Private Client Group Magazine

WE ARE.

THE VOICE OF FINE HOMES

P r i vat e C l i en t Gr o up

WE ARE.

INSPIRED to represent YOU.

The

of Living At Russ Lyon Sotheby’s International Realty Private Client Group we pride ourselves for the strength we behold reaching affluent buyers through an array of quality “Print to Web” marketing placements.

Our worldwide top producers collaborative marketing has successfully united the most significant real estate transactions one could ever imagine. If better marketing translates into better visibility of fine properties, your property placement through our first class marketing platform within SOTHEBY’S AUCTION, RESIDE, ART AND HOME MAGAZINE; ROBB REPORT, NEW YORK TIMES, INTERNATIONAL HERALD TRIBUNE, FINANCIAL TIMES, WALL STREET JOURNAL, BENTLEY MAGAZINE, HIGHLINE AUTO, PRIVATE JET MAGAZINE, HOMES & LAND, LUXE MAGAZINE, CONRAD AND WALDORF ASTORIA MAGAZINE just to name a few, will leverage the best visibility your property can earn.

The Private Client Group team welcomes you to explore the strength and leverage our global marketing program can offer you today.

P r i vat e C l i e n t G r o u p

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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WE ARE.

Private Client Group Agents

When trust and commitment exists in a relationship, wonderful experiences can be created. Here at Russ Lyon Sotheby’s International Realty Private Client Group, fondly known as RLSIR, we have a proven track record of 70 years of excellence associated with our Russ Lyon name; 270 years of pride in Sotheby’s legacy plus 30 years of elite and global real estate experience through Frank Aazami and the Private Client Group, one of Sotheby’s top producing and most respected team.

When it comes to “home story” telling, no other brand or group can deliver your message better than us. All of our properties feature their own (MOTION VIDEO) documentary, showcasing the level of care, passion and aspiration for their existence.

We organically film them in-style by highlighting their uniqueness; illustrating their living experience, passion behind their architecture, material design and building quality. Buyers particularly value and appreciate reviewing these home stories. We then utilize our Exclusive Anthology Marketing program towards placing these videos where they can easily be searched and found by buyers.

We appreciate the faith and value you have placed in our skill set. Our knowledge and commitment delivers successful results; for those of you who are new to Sotheby’s and the Private Client Group, please schedule a discreet appointment and explore your options. Now is the best time in upgrading to “First Class”.

Frank Aazami

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Frank Aazami

Cindy Adair

480.266.0240

480.212.6259

Frank enjoys the “Art of the Deal”; uniting unique opportunities is rewarding to him.

He’s passionate about learning more about his clients “haves and needs”. Navigating them creatively through a pleasant-able selling journey; he refers: “it’s all about how”.

He is a marketing machine, from drip to gorilla marketing, audio to video and print to web; clients have placed great faith and trust in him. Now is the best time to reach him.

Cindy has been selling luxury homes since she began her real estate career in 2006 earning the prestigious President’s Circle award for outstanding sales. Since that time, Cindy has excelled in the luxury market by providing her clients with exceptional customer service, knowledge of the luxury market and excellent negotiating skills in both listing and selling her clients properties. Cindy’s prior legal background has proven to be a valuable asset in delivering the highest level of service to both buyers and sellers throughout their real estate transaction.

Dawn Dickinson

Thomas O’Leary

DawnDickinson @ me.com

Thomas.OLeary @ SothebysRealty.com

faazami @ gmail.com

480.363.0175

Dawn has had the great opportunity to live, work and play in Desert Mountain since 1999.

She is a member of the Private Client Group at Desert Mountain’s Russ Lyon Sotheby’s International Realty on-site sales office. Her areas of expertise include luxury residential properties and golf course communities; representing both Buyers and Sellers. As a former Concierge at the Desert Mountain Club, Dawn offers this same White Glove Service to all of her clients throughout the Valley of the Sun.

