Multi-Unit Buyer’s Guide
FOOD
SITE ASSISTANCE We use sophisticated site-analysis tools that help rate sites based on trade area demographics and competitive intelligence. Franchise Owners will have the full support of our real estate team in choosing the best location.
Captain D’s is in a category of one as the nation’s leading fast-casual seafood restaurant. FAST FACTS:
DEMOGRAPHICS
QUALIFICATIONS
FRANCHISING SINCE: 1969
• Market Criteria
• Minimum Net Worth: $1,000,000
MULTI-UNIT FRANCHISEE OPERATING UNITS: 241
• ½ acre to 1 acre required lot size
• Minimum Liquid Assets: $350,000
TOTAL OPERATING UNITS: 534 COMPANY OPERATING UNITS: 292 CAPITAL INVESTMENT: $1,005,600$1,223,600 FRANCHISE FEE: $35,000
• 1,950 sq. feet building size • 38 parking spaces minimum • 10,000 ADT minimum traffic count • 8,000 population within 1 mile • $25K-$55K median household income • Blue Collar population of 20% within 2 miles • Variables exist depending on the market
ROYALTY FEE: 4.5% ADVERTISING FEE: 5.1% Minimum advertising spend allocated to: 3% National Media 1% Local Marketing 1.1% Production BUILD-OUT OPTIONS: Multiple prototypes provide flexibility when identifying site locations. AVAILABLE TERRITORIES: Rapidly growing in 36 states. Contact us to see if your market is available.
CONTACT FRANCHISE DEVELOPMENT SALES 615.560.7083 www.captaindsfranchising.com
36
RANKINGS & AWARDS Nation’s Restaurant News’ Top 50 Beloved Brands, Entrepreneur’s Top Franchises for Veterans and Best Franchise Brands, Franchise Times’ Top 200, and Restaurant Business’ Top 500. Most recently, Captain D’s was ranked as the seafood category leader in Entrepreneur magazine’s highly competitive Franchise 500 ranking of the top franchise brands throughout the country.
2020 Annual Edition
OPPORTUNITY DESCRIPTION Headquartered in Nashville, Tenn., Captain D’s has more than 530 restaurants in 22 states. Captain D’s is the nation’s leading fast-casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 50 years. Captain D’s serves a wide variety of seafood that includes freshly prepared entrees and the company’s signature batter-dipped fish. The restaurants also offer premium-quality, grilled items such as shrimp, tilapia and salmon, as well as hush puppies, desserts, and freshly brewed, Southern-style sweet tea, a Captain D’s favorite.
