WE ARE.
THE VOICE OF FINE HOMES
P r i vat e C l i en t Gr o up
WE ARE.
INSPIRED to represent YOU.
The
of Living At Russ Lyon Sotheby’s International Realty Private Client Group we pride ourselves for the strength we behold reaching affluent buyers through an array of quality “Print to Web” marketing placements. Our worldwide top producers collaborative marketing has successfully united the most significant real estate transactions one could ever imagine. If better marketing translates into better visibility of fine properties, your property placement through our first class marketing platform within SOTHEBY’S AUCTION, RESIDE, ART AND HOME MAGAZINE; ROBB REPORT, NEW YORK TIMES, INTERNATIONAL HERALD TRIBUNE, FINANCIAL TIMES, WALL STREET JOURNAL, BENTLEY MAGAZINE, HIGHLINE AUTO, PRIVATE JET MAGAZINE, HOMES & LAND, LUXE MAGAZINE, CONRAD AND WALDORF ASTORIA MAGAZINE just to name a few, will leverage the best visibility your property can earn. The Private Client Group team welcomes you to explore the strength and leverage our global marketing program can offer you today.
P r i vat e C l i e n t G r o u p
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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WE ARE.
Private Client Group Agents
When trust and commitment exists in a relationship, wonderful experiences can be created. Here at Russ Lyon Sotheby’s International Realty Private Client Group, fondly known as RLSIR, we have a proven track record of 70 years of excellence associated with our Russ Lyon name; 270 years of pride in Sotheby’s legacy plus 30 years of elite and global real estate experience through Frank Aazami and the Private Client Group, one of Sotheby’s top producing and most respected team. When it comes to “home story” telling, no other brand or group can deliver your message better than us. All of our properties feature their own (MOTION VIDEO) documentary, showcasing the level of care, passion and aspiration for their existence. We organically film them in-style by highlighting their uniqueness; illustrating their living experience, passion behind their architecture, material design and building quality. Buyers particularly value and appreciate reviewing these home stories. We then utilize our Exclusive Anthology Marketing program towards placing these videos where they can easily be searched and found by buyers. We appreciate the faith and value you have placed in our skill set. Our knowledge and commitment delivers successful results; for those of you who are new to Sotheby’s and the Private Client Group, please schedule a discreet appointment and explore your options. Now is the best time in upgrading to “First Class”.
Frank Aazami
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Frank Aazami
Cindy Adair
480.266.0240
480.212.6259
Frank enjoys the “Art of the Deal”; uniting unique opportunities is rewarding to him. He’s passionate about learning more about his clients “haves and needs”. Navigating them creatively through a pleasant-able selling journey; he refers: “it’s all about how”. He is a marketing machine, from drip to gorilla marketing, audio to video and print to web; clients have placed great faith and trust in him. Now is the best time to reach him.
Cindy has been selling luxury homes since she began her real estate career in 2006 earning the prestigious President’s Circle award for outstanding sales. Since that time, Cindy has excelled in the luxury market by providing her clients with exceptional customer service, knowledge of the luxury market and excellent negotiating skills in both listing and selling her clients properties. Cindy’s prior legal background has proven to be a valuable asset in delivering the highest level of service to both buyers and sellers throughout their real estate transaction.
Dawn Dickinson
Thomas O’Leary
DawnDickinson @ me.com
Thomas.OLeary @ SothebysRealty.com
faazami @ gmail.com
480.363.0175
Dawn has had the great opportunity to live, work and play in Desert Mountain since 1999. She is a member of the Private Client Group at Desert Mountain’s Russ Lyon Sotheby’s International Realty on-site sales office. Her areas of expertise include luxury residential properties and golf course communities; representing both Buyers and Sellers. As a former Concierge at the Desert Mountain Club, Dawn offers this same White Glove Service to all of her clients throughout the Valley of the Sun.
