BRAND GUIDELINES
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent This document will explain the basic elements of the AM Massage Boutique identity. It explains how to use the logo and style elements correctly.
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CONTENTSLOGOPLACEMENTANDGRIDUSAGETYPHOGRAPHYLOGOPATTERNSCOLORPALETTESTATIONARYPACKAGINGWEBSITEDESIGN
Clear space prevents type immagery or other graphic elements from interfering with the legibility of our logo no graphic elements should encroach the border around the logomark horizontal usage Here are the minimum logo sizes. Please avoid reducing it further, the logo will be illegible. 7 w mm/ 25px22 w mm/ 25px Social Media Purpose Another Option Virtical Usage
In order to preserve the integrity of the logo, please avoid executions which misuse, amend, or trivialize the identity. Here are some examples of what not to do: Do not deform the logo Do not change the distance Do not change the font Do not move any parts massage boutique
TYPOGRAPHY
BASKERVILLE Baskerville fonts is the perfect font usage for body copy and may also be used in headlines and subheads that require high readability. Comfortaa Bold may be used for emphasis. ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz0123456789Baskervillelight ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz0123456789BaskervilleRegular ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz0123456789BaskervilleMedium ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyzABCDEFGHIJKLMN0123456789BaskervilleSemibold OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz0123456789Baskerville Bold
GIL SANS Baskerville fonts is the perfect font usage for body copy and may also be used in headlines and subheads that require high readability. Comfortaa Bold may be used for emphasis. ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz0123456789GilSanslight ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz0123456789GilSansRegular
A4 VERTICAL GRID A4 layouts should be split into 12 columns, with a 12pt baseline grid. 60%40%
40% 40% image60%
A4 VERTICAL GRID - EXAMPLES A New Experience ةديدج ةبرجت Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
A New Experience ةديدج ةبرجت Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
A4 HORIZONTAL GRID A4 layouts should be split into 12 columns, with a 12pt baseline grid. 60%40%
60%40% 60%40%
A4 VERTICAL GRID - EXAMPLES A New Experience Lorem ipsum dolor amet, adipiscing elit, sed diam nonummy nibh euismod
A New Experience
OPTION 1
Repeated logo still appealing for paper fillers inside of a packaging Pebble stones came from the inner round edge of the logo.
PATTERN
These pattern option is made by “doodle art” or hand-drawn, to mimic the things that we can find about the nature, such as plants, trees, sand, etc. PATTERN OPTION 2
Geometric or polyhedron designs plays an alternate theme when introducing new products or branding such as print ads and social media posts. The application could be a frame usage or as the design itself. PATTERN OPTION 3
COLOR PALETTE
CMYK : 20, 30, 41, 0 RGB: 206, 175, 149 HEX : #CEAF95 PRIMARY CMYK : 35, 50, 70, 0 RGB: 175, 133, 97 HEX : #AF8561 CMYK : 15, 20, 30, 0 RGB: 216, 197, 176 HEX : #D8C5B0 CMYK : 10, 15, 21, 50 RGB: 195, 163, 133 HEX : #C3A385 SHADES OF PRIMARY COLOR Primary color is the dominant color in the palette. This color have been used to construct the logo and word mark and may also cover large surface areas. Shades of Primary color has ranges. It can go from a slightly darker version of the color to almost black. This is based on the amount of black that is added.
Complementary colors are found opposite each other. These colors can be used together to make each color look brighter, or they can be blended in order to create a shadow effect. Complementary colors also can be incorporated with the kinds of ŌAM Massge Boutique products. For instance, Richer earthy tones can be for the kids of Soap products, Sage tones, could be for scented candles, and Azur tones is for oil products.
COMPLEMENTARY COLORS CMYK 15, 35, 70, 0 RGB: 217, 168, 100 HEX #D9A864 CMYK 5, 15, 30, 0 RGB: 240, 214, 180 HEX #F0D6B4 CMYK 11, 25, 29, 0 RGB: 225, 191, 173 HEX #E1BFAD CMYK 18, 64, 65, 3 RGB: 200, 114, 91 HEX #C8725B CMYK : 9, 27, 29, 0 RGB: 228, 188, 170 HEX #E4BCAA CMYK 16, 47, 47, 0 RGB: 211, 147, 127 HEX #D3937F CMYK 40, 58, 58, 17 RGB: 140, 103, 94 HEX #8C675E CMYK 5, 15, 30, 0 RGB: 204, 176, 167 HEX #CCB0A7 CMYK 34, 47, 46, 4 RGB: 168, 134, 126 HEX #A8867E CMYK 59, 36, 89, 19 RGB: 106, 120, 63 HEX #6A783F CMYK : 34, 25, 48, 0 RGB: 174, 172, 142 HEX #AEAC8E CMYK 45, 31, 66, 5 RGB: 144, 148, 106 HEX #90946A CMYK 20, 15, 31, 0 RGB: 204, 201, 178 HEX #CCC9B2 CMYK : 51, 26, 15, 0 RGB: 130, 164, 192 HEX #82A4C0 CMYK 10, 5, 4, 0 RGB: 226, 231, 236 HEX : #E2E7EC CMYK 15, 25, 25, 0 RGB: 132, 165, 177 HEX #84A5B1 CMYK 31, 15, 15, 0 RGB: 177, 196, 203 HEX #B1C4CB CMYK 30, 16, 10, 0 RGB: 177, 195, 211 HEX #B1C3D3 Richer earthy tones Sage tones Azur tones Fresh| Fluid | Calm | Rejuvenating Organic| Natural | Calm | Relaxing | Healing Profound| Natural Depth | Textural | Reinsuring | Soft Inner Fire
the
STATIONARY
Azur tones (complementary tone) has applied for oil White color font option. OPTION 2
Linen bags are made from are 100% cotton fabric materials.
