nikolov started his journey into the business as part of The Walltopia Group, the largest producer of climbing walls in the world. The company offers wildly creative, custom-made rock walls that run the gamut from traditional rope and bouldering walls to military walls and speed walls. The company also produces themed, kid-centric “fun walls,” which were the inspiration for Funtopia. MAKING FUN A PRIORITY Nikolov and his partners recognized the need for an active entertainment center where kids could get exercise in a fun and safe way. Funtopia was launched in Bulgaria in 2012 and Nikolov became General Manager of North America in 2015. Using the climbing walls as a foundation, they included several mini-concepts to the mix, including rope courses, zip lines, ninja courses, artificial caving, and trampoline fields. “Offering variety keeps it interesting,” Nikolov says. Visitors experience imaginative scenarios such as riding dinosaurs, jumping off skyscrapers, or climbing beanstalks. “At Funtopia, kids get to use their 36
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muscles and their imaginations,” he adds. Funtopia’s dedication to healthy lifestyles doesn’t stop at rope courses. For example, there’s no junk food at the snack bar. “We offer only healthy options like baked chicken, fruit smoothies, and juices made without sugar,” Nikolov says. Funtopia franchises are spreading around the globe, including locations in Australia, Israel, and Pakistan. Since 2016, franchise opportunities have been offered in the U.S. and Canada. Franchisees enjoy a feel-good business in a growing market, ongoing support, and training. “This is a great opportunity for an investor, but it has to be the right fit,” says Nikolov. “We like to see some passion for the business. Most importantly, we want franchisees who follow the system and like our culture.” For more information, visit www.funtopiaworld.com.
Funtopia active entertainment center gets kids moving and off their devices. Instead of just focusing on one activity, the company offers several mini-concepts, including rockwall climbing, rope courses, zip lines, ninja courses, artificial caving, and trampoline fields.
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con·sult·ing /‘kən-sel-tin/verb
1. Providing professional or expert advice 2. Don Clayton on franchise ownership
It’s a Process Franchising is about following a winning formula I recently had a conversation with a young woman interested in owning a franchise. She was excited, friendly, joyful, and asked great questions. But once I began explaining the next steps in franchising, the conversation took a turn. She quickly informed me that she didn’t operate that way and we’d do things her way. To her, the process is just like buying a car. The salesman needs to bow to her requests. That makes sense, right? It does when you’re buying a car, but not when you’re investing in a franchise. After I explained that there are standard operating procedures to follow, she responded by standing her ground. Needless to say, she’s now looking for her next W-2 job. A BUSINESS IN A BOX Investors do not buy a franchise the same way they purchase a car or any other product. Franchises are awarded, not sold. The woman in my example is a nonconforming individual, and this type of person goes against everything in franchising. A franchise is a business in a box. For the most part, all of the kinks, errors, trials, and models have been hashed out and neatly pack38
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aged together. If someone wants to reinvent years of trial and error, that person should do so, but not through the franchise system. The people best-suited to own franchises are open-minded life learners who are adaptable and follow instructions. Highly successful franchisees let the system work while incorporating their unique personalities into the business to make it their own. THE BENEFITS OF FRANCHISING Franchisees enjoy the rewards of countless hours (sometimes years) of blood, sweat, tears, trial, error, money, and other sacrifices that someone else endured in order to make this opportunity available. Investing in a franchise allows one to jump right in, learn, follow protocol, make money, and have fun. Don Clayton has spent more than 15 years helping others achieve their dream of business ownership. Starting as a franchise consultant for FranServe in 2001, he quickly became a top producer. His passion for the business led Don to the position of VP of Talent Acquisition, where he is committed to recruiting successful candidates. Contact Don at don@franserve.com or 919-777-0178.
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Building relationships with community leaders is a great way to market service-based businesses at the local level. Dryer Vent Squad franchisees work with local firefighters to educate people about fire safety. Shown above is firefighter John Zapata (left) with Dryer Vent Squad's Andy Perez.
Building Relationships Marketing your business at a local level by Jessica Melendez Certified Franchise Consultant
R
elationships are the heart and soul of a business and crucial to its survival. In your community, you’ll have business relationships with customers, referral partners, employees, vendors, networking communities, financial institutions, cleaning crews, and more. The list can go
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on and on based on who comes in contact with your business in any way. These are two-way relationships with each party desiring to help each other achieve the highest level of success. No matter how big or small their role is, all of these relationships take part in building your empire,
“If you believe business
is built on relationships, make building them your business.” – Scott Stratten and these relationships need to be fed. As an example, let’s examine how Dryer Vent Squad franchisees use relationship-building in their local marketing. First it’s worth noting that I own Dryer Vent Squad along with entrepreneur Leo Goldberger. Our partnership began with a relationship we formed while working together in the franchise industry. A pro at social media, Goldberger uses it to strengthen the Dryer Vent Squad brand. Social media is a great way to tell a brand’s story, form bonds, loyalty, and a network within your community. Followers tend to feel connected with you, and gain an inside look into your business. Our franchisees use social media to advertise, run promotions and post pictures of jobs, their crew and community events they attend. BUILDING PARTNERSHIPS A big part of our business-to-business (B2B) success has been in building relationships with referral partners such as hotel asso-
ciations, apartment associations, property managers, appliance repair companies, and dryer retailers. All of these partners can refer business our way and, in turn, we can refer business to them or sponsor their events. These types of relationships are not one-sided—there’s give-and-take and we work together to support each other. EDUCATING THE COMMUNITY Dryer Vent Squad franchisees partner with local fire departments to raise awareness about fire safety. Dryer fires are the leading cause of household fires and education on the dangers of clogged dryer vents is vital for saving lives and property. In this case, the relationship works because both parties have a vested interest in the safety of the community and its residents. Relationships empower you to aggressively try new things that will help you and your business evolve and learn continuously. Take care of them and keep your eye out for opportunities to build new ones.
A trainer and mentor for FranServe, Inc., the world’s largest franchise consulting firm, and the CEO of WestStar Franchise Group, Jessica Melendez coaches and educates prospective franchise owners and helps them find businesses that align with their personal and professional ambitions. As a franchisor and president of Dryer Vent Squad, Melendez has first-hand experience in all aspects of franchising, which makes her an excellent resource for prospective franchisees. Contact Melendez at 915-202-8272 or Jessica@weststarfranchisegroup.com or visit www.weststarfranchisegroup.com.
May 2019 43
C A PI TA L I Z E O N A B O O M I N G N E E D
SENIOR CARE, ONLY BETTER With nearly 75 million individuals aged 51-69 in the U.S., the need for elder care has significantly grown over the years, making it a $400 billion industry and counting! This means that the market for senior care businesses will continue expanding. While there are countless franchise options to choose from, Senior Helpers owners are uniquely positioned to capitalize on a booming need while delivering a meaningful and necessary service to elderly individuals and their families. Leading In-Home Care Franchise Opportunity • Average Annual Gross Revenues *$1,075,795 • Low initial investment range • Positioned for growth with territories open across the US
• Strong income potential • Extremely experienced corporate support staff and state of the art training for staff and caregivers
Harness the growing need for quality in-home care by becoming a Senior Helpers franchise owner today. Ready to learn more?
