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04 VISUAL BRAND GUIDE
LIVING IN THE MOMENT
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KODAK
THE VISUAL STANDARDS GUIDE
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KODAK
THE VISUAL STANDARDS GUIDE
All rights reserved. No part of this publication may be reproduce or transmitted in any form or by any means mechanical, electronic, photocopying or otherwise without the prior consent of the publisher. This is a student project only. No part of this book or any other part of the project was produce for non commercial use.
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FUTURE BRAND GUIDE
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KODAK
THE VISUAL STANDARDS GUIDE
“We travel no escape life, b life not to esc —Anonymous
ot to but for cape us.�
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THE VISUAL STANDARDS GUIDE
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TABLE OF CONTENTS Introduction
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Evolution of Kodak
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Kodak World Brand Diagram Extensions
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Travel Center
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Media Center
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Community Center
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Care Center
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For me those moments have been when I’ve felt like I’m in the middle of a true adventure, when home is furthest away.
INTRODUCTION
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INTRODUCTION There are moments in life where we wish time would stand still. Moments, we want to hold on to and relive again and again. These are our unique and special moments. Meaningful moments, we always want to remember. Moments where we feel we are human beings and where we are truly alive. Whenever we look at these moments they touch our heart and let it beat faster. These moments are so valuable that we want to share and keep them forever, like important birthdays, amazing vacations or special anniversaries and mean something to people on a deep, sentimental level. That’s why we want to create the special moment for you.
We call these “Kodak Moments” in the Kodak World. The Kodak Moments are moments of perfection, the ones you’ll always look back on as highlights of your life. And it’s often not the planned experiences that provide them, but the tiny slices of random perfection that the travel universe unexpectedly throws your way.
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KODAK
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EVOLUTION OF KODAK
BEFORE AND FUTURE LOOK
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PREVIOUS LOOK
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A few decades ago Kodak was a company that mostly focused on cameras and its greatest use was to capture home moments such as birthday parties, weddings among others.
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FUTURE LOOK
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We want the future of Kodak to be one that encourages people to find the perfect moment by exploring the wonders of the world.
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KODAK WORLD
BRAND EXTENSIONS
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KODAK VENN DIAGRAM This is a diagram where all the extensions of Kodak can exist in society. Is divided in individual, community, and family.
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INDIVIDUAL
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FAMILY 30
COMMUNITY
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SOCIETY
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KODAK WORLD
KODAK WORLD KODAK TRAVEL CENTER
KODAK MEDIA CENTER
01_KODAK TRAVEL (Service)
15_THE KODAK STORE (Experience)
02_KODAK ORGANIZER (Product)
16_KODAK PLAYLIST (Product)
03_THE KODAK RESORT (Experience)
17_THE MOMENT PHOTO CONTEST (Experience)
04_KODAK MOVE (Co-Branding American Airlines)
18_KODAK TUTORIALS (Educational)
05_KODAK OVERSEAS (Co-branding)
19_KODAK CLOUD (Product)
06_BACKPACKING KIT (Product)
20_THE KODAK FILM FEST (Experience)
07_THE KODAK GIFT BOX (Product)
21_THE MOMENT APP (Product) 22_THE KODAK MUSEUM (Educational)
KODAK COMMUNITY CENTER 08_KODAK EVEN2TS (Service) 09_KODAK MOTIV (Educational) 10_KO FRIENDS (Product) 11_KODAK LOCAL (Experience) 12_KODAK GO (Experience) 13_KODAK SPOT (Co-Branding with Airbnb) 14_KO CAMPS (Experience)
23_THE KODAK RESEARCH (Educational) 24_THE MOMENT CAM (Product) 25_MULTIMEDIA COURSES (Educational) 26_KODAK AFTER CLASS (Educational)
KODAK CARE CENTER 27_KODAK PETS (Co-Branding with Rover) 28_KODAK KIDS (Co-Branding) 29_KODAK PROTECTION PLAN (Service) 30_KODAK INSURANCE PLAN (Service) 31_KONNECT (Co-Branding with ATT 32_KODAK CARES (Service)
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KODAK WORLD LIST KODAK TRAVEL CENTER
01_KODAK TRAVEL (Service)
05_KODAK OVERSEAS (Co-branding)
This will be a Kodak Travel Agency that will help with their customers need to get the best experiences according their needs.