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Cindy.Adair@RussLyon.com
480.627.9652
Thomas Patrick O’Leary is consistently a top producing agent for both buyers and sellers in the Paradise Valley/Arcadia/Biltmore luxury market. An experienced entrepreneur, Thomas brings an extensive management background in sales and marketing to The Private Client Group. For the last twenty years real estate has always been his passion, purchasing, renovating and marketing properties in the Boston and San Francisco markets.
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Mary Ann Kelley
480.234.8502
Mary Ann, An Associate Broker, is an original member of the Private Client Group; she has closed millions of dollars in luxury Real Estate sales. Mary Ann is a Graduate of Cornell University bringing a business & legal background to the team and a unique skill set to successfully represent her clientele in achieving their Real Estate goals. Mary Ann has also represented CEO’s , Physicians & Attorneys in their relocation to our Valley of the Sun. Mary Ann and her husband, Bruce, have lived in Paradise Valley for 14 years.
Charles Maxwell attended Arizona State University where he studied Psychology and Sociology. Inspired by a love for learning and a diverse family background, Charles has also studied the Russian language at the Derzhavin Institute in Saint Petersburg, Russia. A fan of basketball, Charles serves as a youth coach, and is contracted for NBA special events, where he works closely with players. Today, Charles lives in the East Valley with his wife Tiffany and their four children.
Paul McClymont
Kai Neighbors
MaryAnn.Kelley @ SothebysRealty.com
Charles.Maxwell @ SothebysRealty.com
480.212.6259
602.614.6568
A native New Zealander, Paul was raised in a rural farming community where a son is expected to show initiative without prompting and responsibility without shirking. Those attributes remain ingrained and have proven an asset to buyers and sellers over the years. An invitation to join Private Client Group has resulted in an opportunity to team with a select number of seasoned peers, all of whom bring complementary skills and vast experience in Valley real estate.
With over 15 years of experience in luxury residential and commercial real estate in Arizona, Kai joined The Private Client Group as a multi-dimensional sales expert. With her broad knowledge of investment properties and her ability to navigate buyers and sellers through successful transactions, she is an asset you want to have on your side. Kai is responsive, focused, determined and always exceeds her client’s expectations.
Paul.McClymont @ SothebysRealty.com
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Charles Maxwell
602.821.5315
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Kai.Neighbors @ SothebysRealty.com
Rebecca Norton
Julianna Lamoreaux
Rebecca.Norton@ SothebysRealty.com
Julianna.Lamoreaux @ SothebysRealty.com
480.220.2375
480.522.8800
Native Arizonan and loves the desert and blessed to live and sell in Cave Creek/ Carefree for the past 24 years. Carefree resident and she is extremely savvy of Horse Properties, Land Sales, area High Density Condo projects and individual sales, Custom Home and developments. Rebecca can navigate you through finding that special Cave Creek, Carefree or Scottsdale property.
Julianna’s Knowledge, negotiation tactics, and attention to detail has helped her become an extremely successful associate who provides confidential service to high profile and highlevel executive clientele. Julianna is focused, direct and always goes the extra mile for every client. Raised in the ski town of Park City, Utah, growing up on the ski slopes with her legendary father, Stein Eriksen, provided the high quality of life that a ski town offered. She has been a full time agent for over 25 years.
Paul Perry
Barry Van Patten
Paul.Perry @ SothebysRealty.com
Barry.VanPatten1@SothebysRealty.com
480.319.1110
Paul Perry is a second generation Arizona native. Paul studied at the University of Oregon and then graduated from the culinary institute at Western in Portland, Oregon. After graduation Paul spent two years in Kona, Hawaii working with Chef Sam Choy. Then coming back to the mainland Paul graduated Arizona school of Real Estate and has been a Realtor in Scottsdale sine 1998. Paul says “If it’s true that we live in a cage with an open door then Scottsdale is a pretty great place to have the cage.”