Seniorhelpersfranchise.com | 877.406.8749
*Discounted franchise opportunities for military and first responders
*See Item 19 of our April 9, 2018 FDD for further details (*2017 gross revenue for franchised businesses that have been operating 60 months or more. As of December 31, 2017 there were 207 franchised businesses that had been operating 60 months or more. Of these 207 franchised business, 76 (37%) of them had greater than average annual gross revenues of $1,075,795. The gross revenue figure does not include any deduction of costs or expenses incurred by the franchised businesses.) Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. This information is not intended as an offer to sell a franchise. It is for informational purposes only. Currently, SH Franchising, LLC is not registered in Rhode Island. We cannot offer a franchise in Rhode Island until we have complied with applicable pre-sale registration and disclosure requirements. SH Franchising, LLC is the franchisor and is currently headquartered at 901 Dulaney Valley Road, Suite 700, Towson, MD 21204. Residents of NY: This advertisement is not an offering. An offering can only be made by a prospectus filed first the with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Minnesota State Registration Number: F-7348.
SPECIAL SECTION: FOOD
FOOD THOUGHT for
Fast food doesn’t have to be junk food. Food franchising is a constantly evolving industry. While greasy tacos and dollar menus still have their fan base, more of us seek healthier options, a wider variety of foods, and better experiences at restaurants even when we’re eating on the run. On the following pages, we talk to franchisors who are changing Americans’ fast-food mindset. Now you can get a quick meal that is good for you—and served with a smile. Who says you can’t have it all?
May 2019 45
SPECIAL SECTION: FOOD ON THE COVER
Game Plan
Lessons learned on the field help Super Bowl champ Gary Brackett lead his winning franchise
S
by Jill Abrahamsen
tacked Pickle CEO Gary Brackett attributes his success as a franchisor to his time playing football. As a Super Bowl-winning linebacker for the Indiana Colts, Brackett used the same skills on the field that he needs today to run his successful business: leadership, hard work, and discipline, just to name a few. “As a team captain, I was chief defensive operator. Now I am chief executive officer,” says Brackett. “There are a lot of similarities. I 46
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run my business like I ran the defense. It’s all about teamwork.” Knowing that professional football players have short careers, he always had a “plan B” and thought about his retirement early. “The idea of owning a sports bar always appealed to me,” Brackett says. While exploring his options, he came across the Stacked Pickle, a small sports bar chain in his area. Brackett loved the community feel and
“Running this business
is the ultimate team sport”
vibe of the restaurant, and he invested as a silent partner while going back to school to earn his MBA. Brackett’s coursework inspired him to look into scaling the business. Eventually he took over the entire operation and prepared the Stacked Pickle for franchising. “We got our processes and procedures down to a science before offering franchise opportunities in 2016,” Brackett says. “We made it as polished and brandfocused as possible.” With a fun, family-friendly, casual feel, The Stacked Pickle is all about local sports, and the décor includes photos of high school teams and memorabilia from local professional sports teams. “It’s a great place to watch your favorite team or come after a local high school game,” Brackett says. “Our goal is to build a sense of community.”
Menu items include signature “stacked” burgers and wings, fun appetizers like nachos and pizza-stuffed breadsticks, plus healthier options like salads and wraps. “We have something for everyone,” Brackett says. In designing the franchise, Brackett kept costs down for investors. “Instead of expensive build-outs, we give franchisees the option to retrofit existing locations,” he says. He’s thrilled with the growth of the brand and looks to partner with investors who share his enthusiasm and work ethic. “While this is a simple business to run, it’s not always easy. We work together to make things run as efficiently as possible and deliver an exceptional customer experience. It’s the ultimate team sport,” he says. For more information, call 317-677-6904 or visit www.buildthepickle.com.
May 2019 47
SPECIAL SECTION: FOOD
Mission Possible Doing good while doing well is the mantra for Acai Express founder, Hector Westerband
J
by Rochelle Miller
ust six years after starting his business with a single food trailer, Hector Westerband has built a sort of acai empire in his native Puerto Rico. Drawing on his backgound from his career in the hospitality industry, he owns and operates six corporate Acai Express locations and has awarded 11 franchises. Westerband is now bringing his successful brand to the mainland with the goal of opening 50 franchise locations in the next five years in the continental United States. Two brick-and-mortar loca48
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tions recently launched in Dover, New Jersey, and Cocoa Beach, Florida. For the uninitiated, acai is a berry native to South America that has been touted as a superfood. “It has a lot of antioxidants,” Westerband says. “It’s a great snack, but it can also be a healthy meal replacement.” Besides smoothies and lemonades, Acai Express offers acai bowls that showcase the signature ingredient in a creamy puree topped with nourishing complements such as granola, fruit, or nuts. Menu options
Hector Westerband (opposite page) started Acai Express with a mission to serve the best-tasting, highest-quality superfood bowls. The brand supports local farmers and gets their berries directly from growers in the Amazon river basin, helping to conserve the Brazilian rain forest and its natural resources. Three business models are available for Acai Express franchisees: food truck, food trailer, and brick-and-mortar locations.
range from health-conscious to decadent. Its most popular item, Westerband says, is the Valentine Bowl, which features strawberries and a cocoa-hazelnut spread. The brand’s rapid growth is boosted by its top-notch ingredients. Westerband made multiple trips to Brazil to source the tropical fruit and deliver an organic, grade A product. “Acai is like coffee,” he explains. “There are different grades and qualities.” Westerband says franchisees particularly appreciate the business because of its relatively low overhead compared to other restau-
rant franchises. And cooking isn’t required, so the kitchen can operate within a small footprint. He also offers extensive training and three business models: food truck, food trailer, and brick-and-mortar locations. Perhaps the biggest advantage of Acai Express is its loyal customer base. “We have a higher frequency of visits. Once they try us, they come back two to three times a week,” Westerband says. “That’s something that’s very attractive.” For franchise inquiries, visit www.acaiexpressfranchise.com.
May 2019 49
SPECIAL SECTION: FOOD
Heat Wave
Riko’s Pizza plans to spread its hot-oil topping across the U.S.
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by Rochelle Miller
hat’s your favorite pizza topping? Ask the average American, and it wouldn’t be surprising to hear meatballs, sausage, or even anchovies for some. How about hot oil? For those who have eaten at a Riko’s Pizza restaurant, that’s the most popular response. “Hot oil is a topping, just like sausage or pepperoni. It’s oil that’s infused with pepper,” explains Luigi Cardillo Jr., co-owner of the popular Connecticut-based pizza restaurant company that specializes in thin-crust pizza
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with the signature topping. Now Riko’s Pizza is on a quest to bring its thin-crust-pizza-with-a-kick to the rest of the country. The inspiration behind Riko’s stems from the childhood days of Cardillo and his partner, Rico Imbrogno Jr., who grew up sampling similar pizza topped with spicy hot oil in their area. While they loved the food, they were never impressed with the service. “You would wait an hour just to sit down and then another hour for your pizza,” Im-
Luigi Cardillo (opposite page, left) and Rico Imbrogno look to go nationwide with their thin-crust pizza which features their signature hotoil topping. Prospective franchisees can choose from two models: a tavern-style restaurant with a full-service bar and a fast/casual model featuring counter service with a more compact dining area.
brogno explains. “All you got was pizza, but without a smile.” That’s when Cardillo and Imbrogno came up with a recipe for success—combining their favorite pizza topping with an elevated dining experience. Having enjoyed a successful run operating three restaurant locations, two in Stamford and one in Norwalk, Connecticut—towns within commuting distance of New York City—the partners now work with franchisees to bring their concept to other markets. Their first franchise is scheduled to open this year in Levittown, New York. Prospective franchisees can choose from two models: a tavern-style restaurant with a full-service bar and a fast/casual model featuring counter service with a more compact dining
area. Franchisees receive extensive training at Riko’s Connecticut-based training academy and there’s on-site support at new locations. Franchisees will prepare Riko’s hot-oil topping—which must be made to order—from a proprietary recipe, but other pizza essentials such as dough and sauce are made off-site and shipped to the franchise locations. This assures consistent results and reduces prep for franchisees. The initial focus for expansion is the East Coast, where Imbrogno is confident hot oil will be as big a hit as it has been in his hometown. “A lot of people don’t know what hot oil is,” Imbrogno says. “Hopefully we’re going to change that.” For franchise information, visit www.rikosfranchise.com.
