arête
Vol. 1 Issue 1 ES €5.50 IT €5.00 FR €8.00 GB €5.00 USA $10.99
francis - design - digestive
LEARN HOW TO DESIGN GREAT EXPERIENCES!
HUMAN CENTRED DESIGN WORKSHOPS 16/03/2016 - BUDAPEST
FRANCIS& SON
PERFORMANCE SECTION
Observe like
an Indian
and Sense the future!
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Issue 1
arĂŞte
francis - design - digestive
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CONTENTS 04 Editor's Note 07 Products or Meanings? 33 Impact Hub Budapest 56 Google Cloud Vision 58 Artificial Emotional Intelligence 80 Meetups 07 56
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EDITOR'S NOTE
Ferenc Boroczky DESIGN CONSULTANT
This is the first issue of arête which is our monthly design digestive. arête if you like is our monthly "magazine". What you will find in these "magazines" is a thoughtful collection of ideas, case studies from project done by us or others -, processes, new tools designed to get us working together toward human centred design products, services. Design can be powerful catalyst for bringing multiple stakeholders together and solving really big challenges. Everything has the ability to be improved in some way to suit the current environment; materials, construction, shape and function alter with time. Looking at various things in everyday life, we often see possible ideas for these improvements and analyse their current design. I have always been interested how we can improve the current situation. Why we use design to do that? A fundamental part of design is helping us to communicate with users, engineers, and technicians from different fields and of course with fellow designers, colleagues. To take a journey in design is to follow a path that is never ending; you will always curious and everyday still discovering new things, getting excited and inspired most of the ordinary things and continuously ask questions. I believe those of us that choose design is not a career or a hobby, but a passion a way of life. This is our very first magazine so if you have any suggestion please let us know! Thank you! Connect with us @Francisandson WWW.FRANCISANDSON.CO.UK
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People do not buy products, but meanings Why is that? What we, professionals, managers, designers or students have to sense, is how to move at the pace of modern life. How to do things it needed for the essential actions, needs for the human beings we are trying to design. Sometimes things change. Our job is to imagine the changes haven’t happened yet. But most importantly to get them to connect to the needs that human beings have, even if the human beings cannot articulate them. It’s a really interesting challenge. Interesting, because all of us buy meanings, not just products. Let me explain this. You are preparing a family dinner. You carefully plan every aspect of it, the food, the drinks and the dessert. Let’s assume that you are planning to give a cheese board to your family and to do that, you have to cut cheese. You have to buy a tool to cut cheese. You are going to buy a product for deep reasons that does not often manifest; which include both functional utility (to cut the cheese) and intangible psychological satisfaction (to create a perfect evening). We all buy products, services for emotional, cultural as well as practical reasons; which is perfectly normal as we are all humans. Read more: http://bit.ly/hcdbudapest WWW.FRANCISANDSON.CO.UK
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Hello Budapest!
BECOME A MEMBER
Find out more at www.budapest.impacthub.net What is Impact Hub Budapest?
We are bringing to Budapest a unique, international ecosystem of resources, inspiration, and collaboration opportunities that support a more sustainable world. The Impact Hub Budapest will be part of a global network of connected communities that enable collaborative ventures. Impact Hubs unite people from every profession, background and culture with imagination and drive to pursue enterprising ideas for the world. These are the people who see and do things differently and have entrepreneurial passion to create sustainable impact. The Impact Hub Budapest space will cater to all your professional needs - with a co-working office and team offices, rentable event and meeting rooms and regular programmes to inspire, educate and connect, we offer something to all local changemakers. Impact Hub Budapest was founded by a small team of professionals who are dedicated to bring to Budapest a culture of collaborative work that creates impact locally and globally. Our six co-founders come with a wide range of skills and experience, listed below - don't hesitate to reach out to us personally if you have specific questions about any of our special fields of knowledge. WWW.FRANCISANDSON.CO.UK
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UPCOMING EVENTS FRANCIS& SON HUMAN CENTRED DESIGN WORKSHOP
Workshops starts on the 16th of March 2016
Impact Hub Budapest Ferenciek tere 2. Budapest 1053 Francis& Son Impact Hub Budapest
SIGN UP HERE
CREATING INNOVATIONS THAT LEAD TO GREAT EXPERIENCES Through a dynamic mix of short lectures and hands-on activities, the series will introduce participants to the Human Centred Design process in 5 events taking place on Wednesday evenings. This way you have the chance to attend just one part or all of the workshops. Design thinking is essentially a humancentred innovation process that emphasises observation, collaboration, fast learning, visualisation of ideas, rapid concept prototyping and concurrent business analysis, which ultimately influences innovation and business strategy. It is a tool to imagine future states and to bring products, services and experiences to market.