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Cindy.Adair@RussLyon.com

480.627.9652

Thomas Patrick O’Leary is consistently a top producing agent for both buyers and sellers in the Paradise Valley/Arcadia/Biltmore luxury market. An experienced entrepreneur, Thomas brings an extensive management background in sales and marketing to The Private Client Group. For the last twenty years real estate has always been his passion, purchasing, renovating and marketing properties in the Boston and San Francisco markets.

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Mary Ann Kelley

480.234.8502

Mary Ann, An Associate Broker, is an original member of the Private Client Group; she has closed millions of dollars in luxury Real Estate sales.

Mary Ann is a Graduate of Cornell University bringing a business & legal background to the team and a unique skill set to successfully represent her clientele in achieving their Real Estate goals. Mary Ann has also represented CEO’s , Physicians & Attorneys in their relocation to our Valley of the Sun. Mary Ann and her husband, Bruce, have lived in Paradise Valley for 14 years.

Charles Maxwell attended Arizona State University where he studied Psychology and Sociology. Inspired by a love for learning and a diverse family background, Charles has also studied the Russian language at the Derzhavin Institute in Saint Petersburg, Russia. A fan of basketball, Charles serves as a youth coach, and is contracted for NBA special events, where he works closely with players. Today, Charles lives in the East Valley with his wife Tiffany and their four children.

Paul McClymont

Kai Neighbors

MaryAnn.Kelley @ SothebysRealty.com

Charles.Maxwell @ SothebysRealty.com

480.212.6259

602.614.6568

A native New Zealander, Paul was raised in a rural farming community where a son is expected to show initiative without prompting and responsibility without shirking. Those attributes remain ingrained and have proven an asset to buyers and sellers over the years.

An invitation to join Private Client Group has resulted in an opportunity to team with a select number of seasoned peers, all of whom bring complementary skills and vast experience in Valley real estate.

With over 15 years of experience in luxury residential and commercial real estate in Arizona, Kai joined The Private Client Group as a multi-dimensional sales expert. With her broad knowledge of investment properties and her ability to navigate buyers and sellers through successful transactions, she is an asset you want to have on your side. Kai is responsive, focused, determined and always exceeds her client’s expectations.

Paul.McClymont @ SothebysRealty.com

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Charles Maxwell

602.821.5315

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Kai.Neighbors @ SothebysRealty.com

Rebecca Norton

Julianna Lamoreaux

Rebecca.Norton@ SothebysRealty.com

Julianna.Lamoreaux @ SothebysRealty.com

480.220.2375

480.522.8800

Native Arizonan and loves the desert and blessed to live and sell in Cave Creek/ Carefree for the past 24 years. Carefree resident and she is extremely savvy of Horse Properties, Land Sales, area High Density Condo projects and individual sales, Custom Home and developments. Rebecca can navigate you through finding that special Cave Creek, Carefree or Scottsdale property.

Julianna’s Knowledge, negotiation tactics, and attention to detail has helped her become an extremely successful associate who provides confidential service to high profile and highlevel executive clientele. Julianna is focused, direct and always goes the extra mile for every client. Raised in the ski town of Park City, Utah, growing up on the ski slopes with her legendary father, Stein Eriksen, provided the high quality of life that a ski town offered. She has been a full time agent for over 25 years.

Paul Perry

Barry Van Patten

Paul.Perry @ SothebysRealty.com

Barry.VanPatten1@SothebysRealty.com

480.319.1110

Paul Perry is a second generation Arizona native.

Paul studied at the University of Oregon and then graduated from the culinary institute at Western in Portland, Oregon. After graduation Paul spent two years in Kona, Hawaii working with Chef Sam Choy. Then coming back to the mainland Paul graduated Arizona school of Real Estate and has been a Realtor in Scottsdale sine 1998. Paul says “If it’s true that we live in a cage with an open door then Scottsdale is a pretty great place to have the cage.”

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

602.576.2019

As a native Arizonan, Barry is very familiar with the whole valley and has a vast network of friends, clients, and business associates with whom he networks. Barry leverages these networks for his clients benefit and always is looking for win/win scenarios for everybody he comes in contact with.