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SPECIAL SECTION: FOOD
Doubling Down Naturals2Go pairs healthful snacks with convenience Marketing trends show that Americans, especially younger generations, will pony up for convenience and health. Naturals2Go satisfies both: Operators stock machines with healthful snacks which are selected at the touch of a button, and can be paid for with the swipe of a credit card. Nearly 30 years old, the company has a track record of success and for supporting its owner-operators in every way. “Naturals2Go is all about helping our investors,” says CEO Heath Falzarano. “From location services to training, we are there for them.” Falzarano, a former schoolteacher, knows their needs well—he earned his stripes as an owner-operator. Training prepares owner-operators to efficiently deal with every aspect of their low-overhead businesses. Over three days, they learn about machines, products, locations, bookkeeping, and marketing. A company staffer helps them scout locations for machines, which have a lifetime guarantee, and each investor is assigned a coach to consult about questions and problems. Mentoring is available forever, and tech support is free. In addition, the company assists nearly 85 percent of its operators in securing financing. Naturals2Go operators also prize the wiggle room in operating their businesses. “Having total empowerment to do everything how we want is very refreshing, very rewarding,” says investor Ray Ruiz of Georgia. Owner-operators can choose products that best suit their particular market and set their own hours. Naturals2Go investors can work full- or part-time. They can fly solo or hire employees (whose training is free). For more information about this opportunity, please visit www.naturals2go.com or call 800-679-8370. —Mary Vinnedge
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SPECIAL SECTION: FOOD
Healthy Obsession Capitalize on the demand for healthy food Once upon a time, Rush Bowls founder Andrew Pudalov left New York’s high-pressure financial sector to pursue his passion for healthy living. In 2004, after relocating his family to Boulder, Colorado, Pudalov created and refined his smash-hit bowl and smoothie concept featuring flash frozen fruits and vegetables blended with protein, vitamins and other all-natural ingredients to a thick and creamy perfection and then topped with fresh fruit, gluten-free granola and honey. After 12 years of success and aligning with partner and restaurateur, Buddy Brown, the duo was ready to take the concept national and started franchising in late 2016. Today, Rush Bowls has 100 units in various stages of development across 16 states and in Canada. Health-conscious consumers love the decadent-tasting breakfasts, lunches, and dinners that are filling, low in calories, and high in nutrition. With no artificial sweeteners or preservatives, meals can be tailored for dietary restrictions such as non-dairy, vegan, or gluten-free. Franchisees do not need a restaurant background and love the low overhead and simple operation. Stores need only small spaces (500 to 1,200 square feet) and minimal employees; blenders and freezers are the key equipment. Franchisees also feel secure knowing that Rush Bowls has a proven business model that taps into the $1 trillion health-food industry. Franchisees also appreciate that Rush Bowls offers extensive mentorship and support from an executive team that has literally opened and operated hundreds of restaurants. Rush Bowls averages $282,000 to $499,000 in initial investment, half of what many fast-casual franchises require—all without the complexities and headaches. For details, visit www.franchise.rushbowls.com or call 720-316-6625. —Mary Vinnedge
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Should You Say OK to
POKE? Seafood bowls are changing the way we look at fast food
P
oke literally means “to cut
crosswise into pieces.” It’s a simple dish made of chopped seafood (generally tuna) that’s marinated in soy sauce and sesame oil and then mixed with onion. But you’ll find many variations of this when you visit poke restaurants across the country and the world. Octopus, or tako, and mussels are two common options, and spicing up the seafood with wasabi and/or kimchee are also popular variations.
by Brian LaCour Certified Franchise Consultant
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“To open a poke restaurant,
all you need is an electrical outlet for cooking rice and a refrigeration unit for storing fish.” Poke was first prepared by native Polynesians centuries before Western travelers arrived on the islands. Initially it was made with raw reef fish, seasoned with sea salt and seaweed, and combined with crushed candlenut. Poke bowls, rapidly gaining popularity in the fast-and-casual food sector, are a middle ground between quick salad bowls and the higher-calorie offerings of tex-mex. Poke bowls are flavorful, packed with protein, and don’t seem like “rabbit food,” but they’re still light and healthy. While sushi can cost upwards of $15 or $20 for anything more than a small, basic roll, most poke bowls are priced in the $10 to $18 range for a complete meal. If you are concerned with low-priced, raw fish meals, keep in mind that the restaurants are buying quality fish in bulk, which reduces their costs as well as the prices that customers pay. About 300 Hawaiian restaurants have opened in the United States, the majority of them featuring poke. Why is that? One very important reason is economics. Any good chef or restaurant owner knows that a decent kitch-
en can cost you up to $500,000, and that’s just the kitchen expense. To open a poke restaurant, all you need is an electrical outlet for cooking rice and a refrigeration unit for storing fish. In my current franchise portfolio, I have two poke concepts with an investment range of $90,000 to $350,000, which includes training. WHO IS IT FOR? The ideal investor in a poke restaurant is someone who is passionate about healthy food, has the ability to follow a proven system, wants to be part of the poke success, and of course has access to the necessary capital. The poke business offers two very attractive business models: owner-operator or absentee owner. My favorite is the absentee owner model. You hire a general manger and bring him or her to training. You both learn how to operate a successful new business together. The general manager will be responsible for the day-to-day operations as well as the hiring and training of staff. Some franchisees start with the owneroperator option then transition into absentee role once they believe the business is stable.
Brian LaCour has more than 20 years of business leadership experience in driving fiscal results, strategic planning, saving costs, increasing revenue, streamlining processes and developing top performing teams. LaCour’s passion for helping people led him to the role as president of the International Franchise Group. Call LaCour at 561-502-7283 or email him at blacour@internationalfranchisegroup.com.
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FOR SUCCESS WITH A FOOD FRANCHISE
by Geoff Batchelder Certified Franchise Consultant THE FOOD SECTOR MAKES UP ABOUT A THIRD OF ALL FRANCHISES – A HUGE percentage for a single sector! So it’s no wonder that when many people think of franchising, they think of food. In fact, my own introduction to the franchise world came about as I was looking at pizza franchises. Like most people, I had no idea that franchises were available in so many other business sectors. The idea of owning a restaurant sounds glamorous, maybe because of the TV image of the restaurant owner greeting dignitaries as they enter the establishment and then sharing an after-dinner drink with them while receiving lavish praise. That sounds great but is pretty far from reality. The food industry has lower margins than most industries, depends on tight management of food spoilage and inventory loss, relies heavily on minimum-wage employees, requires more in terms of capital investment, and is just plain hard work. So why would anyone want to enter this business? Simple: Every person on the planet needs to eat multiple times a day. That is one seriously large potential customer base. If you’ve considered the downsides and still want to own a restaurant, here are some things to look for when evaluating franchises.
THE FOOD Do you like the food? Would you be excited about serving it?
THE BRAND Is the branding professional? Are there multiple marketing and advertising strategies in place?
THE SOURCE Where are the food products sourced? Is there a commissary model where you buy from the franchisor? Do they use one of the large distribution companies? Can you source any products locally?
PROCESSES Does the franchisor have well-developed processes? The operations manual should cover everything you need to know from the time you unlock the door in the morning until you turn off the lights at night. There should be a detailed food preparation manual and also a food handling/safety manual.
SITE LOCATION How are potential sites identified? Has the franchisor developed demographic models to understand where their customers are? Do they assist you with finding and evaluating potential sites? Do they help with lease negotiation?
