FDM-June2019

Page 76

in·ter·view

\�in-tər- vyü \ � noun

1. A Q&A session with an industry leader 2. Teamwork approach by Raintree powers brands’ expansion

Ashly Loza

Q

is the director of brand development at Raintree. In her role, she helps franchise brands develop and grow. Here’s what she says about her company and its services. For more information, visit www.raintreesales.com , call 720-630-5949 or email Loza at ashly@raintreesales.com.

What is Raintree?

Q

A

Raintree is a full-service franchise development company comprised of four dedicated teams of individuals, working collectively to cultivate healthy franchise growth and success for our partnering brands. We have developed a comprehensive franchise development program focusing on a multi-tiered approach to ensure that we generate leads for all of our brands from a wide variety of channels and platforms, ultimately resulting in more qualified buyers and lower recruitment costs.

Who does Raintree partner with?

A

Q

Raintree has two key types of partners. One is emerging brands that are serious about expansion. These brands understand the complexities of franchise development, especially in the beginning stages, and want support, insight and trusted guidance so they can focus their efforts on supporting new franchisees. We also work with larger, more established brands that have hit development plateaus. Our program brings a fresh strategic approach to lead generation and content creation that propels growth.

How does Raintree help franchise brands?

76

A

Franchise development is increasingly complex and competitive, and we’ve learned that in order to achieve exponential growth, a brand needs more than just a sales team. People guiding the brand need to stay ahead of the curve with lead-generation efforts and marketing campaigns, and they must excel at both of those tasks while carefully managing development budgets. Brands come to us to handle all of this for them. With our well-rounded, innovative approach, we design, manage, generate and deliver tangible franchise growth results.

FranchiseDictionaryMagazine.com


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