A firm believer in the “Golden Rule”, Barry treats his clients’ investments as if they were his own.

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Prescott $9,650,000

Leed Certified Custom New Home 3 BR 6 BA 11,072 SQ FT www.LEEDCertifiedResidence.com www.Vimeo.com/141360744

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Paradise Valley $5,190,000

Mountain and Sweeping Panoramic City Light Views 5 BR 6.5 BA 7,500 SQ FT www.ClearwaterHillsEstate.com vimeo.com/153697652

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Paradise Valley $4,995,000

“Exclusive Listing” 5 BR 9 BA 10,200 SQ FT www.Villaresi.com vimeo.com/158256830

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Paradise Valley $4,800,000

Timeless Light and Bright Georgian French Architecture 6 BR 9 BA 10,054 SQ FT www.RoadRunnerResidence.com vimeo.com/167822094

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Chandler $4,750,000

the Ultimate Aviation Address 5 BR 11 BA 11,363 SQ FT www.StellarAirparkEstates.com vimeo.com/124722566

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Scottsdale $4,500,000

Astonishing Value within Gated Canyon Heights 4 BR 6 BA 9,712 SQ FT www.ScottsdaleExclusive.com vimeo.com/169651219

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Scottsdale $4,500,000

Privately Gated Elegant 11 Car Garage Residence 5 BR 7 BA 9,819 SQ FT www.CarCollectorsResidence.com vimeo.com/152240478

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Scottsdale $4,300,000 R DE CT N U TRA N CO

Estate Home on 3.7 Acres at the Base of Pinnacle Peak 4 BR 6.5 BA 9,412 SQ FT www.OpulentViews.com vimeo.com/124937414

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Paradise Valley $4,200,000

Breathtaking Views of Praying Monk 4 BR 6.75 BA 9,559 SQ FT www.ParadiseValleyContemporary.com vimeo.com/122502874

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Paradise Valley $3,950,000

Mountain, City Lights, Sunset and Golf Course Views 5 BR 6.5 BA 9,527 SQ FT www.ArroyoResidence.com vimeo.com/182242814

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Carefree $3,895,000

authentic Santa Fe Custom Home on 3.4 Acres 5 BR 7.5 BA 9,887 SQ FT www.CarefreeEstate.com vimeo.com/154943713

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Surprise $3,500,000

Sophisticated Horse Lover’s Dream 7 BR 5.5 BA 5,670 SQ FT www.15AcreDevelopmentOpportunity.com vimeo.com/137213104

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Paradise Valley $3,500,000

Mediterranean Estate with Exquisite Finishings 6 BR 6.5 BA 9,160 SQ FT www.RidgeviewResidence.com vimeo.com/176795829

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Paradise Valley $3,495,000

Mediterranean Estate with Exquisite Finishings 5 BR 6 BA 9,615 SQ FT www.ParadiseValleyChic.com vimeo.com/130229626

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Mesa $3,195,000

Mountainside Estate with City Light Views 5 BR 6.5 BA 8,667 SQ FT www.LuxuryMesa.com vimeo.com/156971848

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Paradise Valley $3,000,000

Highly Sought after La Place Du Sommet 4 BR 4.5 BA 6,021 SQ FT www.LaPlaceDuSommetViews.com vimeo.com/180779277

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Paradise Valley $2,799,000

Art and Home Estate Living 3 BR 5.5 BA 7,184 SQ FT www.HorseshoeResidence.com vimeo.com/178978125

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Paradise Valley $2,799,000

Chic Mediterranean Villa with Forever Views 5 BR 5.5 BA 6,725 SQ FT www.TatumCanyonResidence.com vimeo.com/162394038

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Scottsdale $2,665,000

Arcadia Silverleaf Custom Home Built by Sonora West Development 4 BR 5.5 BA 6,016 SQ FT www.ArcadiaSilverleaf.com vimeo.com/125383123