CONSTRUCTION What about construction? There should be a detailed construction manual and maybe even contractors in place that have previously done store build-outs for other franchisees. You can waste a lot of time and money if you’re left on your own to secure a site and get the store built.
TRAINING What training and ongoing support are available? The food sector typically requires longer training and more support than other franchise sectors. Will you receive on-site training and support? Will you get assistance in hiring your staff? What are the plans to deal with changing trends and customer tastes? This is a sector that will also see more changes in terms of what customers want.
Geoff Batchelder has been a franchise consultant and franchise development expert for the last 10 years after spending 25 years focusing on business development in the high-tech industry. Contact him at 1-877-222-3722 or geoff@compassfranchisegroup.com.
CLICK HERE TO SEE MORE OF THIS GRAPHIC PRESENTATION
www.waterstation.technology
E-2 Investor Visa FRANCHISING AND THE
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by Jerry Rieder Certified Franchise Consultant
hat is one of the best ways to secure an E-2 Investor Visa? Franchising. The systems, structure, training, and support that franchises offer create a winning formula for those seeking to immigrate to the United States. Because franchised businesses have a high success rate, E-2 Visa applications are more likely to be approved and renewed. DEFINING AN E-2 INVESTOR VISA The E-2 Investor Visa is a type of U.S. immigration visa available to citizens or nationals of one of 80 countries that have treaties with the United States. The E-2 Investor Visa allows an individual to enter and work in the United States based on an investment he or she will
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control while inside the United States. The E-2 Investor Visa is good for two to five years based on the country of origin and can be extended indefinitely provided the applicant’s business/franchise remains viable. The investment must be “substantial” (defined later) as stated in U.S. Citizenship and Immigration Services (USCIS) E-2 investor requirements. Investment visas are available only to citizens of the specified treaty countries. An E-2 visa allows for the applicant to include immediate family and non-investor employees of the business if those involved are of the same nationality as the investor and are destined for a role in the U.S. business.
HOW TO QUALIFY Following are the main criteria for obtaining an E-2 Investor Visa. Covered by treaty: The applicant must prove that there is a valid commerce and navigation treaty between his country of citizenship and the United States. Next, the investor must prove that the funds that are being used to invest in the enterprise were in the possession and control of a national or nationals of a treaty country and were lawfully acquired. Investment size: The E-2 visa does not require a minimum investment amount. Instead the investment must be substantial in relation to the total cost of the business. While this is not defined by the USCIS, the investment is generally recommended to be $100,000 or more. Investment status: At the time of the application, the foreign national applicant must have either already invested in the enterprise/ franchise or have taken steps toward investment. This may include signing leases or contracts, purchasing equipment, or incorporating a business. The applicant will be required to make the investment without knowing whether the E-2 visa will be granted unless an escrow agreement is utilized with the sole contingency being the approval of the E-2 visa. The funds must be irrevocably committed to the business, however. Enterprise/franchise is a real, operating, non-marginal commercial enterprise: A marginal business is an operation that may make enough money to support the investor and his or her family but is not necessarily a thriving operation. To prove that the business is a real, operating, non-margin-
al commercial enterprise, the applicant must present a five-year plan showing how the business will operate, earn a profit, grow, and contribute to the economy. Generally the business will also need to hire employees in order to meet the interpretation of the marginality requirement from USCIS or the consulate. Applicant is able to develop and direct the enterprise/franchise: Finally, an applicant must show that the investment is active and that he or she will directly participate in the operation of the commercial enterprise. With these criteria in mind, the advantages of buying a franchise as the investment vehicle for the E-2 Investor Visa process are evident, particularly when it comes to the last two requirements. A franchise is part of an existing business model that generally has an already established record of success in the United States. An E-2 visa consular officer who will ultimately review the applicant’s case is typically familiar with a franchise and is inclined to treat an investment in a franchise as a real, operating, non-marginal commercial enterprise. Unlike other types of businesses, a franchise is typically a more traditional investment, with a storefront, inventory, and assets/equipment. The E-2 consular officer evaluating the application will be less inclined to see this as a speculative business, be more likely to approve this type of business, and ultimately the candidate’s E-2 visa. In addition, because franchising agreements typically require oversight and guidance from the franchisor, it may be easier for foreign nationals to meet the requirement of being in a position to develop and direct the enterprise/franchise.
Jerry Rieder, CFC, has been a franchise consultant since 2012 and is an E-2 Investor Visa expert. He became part of the FranServe Training and Development Team in 2013 and has helped a large number of consultants become successful. He serves as a trainer, a mentor, and also as a facilitator for FranServe’s Power Teams. Contact Jerry at jerry@franserve.com
May 2019 63
A DAY IN THE LIFE
franchisee of a Midas
by Deanna Pledge
Lace up your track shoes at 3 a.m. if you want to keep up with Midas franchisee Jude Crane of San Antonio. His abundant energy has helped him go from co-owning one shop in 2002 to owning 21 shops today. He even finds time to develop real estate on the side. His typical day begins around 4 a.m. with a workout, reviewing emails, looking over financial data, and preparing for daily meetings. During the day he visits two to three of his Midas locations to ensure they are operating properly. By 5 p.m., Crane transitions from franchisee to full-time husband and father. Like many parents, Jude often finds himself shuttling his two children
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from school to tennis tournaments or chess matches. He also enjoys playing basketball with them in the driveway Despite his busy schedule, Crane also finds time to give back by sponsoring bowling leagues and food drives through his franchise and his kids’ school. Crane attributes his success to hiring great employees who excel at customer care. He encourages them with these three mottos: “Work hard, have a passion for what you do, and dream big.” His advice for other franchisees is to “focus not on what you are given, but how much you want it” in order to succeed. For more information, visit www.joinmidas.com
5:00 a.m. GET GOING
Review emails, track financials, and complete paperwork.
7:00 a.m.
START PLANNING
Meeting with office manager Alexa to discuss finances and outline the day.
9:00 a.m.
PREPARE AND GO
Prep and meetings with operations director and district manager.
12:00 p.m.
MAKE THE ROUNDS
Visit two to three franchise locations daily with operations director and district manager.
4:00 p.m. WRAP UP
Review daily operations and wrap up business day.
PERIODIC TASKS
Analyze data and track manager goals with operations director every week. Review goals biweekly with office manager.
Travel twice annually to meet with Midas Advisory Board. Attend business and motivational events.
May 2019 67
2019 U.S. SCHEDULE
Meet face-to-face with the hottest business ownership candidates in each city.
SPRING
FALL
BOSTON, MA
COLUMBUS, OH
ATLANTA, GA
Seaport Hotel & World Trade Center
Ohio Expo Center
Cobb Galleria
January 11 & 12
March 30 & 31
First 10’ x 10’ Booth: $2795.00
September 6 & 7 First 10’ x 10’ Booth: $2795.00
First 10’ x 10’ Booth: $2795.00
NEW YORK / NEW JERSEY
February 16 & 17 Meadowlands Exposition Center
First 10’ x 10’ Booth: $2995.00
SAN DIEGO, CA March 2 & 3
Del Mar Fairgrounds
VIRGINIA/ WASHINGTON D.C. April 6 & 7
Dulles Expo Center
First 10’ x 10’ Booth: $2795.00
CHICAGO, IL
April 27 & 28
Donald E. Stephens Convention Center
First 10’ x 10’ Booth: $2995.00
First 10’ x 10’ Booth: $2795.00
ORLANDO, FL
March 16 & 17
Orange County Convention Center
First 10’ x 10’ Booth: $2795.00
HOUSTON, TX May 18 & 19 NRG Center
First 10’ x 10’ Booth: $2795.00
FT. LAUDERDALE, FL September 20 & 21 Broward County Convention Center
First 10’ x 10’ Booth: $2795.00
TAMPA, FL
October 11 & 12
Tampa Convention Center
First 10’ x 10’ Booth: $2795.00
DENVER, CO
October 25 & 26 Denver Mart
First 10’ x 10’ Booth: $2795.00
DALLAS, TX
November 8 & 9
Dallas Market Center
First 10’ x 10’ Booth: $2795.00
Each additional 10’x10’ booth space is available for $1095. Each additional 10’x10’ booth space in Chicago/New York is $1295. PRODUCED BY:
1.800.891.4859
17 years of high quality franchise sales events.
