Franchise Update Magazine - Issue II, 2020

Page 8

PUBLISHER’S NOTE 6

Franchising Comes Through Again, Making a Positive Difference in a Time of Crisis By Therese Thilgen

Nothing I can recall in my lifetime can even approach what it’s been like living through Covid19 over the past months. The sheer number of people sickened by this scourge is difficult to comprehend, and the deaths heartbreaking. In the U.S. alone, the reported death toll was approaching 100,000 on Memorial Day.

Locally in communities everywhere, franchisees are doing everything they can to keep their doors open, their employees on the payroll, and to continue providing their products and services to customers. The spirit of innovation was thriving as restaurants began offering new or enhanced take-out, drive-thru, and pick-up services.

Beyond the enormous human toll of this disease is the gargantuan cost to the world economy. Companies large and small have seen customer numbers dwindle as stay-at-home orders virtually shut down communities, ours included. Many, if not most, had to furlough or lay off employees as they shuttered stores and sought ways to stop the financial hemorrhaging from taking them under.

Perhaps most inspiring was seeing franchisors and franchisees step into the breach to help first responders and healthcare workers. Brands donated money and supplies, and franchisees donated products, services, and their time in their communities. I saw story after story of brands providing financial assistance, food, and other help to those working hard on the front lines of the pandemic. For me this is the true Spirit of Franchising.

We know it will take time for most of us to recover, reset, and rebuild. But nowhere has the resolve, determination, and optimism of businesses been more evident than in franchising. Those in franchising are not content just to save their own skins – they look for ways to help those around them in their communities. For almost four decades I have watched the franchising world step up again and again to provide solutions and aid in times of need. The franchise community always comes through with a spirit of innovation, dedication, and determination. Minor recessions? Franchising was there. 9/11 in 2001? Franchising was there. Hurricane Katrina in 2005? Franchising was there. The Great Recession of 2008? Franchising was there. You never have to look far to see those in the franchising world say, “We can handle this, and somehow we’ll get through to the other side.” So it has really been no surprise at all during the Covid-19 outbreak of 2020 to see so many franchisors step in, and quickly, to help their franchisees by reducing and eliminating royalties, fees, and other expenses; franchisors working hard to ensure communication with their franchisees was maintained, if not increased; franchisors helping franchisees access PPP and other funding to help them stay in business; and the IFA working tirelessly to support franchising as a whole through this crisis.

FRANCHISEUpdate

ISSUE 2, 2020

As a media company and content provider involved in every category of franchising, we receive hundreds of press releases daily on the business of franchising. It’s truly inspiring to see the number of franchisees supporting their local communities, even as they work limited hours with limited revenue. For a list of just some of what franchisees and their brands have been doing, see page 109. Finally, a word about this special Covid-19 issue. For the past 2 months we have been compiling Q&As with franchise CEOs, CDOs, CMOs, and multi-unit franchisees. For this all-digital issue we have included selected responses from all sectors and sizes of franchising. We’ve also included some of the best thinking from our Covid-19 Report biweekly newsletter. We hope it’s helpful, useful, and sheds some light in a dark time. I know the human spirit will endure as it always has, and that we will get through this pandemic as humanity has done so many times before. And I’m proud to be a part of the global franchising community, which I know will always be here to do our part.


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Articles inside

Franchising Cares!

1min
page 111

BROOKE WILSON

7min
pages 108-110

JOHN SAHAKIAN

3min
pages 107-108

ASPEN RICKS

3min
pages 106-107

DAWN LAFREEDA

8min
pages 104-106

LEE KLEINER

5min
pages 103-104

ERIC DANVER

5min
pages 101-102

DUSTIN KING

2min
pages 100-101

GREG CUTCHALL

2min
pages 99-100

MITCH COHEN

4min
pages 98-99

MICHAEL CHALMERS

6min
pages 97-98

JEFF RINKE - Vice President of Marketing Hungry Howie's

3min
page 93

SHANA KRISAN - Vice President of Marketing Goldfish Swim School

4min
page 92

MARCI KLEINSASSER - Vice President of Marketing Handyman Connection

3min
page 91

JOSH COLE - Chief Marketing Officer Sky Zone

8min
pages 89-90

PAUL PICKETT - Chief Development Officer Wild Birds Unlimited

1min
page 86

LORI MERRALL - Director of Franchise Development Sola Salon Studios

2min
page 85

ERIC LITTLE - Chief Development Officer Right At Home

3min
page 84

PETE LINDSEY - Consultant Nikita Hair USA

2min
page 83

CHRISTINA CHAMBERS - Executive Vice President, Franchise Development InXpress

2min
page 82

SHELLY SUN - CEO, Co-Founder BrightStar Care

4min
page 79

CHRISTINE SPECHT - CEO Cousins Subs

4min
page 78

BRANDON SOLANO - CEO Rave Restaurant Group (Pizza Inn and Pie Five)