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Fountain Hills $2,500,000

Loaded with Upgrades, Views, Golf and Red Rock 4 BR 6 BA 6,474 SQ FT www.FirerockResidence.com vimeo.com/176686816

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Paradise Valley $2,500,000

Gaurd Gated Mediterranean Residence 5 BR 7 BA 6,737 SQ FT www.ClearwaterHillsResidence.com vimeo.com/180205526

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Fountain Hills $2,500,000

Single Level on Ridge Line Capturing City Lights 3 BR 4.5 BA 5,986 SQ FT www.CrestviewContemporary.com vimeo.com/123524706

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Cave Creek $2,500,000

Spanish Authentic with Breathtaking Customizations 5 BR 5.5 BA 6,063 SQ FT www.SpanishAuthentic.com vimeo.com/159655207

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Paradise Valley $2,499,000 R DE CT N U TRA N CO

Beautiful Old World Home with Mountain Views 5 BR 5.5 BA 5,659 SQ FT www.LostDutchmanDrive.com vimeo.com/148972495

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Scottsdale $2,495,000

“Exclusive” Gated Community of Sierra Hills 5 BR 7 BA 6,439 SQ FT www.SierraHillsExclusive.com vimeo.com/125622538

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Scottsdale $2,399,000

Silverleaf Guard Gated Golf Community 4 BR 4.5 BA 5,048 SQ FT www.SilverleafResidence.com vimeo.com/159218808

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Chandler $2,395,000

Mediterranean Home in Prestigious Private Lake Community 6 BR 7.5 BA 7,274 SQ FT www.OakwoodHillsResidence.com vimeo.com/168983347

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Paradise Valley $2,225,000

Paradise Valley Move-In-Ready Custom Home 6 BR 6.5 BA 6,901 SQ FT www.CamelbackCountryEstate.com vimeo.com/158243210

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Scottsdale $2,195,000

Salcito Builders Custom Home at The Parks in Silverleaf 4 BR 4 BA 4,197 SQ FT www.GuardGatedSilverleaf.com vimeo.com/159218904

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Paradise Valley $2,150,000

Mountain Side Estate Living In Paradise 4 BR 5.5 BA 6,174 SQ FT www.TatumCanyouLiving.com vimeo.com/174963229

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Paradise Valley $2,150,000

Tuscan Influenced Country Style Villa 6 BR 6 BA 6,805 SQ FT www.PVresidence.com vimeo.com/167792620

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Scottsdale $2,000,000

New Custom - Ken Madden of Landmark West Builders 5 BR 5.5 BA 5,115 SQ FT www.85259CustomHome.com vimeo.com/167807447

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Mesa $1,849,000

Stylish and Sophisticated, Luxury Golf Course Home 5 BR 4.5 BA 5,313 SQ FT www.LasSendasArizona.com vimeo.com/124150897

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Fountain Hills $1,800,000 R DE CT N U TRA N CO

City and Mountain Views, Like Never Lived-In 5 BR 6.5 BA 6,086 SQ FT www.EagleRidgeResidence.com vimeo.com/157454175

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Paradise Valley $1,750,000

Santa Barbara Home with Big Views and Stylish Design 4 BR 4.5 BA 5,957 SQ FT www.TatumCanyon85253.com vimeo.com/167942141

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Scottsdale $1,695,000

Custom Tuscan Style Shea Corridor Residence 5 BR 6 BA 6,313 SQ FT www.TuscanResidence.com vimeo.com/175470208

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Scottsdale $1,500,000

Superb Southwestern Custom, on Quiet Cul-De-Sac 5 BR 6 BA 6,157 SQ FT www.AncalaExclusive.com vimeo.com/165910197

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Scottsdale $1,495,000

The Reserve at Kierland 4 BR 4 BA 3,517 SQ FT www.GatedKierlandGolf.com vimeo.com/164904470

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Wickenburg $1,370,000

Spectacular 19.53 Acre Plateau Location 6 BR 5 BA 5,000 SQ FT www.HistoricWickenburg.com vimeo.com/147740301

