TOKiON Magazine Inside

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Make it Bold Shiseido Luminizing Lip Gloss


Table Of Content Welcome to Tokyo Different Fashion Every Day

4-10

Cherry Her take of fashion, art and music 12-17

Reality.Fantasy

Is modeling the same in the real world than it is online? 18-20



Tokyo

Welcome To Japanese Street Fashion in all forms

The rise and fall of many of these trends has been chronicled by Shoichi Aoki since 1997 in the fashion magazine FRUiTS, which is a notable magazine for the promotion of street fashion in Japan.

In 2003 Japanese hip-hop, which has long been present among underground Tokyo’s club scene, has influenced the mainstream fashion industry.The popularity of the music is so influential that Tokyo’s youth are imitating their favorite hip hop stars from the way they dress with over-sized clothes to tanned skin. The idea of darkening one’s skin to more closely resemble an American hip-hop star or ethnic group may seem like a fad, but this subculture, the black facers, do not particularly set Japan began to emulate Western fashion during the themselves apart from many other sub cultures that have middle of the 19th century. By the beginning of the emerged as a result of hip hop. 21st century, this emulation has formed street fashion, a fashion style in which the wearer customizes outfits by adopting a mixture of current and traditional trends. Such clothes are generally home-made with the use of material purchased at stores. At present, there are many styles of dress in Japan, created from a mix of both local and foreign labels. Some of these styles are extreme and avant-garde, similar to the haute couture seen on European catwalks. 4


Though the styles have changed over the years, street fashion is still prominent in Japan today. Young adults can often be found wearing subculture attire in large urban fashion districts such as Harajuku, Ginza, Odaiba, Shinjuku and Shibuya.

Lolita

Gyaru

Ganguro

Cult party Oshare kei Angura kei kei

BĹ?sĹ?zoku

Decora

Shironuri Visual kei

Kogal

Dolly kei

Fairy kei

Mori girl 5


Street Fashion From Kawaii to Goru Containing many different themes within its boundaries, Lolita has become one of the larger, more recognizable styles in Japanese street fashion. Now gaining interest worldwide, Lolita is seen as one of the many different styles that brings the «cute» in Japan. The more wellknown styles within Lolita fashion are as follows: Gothic Lolita - is Lolita with a heavy influence from the Eastern and Victorian Goth style. Often characterized by dark colors, crosses, bats and spiders, as well as other popular gothic ‘icons’. Victorian iron gates and architectural designs are also often seen in dress prints. Skirts are usually worn knee length with petticoats beneath for volume. Blouses or shirts are lace-trimmed or ruffled in the Victorian style. Knee length socks with boots, bonnets, brooches, and a parasol finish out this style of Lolita. Sweet Lolita - is the most childlike style, mostly characterized by baby animals, fairy tale themes and innocent, childlike attire. It is inspired by

Lolita

baby dolls and Hello Kitty is popular among the SweetLolis. Pastel colors are used, as well as other muted colors like black and dark reds and blues. Large headbows, cute purses, elegant parasols and stuffed animals are popular accessories for Sweet Lolita.

Punk Lolita - An experimental style, mixing the influences of Punk with Lolita. It can sometimes look deconstructed or crazy, while keeping most of the ‘Lolita silhouette’. Classic Lolita is very traditional. It is very mature, and business-like and focuses on light colors such as, blue, green, and red. Kodona, a.k.a. ‘boystyle’ and ‘ouji’, is a more masculine version of lolita, influenced by Victorian boys’ clothing. ‘Prince pants’, which are short capri-style pants that are cut off the knee, usually with some sort of detail (such as lace-edged cuffs) are commonly worn with masculine blouses, top hats, knee socks etc.


Gyaru

Gyaru, which is sometimes known as ganguro, which is actually a subcategory of gyaru, is a type of Japanese street fashion that originated in the 1970s. The original ganguro look is no longer popular in Japan. Gyaru is a huge uproar of girly-glam style, breaking all the rules of «what is pretty», and dwelling on man-made beauty (wigs, fake lashes, fake nails etc.). Gyaru is also heavily inspired by Western fashion. Contrary to stereotypes, not all gyarus dress in a sexually provocative manner. The gyaru look is varied and is not limited to blonde hair and tanned skin.