4min
page 77

RANDY SIMON - CEO, President, Co-Founder Freddy’s Frozen Custard & Steakburgers

3min
page 76

CHRISTINA RUSSELL - CEO Sola Salon Studios

8min
pages 74-75

MEG ROBERTS - CEO, President The Lash Lounge (a Franworth company)

3min
page 73

DAWN NIELSEN - COO Kolache Factory

5min
page 72

BARBARA MORAN - CEO Moran Family of Brands

3min
page 71

SCOTT MARR - CEO Koala Insulation

2min
page 70

GORDON LOGAN - CEO Sport Clips

3min
page 69

JASON KAPICA - President Dryer Vent Wizard (a Neighborly company)

3min
page 68

NICK FRIEDMAN - CEO College Hunks Hauling Junk & Moving

3min
page 66

MICHAEL O. BROWNING, JR. - CEO, Co-Founder Urban Air Adventure Parks

4min
page 65

WADE BRANNON - CEO, President Pigtails & Crewcuts

4min
page 64

SUSAN BORESOW - President Title Boxing Club (a Franworth company)

4min
page 62

KEVIN BAZNER - CEO A&W Restaurants

3min
page 61

JONATHAN BARNETT - CEO, Founder Oxi Fresh Carpet Cleaning

5min
page 60

FRANCES ALLEN - CEO Checkers & Rally’s

3min
page 59

MICHAEL ABT - CEO Huddle House

4min
page 58

Navigating Covid-19 on a Local Level A Phased Approach to Re-Entry

8min
pages 53-55

The Complex Reality of Reopening

7min
pages 51-52

How To Create Your Brand’s Recovery as the U.S. Begins To Reopen

4min
page 50

Turning Your Franchise Business Back On: The Time To Plan Is Now

11min
pages 46-48

How Covid-19 Is Affecting Real Estate Strategy at Freddy’s Frozen Custard & Steakburgers

2min
page 45

MUTUAL AID SOCIETY - Landlords and Tenants Are in this Together During Covid-19

4min
pages 43-44

ShiftPixy Reacts to Covid-19 by Helping Restaurants Keep Their Delivery In-House

5min
pages 41-42

9 Tips for Field Managers on Supporting Franchisees During Covid-19

5min
pages 39-40

How System-Wide Technology Can Help Franchise Brands Succeed

6min
pages 37-38

How Franchise Brands Are Dealing with Their Disrupted Supply Chains

8min
pages 35-36

5 Trends in How Covid-19 Is Changing Business Phone Calls

5min
pages 33-34

The Best Ways To Jump-Start Your Future Demand

2min
page 32

BoeFly CEO Shares His Perspective on Small-Business Lending & the PPP

3min
page 31

COVID-19 Preparing To File an Insurance Claim for Lost Income

3min
page 30

5 CRITICAL METRICS FOR FRANCHISE RECRUITMENT & DEVELOPMENT DURING COVID-19

1min
page 29

6 Simple, Effective Ways To Manage Franchise Recruitment Now

2min
page 28

Franchise Development Are Virtual Discovery Days Here To Stay?

1min
page 27

FRANCHISE DEVELOPMENT DURING COVID-19, PART 3: Opportunities Ahead!

4min
page 26

FRANCHISE DEVELOPMENT DURING COVID-19, PART 2: Lead Generation Numbers that Matter

4min
page 25

FRANCHISE DEVELOPMENT DURING COVID-19, PART 1 The View from 50,000 Feet

4min
page 24

HOW (AND WHY) TO ESTABLISH A POST–COVID-19 PROACTIVE RESALE PROGRAM

4min
pages 22-23

FRANCHISE DEVELOPMENT Now Is the Time To Prepare a Post–Covid-19 Plan

2min
page 20

STEPPING UP IN A CRISIS — Leaders Set the Tone for the Entire Organization

5min
pages 18-19

What Franchise CEOs Must Do To Lead for Success During Covid-19

3min
page 17

3 Things To Do Right Now as an Entrepreneur

4min
page 16

7 Common Mistakes Leaders Make in a Crisis; or What Not To Do During Covid-19

4min
pages 14-15

IFA: Franchising’s Best Resource for Recovery, Reopening, and More

6min
pages 12-13

PUBLISHER’S NOTE

3min
page 8
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