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Phoenix $1,245,000

“Exclusive Listing” within Gated “Phoenix Hillside Estates” 6 BR 4.5 BA 5,010 SQ FT www.PhoenixHillsideEstates vimeo.com/130839430

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Scottsdale $1,150,000

Gated SERA BRISA at DC Ranch 4 BR 4.5 BA 4,004 SQ FT www.SeraBrisaResidence.com vimeo.com/126047801

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Phoenix $1,150,000

Gorgeous Arcadia Remodel by Two Hawks Design 4 BR 3.5 BA 3,000 SQ FT www.ArcadiaStyle.com vimeo.com/174425099

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Scottsdale $1,149,000 R DE CT N U TRA N CO

DC Ranch Home Nestled on a Private Cul-De-Sac 4 BR 3.5 BA 4,250 SQ FT www.CamelotAtDcRanch.com vimeo.com/166301333

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Cave Creek $995,000 R DE CT N U TRA N CO

Horse Property with Stunning Views and Sunsets 4 BR 3 BA 3,844 SQ FT www.SpurCrossEstate.com vimeo.com/170870395

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Phoenix $850,000

3 Bedroom Condo with Stunning Mountain & Lush Golf Course Views 3 BR 3 BA 2,446 SQ FT www.OnBiltmoreGolf.com

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Scottsdale $848,000

You Have Arrived - Model Perfect and Move-In Ready 4 BR 3.5 BA 3,238 SQ FT www.MirabelVillage.com

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Scottsdale $824,000

Soft Contemporary Home in Guard Gated Community 4 BR 3.5 BA 3,375 SQ FT www.McDowellMtnRanchHome.com

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Scottsdale $820,000

Quiet Cul-De-Sac in the Heart of Scottsdale 5 BR 4 BA 3,933 SQ FT www.ElPaseoEstates.com

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Lots & Land Opportunity

Scottsdale $429,000

1.06 Acres Zoning: R-18 Golf Course Lot Reserve at the Boulders

2.49 Acres Zoning: SFR Gated Community Yearling Estates

Mesa $600,000

Scottsdale $650,000

1.39 Acres Zoning: R-43 View Lot Las Sendas

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Scottsdale $495,000

2.42 Acres Zoning: RES Gated Community Collina e Vista

Russ Lyon Sotheby’s International Realty | PrivateClientGroupLISTINGS.com

Lots & Land Opportunity

Paradise Valley $799,000

Carefree $750,000

1.09 Acres Camelback Mountain Views Paradise Highlands Estates

2.4 Acres Zoning: R1-18 Gated Community The Boulders

Chandler $1,250,000

New River $1,300,000

1.51 Acres Zoning: R-43 Gated Lake Community Oakwood Hills

40 Acres Zoning: R-43 Last Large Parcel Remaining in New River

Russ Lyon Sotheby’s International Realty | PrivateClientGroupLISTINGS.com

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Boulder Vista Estates Land Opportunity