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
602.576.2019
As a native Arizonan, Barry is very familiar with the whole valley and has a vast network of friends, clients, and business associates with whom he networks. Barry leverages these networks for his clients benefit and always is looking for win/win scenarios for everybody he comes in contact with. A firm believer in the “Golden Rule”, Barry treats his clients’ investments as if they were his own.
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Prescott $9,650,000
Leed Certified Custom New Home 3 BR 6 BA 11,072 SQ FT www.LEEDCertifiedResidence.com www.Vimeo.com/141360744
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Paradise Valley $5,190,000
Mountain and Sweeping Panoramic City Light Views 5 BR 6.5 BA 7,500 SQ FT www.ClearwaterHillsEstate.com vimeo.com/153697652
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Paradise Valley $4,995,000
“Exclusive Listing” 5 BR 9 BA 10,200 SQ FT www.Villaresi.com vimeo.com/158256830
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Paradise Valley $4,800,000
Timeless Light and Bright Georgian French Architecture 6 BR 9 BA 10,054 SQ FT www.RoadRunnerResidence.com vimeo.com/167822094
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Chandler $4,750,000
the Ultimate Aviation Address 5 BR 11 BA 11,363 SQ FT www.StellarAirparkEstates.com vimeo.com/124722566
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Scottsdale $4,500,000
Astonishing Value within Gated Canyon Heights 4 BR 6 BA 9,712 SQ FT www.ScottsdaleExclusive.com vimeo.com/169651219
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Scottsdale $4,500,000
Privately Gated Elegant 11 Car Garage Residence 5 BR 7 BA 9,819 SQ FT www.CarCollectorsResidence.com vimeo.com/152240478
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Scottsdale $4,300,000 R DE CT N U TRA N CO
Estate Home on 3.7 Acres at the Base of Pinnacle Peak 4 BR 6.5 BA 9,412 SQ FT www.OpulentViews.com vimeo.com/124937414
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Paradise Valley $4,200,000
Breathtaking Views of Praying Monk 4 BR 6.75 BA 9,559 SQ FT www.ParadiseValleyContemporary.com vimeo.com/122502874
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Paradise Valley $3,950,000
Mountain, City Lights, Sunset and Golf Course Views 5 BR 6.5 BA 9,527 SQ FT www.ArroyoResidence.com vimeo.com/182242814
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Carefree $3,895,000
authentic Santa Fe Custom Home on 3.4 Acres 5 BR 7.5 BA 9,887 SQ FT www.CarefreeEstate.com vimeo.com/154943713
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Surprise $3,500,000
Sophisticated Horse Lover’s Dream 7 BR 5.5 BA 5,670 SQ FT www.15AcreDevelopmentOpportunity.com vimeo.com/137213104
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Paradise Valley $3,500,000
Mediterranean Estate with Exquisite Finishings 6 BR 6.5 BA 9,160 SQ FT www.RidgeviewResidence.com vimeo.com/176795829
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Paradise Valley $3,495,000
Mediterranean Estate with Exquisite Finishings 5 BR 6 BA 9,615 SQ FT www.ParadiseValleyChic.com vimeo.com/130229626
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Mesa $3,195,000
Mountainside Estate with City Light Views 5 BR 6.5 BA 8,667 SQ FT www.LuxuryMesa.com vimeo.com/156971848
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Paradise Valley $3,000,000
Highly Sought after La Place Du Sommet 4 BR 4.5 BA 6,021 SQ FT www.LaPlaceDuSommetViews.com vimeo.com/180779277
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Paradise Valley $2,799,000
Art and Home Estate Living 3 BR 5.5 BA 7,184 SQ FT www.HorseshoeResidence.com vimeo.com/178978125
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Paradise Valley $2,799,000
Chic Mediterranean Villa with Forever Views 5 BR 5.5 BA 6,725 SQ FT www.TatumCanyonResidence.com vimeo.com/162394038
