Interview

Ashly Loza is the director of brand development at Raintree. In her role, she helps franchise brands develop and grow. Here’s what she says about her company and its services. For more information, visit www.raintreesales.com , call 720-630-5949 or email Loza at ashly@raintreesales.com.

What is Raintree?

Teamwork approach by Raintree powers brands’ expansion

Raintree is a full-service franchise development company comprised of four dedicated teams of individuals, working collectively to cultivate healthy franchise growth and success for our partnering brands. We have developed a comprehensive franchise development program focusing on a multi-tiered approach to ensure that we generate leads for all of our brands from a wide variety of channels and platforms, ultimately resulting in more qualified buyers and lower recruitment costs.

Who does Raintree partner with?

Raintree has two key types of partners. One is emerging brands that are serious about expansion. These brands understand the complexities of franchise development, especially in the beginning stages, and want support, insight and trusted guidance so they can focus their efforts on supporting new franchisees.

We also work with larger, more established brands that have hit development plateaus. Our program brings a fresh strategic approach to lead generation and content creation that propels growth.

How does Raintree help franchise brands?

Franchise development is increasingly complex and competitive, and we’ve learned that in order to achieve exponential growth, a brand needs more than just a sales team. People guiding the brand need to stay ahead of the curve with lead-generation efforts and marketing campaigns, and they must excel at both of those tasks while carefully managing development budgets. Brands come to us to handle all of this for them. With our well-rounded, innovative approach, we design, manage, generate and deliver tangible franchise growth results.

How do you generate leads and work with consultants?

In terms of lead generation, our experienced marketing team incorporates robust inbound and outbound marketing strategies, where quality content is published on the correct channels to intercept qualified buyers and pull them towards the opportunity. From our franchise websites through to the hours of video we provide to franchise prospects, we believe in equally distributing our energies between lead generation and lead conversion which allows our partnering brands to experience exponential growth. Franchise consultants are equally as important. By having a dedicated team of brand managers, we are able to build great working relationships with our consultant partners by providing news updates, education calls, webinars, client-facing marketing materials and brand events. We really make it easy for consultants to learn about some of the best brands in franchising today!

What are some of your successes? Do you have a favorite?

At Raintree, we have an amazing team of authentic, down-to-earth humans who genuinely love what we do, and it’s no mistake that our team-driven environment creates exceptional growth for our brands. We’ve been honored to work with upand-coming brands to become nationally known—for instance, Screenmobile®, Le Macaron French Pastries, and Rush Bowls. We’ve also worked with many wellknown brands like Doc Popcorn®, Maui Wowi, and Famous Dave’s®. However, one of our many favorite success stories is Jamba Juice®. In 2016, the brand only did about 3 deals. In 2017, they experienced similar results with only 4 deals done. In 2018, Jamba Juice partnered with Raintree, and we awarded 34 deals in the First Quarter and based on the growth and momentum of the brand, they ended up being acquired for $200 million dollars!