Francie Hutcheson Fashion Marketing Brand Identity
Oscar Betancur. FASM 210. Winter 2018
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06
Sketches
11 25 19 08 Fonts
Statement
Inspiration
Drafts
Keywords
Colors
Finals
33 Closing
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Sketches
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Finals
Inspiration
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Statement
My hope for this Brand Identity is that when received by persons, they will be able to get an idea for my style. I hope that this will evoke an interest from potential Employers.
06 Statement
08 Keywords
21 17 30 Sketches
11 19 25 Fonts
Inspiration
Drafts
Colors
Finals
33 Closing
Keywords Enticing Clean Simple Straight Fresh
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Statement
Finals
Inspiration
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Inspiration for logo
Inspiration for Business Card
Inspiration for Letterhead
Inspiration for Resume
06 Statement
08 Keywords
11
Inspiration
21 17 30 Sketches
Fonts
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Drafts
Colors
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Fonts Fonts
FRANCIE HUTCHESON
FRANCIE
FRANCIE HUTCHESON
FRANCIE HUTCHESON
francie hutcheson
francie
FRANCIE HUTCHESON
Francie Hutcheson
FRANCIE HUTCHESON
FRANCIE HUTCHESON
HUTCHESON
hutcheson
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Sketches
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Statement
Finals
Inspiration
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Keywords
Colors
Closing
Colors
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100 Logo Sketches
Final 12 logo sketches
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Statement
Finals
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Final 12 Digitized
F H
e
FRANCIE HUTCHESON FA S H I O N M A R K E T I N G
FRANCIE HUTCHESON FASHION MARKETING
FRANCIE
UTCHESON
FASHION MARKETING
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ashncie ion hutch mar eson keting
Francie Hutcheson FRANCIE HUTCHESON FA S H I O N M A R K E T I N G
Fashion Marketing
Experimenting with color scheme
FRANCIE HUTCHESON FA S H I O N M A R K E T I N G
FRANCIE HUTCHESON FA S H I O N M A R K E T I N G
FRANCIE HUTCHESON FASHION MARKETING
FRANCIE HUTCHESON
FA S H I O N M A R K E T I N G
FRANCIE HUTCHESON FASHION MARKETING
RANCIE
UTCHESON RANCIE
UTCHESON FASHION MARKETING
FASHION MARKETING
FRANCIE HUTCHESON
RANCIE
FA S H I O N M A R K E T I N G
UTCHESON FASHION MARKETING
RANCIE
UTCHESON FASHION MARKETING
Experimenting with Letterheads
RANCIE
FRANCIE HUTCHESON FA S H I O N M A R K E T I N G
UTCHESON www.franciehutcheson.com
678.633.4567
hutchesonfrancie@gmail.com
FASHION MARKETING www.franciehutcheson.com 6 7 8 . 6 3 3 .4 5 6 7
hutchesonfrancie@gmail.com
@gmail.com
Experimenting with Resume RANCIE
UTCHESON FASHION MARKETING
FRANCIE HUTCHESON FA S H I O N M A R K E T I N G
@gmail.com
21 17 30
06
Sketches
11 19 25 08 33 Fonts
Statement
Finals
Inspiration
Drafts
Keywords
Colors
Closing
Final Logo, Business Card, & Email Signature
RANCIE
UTCHESON
RANCIE
FASHION MARKETING
UTCHESON FASHION MARKETING
www.franciehutcheson.com 678.633.4567 hutchesonfrancie@gmail.com
Francie Hutcheson
Fashion Marketing www.franciehutcheson.com 678.633.4567 hutchesonfrancie@gmail.com
Final Cover letter & Resume Francie Hutcheson
RANCIE
Fa s h i o n M a r k e t i n g www.franciehutcheson.com 678.633.4567 hutchesonfrancie@gmail.com
UTCHESON FASHION MARKETING
Professional Experience Dear Abercrombie & Fitch, I am writing you this letter to express my strong interest in the internship opportunity available for the Summer of 2018. Please consider me for the markeing side of the internship. As I had the honor of working with the Abercrombie and Fitch team last year at your booth during the SCAD Career Fair, I learned of this great opportunity! Through my studies at SCAD, I made friends with a fellow student that enjoyed the honor of interning for Abercrombie and Fitch in the years previous. My friend shared, yours’ is the best company to intern for, and the knowledge he gained was immeasurable. Learning you were returning to the career fair, presents the perfect opportunity to reintroduce myself. My desire to work for Abercrombie and Fitch grows daily as I have seen the constant upward movement the company enjoys and how you rally to stay on top. I was first introduced to Abercrombie and Fitch when I was only 7. Abercrombie has continued to prove it is a popular and thriving brand. To stand the test-of-time and still be so desired excites me as a brand. I know I would be perfect for this position. My ideas for marketing are unique and not yet seen in the marketplace; they are perfect for Abercrombie and Fitch. Previously, I have had the opportunty to work for some smaller artists, as well as large corporations. Each adventure has taught me more and more. I would love the opportunity to continue my knowledge in this market under Abercrombie & Fitch’s wing. Enclosed, please find my resume. Within my resume you will notice my website which contains my portfolio. Please review my information. I would love to speak with you on a personal level. Hopefully, you will feel the same. Please contact me anytime through email or a phone call. I am readily available unless I am at work or in class. My contact information will be the same, day or evening. Thank you so much for taking the time to read my cover letter. I hope you enjoy my website and do look forward to speaking with you soon. Sincerely, Francie Hutcheson
www.franciehutcheson.com . 6 7 8 . 6 3 3 .4 5 6 7 . h u t c h e s o n f r a n c i e @ g m a i l . c o m
Education
Gap June 2017 - Present Peachtree City, Ga - Savannah, Ga Responsibilities include - Visual displays; coordinating with the visual team on new monthly flow - managing receipt of inventory shipments with continual attention to restocking and back room inventory organization - On floor responsibilities of cashier and sales assistant
S av a n n a h C o l l e g e o f A r t and Design (SCAD) S av a n n a h , G a 2016-2020 G PA : 3 . 5 6 D e a n s L i s t B FA : Fa s h i o n M a k e r t i n g and Management Minor in Fibers
Brighton June 2017 – Present Atlanta, GA Responsibilities include - working with the corporate Head Visual Merchandiser preparing the showroom at Atlanta Americas-Mart - Process includes receiving all merchandise; highlighting the new collections. aesthetically combining product placement while balancing product availability and crossover from season-to-season for the buyer
Microsoft Office M i c r o s o f t Powe r p o i n t Photoshop InDesign Illustrator Organized Fa s t L e a r n e r Attention to Detail Leadership Te a m P l aye r Po s i t i ve Good Communicator
Jeff Lieb Jewelry Designer August 2016 Las Vegas, NV Responsibilities include - set up and break down of the showroom for market in Las Vegas, NV at Magic - showing product while presenting coordinating pieces; while writing buyers’ orders Sugars Boutique @ Merle Norman October 2013 – Present Newnan, GA Responsibilities include - all central visual and merchandising functions - Buying for Boutique - Coordinated all photo shoots for social media platforms; ran all social media platforms
Skills
Po r t f o l i o www.franciehutcheson.com Reference letters upon request
RANCIE
UTCHESON FASHION MARKETING