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Scottsdale $2,665,000
Arcadia Silverleaf Custom Home Built by Sonora West Development 4 BR 5.5 BA 6,016 SQ FT www.ArcadiaSilverleaf.com vimeo.com/125383123
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Fountain Hills $2,500,000
Loaded with Upgrades, Views, Golf and Red Rock 4 BR 6 BA 6,474 SQ FT www.FirerockResidence.com vimeo.com/176686816
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Paradise Valley $2,500,000
Gaurd Gated Mediterranean Residence 5 BR 7 BA 6,737 SQ FT www.ClearwaterHillsResidence.com vimeo.com/180205526
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Fountain Hills $2,500,000
Single Level on Ridge Line Capturing City Lights 3 BR 4.5 BA 5,986 SQ FT www.CrestviewContemporary.com vimeo.com/123524706
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Cave Creek $2,500,000
Spanish Authentic with Breathtaking Customizations 5 BR 5.5 BA 6,063 SQ FT www.SpanishAuthentic.com vimeo.com/159655207
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Paradise Valley $2,499,000 R DE CT N U TRA N CO
Beautiful Old World Home with Mountain Views 5 BR 5.5 BA 5,659 SQ FT www.LostDutchmanDrive.com vimeo.com/148972495
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Scottsdale $2,495,000
“Exclusive” Gated Community of Sierra Hills 5 BR 7 BA 6,439 SQ FT www.SierraHillsExclusive.com vimeo.com/125622538
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Scottsdale $2,399,000
Silverleaf Guard Gated Golf Community 4 BR 4.5 BA 5,048 SQ FT www.SilverleafResidence.com vimeo.com/159218808
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Chandler $2,395,000
Mediterranean Home in Prestigious Private Lake Community 6 BR 7.5 BA 7,274 SQ FT www.OakwoodHillsResidence.com vimeo.com/168983347
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Paradise Valley $2,225,000
Paradise Valley Move-In-Ready Custom Home 6 BR 6.5 BA 6,901 SQ FT www.CamelbackCountryEstate.com vimeo.com/158243210
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Scottsdale $2,195,000
Salcito Builders Custom Home at The Parks in Silverleaf 4 BR 4 BA 4,197 SQ FT www.GuardGatedSilverleaf.com vimeo.com/159218904
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Paradise Valley $2,150,000
Mountain Side Estate Living In Paradise 4 BR 5.5 BA 6,174 SQ FT www.TatumCanyouLiving.com vimeo.com/174963229
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Paradise Valley $2,150,000
Tuscan Influenced Country Style Villa 6 BR 6 BA 6,805 SQ FT www.PVresidence.com vimeo.com/167792620
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Scottsdale $2,000,000
New Custom - Ken Madden of Landmark West Builders 5 BR 5.5 BA 5,115 SQ FT www.85259CustomHome.com vimeo.com/167807447
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Mesa $1,849,000
Stylish and Sophisticated, Luxury Golf Course Home 5 BR 4.5 BA 5,313 SQ FT www.LasSendasArizona.com vimeo.com/124150897
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Fountain Hills $1,800,000 R DE CT N U TRA N CO
City and Mountain Views, Like Never Lived-In 5 BR 6.5 BA 6,086 SQ FT www.EagleRidgeResidence.com vimeo.com/157454175
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Paradise Valley $1,750,000
Santa Barbara Home with Big Views and Stylish Design 4 BR 4.5 BA 5,957 SQ FT www.TatumCanyon85253.com vimeo.com/167942141
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Scottsdale $1,695,000
Custom Tuscan Style Shea Corridor Residence 5 BR 6 BA 6,313 SQ FT www.TuscanResidence.com vimeo.com/175470208
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Scottsdale $1,500,000
Superb Southwestern Custom, on Quiet Cul-De-Sac 5 BR 6 BA 6,157 SQ FT www.AncalaExclusive.com vimeo.com/165910197
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Scottsdale $1,495,000
The Reserve at Kierland 4 BR 4 BA 3,517 SQ FT www.GatedKierlandGolf.com vimeo.com/164904470
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Wickenburg $1,370,000