www.USFranchiseShows.com
MEMEBER OF:
FINDING YOUR PERFECT
Franchise The key is moving forward by Alesia Visconti Certified Franchise Consultant
I
f you’re reading these words, congratulations! I say that because it’s likely you’re interested in franchise ownership, and that’s an exciting step for your future. It can also be overwhelming. Just try entering “franchises” into Google, and you’ll get hundreds of thousands of results. With more than 4,000 brands on the market today, there are lots of options. So how do you go about finding the one that’s perfect for you? One
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thing is for certain: It’s not typically done through consensus. Just because a brand is right for one person doesn’t mean it’s right for you. Your choice needs to align with your goals, values, budget, lifestyle, etc., in order for it to work out well for you, and for you to work out well for it. So what’s the best advice and steps to take for a potential franchise owner to determine his or her perfect brand all within a sea of appealing options?
FranchiseDictionaryMagazine.com
Research and due diligence are always advisable. Some of the most popular methods include internet research, brand research, working with a franchise consultant, attending local franchise shows and expos, and perusing informative media resources (online and print). SERENDIPITY Sometimes things simply line up and fall into your lap. That was the case for Amelia and Moses Alvarez, who recently attended a franchise show in New Jersey and visited the Franchise Dictionary Magazine booth, where they were given a printed copy of the magazine. Flipping through the pages, a brand called Just Let Me Do It! Commercial Services grabbed their attention. Intrigued, they contacted founder Colleen Pyle, and they are now on their way to becoming franchise owners. So of course, I’ll encourage you to look through these pages and see if something catches your eye! If you have a brand in mind, you can go directly to the franchise’s website and social media pages to learn more. Most people however, are seeking ideas and options. Some find help through franchise portals and/or businessfor-sale type sites that list numerous brands. At the click of a mouse, you are provided with assistance and more information. It is fun for some people
but overwhelming for others, as it can consume a lot of time and energy to research brand after brand on your own. WORKING WITH A CONSULTANT To avoid that, people often turn to franchise consultants. These professionals provide services free of charge. They help to narrow down brands for you that fit your budget, your goals, and your lifestyle, and they introduce you to brands that fit that criteria. Franchise consultants are advisors, not salespeople, so they will never ask you to sign on the dotted line. Best of all, they’re paid by the franchises, so there’s no cost to you. Visiting franchise expos and shows is also a wonderful way to learn about various brands. Booth after booth of franchises are on display. You can chat in person with representatives and often see product demonstrations. Added bonus: there are usually free funding and legal workshops you can attend for additional information. MOVING FORWARD There are numerous ways of finding your perfect franchise, and each has its merits. What’s most important is that you start your journey in whatever way feels comfortable for you. Moving forward is key, because you won’t become a franchise owner unless you take the first steps of exploration.
Alesia Visconti, CFC, and her expert team of franchise consultants are passionate about helping others achieve their dreams of business ownership through franchising. Visconti has 20-plus years helping others find career bliss. She is the CEO of FranServe Inc, the world’s largest franchise consulting & expansion organization. Her motto in life is “work hard, play hard, help others, repeat.” Alesia is a self-proclaimed nerd and loves all things “superhero.” For more information, visit www.franserve.com. Reach Visconti at avisconti@franserve.com
May 2019 71
Dig Into Due Diligence by Diana Capirano Certified Franchise Consultant
W
hen exploring a resale, the level of due diligence will be driven by the complexity of the business model and how the owner is performing. Evaluation of resales must be comprehensive, even granular to mitigate risk. Although franchise systems are the same, owners are not, which leads to a great degree of variability in financial and operational performance. A holistic approach is best in assessing the overall health of the business. Many buyers think they just need to evaluate financials. Not so! If you’re not prepared to ask the how and why behind the numbers, you may miss a whole lot more.
»
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Following are the 3 most important categories and items that are fundamental in disclosure. FINANCIAL Standard disclosure is the past three years’ tax returns and corresponding profit-and-loss statements (P&Ls) and balance sheets. Also request current YTD (Year-to-Date) information. Tax returns tend to be of most value because they are holistic. Make sure the financials are verifiable or reviewed by a CPA as they are not audited. In some cases, a cash-flow analysis may be available. If not, view bank statements to verify money in and money out. • If the business carries accounts receiv-
Hiring a CPA and attorney to represent is not an option. They are needed to assist with this process as well as negotiate and structure the deal.
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»
Ask for more than just annual P&Ls. Quarterly statements are better for showing trends over periods. Fluctuations may be caused by a seasonal factor or may indicate changes in operational or marketing strategies.
able (AR), you’ll need an AR aging report to see money that’s due, collection trends, and the largest outstanding AR sources considered an asset in the purchase that may not attach to the sale. • A current asset list should be documented in the tax returns if they are still being depreciated. These items may be cars, equipment, computers, furniture, etc. Get an updated list from the seller, and an inspection should occur later in the process. • Other supporting information will be required for owner salaries or distributions; adjustments to earnings before interest, tax, depreciation and amortization (EBITDA), and any irregular items that don’t really attach to running the business. These should be discussed with the seller as they were discretionary, not necessary (examples: extravagant staff party or personal expenditures). These numbers will help you validate the Seller Discretionary Earnings (SDE), which is significant because some sellers set their asking price based on a multiple of the SDE. OPERATIONAL Leases, organizational charts, contracts, price lists, payroll, staff records, third-party companies utilized, and a review of SOP are just a few on my checklist. The more complex
OPPORTUNITY VALUE This is more about you than the seller. It’s how you can improve the top and bottom lines. Financials are a great indication of how the current owner is operating but not how you will run business. For example, if the seller has been in business for two to four years and revenue is declining rather than growing—why? This is a prime time for a great growth trajectory. For an owner after 10-plus years, declining sales may indicate burnout, not utilizing new or updated franchise processes, or in some cases, the competitive landscape changed and the owner did not adapt. Good data does not lie, and intangibles are harder to value but just as valuable! Don’t be afraid if your due diligence doesn’t reveal great results. They may serve you well as leverage in negotiating. The nightmare would be not knowing the real deal and entering blindly into a sale.
the business model, the more items you can expect to dig into. COMPLIANCE/LEGAL You’ll need to verify the business license(s), insurance policies, lawsuits/claims, liens, and other licensures (if required). Even if not planning a stock sale, any litigation is important as it can speak to the reputation of the brand name or future financial vulnerabilities. Businesses related to health and the trades tend to have more regulations. Make sure you check federal, state, and local requirements to operate this business. Verify that the existing business has been complying and is in good standing through past surveys or copies of licenses.
Diana Capirano, CFC, has an expansive career that includes corporate and franchise sales and development, marketing and operations, mergers and acquisitions, structuring and negotiations, and business ownership. As a highly respected consultant and mentor, Diana espouses a profound commitment to help prospective business owners and investors understand and navigate the process of deciding on a franchise business. Contact Diana at 941- 999-0095, email diana@focusfranchise.com, or visit www.focusfranchise.com.
