Magic Moment

Magic Moment

What happens when the right person pairs with the right franchise

by Jessica Melendez Certified Franchise Consultant

The Inside Coup franchisee Jesse Adams, right, is finding great success with his business.

As a Certified Franchise Consultant, I often work with amazing people. When those people flourish as franchisees, it’s one of the greatest satisfactions in doing my job.

Less than a year ago I had the privilege of working with Jesse Adams. I made a match between him and one of my favorite brands, The Inside Coup®, a direct-mail magazine. Adams’ background as a sales manager for a local luxury magazine in the Florida area made him a perfect match for The Inside Coup. He wanted to start something of his own, and he had local connections and a strong desire to succeed. Between his experience, tenacity, and drive, a rock-star rookie was born.

In six months, here’s how Adams developed a big name for himself at corporate headquarters and in his local market.

• He has maintained the No. 1 position in the company for the highest page counts in his first zones.

• He is consistently one of the top new business writers each month.

• His design is always top-notch, and his client retention is the best in the country.

• He has just hit his Phase 1 of hiring and is expanding in the Bonita/Naples/Fort Myers territory over the next three years. This will bring circulation to 600,000, a plum for advertisers.

• His networking and business-building events have been a steady assist to his growth month after month.

• In the words of Teri Sullivan, vice president of franchise development for The Inside Coup: “He is basically the bestest EVER!!!”

Seeing and being a part of Adams’ success has been extremely rewarding. This is what I am here to do: place the right candidates with the right brand and watch them succeed.

A trainer and mentor for FranServe, Inc., the world’s largest franchise consulting firm, and the CEO of WestStar Franchise Group, Jessica Melendez coaches and educates prospective franchise owners and helps them find businesses that align with their personal and professional ambitions. As a franchisor and president of Dryer Vent Squad, Melendez has first-hand experience in all aspects of franchising, which makes her an excellent resource for prospective franchisees. Contact Melendez at 915-202-8272 or Jessica@weststarfranchisegroup.com or visit www.weststarfranchisegroup.com.