Spectacular 19.53 Acre Plateau Location 6 BR 5 BA 5,000 SQ FT www.HistoricWickenburg.com vimeo.com/147740301
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Phoenix $1,245,000
“Exclusive Listing” within Gated “Phoenix Hillside Estates” 6 BR 4.5 BA 5,010 SQ FT www.PhoenixHillsideEstates vimeo.com/130839430
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Scottsdale $1,150,000
Gated SERA BRISA at DC Ranch 4 BR 4.5 BA 4,004 SQ FT www.SeraBrisaResidence.com vimeo.com/126047801
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Phoenix $1,150,000
Gorgeous Arcadia Remodel by Two Hawks Design 4 BR 3.5 BA 3,000 SQ FT www.ArcadiaStyle.com vimeo.com/174425099
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Scottsdale $1,149,000 R DE CT N U TRA N CO
DC Ranch Home Nestled on a Private Cul-De-Sac 4 BR 3.5 BA 4,250 SQ FT www.CamelotAtDcRanch.com vimeo.com/166301333
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Cave Creek $995,000 R DE CT N U TRA N CO
Horse Property with Stunning Views and Sunsets 4 BR 3 BA 3,844 SQ FT www.SpurCrossEstate.com vimeo.com/170870395
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Phoenix $850,000
3 Bedroom Condo with Stunning Mountain & Lush Golf Course Views 3 BR 3 BA 2,446 SQ FT www.OnBiltmoreGolf.com
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Scottsdale $848,000
You Have Arrived - Model Perfect and Move-In Ready 4 BR 3.5 BA 3,238 SQ FT www.MirabelVillage.com
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Scottsdale $824,000
Soft Contemporary Home in Guard Gated Community 4 BR 3.5 BA 3,375 SQ FT www.McDowellMtnRanchHome.com
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Scottsdale $820,000
Quiet Cul-De-Sac in the Heart of Scottsdale 5 BR 4 BA 3,933 SQ FT www.ElPaseoEstates.com
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Lots & Land Opportunity
Scottsdale $429,000
1.06 Acres Zoning: R-18 Golf Course Lot Reserve at the Boulders
2.49 Acres Zoning: SFR Gated Community Yearling Estates
Mesa $600,000
Scottsdale $650,000
1.39 Acres Zoning: R-43 View Lot Las Sendas
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Scottsdale $495,000
2.42 Acres Zoning: RES Gated Community Collina e Vista
Russ Lyon Sotheby’s International Realty | PrivateClientGroupLISTINGS.com
Lots & Land Opportunity
Paradise Valley $799,000
Carefree $750,000
1.09 Acres Camelback Mountain Views Paradise Highlands Estates
2.4 Acres Zoning: R1-18 Gated Community The Boulders
Chandler $1,250,000
New River $1,300,000
1.51 Acres Zoning: R-43 Gated Lake Community Oakwood Hills
40 Acres Zoning: R-43 Last Large Parcel Remaining in New River
Russ Lyon Sotheby’s International Realty | PrivateClientGroupLISTINGS.com
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Boulder Vista Estates Land Opportunity
Carefree $1,500,000
6.67 Acres Zoning: R-70 Private Gated Community Boulder Vista Estates
6.42 Acres Zoning: R-70 Private Gated Community Boulder Vista Estates
Carefree $1,500,000
Carefree $1,500,000
6.33 Acres Zoning: R-70 Private Gated Community Boulder Vista Estates
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Carefree $1,500,000
7.24 Acres Zoning: R-70 Private Gated Community Boulder Vista Estates
Russ Lyon Sotheby’s International Realty | PrivateClientGroupLISTINGS.com
Lots & Land Opportunity
Scottsdale $1,500,000
Paradise Valley $1,600,000
4.7 Acres Zoning: R1-190 2 Lots Available Desorrento Property
2.1 Acres Zoning: R-43 Can be subdivided into two 1- acre parcels
Paradise Valley $2,000,000
Paradise Valley $2,000,000
1.67 Acres Zoning: R-43 Top of Mummy Mountain
6.61 Acres Zoning: R-43 Can be subdivided into two 1- acre parcels
Russ Lyon Sotheby’s International Realty | PrivateClientGroupLISTINGS.com
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Significant Solds
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Paradise Valley
Paradise Valley
Scottsdale
Paradise Valley
Paradise Valley
