Director of Franchise Development
Hansen Franchise Development
Sean
Dennis Mulgannon
INTRODUCTIONFRANCHISE Sean Hansen 916 757 Sean@VerticaFitness.com3123 Dennis Dennis@VerticaFitness.com408Mulgannon3185606 3957 E. Speedway Blvd. #201 Tucson, AZ 85712 www.verticafitness.com
Pole National Champion Franchise Rockstar = Shared Success
Katrina has been running pole studios since 2014 and has two successful studios. She is a sought-after mentor within the pole industry and known for her keen business mind, unmatched dedication, and inspiring vision.
Katrina Wyckoff is THE leader in the pole fitness industry. As an athlete on TEAM USA she won the National Championship, competed at several WORLD CHAMPIONSHIPS and presented pole sport to the Olympic Committee as a delegate to the World Games. As President of the US Pole Sports Federation, Katrina is currently leading the charge to Olympic recognition for the sport.
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Dennis Mulgannon has helped over 1,200 individuals realize their dreams of entrepreneurship. Dennis’ success stories include Home Care Assistance, Junk King, The Flying Locksmiths, WaveMAX Laundry, Nerds to Go, Surface Experts and Children’s Art Classes. Dennis’ brands have been featured as success stories in Entrepreneur Magazine, Industry Publications and local media. Dennis himself was tapped to lead CNBC’s Be Your Own Boss (BYOB) pilot tv series.
Meet the Team
The original transformational vertical fitness & mindset training experience
VERTICA
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Every body can go vertical: Every body has unlimited potential. We believe in working hard, having fun and always striving to be our best. We empower people to dream big, give it all they've got and break through those glass ceilings.
Every body is beautiful: Each person is born with their own unique beauty. Come as you are. There is no need to hide. You're worth is not based on you weight. Your body is beautiful exactly as it is.
• Every body belongs: We celebrate our differences. We believe the world should be a safe place for all people regardless of their race, gender, orientation, age and abilities.
CORE CULTURE VALUES
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2014 Katrina Opens Her 1st Pole Studio 2017 Katrina Wins US National Championship 2018 Katrina Opens 2nd LocationKatrinaElected President of US Pole Sports Federation2020 2022 Vertica Fitness Franchise Opportunity is Launched History Timeline 2019 Katrina Launches national Mastermind program for pole fitness studio owners
pole positioning to the olympics
EXCEPTIONAL FRANCHISE OPPORTUNITY JOINTHEFITNESSREVOLUTIONTHATISSWEEPINGTHENATION. Growing Market Segment Pole sports are one of the fastest growing fitness and competitive sports industries. Fast Launch Plan With our training and support, you can be open for business in less than two months. Olympic Bound Pole Sports are slated to be a demonstration sport at the upcoming Summer Olympics. Comprehensive Training This is a turnkey business with a complete training program for our franchisees and their coaches. Low Startup Costs Total investment for a studio can be under $135k. Financing available to candidates.qualified Part Time Business Franchisee can teach classes or hire 1-2 part-time coaches.
Everybodyhasunlimitedpotential.Webelieveinworkinghard,having fun,andalwaysstrivingtobeourbest.Weseethingsnotjust asthey are,buthowtheycanandshouldbe.Wehelpclosethegapbetween wheretheworldisandwherewewantittobe.Wedothatthrough empoweringpeopletodreambig,giveitallthey'vegot,andbreak throughthoseglassceilings. Weengagewithourmembersinperson,online,wherevertheymight be!Ourplatformgoesfarbeyondthestage… We'reheretochangetheworld.Webelieveinbigthingsandhavea visionforwherewearetakingthiscommunity. Innovative Top Rated User Friendly Coaching | Mindset | Movement
Owner Engagement 75% Owner Coach 50% Semi Absentee Investor/Business owner model. • Part time work from home or studio up to 20 hours a week. • Participates in classes when desired, but not actively training members. • Start with 1-2 Coaches (trainers) This is model Katrina took for both locations when 2nd studio opened. Active participant in all studio activities. • Leads 3 morning classes & 4 afternoon/ evening classes each weekday. • You control your schedule and do not initially need to hire staff. • Can add Vertica Coaches (trainers) when the time is right for you. This is how Katrina started her first studio.
Revenue Streams Monthly Class Subscription $159 per month typical subscription Private Lessons $100 per hour (average) Boutique Sales ~$2,000 per month Workshops & Special Events ~$2,000 per month Annual Membership $999 -$1,499
Cheeky yet approachable Apparel&Retail
The Investment Total Startup Costs $136,050 to $190,050 includes Franchise Fee, location, tenant improvements, supplies, marketing program, training, 3-months of working capital and more. Multi-Unit Opportunities Single Unit Franchise Fee is $49,950. Second Unit $29,950, Third and Subsequent Units Paid in Advance $19,950. Franchisee Requirements We have fantastic funding programs available for well qualified candidates. We recommend $30k liquid capital, $150k net worth and good credit.
Next Steps: Our Discovery Process Introduction Receive & Review Overview Material Franchise Introduction Call Engage Take a deep dive into the business opportunity with Dennis Mulgannon. Explore Financial and business model review to help you develop your plan and envision your path to success. Experience Meet our Founder Katrina Wyckoff Learn about our vision, mission and more. Award & Launch On Boarding & Training Process Begins
Coach Client Collaboration Commitment Consistency FRANCHISESCALE’s C5 Commitment to you, our owners and our continued success! After 15 years of successfully developing national franchise brands with TES, I am committed to you sharing in our long-term success. Starting with CAC, all ofour new brands will include a .25% Royalty paid to the referring coach for the life of the Franchise Agreement. Yesyou read that correctly. The 3-C’sof TES has driven a consistent partnership with the Franchise Scale brands and this is a way that we can enhance our shared success into the future. My next two brands launching soon (Vertica Fitness & Bin Masters) will both be paying the .25% royalty to the coach of record for the term of the franchise agreement. I look forward to our continued success! Dennis Mulgannon
Brand Contacts Katrina Wyckoff Katrina@VerticaFitness.com Dennis Mulgannon Dennis@VerticaFitness.com Sean Hansen Sean@VerticaFitness.com Our Team Franchise Development Phone 916.757.3123 Email Vertica@FranchiseScale.com Website www.VerticaFitness.com
