Brand Identity

Francie Hutcheson Fashion Marketing Brand Identity

Oscar Betancur. FASM 210. Winter 2018

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06

Sketches

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Statement

Inspiration

Drafts

Keywords

Colors

Finals

33 Closing

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Statement

Finals

Inspiration

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Statement

My hope for this Brand Identity is that when received by persons, they will be able to get an idea for my style. I hope that this will evoke an interest from potential Employers.

06 Statement

08 Keywords

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Inspiration

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Keywords Enticing Clean Simple Straight Fresh

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Finals

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Inspiration for logo

Inspiration for Business Card

Inspiration for Letterhead

Inspiration for Resume

06 Statement

08 Keywords

11

Inspiration

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Fonts

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Drafts

Colors

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Fonts Fonts

FRANCIE HUTCHESON

FRANCIE

FRANCIE HUTCHESON

FRANCIE HUTCHESON

francie hutcheson

francie

FRANCIE HUTCHESON

Francie Hutcheson

FRANCIE HUTCHESON

FRANCIE HUTCHESON

HUTCHESON

hutcheson

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Finals

Inspiration

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Colors

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100 Logo Sketches

Final 12 logo sketches

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Statement

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Final 12 Digitized

F H

e

FRANCIE HUTCHESON FA S H I O N M A R K E T I N G

FRANCIE HUTCHESON FASHION MARKETING

FRANCIE

UTCHESON

FASHION MARKETING

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ashncie ion hutch mar eson keting

Francie Hutcheson FRANCIE HUTCHESON FA S H I O N M A R K E T I N G

Fashion Marketing

Experimenting with color scheme

FRANCIE HUTCHESON FA S H I O N M A R K E T I N G

FRANCIE HUTCHESON FA S H I O N M A R K E T I N G

FRANCIE HUTCHESON FASHION MARKETING

FRANCIE HUTCHESON

FA S H I O N M A R K E T I N G

FRANCIE HUTCHESON FASHION MARKETING

RANCIE

UTCHESON RANCIE

UTCHESON FASHION MARKETING

FASHION MARKETING

FRANCIE HUTCHESON

RANCIE

FA S H I O N M A R K E T I N G

UTCHESON FASHION MARKETING

RANCIE

UTCHESON FASHION MARKETING

Experimenting with Letterheads

RANCIE

FRANCIE HUTCHESON FA S H I O N M A R K E T I N G

UTCHESON www.franciehutcheson.com

678.633.4567

hutchesonfrancie@gmail.com

FASHION MARKETING www.franciehutcheson.com 6 7 8 . 6 3 3 .4 5 6 7

hutchesonfrancie@gmail.com

@gmail.com

Experimenting with Resume RANCIE

UTCHESON FASHION MARKETING

FRANCIE HUTCHESON FA S H I O N M A R K E T I N G

@gmail.com

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06

Sketches

11 19 25 08 33 Fonts

Statement

Finals

Inspiration

Drafts

Keywords

Colors

Closing

Final Logo, Business Card, & Email Signature

RANCIE

UTCHESON

RANCIE

FASHION MARKETING

UTCHESON FASHION MARKETING

www.franciehutcheson.com 678.633.4567 hutchesonfrancie@gmail.com

Francie Hutcheson

Fashion Marketing www.franciehutcheson.com 678.633.4567 hutchesonfrancie@gmail.com

Final Cover letter & Resume Francie Hutcheson

RANCIE

Fa s h i o n M a r k e t i n g www.franciehutcheson.com 678.633.4567 hutchesonfrancie@gmail.com

UTCHESON FASHION MARKETING

Professional Experience Dear Abercrombie & Fitch, I am writing you this letter to express my strong interest in the internship opportunity available for the Summer of 2018. Please consider me for the markeing side of the internship. As I had the honor of working with the Abercrombie and Fitch team last year at your booth during the SCAD Career Fair, I learned of this great opportunity! Through my studies at SCAD, I made friends with a fellow student that enjoyed the honor of interning for Abercrombie and Fitch in the years previous. My friend shared, yours’ is the best company to intern for, and the knowledge he gained was immeasurable. Learning you were returning to the career fair, presents the perfect opportunity to reintroduce myself.

My desire to work for Abercrombie and Fitch grows daily as I have seen the constant upward movement the company enjoys and how you rally to stay on top. I was first introduced to Abercrombie and Fitch when I was only 7.

Abercrombie has continued to prove it is a popular and thriving brand. To stand the test-of-time and still be so desired excites me as a brand. I know I would be perfect for this position. My ideas for marketing are unique and not yet seen in the marketplace; they are perfect for Abercrombie and Fitch. Previously, I have had the opportunty to work for some smaller artists, as well as large corporations. Each adventure has taught me more and more. I would love the opportunity to continue my knowledge in this market under Abercrombie & Fitch’s wing.

Enclosed, please find my resume. Within my resume you will notice my website which contains my portfolio. Please review my information. I would love to speak with you on a personal level. Hopefully, you will feel the same.

Please contact me anytime through email or a phone call. I am readily available unless I am at work or in class. My contact information will be the same, day or evening. Thank you so much for taking the time to read my cover letter. I hope you enjoy my website and do look forward to speaking with you soon.

Sincerely, Francie Hutcheson

www.franciehutcheson.com . 6 7 8 . 6 3 3 .4 5 6 7 . h u t c h e s o n f r a n c i e @ g m a i l . c o m

Education

Gap June 2017 - Present Peachtree City, Ga - Savannah, Ga Responsibilities include - Visual displays; coordinating with the visual team on new monthly flow - managing receipt of inventory shipments with continual attention to restocking and back room inventory organization - On floor responsibilities of cashier and sales assistant

S av a n n a h C o l l e g e o f A r t and Design (SCAD) S av a n n a h , G a 2016-2020 G PA : 3 . 5 6 D e a n s L i s t B FA : Fa s h i o n M a k e r t i n g and Management Minor in Fibers

Brighton June 2017 – Present Atlanta, GA Responsibilities include - working with the corporate Head Visual Merchandiser preparing the showroom at Atlanta Americas-Mart - Process includes receiving all merchandise; highlighting the new collections. aesthetically combining product placement while balancing product availability and crossover from season-to-season for the buyer

Microsoft Office M i c r o s o f t Powe r p o i n t Photoshop InDesign Illustrator Organized Fa s t L e a r n e r Attention to Detail Leadership Te a m P l aye r Po s i t i ve Good Communicator

Jeff Lieb Jewelry Designer August 2016 Las Vegas, NV Responsibilities include - set up and break down of the showroom for market in Las Vegas, NV at Magic - showing product while presenting coordinating pieces; while writing buyers’ orders Sugars Boutique @ Merle Norman October 2013 – Present Newnan, GA Responsibilities include - all central visual and merchandising functions - Buying for Boutique - Coordinated all photo shoots for social media platforms; ran all social media platforms

Skills

Po r t f o l i o www.franciehutcheson.com Reference letters upon request

RANCIE

UTCHESON FASHION MARKETING