Scottsdale
Fountain Hills
Paradise Valley
Scottsdale
Scottsdale
Paradise Valley
Scottsdale
Paradise Valley
Phoenix
Paradise Valley
Scottsdale
Russ Lyon Sotheby’s International Realty | PrivateClientGroupSOLDS.com
Significant Solds
Paradise Valley
Paradise Valley
Fountain Hills
Paradise Valley
Scottsdale
Paradise Valley
Scottsdale
Scottsdale
Paradise Valley
Paradise Valley
Scottsdale
Mesa
Scottsdale
Scottsdale
Scottsdale
Scottsdale
Russ Lyon Sotheby’s International Realty | PrivateClientGroupSOLDS.com
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Significant Solds
62
Paradise Valley
Scottsdale
Phoenix
Scottsdale
Scottsdale
Paradise Valley
Paradise Valley
Fountain Hills
Chandler
Scottsdale
Paradise Valley
Chandler
Chandler
Scottsdale
Carefree
Paradise Valley
Russ Lyon Sotheby’s International Realty | PrivateClientGroupSOLDS.com
Significant Solds
Carefree
Paradise Valley
Scottsdale
Paradise Valley
Paradise Valley
Scottsdale
Paradise Valley
Paradise Valley
Paradise Valley
Scottsdale
Mesa
Gilbert
Paradise Valley
Paradise Valley
Phoenix
Paradise Valley
Russ Lyon Sotheby’s International Realty | PrivateClientGroupSOLDS.com
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YOUR PROPERTY ONLINE… WHERE CONSUMERS SEARCH Cover property located in: South Bridgehampton, NY, USA Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
WE ARE.
LOCAL EXPERTS GLOBAL EXPOSURE
Your home’s online exposure begins with the award-winning sothebysrealty.com and cascades to our worldwide network of local websites and on to our global media partners’ sites. The benefit of our strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe, no matter if you click, tap or swipe to experience the unique.
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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SEARCH ENGINE MARKETING It’s not about being online, it’s about being found online. Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Targeting Real Estate Intenders Globally 90% of home buyers begin their search for their homes online, ® so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong.
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Russ Lyon Sotheby’s International Realty | Private Client Group
Through our evolving strategies, we continue to drive the most relevant home buyers to Through our evolving strategies, wepotential continuefor to your drivehome the most home buyers sothebysrealty.com to maximize the to berelevant found quickly on the to web. sothebysrealty.com to maximize the potential for your home to be found quickly on the web. 68
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
When you perform a search on a search engine, the results are a combination of organic, or “natural results,” based on information the search engine sees on a website and “sponsored results,” or paid ads. Our strategy includes both.
Proven results since 2012: • 24 million visits from search engines • Over 1.1 billion “paid search impressions” Thousands of relevant leads: • 300,000 from “natural” searches • 85,000 from paid search engine placements
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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VIDEO
If a picture is worth a thousand words, how much is a video worth? Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
Private Client Russ Lyon Sotheby’s International RealtyGroup is at theatforefront in the use ofSotheby’s video inInternational the Real Estate space. video powering Realty is at With the forefront in the use everything the homepage of sothebysrealty.com to our of video infrom the Real Estate space. With video powering adeverything units on our websites,ofvideo is allowing prospective frompartner the homepage sothebysrealty.com to our buyers to on experience ourwebsites, properties like never before. ad units our partner video is allowing prospective buyers to experience our properties like never before.
