F O O D C U LT U R E C O M M U N I T Y
1
IS A M O B I LE F OOD T RU CK INIT IAT IVE We are serving cultural awareness, a diverse range of wholesome food, and a resource for individual experiences and stories of Pittsburgh culture.
2
WHY IS SHARING DIFFERENT CULTURES AND STORIES VALUABLE?
3
INITIAL VALUE PROPOSITION
4
OUR VALUE
5
OUR VISION IS TO CREATE A F CULTIVATES THE PITTSBURGH CURIOSITY, DISCOVERY, AND
AN IMMERSIVE, CULTURAL EX
7
FOOD TRUCK THAT COMMUNITY BY INCITING CONNECTIONS THROUGH
XPERIENCE
8
FOODHUB CONSISTS OF TWO PARTS THE FOOD TRUCK PAIRED WITH A DIGITAL ONLINE EXPERIENCE The food truck is the foundation and homebase of all the food, recipes, and cultural information that will be broadcast on the digital online experience. With the truck, we want to target speciďŹ cally on-the-go lunchers, adventerous eaters, as well as the late night crowd. With the online experience, we hope to expand our customer base to include epicures, home cookers, and culture enthusiasts.
FOODTRUCK
3
DIGITAL ONLINE EXPERIENCE
4
TARGET CONSUMERS/STAKEHOLDERS
FOOD TRUCK With the food truck as the homebase, we hope to target speciďŹ c consumers who are not afraid to experience new tastes and avors, consumers who like to spontaneously eat late night with friends, and consumers that are on-the-go for lunch.
DIGITAL EXPERIENCE By pairing the digital experience with the food truck, we hope to expand our target audience by including home cookers, foodies/epicures, and cultural enthusiasts
3
STAKEHOLDER MAP GOES HERE
4
3
WHAT CAN WE DO TO DELIVER THIS INFORMATION IN AN INTERACTIVE AND ENGAGING WAY?
4
WELCOME TO
FOODHUB.COM Foodhub.com is finally here, where you can now access our menu for this season’s culture, as well as download recipes featured on the menu. We’ll also broadcast showcases, partnerships, and local experts who will be featured throughout the season on the website. We’ll also be introducing the FoodStory Project, a series of short documentaries that pertain to each culture, getting insight into the PGH community through a snapshot of their rituals, traditions, and experiences.
THE
COMPETITION Our competition includes not only trucks and restaurants within the PGH community, it also expands to online resources of recipes as well. Some of our biggest competition includes foodnetwork.com, a more traditional online resource for recipes and features. However, an unexpected network can be seen in crowdsourced based website like Pinterest and Tumblr. COMPETITIVE ADVANTAGE Foodhub’s competitive advantage is that we are for the people of Pittsburgh, by PGH. Our foodtruck and restauarant is catered to the community speciďŹ cally, while striving to bring Pittsburgh outside its boundaries through other cultures.
IS A MOBILE F O O D T RUC K I NI T I AT I V E We are serving cultural awareness, a diverse range of wholesome food, and a resource for individual experiences and stories of Pittsburgh culture.
OUR VISION IS TO CREATE A FOOD TRUCK THAT CULTIVATES THE PITTSBURGH COMMUNITY BY INCITING CURIOSITY, DISCOVERY, AND CONNECTIONS THROUGH AN IMMERSIVE, CULTURAL EXPERIENCE