Ganguro

The ganguro style of Japanese street fashion became popular among Japanese girls in the early 1990s and peaked in the early 2000s. Ganguro falls into the larger subculture of gyaru. Ganguro typically includes brightly colored outfits, mini-skirts, and tie-dyed sarongs. The ganguro style consists of bleached hair, a deep tan, fake eyelashes, black and white eyeliner, bracelets, earrings, rings, necklaces and platform shoes.

Bosozoku

While bōsōzoku fashion has not been popular since the 1990s, the stereotypical bōsōzoku look is often portrayed, and even caricatured, in many forms of Japanese media such as anime, manga and films. The typical bōsōzoku member is often depicted in a uniform consisting of a jumpsuit like those worn by manual laborers or a tokko-fuku, a type of military issued over-coat with kanji slogans. These are usually worn open, with no shirt underneath, showing off bandaged torsos and matching baggy pants tucked inside tall boots.

Decora

The Decora style originated in the late 90s/early 2000’s and rose to great popularity both in and outside Japan. The clothes are usually in black, dark pink or baby pink, but other neon colors were also acceptable (pastels could be found rarely). A plain shirt and hoodie was often worn with short tutu-like skirts in the same color-way. The hair (often worn in low ponytails with long bangs) and make-up itself tends to be quite plain. However, the most significant part of decora is to pile on many layers of cute accessories until the bangs and shirt are barely visible. Stockings, legwarmers, armwarmers, and knee socks are also worn atop each other in different layers. Common details also include leopard prints and patterned dental masks. The style was eventually merged/replaced in the late 2000s by fairy kei and OTT (over-the-top) lolita in Japan, though it is still a relatively popular style overseas.


Shironuri

Shironuri literally means ‘painted in white’. It is so called because people who dress in the shironuri style wear white makeup. This is the only rule of shironuri, although traditional Japanese fashion elements (kimonos, hakama, etc.) are common, as well as elements of gothic lolita style. Minori is a well-known shironuri artist who has been interviewed by Tokyofashion. com.

Visual kei

Visual kei is a style created in the mid-1980s by Japanese musicians consisting of striking makeup, unusual hair styles and flamboyant costumes, similar to Western glam rock and glam metal. Androgyny is also a popular aspect of the style. Some of the more well-known and influential artists of the style include X Japan, Luna Sea and Malice Mizer.

Oshare kei

Oshare kei is the happy-go-lucky version of Visual kei and is seen as the most fashionable and cutting edge of the styles. The style focuses a lot on mixing different patterns, bright colors and punk elements to create a unique look. Unlike Visual kei, the make-up is toned down a bit and focuses more on the eyes alone. Facial piercings are also common. Just like Visual kei, Oshare kei has been largely influenced by musical artists. Some of those include An Cafe, Panic Channel, Ichigo69, Lolita23q, SuG, LM.C and Aicle.

A ngura kei

Angura kei is the darkest visual kei style. The clothes of the style tend to be mostly black, but with spikes and chains. Make-up is worn dark and heavy. The style has been compared to the modern goth. Like the other two styles mentioned, Angura kei is heavily influenced by underground music with the same name. Some of the most well-known ones include MUCC, Floppy, Guniw Tools, Metronome and Nookicky.


C ult party kei

Cult party kei, named after the Harajuku shop Cult Party (now known as the Virgin Mary), is a relatively new coined style that is based on Western religious artifacts like crosses or bibles. Common aspects include crosses wired in yarn, layers of fabric in soft colors, lots of cream lace, satin bows and bible prints. The make-up and hairstyle is not as over the top as other styles. In fact, Cult party kei is often worn with natural looking make-up without any larger emphasis on the eyes and simple hair-dos with roses. Cult party kei is considered by some to be a subset of dolly kei.

Kogal

The kogal (kogyaru) look is based on a high school uniform, but with a shorter skirt, loose socks, and often dyed hair and a scarf as well. The girls sometimes call themselves gyaru (gals). This style was prominent in the 1990s, but has since declined.

Dolly kei

Dolly kei is a newly emerging style based on Japan’s view of the Middle Ages and European fairy tales, especially the Brothers Grimm and Hans Christian Andersen. It includes a lot of vintage-style clothing and sometimes has religious symbols. Grimoire is a store in Japan that has been described as ‘the pioneering store behind the Dolly-kei fashion scene.