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Continue reading at next page >
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PLANNED DATES AND THEMES: First Week
16th of March - Introduction to Human Centred Design, principles We will begin our course by unpacking what we mean by Design Thinking and why it is more effective than traditional business methods when the goal is innovation in the business environment. Second Week
23rd of March - Discover - Observing human experience Design Thinking is not only about process and tools. It is about people as well: about you as a design thinker and about the people you want to create value for and with. Third Week
30th of March - Define - People and systems Understand the use of Design Thinking approaches to generate more innovative ideas; This is the creative part of the process, but it also contains a disciplined approach. Fourth Week
06th of April - Develop - Envisioning future possibilities Integrate the customer and business case for an innovative idea; and Design and conduct experiments to test out whether the assumptions underlying the new idea hold true. 25
Fifth Week
13th of April – Deliver – Methods to deliver a final product You will learn how to develop models that help you to understand how an organisation creates, delivers and captures value. WWW.FRANCISANDSON.CO.UK
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GOOGLE CLOUD VISION The article is from Google Official blog: http://googlecloudplatform.blogspot.hu/2016/02/Google-Cloud-Vision-APIenters-beta-open-to-all-to-try.html
With the beta release of Cloud Vision API, you can access the API with location of images stored in Google Cloud Storage, along with existing support of embedding an image as part of the API request. We’re also announcing pricing for Cloud Vision API and added additional capabilities to identify the dominant color of an image. For example, you can now apply Label Detection on an image for as little as $2 per 1,000 images or Optical Character Recognition (OCR) for $0.60 for 1,000 images. Pricing will be effective, starting March 1st. Cloud Vision API supports a broad set of scenarios from: Insights from your images: Powered by the same technologies behind Google Photos, Cloud Vision API detects broad sets of objects in your images — from flowers to popular landmarks Inappropriate content detection: Powered by Google SafeSearch, Cloud Vision API moderates content from your crowd sourced images by detecting different types of inappropriate content. Image sentiment analysis: Cloud Vision API can analyze emotional attributes of people in your images, like joy, sorrow and anger, along with detecting popular product logos. Learn more here: Google WWW.FRANCISANDSON.CO.UK
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SIX AREAS THAT ARTIFICIAL EMOTIONAL INTELLIGENCE WILL REVOLUTIONISE This article was first published in the November 2015 issue of WIRED magazine. http://bit.ly/AEI-wired
When people think of how machines will help us in the future, the emphasis naturally falls on the performance of rational executive tasks. But one should also envisage a far more exciting scenario, one in which computational power is also directed at the emotional and psychological dimensions of existence. It is time to imagine not merely AI but also, and even more significantly, what we here call AEI: Artificial Emotional Intelligence. We need AEI rather badly because our emotional frailties dwarf our incapacities in raw mathematics or data management: we make extremely poor decisions about how we should manage relationships. We have little idea what job to focus on and when to quit. We don't know what to spend our money on. We get holidays wrong, have no clue how to repair friendships or handle tricky employees, and fumble as to how to reconcile with our parents. The emotional intelligence required for these things is in very short supply. It exists, but in isolated and mysterious pockets: a few people seem to cope but on a basis that is desperately private and concealed, the way that a wild strawberry might have seemed before the invention of farming. Read more here: Wired. WWW.FRANCISANDSON.CO.UK
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Human Behaviour Research Meetups Budapest, Prague We organise and facilitate monthly meetups on Human Behaviour Research
Why are we using neuroscience to understand consumers? For many reason. But one of them is customer experience has become a critical differentiating factor for brands across all industry today. Business leaders recognise that competing on product, price or service alone is simply no longer enough. Companies, large organisations invest millions of pounds in product development and innovation, communication and research to understand more about consumer behaviour, but the true reasons behind how customers make up their mind remain a misery. As the challenge increase, marketers needs to understand consumer buying habits in more deep level and translates their findings into compelling products or services. But how does brain perceive value? Whenever science enters a domain it adds significant value to marketers, but many of them still apply models which are based on 1970s thinking. We organise monthly Meetups on Neuromarketing or Consumer Neuroscience or as we like to call Human Behaviour Research. Sign up to one of our event near you! WWW.FRANCISANDSON.CO.UK
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PERFORMANCE SECTION
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Francis design digestive arête Vol. 1 Issue March 2016 Picture Credits: Page 4- Concerton by P-E Fronning 1957 Page 7 - http://theparentingfiles.com.au/i-am-gratefulfor-friday-family-dinner Page 33 - Impact Hub Budapest Page 56 - Google Official blog: http://googlecloudplatform.blogspot.hu/2016/02/Googl e-Cloud-Vision-API-enters-beta-open-to-all-to-try.html Page 58 - November 2015 issue of WIRED magazine. http://bit.ly/AEI-wiredEditorial
FRANCIS& SON
Ferenc Boroczky Contributors Francis& Son Ltd. Impact Hub Budapest Project Ferenc Boroczky operations@francisandson.co.uk Subscriptions Visit www.francisandson.co.uk or contact Linda Kodak linda.kodak@francisandson.co.uk 31 Temple Fortune Mansion NW11 0QX London Francis& Son is registered in England and Wales Company number: 08216640
www . francisandson . co . uk info @ francis - and - son . com Published monthly by Francis & Son Ltd . All Rights Reserved .
arête Arete (Greek: ἀρετή), in its basic sense, means "excellence of any kind"
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