2020 Annual Edition
FOOD
SITE ASSISTANCE
“You won’t find another brand like SONIC® that has such tremendous brand awareness across the country yet still has so much room to grow.” – Claudia San Pedro, President of SONIC
OPPORTUNITY DESCRIPTION SONIC® was founded in 1953 by Troy Smith and has close to 3,600 locations nationwide. SONIC maximizes its food innovations, 5-daypart strategy, customization, new technology and national marketing campaign to connect with fans to grow brand equity, enhance customer experiences and help franchisees grow their businesses. SONIC provides a comprehensive training program that includes support from the Discovery Day process to opening a new drive-in franchise and much more.
QUALIFICATIONS 500k liquid, 1 million net worth-multi unit development, Partnerships may be used to qualify. • Restaurant background required by at least one operating partner - multi-unit experience preferred • Develop, lead and inspire a management team • Strong entrepreneurial skills • Active in community • Retail sales experience
RANKINGS & AWARDS Entrepreneur Franchise 500 2020 Ranking: Sonic Drive-In ranks #4; QSR Top 50: Sonic Drive-In ranks #13 and Nation’s Restaurant News – Top 200 Countdown: Sonic DriveIn ranks #13
DEMOGRAPHICS 10,000+ population and above, 40,000 income level and above
SONIC assists with site selection, architectural building design & engineering support, site review during due diligence phase, approved contractors list, bid review and comparison, construction project management guidance, assistance with development of construction schedule timeline and a preferred vendor list.
FAST FACTS: FRANCHISING SINCE: 1959 TOTAL OPERATING UNITS: 3525 COMPANY OPERATING UNITS: 198 CAPITAL INVESTMENT: Traditional: $1.23M - $3.53M (excludes Land) / Non-Traditional: $356.5K - $977.3K (excludes Land) FRANCHISE FEE: Traditional: $45K / Non-Traditional: $22.5K ROYALTY FEE: Traditional: 4.3% / Non-Traditional: 4.0% ADVERTISING FEE: Traditional: 5.0 % / Non-Traditional: 3.0% EARNINGS CLAIMS: Yes BUILD-OUT OPTIONS: Traditional Drive-In, Indoor Dining, Travel Plaza, Conversion and Counter-S AVAILABLE TERRITORIES: US and Canadian opportunities both single and multi unit
CONTACT LORI OSLEY DIrector of Franchise Development losley@inspirebrands.com www.sonicdrivein.com
Multi-Unit Buyer’s Guide
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