May 2019 73
Water is for Swimming not for basements
The Water Damage Restoration
NO GOOD-BYE, ‘TIL IT’S DRY www.thedryboys.com • 844-99-DRYBOYS
CHANGE YOUR FUTURE... AND THEIRS Through Challenge Island Franchise Ownership
The World’s Highest-Ranked STEM/STEAM Franchise for 2019 by Entrepreneur Magazine
NEARLY 100 FRANCHISES
Across the United States and internationally
HOME-BASED / MOBILE BUSINESS With large, protected territories
LOW START UP COSTS
Scalable model and multiple profit centers
FUN, FULFILLING CAREER
Allows you to make a difference and an income
STANDARD-ALIGNED CURRICULUM
Created by an award-winning educator and author
FRANCHISING@CHALLENGE-ISLAND.COM
985.209.8430
WWW.CHALLENGE-ISLAND.COM
in·ter·view
\�in-tər- vyü \ � noun
1. A Q&A session with an industry leader 2. Building a business on a passion
Sean and Amy Davis founded Louisville, Kentucky-based
QA
Sports Nutrition Authority in 2016. The mission of their business is to educate customers about nutrition and supplements and to help them meet their health needs. Their stores offer a generous selection of products, great customer service, and low prices. Contact Sean at sean@nextlevelsn.com or visit www.sportsnutritionauthority.net.
What inspired you to start the business? We have always had a passion for our own health, fitness, and wellness. We wanted to use that passion to create a business with health and wellness as part of the model. When we shopped for ourselves several years ago, we couldn’t find products that fit our specific goals and we quickly realized that it was even more difficult to decipher product information on what was being sold on the internet. We wanted a place where we could go for expert advice, a place we could learn about nutrition for our specific goals, and a place that didn’t intimidate us—we wanted to feel comfortable asking questions. Since there wasn’t already a store like this, we created it and are excited to have the opportunity to share it with other health and wellness enthusiasts.
QA
What sets your brand apart for the customer?
Q
We offer a great selection of products—more than 70 brands—along with everyday wholesale pricing that’s fully disclosed on shelves. Another big plus of our stores is that we educate and inform customers to help them with their health and wellness goals and needs.
What sets your brand apart as a franchise opportunity?
A
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We offer a concept that has a low cost of entry, potential of additional revenue streams, with healthy profit margins. It’s a business that is easily scalable to multiple locations because of the low market penetration. These factors will give franchisees the opportunity to soar in this niche market environment. Joining the health and wellness revolution has never been easier.
FranchiseDictionaryMagazine.com
QA
Do franchisees need to be fitness experts?
Q
We will teach and train franchisees on every aspect of the business, which means they don’t need to be an expert in fitness or supplements. Ideally, we are looking for candidates who are passionate about health and wellness, have an entrepreneurial mindset, and have a background in management.
Why will customers shop at a Sports Nutrition Authority store rather than buy their products online?
A
Customers can buy supplement products online, but when it comes to nutrition, consumers are flooded with information—so much that it can become overwhelming when you’re trying to figure out who to trust and who’s trying to make a quick buck. The benefit of walking into a Sports Nutrition Authority store is that the customer can ask questions, learn valuable information about nutrition, and walk out of the store with the right product for his or her particular goals. Many of the top nutrition brands are moving away from online sales and serving the masses. Instead they’re focused on producing smaller batches and providing the consumer with products made with high-quality ingredients. That’s what makes Sports Nutrition Authority special: We’ve done the research and we work only with the top brands in the industry.
May 2019 77
spot·light
\�spät-�līt \ noun
1. Trending franchise businesses you want to know about 2. A great place to show off your franchise
The Patch Boys®
The Inspection Boys®
FASTSIGNS® The Patch Boys® takes care of damaged drywall caused by clumsy accidents or water damage. These jobs are usually too small for contractors, and most homeowners don’t have the time or skill to take care of drywall repairs themselves. When you join The Patch Boys® family, you become a part of an entrepreneurial community that works together to advance the brand. For more information, call 844-99-PATCH, or visit www.thepatchboys.com. Franchise Fee: $25,000 Royalties: 7% Total Investment: $42,500 - $66,000
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Exceptional customer service and high-quality products have earned FASTSIGNS® a loyal base of business clients and an excellent reputation. By providing custom applications for end users along with sophisticated new products such as digital signage, ceiling tiles, and imaged glass, franchisees are perfectly positioned to achieve longterm success. With 120-plus staffers dedicated to supporting the approximately 650 franchise owners, franchisees always know where to go for help. For more information, visit www.fastsigns.com.
If you’re looking for a lowcost, high-reward business, check out The Inspection Boys. Franchisees reap the benefits of huge territories with a tried-and-true business concept. The company prides itself in its cutting-edge marketing, using the latest in search engine optimization and social media to promote the brand at a corporate level. This home-based business offers low overhead, big margins and quick ROI. For more information, visit www.inspectionboys.com or call 800-819-4403.
Franchise Fee: $47,500
Franchise Fee: $39,500
Royalties: 6%
Royalties: 6%
Total Investment: $193,548 - $289,639
Total Investment: $49,650 - $62,500
FranchiseDictionaryMagazine.com
FranServe®
Naturals2Go® A flexible schedule and high-growth potential are just some of the perks Naturals2Go owners enjoy. Offering healthier choices than you’d expect to find in ordinary vending machines, Naturals2Go machines are welcome additions at schools and other high-traffic areas where people want quick, healthy snacks. Investors enjoy unlimited support and variable start-up costs. For more information, visit www.naturals2go.com or call 208-699-9169. Fee: $0 Royalties: 0% Total Investment: $50,000 - $250,000
FranServe Franchise Consultants change lives every day by helping others explore and own franchises. As a home-based, flexible (part time or full time) business with a low investment and high ROI, you can find your dream career by helping others find their perfect franchise. As the world’s largest franchise consulting and expansion organization, FranServe has the most number of contracted franchisors, including both established and hot new brands. FranServe's reputation is built on results, integrity, and a desire to help people. From industry-leading training to world-class support to custom websites, FranServe provides consultants with everything they need to start, operate, and build a thriving business. For more information, call 800-206-5454 or visit www.franserve.com.
Just Let Me Do It! Commerical Services® If starting a business with an existing customer base sounds good to you, consider Just Let Me Do It! Commercial Services. With corporate contracts in place, franchisees have jobs waiting for them on day one of opening for business. A handyman service for businesses, franchisees enjoy a turnkey model with low start up costs and high margins. The 20-year-old company has a proven business model and is now offering franchise opportunities. For more information, call 704-960-4554 or visit www.justletmedoit.com. Franchise Fee: $32,000
Affiliation Fee: $24,900
Royalties: 8%
Total Investment: $24,900 or $22,410 (military discount)
Total Investment: $63,000 - $403,000
May 2019 79
spot·light
The Interface Financial Group
Challenge Island®
Senior Helpers®
Challenge Island is the World's #1 STEM/STEAM program on Entrepreneur's 2019 Franchise 500 list. The innovative curriculum takes children on imaginative journeys to an array of thematic islands. Each island is made up of numerous “destinations,” where children work in collaborative tribes on action-packed challenges. With low start-up costs and multiple revenue streams, including enrichment programs, camps, and parties, Challenge Island is a one-of-a kind opportunity. For more information, visit www.challenge-island.com.