Carefree $1,500,000

6.67 Acres Zoning: R-70 Private Gated Community Boulder Vista Estates

6.42 Acres Zoning: R-70 Private Gated Community Boulder Vista Estates

Carefree $1,500,000

Carefree $1,500,000

6.33 Acres Zoning: R-70 Private Gated Community Boulder Vista Estates

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Carefree $1,500,000

7.24 Acres Zoning: R-70 Private Gated Community Boulder Vista Estates

Russ Lyon Sotheby’s International Realty | PrivateClientGroupLISTINGS.com

Lots & Land Opportunity

Scottsdale $1,500,000

Paradise Valley $1,600,000

4.7 Acres Zoning: R1-190 2 Lots Available Desorrento Property

2.1 Acres Zoning: R-43 Can be subdivided into two 1- acre parcels

Paradise Valley $2,000,000

Paradise Valley $2,000,000

1.67 Acres Zoning: R-43 Top of Mummy Mountain

6.61 Acres Zoning: R-43 Can be subdivided into two 1- acre parcels

Russ Lyon Sotheby’s International Realty | PrivateClientGroupLISTINGS.com

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Significant Solds

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Paradise Valley

Paradise Valley

Scottsdale

Paradise Valley

Paradise Valley

Scottsdale

Fountain Hills

Paradise Valley

Scottsdale

Scottsdale

Paradise Valley

Scottsdale

Paradise Valley

Phoenix

Paradise Valley

Scottsdale

Russ Lyon Sotheby’s International Realty | PrivateClientGroupSOLDS.com

Significant Solds

Paradise Valley

Paradise Valley

Fountain Hills

Paradise Valley

Scottsdale

Paradise Valley

Scottsdale

Scottsdale

Paradise Valley

Paradise Valley

Scottsdale

Mesa

Scottsdale

Scottsdale

Scottsdale

Scottsdale

Russ Lyon Sotheby’s International Realty | PrivateClientGroupSOLDS.com

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Significant Solds

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Paradise Valley

Scottsdale

Phoenix

Scottsdale

Scottsdale

Paradise Valley

Paradise Valley

Fountain Hills

Chandler

Scottsdale

Paradise Valley

Chandler

Chandler

Scottsdale

Carefree

Paradise Valley

Russ Lyon Sotheby’s International Realty | PrivateClientGroupSOLDS.com

Significant Solds

Carefree

Paradise Valley

Scottsdale

Paradise Valley

Paradise Valley

Scottsdale

Paradise Valley

Paradise Valley

Paradise Valley

Scottsdale

Mesa

Gilbert

Paradise Valley

Paradise Valley

Phoenix

Paradise Valley

Russ Lyon Sotheby’s International Realty | PrivateClientGroupSOLDS.com

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YOUR PROPERTY ONLINE… WHERE CONSUMERS SEARCH Cover property located in: South Bridgehampton, NY, USA Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

WE ARE.

LOCAL EXPERTS GLOBAL EXPOSURE

Your home’s online exposure begins with the award-winning sothebysrealty.com and cascades to our worldwide network of local websites and on to our global media partners’ sites. The benefit of our strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe, no matter if you click, tap or swipe to experience the unique.

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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SEARCH ENGINE MARKETING It’s not about being online, it’s about being found online.

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Targeting Real Estate Intenders Globally 90% of home buyers begin their search for their homes online, ® so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong.

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Russ Lyon Sotheby’s International Realty | Private Client Group

Through our evolving strategies, we continue to drive the most relevant home buyers to Through our evolving strategies, wepotential continuefor to your drivehome the most home buyers sothebysrealty.com to maximize the to berelevant found quickly on the to web. sothebysrealty.com to maximize the potential for your home to be found quickly on the web.

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

When you perform a search on a search engine, the results are a combination of organic, or “natural results,” based on information the search engine sees on a website and “sponsored results,” or paid ads.

Our strategy includes both.

Proven results since 2012: • 24 million visits from search engines • Over 1.1 billion “paid search impressions” Thousands of relevant leads: • 300,000 from “natural” searches • 85,000 from paid search engine placements

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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VIDEO

If a picture is worth a thousand words, how much is a video worth?

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

Private Client Russ Lyon Sotheby’s International RealtyGroup is at theatforefront in the use ofSotheby’s video inInternational the Real Estate space. video powering Realty is at With the forefront in the use everything the homepage of sothebysrealty.com to our of video infrom the Real Estate space.

With video powering adeverything units on our websites,ofvideo is allowing prospective frompartner the homepage sothebysrealty.com to our buyers to on experience ourwebsites, properties like never before. ad units our partner video is allowing prospective buyers to experience our properties like never before.

I M A G I N E Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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vimeo.com/PrivateClientGroup youtube.com/sothebysrealty 10

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

The Sotheby’s International Realty brand channel, youtube.com/ SothebysRealty, strives to be the industry-leading video experience highlighting the highest-quality videos from locations around the world.

