THE GROWING NEED OF PERSONAL MOBILITY AISIN SEIKI INNOVATION EXCHANGE PROPOSAL
FRANCIS& SON BUSINESS DESIGN CONSULTANCY
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THE JAPANESE CULTURE IS KNOWN FOR ITS EXCELLENT SERVICE AND HOSPITALITY WHICH IS BASED ON THE PHILOSOPHY OF MOTENASHI. FRANCIS& SON BUSINESS DESIGN CONSULTANCY
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CHAPTER 1
TASK
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Ideas and technologies to accelerate the development of a small sized mobility vehicle.
FRANCIS& SON BUSINESS DESIGN CONSULTANCY
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What is ILY-A?
The ILY-A is a personal mobility device of the future that comes with safety features issued from robot technology. Designed by AISIN Design and developed by fuRo, the body can be transformed into four different modes (vehicle, kickboard, cart, and carry). FRANCIS& SON BUSINESS DESIGN CONSULTANCY
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THE THREE CHARACTERISTIC ELEMENTS OF THE JAPANESE HOSPITALITY PHILOSOPHY:
1. Shitsurai 2. Furumai 3. Yosooi
Future of mobility - personal transportation Japan is famous for its excellent services and friendliness. In our recommendations, we would like to follow the traditional Japanese philosophy for hospitality. In our translation, ILY-A system is stands on a GuestHost-Relationship which main feature is the host’s (ILY-A smart ultra compact vehicle) special effort in satisfying the guest/s needs. In order to achieve the best possible experience, we have to consider three principles: 1. The anticipation of the other’s needs In order to give the flexibility to the users we have to prepare the facilities necessary soft and hardware’s. 2. Flexibility to the situation ILY-A and its users have to interact and behave in a way that is appropriate for the users needs. 3. Understatement While the transformation is taken place, ILY-A and its system should create seamless and simple to use interface. Our plan is not just to make recommendations on how we would improve ILY-A functionality but how to create an intelligent mobility system, where travelling by ILY-A is both safe and pleasant. Our proposal is combining software with hardware; public transport with a clever vehicle, ILY-A. With our recommendation we would like to focus not just to improve the usability of the device, but also to create an ecosystem of product and design a different kind of experience.
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CHAPTER 2
BESMART
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Ideas and technologies to accelerate the development of a small sized mobility vehicle.
FRANCIS& SON BUSINESS DESIGN CONSULTANCY
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Aisin Seiki - Innovation Proposal
BYÂ FRANCIS&Â SON
ILY-A - Smartphone application ILY-A smartphone application will have the same sensitivity as the docking stations display have. Also, the smartphone application needs to be able to learn its user actions and make recommendations, propose new routes, give advice for shopping etc. By combining a smartphone or table application with ILY-A transport system, we can help to create a stress free commute and reduce crowd in tubes or local buses. Also with ILY-A transport system Reserve your ILY-A through your smartphone or tablet application and make your short trips easy. ILY-A would be available through a vehicle-sharing scheme. Use ILY-A transport sharing system with four easy steps: 1. Open your dedicated ILY-A application while you travelling on trains, tube, bus or car 2. Choose your destination 3. Reserve your ILY-A from the nearest docking station 4. When you arrive to the train or tube station pick ILY-A up from the docking station
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Human-machine-interaction
In order to enhance the human experience by using design, we would use our EEG and Eyetracking tools to optimize interfaces as well as social interactions. EEG and Eye- tracking research would be used to identify brain processes related to specific personality traits such as intro-/ extroversion or social anxiety. Additionally, by using EEG we can study, human-machine-interaction, where brain processes reflect on cognitive and attentional state of the user. WWW . FRANCISANDSON . CO . UK
CHAPTER 3
BEPART
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ILY-A can help people to move freely within the city. Freely mean according to needs of the user.
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User experience encompasses the total experience of the user. Hence, in our next stage of development we would focus on a richer conceptualisation of user experience in full detail by using EEG or Eye- tracking measuring. Task-oriented users may consider the product differently than pleasureoriented users. FRANCIS& SON BUSINESS DESIGN CONSULTANCY
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Aisin Seiki - Innovation Proposal
BY FRANCIS& SON
design ideas ILY-A can help people to move freely within the city. Freely mean according to needs of the user. With our hardware recommendation we have been thinking not just to improve the usability of the device, but also to create an ecosystem of products and design a different kind of experience. With our proposal in each mode we do not only focus on the transformation of ILY-A; rather we designed new innovative ways to help users to make the most of out the product they love. To enhance the usability of ILY-A we have to create an experience, construct a holistic view that involves the user’s cognitive, affective, emotional, social and physical responses to the device. User experience encompasses the total experience of the user. Hence, in our next stage of development we would focus on a richer conceptualisation of user experience in full detail by using EEG or Eye- tracking measuring. Task-oriented users may consider the product differently than pleasure-oriented users. Although we had a solid backdrop exists, there is a need for additional research to understand how physical, social environment impacts the user experience. ILY-A smart compact vehicle and its services can create an entirely new technology based shopping experience which is shown and outlined in further slides.
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Your proposal was very interesting itself and had a new point of view. Osamu Matsubara Chief Producer Innovation Center Aisin Seiki Co., Ltd." "
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FRANCIS & SON
BUSINESSÂ DESIGNÂ CONSULTANCY We are a business design consultancy and our innovation process emphasizes observation, collaboration, fast learning, visualisation of ideas, rapid concept prototyping and concurrent business analysis, which ultimately influences innovation and business strategy.
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