The need for eldercare has grown significantly over the years, making it a $400 billion industry. This means that the market for senior care businesses will continue to expand. Senior Helpers® owners are uniquely positioned to capitalize on a booming need, while delivering a meaningful and necessary service to elderly individuals and their families. With a low investment, experienced corporate support staff, and stateof-the-art training for staff and caregivers, franchisees can grow the business at their own pace. Discounts are available to military and first responders. For more information, visit
Franchise Fee: $39,900 Royalties: 7%
When businesses need prompt payment, they can count on The Interface Financial Group (IFG). IFG’s early payment service processes invoices and puts cash in clients’ bank accounts without a 30- to 90day lag. Franchisees enjoy an easy-to-run home-based business with no need for staff, so payroll and HR demands are not an issue. This unique franchise model is part of a trillion-dollar industry. With more than two decades in business, IFG has a proven model and offers ongoing training and support. For more information, call 800-3870860, ext. 2 or visit www.interfacefinancial.com. Franchise Fee: $34,500
Total Investment: $47,600 - $62,450
Royalties: 8% Total Investment: $80,000 - $100,000
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FranchiseDictionaryMagazine.com
www.Seniorhelpersfranchise.com
or call 877-406-8749.
Franchise Fee: $49,500 Royalties: 5% Total Investment: $103,300 - $142,300
Wondering what YOUR next business opportunity is? When it comes to choosing the perfect business for you, you better do your research... but where?
America’s Most Comprehensive and Informative Franchise Directory • Easily search from hundreds of franchise profiles • Connect with franchisors in real time • Interviews with top level CEO’s of major franchise systems • Advice from franchising experts on every step of the process • Up-to-the-minute franchise news • And much more...
Find what YOU’RE looking for today!
spot·light Funtopia®
NEXTGEN GREAT SealCoating™ Large territories and low start-up costs are just some of the perks for NextGen Great Sealcoating™ franchisees. Seeking to take advantage of a fragmented industry by applying the franchise model, the company’s founders created a ground-floor opportunity in a multibillion-dollar industry. Because franchisees use only environmentally friendly materials, they feel great about the product and service they deliver. The company provides marketing programs, in-depth training, and a dedicated call center. For more information, visit www.greatsealcoating.com. Franchise Fee: $15,000 Royalties: 8.5% Total Investment: $38,000-50,000
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Kitchen Tune-Up® Dedicated to promoting healthy lifestyles in children, Funtopia combines sports with fun in an innovative way. A one-of-a-kind adventure park, visitors experience rock wall climbing like never before with imaginative scenarios, like riding dinosaurs, jumping off skyscrapers, and climbing beanstalks. Rope courses, zip lines, ninja courses, artificial caving, and many more active entertainment adventures add to the mix. Parents will be thrilled with Funtopia's snack bar options, which includes smoothies and baked chicken. Franchisees get unlimited support in an industry that has huge growth potential. For more information, visit www.funtopiaworld.com. Franchise Fee: $60,000 Royalties: 6% Total Investment: $627,097 - $1,947,981
FranchiseDictionaryMagazine.com
The folks at Kitchen Tune-Up® believe clients don’t have to spend a fortune or be displaced from their homes to get the space they’ve always wanted. Known for its signature One-Day Tune-Up, the company offers five service options at different price points, with many projects completed in only one to five days. Franchisees don’t need an industry background, just a desire to run and grow a business. With more than 30 years in the kitchen and bath industry, Kitchen Tune-Up offers a known brand with a proven concept. Franchisees enjoy support, ongoing training, and the buying power of a large corporation. For more information, call 1-800-333-6385 or visit www.ktufranchise.com or franchise@kitchentuneup.com
Franchise Fee: $25,000 Royalties: 2% - 7% Total Investment: $109,000 - $170,000
Looking for your next career adventure? FRANSERVE: WHERE DREAMS COME TRUE
Being a FranServe consultant is like being a superhero
Find your dream career by helping others achieve their dreams of business ownership through franchising The world’s largest franchise consulting and expansion organization
www.franserve.com 800-206-5454
spot·light BrightStar Care®
WaterStation Technology® Plastic water bottles last for 1,000 years before they are disintegrated. WaterStation Technology built a business around reducing that problem. This eco-friendly company offers consumers selfserve purification systems that produce premium mineral water that is not only more affordable than most bottled water, but much more ecologically responsible. Offering a passive ownership model, investors enjoy other revenue streams, including digital advertising. For more information, visit www.waterstation.technology
Fee: $0 Royalties: 0% Total Investment: $40,000 to $1,000,000 plus
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BrightStar Care is an industry-leading home care and medical staffing franchise with more than 330 locations nationwide. Franchisees provide in-home medical and non-medical services to clients, helping families ease the strain of caring for their aging loved ones. With multiple revenue streams including personal, companion, and skilled care, national accounts and medical staffing, franchisees leverage several opportunities for growth. Proprietary technology solutions are designed to help franchisees improve efficiencies and deliver the highest standard of care for their clients. For more information on BrightStar Care, visit www.franchise.brightstarcare.com.
Franchise Fee: $50,000 Royalties: 5.25% or 6.25% Total Investment: $93,048-$154,307
FranchiseDictionaryMagazine.com
PuroClean® PuroClean provides water, fire, mold, and biohazard damage restoration to commercial and residential customers through a comprehensive network of 280plus franchise offices across North America. PuroClean offers a low-risk, high-reward franchise opportunity with an incredible level of personal satisfaction for entrepreneurs. Franchise owners benefit from national account work which is managed by the Home Office. PuroClean’s training is in-depth and hands-on, with each franchise owner’s regional director available 24/7/365 for support. Ongoing training is available online. For more information, visit www.PuroCleanFranchise.com.
Franchise Fee: $50,000 Royalties: 10% to 3% Total Investment: $150,000 - $175,000
VENDING SERVICES
Who we are: Our mission is to provide individuals, towns, cities and whole nations with a healthier and less expensive drinking water delivered through more responsible purification systems that do not damage the environment. Based in the Greater Seattle Area, we stand at the forefront of water purification and filtration. We have developed groundbreaking self-serve purification systems that produce premium mineral water that is not only more affordable than most bottled water, but also considerably more ecologically responsible.
What we do: Consumers have a growing concern with municipal water quality and safety, recently substantiated in over 1,000 communities impacting over 250 million Americans in 50 states. Business provides patent-pending water purification systems offering quantifiable, tangible differentiators vs. conventional systems. Recognized as top 100 game changes in 2018! Total Business Alliance Partner investment model. Managing Partner carries out entire daily operations which totally frees up investor from doing other personal business activities and provides Investor monthly income for revenue sales.
Investment: $280,500 minimum Franchise Fee: None; this is a business not requiring an upfront Franchise Fee saving upfront costs Royalty: None; this is a business not requiring monthly Royalty and/ or Marketing fees for up to 10 years saving thousands of dollars to the bottom line operational costs Financing Available: Yes, third party plus special veteran funding; qualifies for the Section 179.org allowing 100% tax deduction up to $1,000,000 per year from 2018 - 2022 VetFran Discount: No; Other Veteran Funding options with additional bonuses, including a $12,000 10-year interest-free loan Founded: 2013 Number of Units: over 3,000 Headquarters: Everett, WA
Who we are looking for: Investors needing a total passive, turnkey investment; no need to carry out any operational business activities; diversify their financial portfolio to provide additional monthly revenues; looking for a 20% annual ROI on or before 12 months of operation.
Get More Info
www.waterstation.technology
Dick Humphrey Toll free 877-941-0002 dhumphrey@waterstationtechnology.com
spot·light Renew Crew™
Sports Nutrition Authority™ Everybody benefits from a balanced, healthy lifestyle, and Sports Nutrition Authority™ helps people get there. Staffers make recommendations to customers on how to achieve their health and nutrition goals. Operating within an industry growing 8 percent each year, Sports Nutrition Authority franchisees benefit from exclusive products that help clients lose weight, build muscle, or reach other health, fitness, and athletic goals. The initial investment is low, and the key prerequisite is an entrepreneurial attitude. For more information, visit
Midas® When outdoor surfaces need a spruce-up, Renew Crew™ is on speed-dial. Skilled technicians deliver eco-friendly rejuvenations to decks, fences, gutters, patios, siding, and walkways at homes and businesses. Franchisees (and their customers!) feel great about the makeovers and recurring maintenance programs, and they appreciate the low cost to join the Renew Crew team. After initial training, franchisees can count on continued support and follow-up training, including midyear and annual meetings to brush up on best practices. For more information, visit www.renewcrewfranchise.com.
www.sportsnutritionauthority.net.