Sotheby’s International Realty YouTube brand channel stats: • 10 million+ views • 35,000+ subscribers • 2,400 property and destination videos and counting • 40,000 minutes of video watched every day (over 27 days’ worth) • Over 115,000 “Likes,” shares, comments and favorites

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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SOCIAL MEDIA

The art of meaningful connections.

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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M

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G

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CONNECTING A

Global Real Estate Community At Sotheby’s International Realty, we use social media to connect the brand to our vast community of real estate intenders and influencers from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships.

Social medial is not a buzzword, but a powerful marketing vehicle. It has massive global reach as well as the ability to engage and interact in real time, creating real, meaningful, and lasting connections.

The more we can connect real estate intenders with Sotheby’s International Realty sales professionals, the more potential opportunities we have to connect these consumers with your home

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Harnessing the power of social media to make the right connections.

83,000 Social Connections In 160+ Countries

Facebook Largest social network worldwide with 1.4 Billion+ users.

The social network for connecting friends, family and friends-of-friends.

Google+ Essential for optimizing organic search results (SEO) LinkedIn The business social network used for professional networking and strengthening the brand’s positioning as the voice of luxury real estate.

Instagram 400 million monthly active users with more than 80 million photos shared per day — using hashtags and optimizing images increases engagement.

Twitter Broadcasting short messages — Tweets — to followers and acquaintances around common topics through the use of #hashtags.

YouTube The top video research destination for home shoppers.

Pinterest Fastest growing website ever — faster than Google and Facebook. Desirable real estate demographic comprised of affluent women interested in home décor; interior design and architecture.

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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

OUR STATS:

• 56 Million social impressions worldwide.

• 400,000 visits to sothebysrealty.com via social referrers • Thousands of properties showcased.

• 315,000+ Followers across Twitter, Google+, LinkedIn, Instagram, YouTube and Pinterest.

• Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+, Instagram and Pinterest, generating thousands of additional property views per day.

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

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Extraordinary Living Blog

facebook.com/sothebysrealty

Timely and relevant, the Sotheby’s International Realty Extraordinary Living blog provides inside access to some of the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. Some of our most popular articles include:

@sothebysrealty

google.com/+sothebysrealty

• The Global Luxury Residential Real Estate Report 2015 • 10 Most Popular Properties of 2014 • Immerse yourself in the NEW sothebysrealty.com

pinterest.com/sothebysrealty

• Tom Cruise’s Telluride Home | House Tour • Home Design for the Ultra-High Net Worth • Key Locations for Ultra High Net Worth Real Estate

linkedin.com/company/sothebys-international-realty

youtube.com/sothebysrealty

sothebysrealty.com/blog Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

instagram.com/sothebysrealty

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AUCTION

Private Client Group Concierge Auction Services

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

YOUR GLOBAL MARKETPLACE TO BUY AND SELL THE WORLD’S MOST ELITE PROPERTIES. Concierge Auctions partners with the brokerage community as an accelerated sales solution that gives the advantage of control, predictability, and liquidity — on your chosen timeline.

Brokers are protected.

BUYERS

SELLERS

AGENTS

Curated inventory Easy bidding process Your price Smooth, simple transaction

Accelerated sales solution Global exposure Industry-leading database Market value on your timeline

A broker-loyal partnership Award-winning marketing On-site sales support Commissions protected

CONCIERGEAUCTIONS.COM | 212.202.2940

WATCH. TAP. BID. WIN. DOWNLOAD OUR INSTANT GAVEL APP. Concierge Auctions, LLC is a marketing service provider for auctions only, is not a brokerage, and is not directly involved in selling real property. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneer, and sellers do not warrant or guaranty the accuracy or completeness of any information and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are fully protected and encouraged to participate.

WhyPrivateClientGroup.com sothebysrealty.com

Motivating an online consumer to act.

Private Client Group

Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com

A Ground-Breaking, Immersive Experience Notes:

Russ Lyon Sotheby’s International Realty | WhyPrivateClientGroup.com

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