5 Reasons Your Business Needs a Blog Strategy

5 Reasons Your Business Needs a Blog Strategy

Blogging generates leads. Imagine if your customer is searching for the answer to his question on Google and your blog shows up on page one. When customers google questions, your answers need to appear at the top of the page. Write down your top five most FAQs and turn them into blog articles.

Blogging helps you stand out from the crowd. What is your brand’s personality? Is it inspiring? Witty? Sassy? Or, is it all serious business? Defining your unique brand voice through blogging can help you become a more memorable, authentic, and relatable brand.

Blogging starts engaging conversations. Gain valuable insights and build relationships with your customers through blogging. Be sure to ask questions of your readers in your blog posts. Enable comments and reply to them. Write in a friendly tone.

Blogs are your social media hub. If you are participating in social media, blogging is a must. Writing magnetic headlines that make people click is the key to success. Having a consistent bank of great blog content to post can drive leads directly to your website when shared on multiple social media platforms.

Blogs can help you get more email subscribers. Always have a call-to-action at the end of each blog. A powerful example is to ask readers to subscribe to your email list for even more great content.

Michelle Hummel is CEO of Web Strategy Plus. Contact her at michelle@webstrategyplus.com, visit www.WebStrategyPlus.com.