Vertica Fitness: Meet Our Team

The original transformational vertical fitness & mindset training experience

About Us

• Overview: Vertica Fitness is a progressive fitness model that provides franchise owners and members the opportunity to be a part of a global movement that empowers all bodies to be their best. Vertica, in collaboration with international partners, is leading the movement to get pole sport into the Olympics.

• Mission: To be the global community uniquely connecting everybody who needs an empowering space to defy gravity.

• Vision: To build one of the most desirable franchise brands, growing strong to over 1,500 studios around the world, establishing vertical fitness as a globally respected sport led by us.

VERTICA CORE CULTURE VALUES

• Every body is beautiful: Each person is born with their own unique beauty. Come as you are. There is no need to hide. You're worth is not based on you weight. Your body is beautiful exactly as it is.

• Every body belongs: We celebrate our differences. We believe the world should be a safe place for all people regardless of their race, gender, orientation, age and abilities.

• Every body can go vertical: Every body has unlimited potential. We believe in working hard, having fun and always striving to be our best. We empower people to dream big, give it all they've got and break through those glass ceilings.

WELCOME TO OUR TEAM

Our Franchise Partners Growing Coast to Coast

Our Leadership

Pole National Champion + Franchise Rockstar = Shared Success

Katrina Wyckoff is THE leader in the pole fitness industry. As an athlete on TEAM USA she won the National Championship, competed at several WORLD CHAMPIONSHIPS and presented pole sport to the Olympic Committee as a delegate to the World Games. As President of the US Pole Sports Federation, Katrina is currently leading the charge to Olympic recognition for the sport.

Katrina has been running pole studios since 2014 and has two successful studios. She is a sought-after mentor within the pole industry and known for her keen business mind, unmatched dedication, and inspiring vision.

Dennis Mulgannon has helped over 1,200 individuals realize their dreams of entrepreneurship. Dennis’ success stories include Home Care Assistance, Junk King, The Flying Locksmiths, WaveMAX Laundry, Nerds to Go, Surface Experts and Children’s Art Classes. Dennis’ brands have been featured as success stories in Entrepreneur Magazine, Industry Publications and local media. Dennis himself was tapped to lead CNBC’s Be Your Own Boss (BYOB) pilot tv series.

History Timeline

2023 5 New Studios & Growing

2022

2014

2017

2018

2019

2020

Katrina

Katrina Opens Her 1st Pole Studio

Katrina Wins US National Championship

Katrina Opens 2nd Location

Elected President of US Pole Sports Federation

Vertica Fitness Franchise Opportunity is Launched

Katrina Launches national Mastermind program for pole fitness studio owners

FRANCHISESCALE

EXCEPTIONAL FRANCHISE OPPORTUNITY

JOINTHEFITNESSREVOLUTIONTHATISSWEEPINGTHENATION.

Part Time Business

Franchisee can teach classes or hire 1-2 part-time coaches.

Low Startup Costs

Total investment for a studio can be under $135k. Financing available to qualified candidates.

Comprehensive Training

This is a turnkey business with a complete training program for our franchisees and their coaches.

Growing Market Segment

Pole sports are one of the fastest growing fitness and competitive sports industries.

Fast Launch Plan

With our training and support, you can be open for business in less than two months.

Olympic Bound

Pole Sports are slated to be a demonstration sport at the upcoming Summer Olympics.

The foundation of the studio aimed at getting buff and booty for prime time.

Vertica Flex: Stretch classes to help you improve flexibility

V-Fit Max: 45 mins of conditioning incorporating the pole.

No joke the new addictive get it on class.

The talk of the town over lunch, and the best kept secret in fitness.

Cardio dance party in heels with easy to follow choreodone with the pole.

Careful you may binge and contract a fun disorder

Defy gravity, get a grip and take your skills to the next level. Beginning through advanced classes that walk you step by step through spins, poses, transitions, and more to learn the tricks and skills on the pole

Spinning yourself into your next obsession you can feel guiltless about.

Revenue Streams

Monthly Class Subscription

$159 per month typical subscription

Private Lessons

$100 per hour (average)

Annual Membership $999 -$1,499

Boutique Sales

~$2,000 per month

Workshops & Special Events

~$2,000 per month

pole positioning to the olympics

Financial Performance (from our FDD)

* Expenses include staff/coach compensation & re-branding/launch of Vertica

** Royalties and minimum marketing spend are included above to adjust as if operating as a Franchise unit.

Owner Engagement

75% Owner Coach

Active participant in all studio activities.

• Leads 3 morning classes & 4 afternoon/ evening classes each weekday.

• You control your schedule and do not initially need to hire staff.

• Can add Vertica Coaches (trainers) when the time is right for you.

This is how Katrina started her first studio.

50% Semi Absentee

Investor/Business owner model.

• Part time work from home or studio up to 20 hours a week.

• Participates in classes when desired, but not actively training members.

• Start with 1-2 Coaches (trainers)

This is model Katrina took for both locations when 2nd studio opened.

Apparel & Retail

Cheeky yet approachable

Coaching | Mindset | Movement

Everybodyhasunlimitedpotential.Webelieveinworkinghard,having fun,andalwaysstrivingtobeourbest.Weseethingsnotjust asthey are,buthowtheycanandshouldbe.Wehelpclosethegapbetween wheretheworldisandwherewewantittobe.Wedothatthrough empoweringpeopletodreambig,giveitallthey'vegot,andbreak throughthoseglassceilings.

Weengagewithourmembersinperson,online,wherevertheymight be!Ourplatformgoesfarbeyondthestage…

We'reheretochangetheworld.Webelieveinbigthingsandhavea visionforwherewearetakingthiscommunity.

Innovative Top Rated User Friendly

Studio Management

Champions Are Made When No One Is Watching WhatdoOrangeTheoryFitness,LashLoungeandVertica

haveincommon?MINDBODY.

Studiomanagementisabreezewiththeleading technologyplatformasthefoundationofouroperations. Fromclassschedulingtorevenuereportingand automatedpayments,webuiltVerticatoscalethrough streamlinedoperations.Youcanmanageyourstudiofrom thekitchentableorthebeach!

The Investment

Total Startup Costs

$136,050 to $190,050 includes Franchise Fee, location, tenant improvements, supplies, marketing program, training, 3-months of working capital and more.

Multi-Unit Opportunities

Single Unit Franchise Fee is $49,950. Second Unit $29,950, Third and Subsequent Units Paid in Advance $19,950.

Franchisee Requirements

We have fantastic funding programs available for well qualified candidates. We recommend $30k liquid capital, $150k net worth and good credit.

Next Steps: Our Discovery Process

Introduction

Experience

•Innovating to become the most exciting new fitness brand

•Body image literacy and education

•Helping others go vertical in their mind, body and spirit

•Mentoring and helping our franchise owners become successful