Franchise Fee: $34,500
Franchise Fee: $34,500
Royalties: 7%
Royalties: 6%
Total Investment: $100,000 - $150,000
Total Investment: $100,950 - $187,075
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With 60-plus years under its belt and 2,100 locations worldwide, Midas® is, needless to say, very well-established. Franchisees can operate with a satisfying level of independence, but consultants and sales coaches are available to optimize performance at every location. The company prides itself on providing outstanding franchisee benefits such as exceptional local and national marketing, diverse tire brands, and data tracking so customers’ reminders and coupons arrive with perfect timing. Midas waives franchise fees to first responders and veterans. For details, visit www.joinmidas.com or call 877-890-5874. Franchise Fee: $ 30,000 Royalties: 2-10% Total Investment: $181,650 - $459,58
Running Boards Marketing Dryer Vent Squad® Dryer Vent Squad® provides a valuable, inexpensive service to homeowners that saves time, money—and could potentially save homes and lives. Since approximately 80 percent of all U.S. households have a clothes dryer, there is a huge base of potential customers. Dryer vents need to be cleaned and maintained on a regular basis. Dryer Vent Squad® takes away the worry and lets families reclaim time and money. For more information, visit www.dryerventsquad.com. Franchise Fee: $ 35,000 Royalties: 9% w/sliding scale Total Investment: $55,000 - $65,000
Talem Home Care® Hard-to-ignore advertising that travels to its target audience: That’s the huge appeal of Running Boards Marketing. Digital Advertising Vehicles, with tracked positions and schedules, display customized messages (which clients can easily change from anywhere) on large high-impact, high-resolution LED screens. The client pool is infinite: businesses telling about products and services, political campaigns, birthday wishes, etc. Low-cost Running Boards Marketing franchises can launch in three to four weeks with owner/operator, executive owner, and semi-absentee models. For details, call 315-7552240 ext. 124 or visit www.rbm-franchise.com.
The goal of Talem Home Care is empowering people, whether challenged by injury, illness or age, to stay happy and healthy in their homes as long as possible. Talem works diligently to help Veterans Affairs and Medicare patients secure funding for in-home care. Franchisees appreciate Talem’s feel-good mission, extensive training, free ongoing support, low cost, work-fromhome capability, and large, protected territories. The ideal franchisee likes helping people and contributing to the community; health-care experience is a plus. For more information, visit www.talemfranchising.com or call 833-825-3642.
Franchise Fee: $ 50,000
Royalties: 5%-3%
Royalties: 6%
Total Investment: 77,200 - $143,400
Total Investment: $71,500 - $255,000
WE GET THE LINT OUT
Franchise Fee: $39,500
Talem Home Care
Placement Services
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spot·light Rushbowls®
Big O Tires® Started as a cooperative to secure volume pricing in 1962, Big O Tires® now has nearly 450 independently owned and operated stores. Franchisees, who need no automotive experience, benefit from the company’s multichannel marketing and state-of-theart website that’s information central for everything from invoices to warranties. Orientation emphasizes unparalleled customer service, and best-practices training is comprehensive, extending from the initial sales process and bookkeeping to mechanics’ services and supply-chain management. Franchise fees are waived for veterans and first responders. For details, call 800-365-0007 or visit www.joinbigotires.com.
Since 2004, Rush Bowls has been redefining what it means to eat well on-the-go. Rush Bowl's core product line features all-natural fruit, veggies, and other wholesome ingredients, crafted into nutritious and convenient bowls topped with crunchy granola and drizzle of honey. It's a complete and convenient meal designed to satisfy the appetites of health-conscious consumers. The Rush Bowls' executive team has opened and operated hundreds of restaurants and are currently published in Restaurant Finance Monitor’s List of Top 25 Operators. For more information, visit www.franchise.rushbowls.com.
Franchise Fee: $30,000
Royalties: 5%
Royalties: 2-5%
Total Investment: $282,500 - $499,000
Total Investment: $281,000 - $1,133,300
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Franchise Fee: $80,000 (3 territories)
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Need Help? Franchise Consultants are expert, trusted advisors who help you find your perfect franchise. They work closely with you to assess your goals, your strengths, your weaknesses, and your local market to help discover franchises that present the greatest opportunities for your success. A great resource, their services are completely FREE. GEOFF BATCHELDER 877-222-3722 www.compassfranchisegroup.com
DIANA CAPIRANO 941-999-0095 www.focusfranchise.com
BRIAN LaCOUR 561-502-7283 www.internationalfranchisegroup.com
JESSICA MELENDEZ 915-202-8272 www.weststarfranchisegroup.com
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FranchiseDictionary THE ABC’S OF FRANCHISING
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last word
\ last \ \ wərd \ noun
1. Advice from a successful brand 2. A look at a franchisor's winning formula
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How this brand jump-starts franchisee success 1. It has a track record of excellence: Launched in 1997, Just Let Me Do It! Commercial Services has developed a solid reputation for remodeling and repairing facilities and equipment. That reputation readily attracts new clients via referrals. 2. Training is superb: Office training teaches the ins and outs of cutting-edge software that maximizes operational efficiency. Franchisees also are coached in customer service and receive field training with experienced technicians. 3. There’s work and income from “day one”: Just Let Me Do It! has an existing customer base through its ongoing relationships with big-box retailers, chain restaurants, and convenience stores. 4. Repeat business is a given: Clients love that one call does it all—remodeling/repairs (drywall, carpentry, electrical, plumbing, flooring, concrete, etc.) and maintenance (power-washing and painting, for instance). And they appreciate the company’s quick response times and daily status reports. 5. Headquarters handles front-office tasks: The company fields phone calls, answers emails, and processes bills so franchisees can dedicate themselves to job scheduling and taking care of the work. For more information, visit www.JustLetMeDoIt.com or call 704-960-4554. 90
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INVEST IN A FRANCHISE YOU CAN FEEL GOOD ABOUT
THE “CLEANER GREENER SEALER”
Get in on the ground floor of this exciting franchise opportunity • Low start-up costs • Recurring revenue • High margins • Proven business model • Home-based business • Large territories WWW.GREATSEALCOATING.COM • FRANCHISE@GREATSEALCOATING.COMApril • 888.201.6109 2019 91
ONE OF NORTH AMERICA’S TOP-RATED TIRE & AUTO SERVICE
FRANCHISES * AVERAGE SALES FOR TOP 42% OF STORES
AND NO... AUTOMOTIVE EXPERIENCE IS NOT REQUIRED! LEARN MORE AT JOINBIGOtires.com *The number reflected above is a part of the average sales per store information for the calendar year 2017 for stores that reported sales for each and every month during 2017 (the “Included Stores”). The average given is for the top 162 stores out of a total of 385 Included Stores, representing approximately 42% of the total Included Stores. 61 (or 37.7%) of the 162 top Included Stores met or exceeded the stated average. The figures are based on actual monthly sales reports submitted by Big O franchisees for the purpose of computing royalty fees. We do not know if the figures reported to us by franchisees were audited. We have not independently audited or verified the accuracy of these numbers, and we do not know if these numbers have been verified or audited on behalf of the franchisees. A new franchisee’s results may differ from the represented performance. See Item 19 of the Big O 2018 FDD for further information.