Fairy kei

A more sweet lolita, decora blend, with a hint of 80’s. It uses mostly bright pastel colors (like lavender, baby blue, light pink, mint green, pale yellow, etc.), and elements and accessories from Western toy lines of the 1980s and early 1990s, such as My Little Pony, Strawberry Shortcake, Rainbow Brite, Popples, Jem and the Holograms, Barbie, Wuzzles and Care Bears. Fairy kei originated from Sauri Tabuchi, the eminent Tokyo fashion figure’s store Spank!


Mori girl

Mori (which means forest) fashion uses soft, loosely ďŹ tting layers of garments such as oaty dresses and cardigans. It places an emphasis on natural fabrics (cotton, linen, wool) and hand-made or vintage accessories with a nature theme. The color scheme tends to be light and neutral, but patterns such as gingham and orals may also be used. In terms of hairstyles, bangs (often curled) and braids are very popular. It is similar to dolly kei in that the aim is to create a doll-like appearance, but in a more casual, earthy manner


Minzy

Coco Chanel


Cherry Animated role model for plus size women internationally

Studio Killers

And its Origines

Studio Killers are a European virtual electro-pop band, composed of fictional characters vocalist and designer Cherry, keyboardist Goldie Foxx, DJ Dyna Mink, and manager Bipolar Bear. The real identities of the band’s members are unknown, although Finnish artist and animator Eliza Jäppinen is responsible for the band’s visuals Goldie Fox and Dyna Mink said that they had originally written a song for a British girl band that was dropped from their label and were put in contact with Cherry who wrote the lyrics and performed the song with them. The members claim that most of their correspondence is through email, although their song «Who Is in Your Heart Now?» was written when they fi rst had a face to face meeting. They premiered in 2011 with the single «Ode to the Bouncer», about Cherry’s difficulties in getting into a club, and gained popularity through their music video on YouTube. The single was successful in the Netherlands, Finland, and Denmark. After releasing other singles «Eros and Apollo», «All Men Are Pigs», and «Jenny» through 2012 and 2013, they released their self-titled debut album in 2013, and followed up in 2014 with the new single «Grande Finale». Studio Killers also announced that they were going to start having live shows, starting with the 2014 Ilosaarirock festival in Finland.To prepare for this performance and a world tour, they began a crowdfunding campaign on Kickstarter for GB£50,000.


Interview Chubby Cherry

If I were a man I would get a little wood from these wood heels, but instead I get these nipples that could cut through glass.

Chubby Cherry isn’t shy when it comes to expressing her sense of fashion and her taste in personal music and color. With bandmates Dyna Mink, Goldie Foxx and manager BiPolar Bear, you would wonder how in the world is she able to balance her fans and her personal time being on Facebook, tumblr and answering to fans. This interview will touch certain aspects from music, fashion and personal issues.


Interview TOKiON Magazine Greetings Cherry, and Thank you for coming to the interview

Cherry Thank you for having me. Always a pleasure to speak to the fans.

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Now, I have some questions here from fans that would like to know more about you and the band. This sounds fun.

First question from failuremanure; How many wigs do you own girl??? Also, I like how you incorporated Goldie Foxx into some of your outďŹ ts. Thank you. My hair is naturally exible. The dapper Mr. Foxx would need his own fashion line, he always looks good. Another from glitchstar; What are your favourite colours and favourite time of year? All the colors. I like to try and explore the rainbow.


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One from dendropsyche; Cherry, what goes on inside that fabulous mind of yours every day? How do I do this forever? I love you guys.

TM One from we-are-stars2300; Do you see yourself working with Daft Punk or Gorillaz?

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Oh yes. I bet they would be amazing to work with. Also, and this may be surprising to you, but I would love to work with Niel Gaiman.

One from tweekling simply says; You are a gift to the world. So are you. <3

One from bynpocalypse asks; What would you tell someone who’s afraid of being experimental with their fashion? Fashion is first and foremost supposed to be fun. If you had a good time dressing up, then that’s pretty much a win. If you got a compliment on it when you went out, even better. If it’s something you want to do, don’t be afraid. At least try it out.