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vimeo.com/PrivateClientGroup youtube.com/sothebysrealty 10
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
The Sotheby’s International Realty brand channel, youtube.com/ SothebysRealty, strives to be the industry-leading video experience highlighting the highest-quality videos from locations around the world. Sotheby’s International Realty YouTube brand channel stats: • 10 million+ views • 35,000+ subscribers • 2,400 property and destination videos and counting • 40,000 minutes of video watched every day (over 27 days’ worth) • Over 115,000 “Likes,” shares, comments and favorites
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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SOCIAL MEDIA
The art of meaningful connections. Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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CONNECTING A
Global Real Estate Community At Sotheby’s International Realty, we use social media to connect the brand to our vast community of real estate intenders and influencers from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships. Social medial is not a buzzword, but a powerful marketing vehicle. It has massive global reach as well as the ability to engage and interact in real time, creating real, meaningful, and lasting connections. The more we can connect real estate intenders with Sotheby’s International Realty sales professionals, the more potential opportunities we have to connect these consumers with your home
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Harnessing the power of social media to make the right connections.
83,000 Social Connections In 160+ Countries
Facebook Largest social network worldwide with 1.4 Billion+ users. The social network for connecting friends, family and friends-of-friends. Google+ Essential for optimizing organic search results (SEO) LinkedIn The business social network used for professional networking and strengthening the brand’s positioning as the voice of luxury real estate. Instagram 400 million monthly active users with more than 80 million photos shared per day — using hashtags and optimizing images increases engagement. Twitter Broadcasting short messages — Tweets — to followers and acquaintances around common topics through the use of #hashtags. YouTube The top video research destination for home shoppers. Pinterest Fastest growing website ever — faster than Google and Facebook. Desirable real estate demographic comprised of affluent women interested in home décor; interior design and architecture.
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Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
OUR STATS:
• 56 Million social impressions worldwide. • 400,000 visits to sothebysrealty.com via social referrers • Thousands of properties showcased. • 315,000+ Followers across Twitter, Google+, LinkedIn, Instagram, YouTube and Pinterest. • Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+, Instagram and Pinterest, generating thousands of additional property views per day.
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
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Extraordinary Living Blog
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Timely and relevant, the Sotheby’s International Realty Extraordinary Living blog provides inside access to some of the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. Some of our most popular articles include:
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• The Global Luxury Residential Real Estate Report 2015 • 10 Most Popular Properties of 2014 • Immerse yourself in the NEW sothebysrealty.com
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• Tom Cruise’s Telluride Home | House Tour • Home Design for the Ultra-High Net Worth • Key Locations for Ultra High Net Worth Real Estate
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instagram.com/sothebysrealty
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AUCTION
Private Client Group Concierge Auction Services
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
YOUR GLOBAL MARKETPLACE TO BUY AND SELL THE WORLD’S MOST ELITE PROPERTIES. Concierge Auctions partners with the brokerage community as an accelerated sales solution that gives the advantage of control, predictability, and liquidity — on your chosen timeline. Brokers are protected.
BUYERS
SELLERS
AGENTS
Curated inventory Easy bidding process Your price Smooth, simple transaction
Accelerated sales solution Global exposure Industry-leading database Market value on your timeline
A broker-loyal partnership Award-winning marketing On-site sales support Commissions protected
CONCIERGEAUCTIONS.COM | 212.202.2940
WATCH. TAP. BID. WIN. DOWNLOAD OUR INSTANT GAVEL APP. Concierge Auctions, LLC is a marketing service provider for auctions only, is not a brokerage, and is not directly involved in selling real property. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneer, and sellers do not warrant or guaranty the accuracy or completeness of any information and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are fully protected and encouraged to participate.
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Motivating an online consumer to act. Private Client Group
Russ Lyon Sotheby’s International Realty | PrivateClientGroupAGENTS.com
A Ground-Breaking, Immersive Experience Notes:
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