What franchisees have in common with super heroes

What franchisees have in common with SUPERHEROES

by Alesia Visconti

There’s an undeniable resemblance between franchise owners and superheroes. They all share special traits and behaviors and they all heroically come to the rescue. With great courage, franchise owners go into business on their own and solve problems for their communities. Food franchises curb hunger, health-and-fitness franchises improve our overall well-being, and senior-care franchises—perhaps the most heroic of all—provide daily assistance, often medical care, and TLC to our elderly family members, reducing tons of stress for those that love them. Franchise owners are business superheroes—and no capes are needed! Don’t believe me? Take a look at what franchise owners and superheroes have in common.

THEY COMMIT.

Superheroes: When a superhero says she will do something, she does it. Nothing stands in her way.

Franchise owners: Every franchise owner commits to making her business a success. Through great training and systems, franchisees and franchisors commit to their businesses, their systems, and their employees.

THEY POSSESS COURAGE.

Superheroes: They step forward in fearful times. They may feel fear, but it doesn’t stop them from taking risks and putting plans in place.

Franchise owners: Franchise owners may also experience fear. Yet they take risks in order to move forward with their dreams of business ownership. They show courage and become their own bosses.

THEY STRIVE TO IMPROVE.

Superheroes: Mindful of their actions, superheroes constantly work on honing their skills.

Franchise owners: Franchise owners are also focused on tweaking skills—often ones they have learned in previous careers—making important changes for their businesses, staffs, customers, and brands. They are mindful of process improvements and implement actions that create success.

THEY HAVE AN AWESOME TEAM.

Superheroes: It comes down to trust. Superheroes put their trust in their networks to accomplish more. No one—not even a superhero—can save the world alone.

Franchise owners: With the brand’s support, systems, processes—as well as loyal customers and handpicked employees— franchise owners rely on a fantastic team. Working towards common goals, they work for themselves but not by themselves.

THEY WANT A BETTER WAY.

Superheroes: They want to make the world a better place. Superheroes want to provide a better way and help others on the planet.

Franchise owners: Wanting to do more for their families, their staffs, and their customers, franchise owners use their brands to help others. Sure, they offer needed services or goods, but they also often donate to charities or participate in fundraisers. They seek out ways to make a difference.

Alesia Visconti has 20-plus years helping others find their career bliss. She is the CEO of FranServe Inc, the world’s largest franchise consulting & expansion organization. Her motto in life is “Work hard, play hard, help others, repeat.” She is passionate about helping others achieve their dreams of business ownership through franchising. A die-hard science fiction/fantasy fan, Alesia is a self-proclaimed nerd and loves all things “superhero.” For more information, visit www.franserve.com. To reach Visconti, call 800-206-5454 or email avisconti@franserve.com