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shortshenanigans would like to ask; Hey there Cherry. I think it’s amazing that you have this blog. You are an amazingly fashionable person and I can’t get enough of your outfits! Do you have any advice for someone who wants to dress as amazing as you do? Try on things you think are weird or would never suit you. It’s fun and has surprising results. Look through fashion magazines, browse the things you like, then go to a thrift shop and find things that sorta look like them. It’s like being Indiana Jones of fashion and very good for the world.

dustinssmellyart says; It’s so amazing seeing all these different outfits. I apologize if this has been asked already, but what are some of your favorite colors or color combinations? Currently I like yellows, I think a sharp yellow and say mint are wonderful. Or then broken yellow and red.


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minkthighhighs asks ; Do you have an opinion on/ advice for guys (or non binary people) who want to get out there wearing things that aren’t traditionally male like long socks and blouses etc who may be afraid of doing so because of society’s views on them? Start slow, with say for instance dress shirts that have cool patterns etc. Mix the male classics together and find little ways to twist it just so. Scarves and the English dandy look can lend itself to a lot of fun on the masculine side. Start with color, that’s already not so traditional for males. Start with Happy Socks. But people are kinda tricky, and when you get some weird looks or comments, know that I weathered more than quite a few of them myself. You are not alone.

twattingdaleks asks; Cherry, do you have any advice for people (like me unu) who can’t walk in heels for the life of them? Oh there are a ton of flats in delicious colors, and converse with patterns and candy colors are also always cool. If you find some cheap flats, they are great to get a few of and then match to outfits.


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gothhunty ask; Do you have any advice for feeling good about yourself and wearing what you want without caring what people think? It’s tough, since we affect each other. Just remember that if people have something mean to say, it’s because they have their own issues to deal with. If you like what you are wearing, great! Give compliments to people when you like what they wear, it’s like a kindness sword. grump-deer says; Any tip for shy ppl who want to wear dresses but arent comfortable showing their upper arms? Elbow length sleeves on a dress can be very cool and smart. Though these are harder to find. Or then find a great cardigan to throw over, or a great shawl with an awesome print. Accessories can really make a whole outfit. A dress can be plain, and then make the dress unique by adding those items.


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sunshine-and-kittenss ask; I love all of these outfits! Do you have any advice for someone who has a hard time dressing in things that aren’t jeans and tee-shirts? Use leggings under your dress, it’s like fooling yourself into feeling like you are in pants. And mostly the reason for the shirt and jeans uniform is comfort, right? So there are a lot of t-shirt like dresses to start with, which are comfortable but come with cool prints etc. And tights come in all kinds of patterns, so with just that, you can be very adventurous and comfortable. Plus if you want to stay in jeans and t-shirt. Keep the t-shirt with no print, and then add things like cool headbands with flowers or a pair of super colorful and exciting shoes… Go explore the closet, take a present with you in case of monsters. Okay last question for the day and this is from cannibalistic_design; Cherry! :D I love all of your outfits, they’re so diverse and colourful. Have you ever thought about making your own clothing line? Yes, that would be cool. But not something that is likely in the immediate future. First, I need to take over the world, that usually makes things easier.



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Thank you so much Cherry for your answers. I’m certain that you’ve made most of your followers very giddy.

It’s no trouble at all, I am always glad to answer my little darlings. One last question for TM; What are you planning now for future shows? I’ve heard that you’ve succesfully raised 50 000 Euros to be able to go live.

Certainly. And I am planning on not sleeping to be able to get all the graphics done for the show. Hopefully we’ll be able to go around the world to show our music. I’m glad to hear that. Well that would be all for today. Thank you so much cherry for coming. And do not forget to pick up your copy of Studio Killer’s album.

Thank you for having me here


Back to school?


Go back in style.

FAKE TOKYO

THE TOKYO FASHION


Reality or

Fantasy Modeling virtual the same as reality? You have to admit, when you are on the internet, the possibilities are endless. And when it comes to virtual realities like Sims and Mii, you can’t help but to make yourself look good in the virtual world. Virtual reality lets us become the fashionista that we know we are but simply do not have the budget for. With a varities of clothing, hair, shoes and makeup, they are endless. These are different stories of how Avatar users came to unleash their inner fashion Diva.




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