Canvas is rougher but cheaper than linen. Both materials are eco-friendly.
Paper bags are essential use for marketing collaterals. Design elements are implemented to sustain the impact of the Eco-friendlybranding. seed paper is applied to symbolize love and support to our nature.
Paper cups and tissue box is an additional elements, but can still adds value to the Eco-friendlybusiness. seed paper is applied to symbolize love and support to our nature.
Seed paper material
ŌAM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR MEMBERSHIPS
ŌAM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR
BOOK NOW
ŌAM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR
ŌAM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR
Make massage part of your monthly ritual. Select from one of our packages and enjoy a 50 or 80 minute massage once or twice a month.
SANCTUARYTHERITUAL50MINUTES PAMPEREDTHERITUAL50MINUTES
ŌAM Massage Boutique’s website should have an emphasis with products, services, and promos. Vectors should only be used as a supporting element and does not overpowering the content and imagery of the company. BOOK NOW MENU LOCATIONS GIFT CARDS MEMBERSHIP CULTURE CONTACT SPA SERVICES 12 AM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR Ō AM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR Ō AM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR Ō AM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR Ō AM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR AM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR CONTACT US 151 West Adams Street Chicago, Illinois 60603 Inquiries: +974 xxxx xxxx Email: info@ohmmassageboutique.com © 2021 All Rights Reserved. CONTACT & LOCATION OURPHOTOSSERVICES HOURS FRIDAY 9AM 7PM SATURDAY 9AM 7PM SUNDAY 8AM 4PM Accessibility Site Map Privacy Policy Do Not Sell My Personal InformationTracking Preferences SERVICE HOURS Mon-Sat: 9am-8pm Sun: 9am-5pm SPA HOURS Mon-Sat: 8:30am-8:30pm Sun: 8:30am-6pm MEMBERSHIPS Make massage part of your monthly ritual. Select from one of our packages and enjoy 50 or 80 minute massage once or twice month. THEFriendsPERKS family member rate for anyone new to The NOW Savings on Monthly or Bi-Monthly Massages Roll-Over Unused Massage Credits or Share. 10% Off In-Store Purchases on Nourish, Scent Room. It’s membership made easy so you can stress less NOW. SANCTUARYTHERITUAL50MINUTES PAMPEREDTHERITUAL50MINUTES BOOK NOW BOOK NOW MENU LOCATIONS GIFT CARDS MEMBERSHIP CULTURE CONTACT SPA SERVICES 12 ŌAM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR ŌAM Massage Boutique’s website should have an emphasis with products, services, LOREM IPSUM DOLOR
THE PERKS Friends & family member rate for anyone new to The NOW Savings on Monthly or Bi-Monthly Massages Roll-Over Unused Massage Credits or Share. 10% Off In-Store Purchases on Nourish, Scent & Room. It’s membership made easy so you can stress less NOW.
BOOK NOW MENU LOCATIONS GIFT CARDS MEMBERSHIP CULTURE CONTACT 12 products, services, products, services,products, services, ŌAM Massage Boutique’s website should have an emphasis with products,LOREMservices,IPSUM DOLOR ŌAM Massage Boutique’s website should have an emphasis with products,LOREMservices,IPSUM DOLOR ŌAM Massage Boutique’s website should have an emphasis with products,LOREMservices,IPSUM DOLOR MEMBERSHIPS Make massage part of your monthly ritual. Select from one of our packages and enjoy a 50 or 80 minute massage once or twice a month. Your Summer Reset Starts NOW Relax into a vacation state of mind with a healing massage. BOOK NOW BOOK NOW MENU LOCATIONS GIFT CARDS MEMBERSHIP CULTURE CONTACT 12 CHOOSE LOCATIONYOUR Select... ŌAM Massage Boutique’s website should have an emphasis with products,LOREMservices,IPSUM DOLOR ŌAM Massage Boutique’s website should have an emphasis with products,LOREMservices,IPSUM DOLOR ŌAM Massage Boutique’s website should have an emphasis with products,LOREMservices,IPSUM DOLOR MEMBERSHIPS Make massage part of your monthly ritual. Select from one of our packages and enjoy a 50 or 80 minute massage once or twice a month. BOOK NOW
SOCIAL MEDIA GUIDLINE 1:1 SCALE
SOCIAL MEDIA GUIDLINE 9:16 SCALE
CONTACT US 151 West Adams Street Chicago, Illinois 60603 Inquiries: +974 xxxx xxxx Email: info@ohmmassageboutique.com © 2021 All Rights Reserved. CONTACT & LOCATION OUR SERVICES Accessibility Site Map Privacy Policy Do Not Sell My Personal InformationTracking Preferences
BRAND GUIDELINES