Kodak will provide special moments overseas with Carnival Cruise, moments without borders. Offering a wide array of quality cruises, and pride ourselves on delivering memorable vacations to our guests.
02_KODAK ORGANIZER (Product) Handy app that would help you organize the moments of your day in a productive way. Also can work if your are planning your best experience by your own. 03_THE KODAK RESORT (Experience) Accommodation facility that offers assorted amenities and recreational activities to highlight a leisure experience and a great moment. 04_KODAK MOVE (Co-Branding American Airlines) This will be a collaboration with transportation services including airlines, buses, to make it easy going traveling.
06_BACKPACKING KIT (Product) Once you get to your destination you would need information and guides from that place. This travel kits will be divided by country so it could be more specific to have a wonderful moment. 07_THE KODAK GIFT BOX (Product) This will be experience gift boxes. This box will provide getaways for any occasion. Will be divided by Romantic, Extreme, Weekends, Family, City, Rural, Out of the country.
KODAK WORLD
KODAK COMMUNITY CENTER
08_KODAK EVENTS (Service)
12_KODAK GO (Experience)
Easy way to help you develop an event so that you can have an unforgettable moment, could be birthdays, meetings, weddings, ect.
A platform that can allow people to advertise places and destinations with Kodak according to their favourite moments. It would be print and web base.
09_KODAK MOTIV (Educational) Will be motivational workshops of how escape of the routine and explore new horizons. 10_KO FRIENDS (Product) If you are new in an area you access to the KoFriends website and search for the same kind of activities you enjoy. A good platform to know people and have a great time. 11_KODAK LOCAL (Experience) In specific cities will be happening local events, promoting local tourism for those who want to stay in the area.
13_KODAK SPOT (Co-Branding with Airbnb) Will be a co-branding with Airbnb that allows our audience have rooms or apartments to make easy the experience in their stay in selected destinations. 14_KODAK CAMPS (Experience) This will be a summer camp for those who want adrenaline and great moment in outdoors. This will be for kids so they can be encourage to live their moments and meet new friends. Will have two paths, discover the city or the forest.
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KODAK MEDIA CENTER
15_THE KODAK STORE (Experience)
18_KODAK TUTORIALS (Educational)
Will be a retail store and will have everything that you need to have a great time and enjoy of the world with your love ones.
Tutorials to help people how to manage their own media in the software’s. Will be course so they can learn how to use Koedit divided in an easy way curriculum with Kodak experts.
16_KODAK PLAYLIST (Product) Kodak Music- Audio is very important create special moments, if you heard a song you can link a moment in your life with that song. That’s why you can have access to a platform when you can have your song and play it when you are having your special moment. 17_THE MOMENT PHOTO CONTEST (Experience) This will be a photo contest in collaboration with The travel Channel. This will help expose their Kodak moment
19_KODAK CLOUD (Product) This will be a cloud platform without limits of space, that will allow you to save all your favorites Kodak Moments. 20_THE KODAK FILM FEST (Experience) This will be amateur festival with traveler videos who wants to share their experience in certain locations. This Festival gives travelers a chance to tell their own stories while building their creativity and filmmaking skills.
KODAK WORLD
21_THE MOMENT APP (Product)
24_THE MOMENT CAM (Product)
This app will let you share with other people your Kodak Moment.
This sunglasses will have an integrated camera, you can access the files via Wi-Fi connection. Will help you be in the moment and captured at the same time. You don’t need to be worried about to care a big camera anymore.
22_THE KODAK MUSEUM (Educational) Will be a piece of history, covered with special moments in our world and how we can learn from them to have a better future. Will be mostly photographs that represent history. Will have a gallery in which each month people can submit and have their moment in the monthly exhibition.
25_MULTIMEDIA COURSES (Educational) Is going to be a series of workshops that my audience can learn about photography a and video production to get the best moments.
23_THE KODAK RESEARCH (Educational)
26_KODAK AFTER CLASS (Educational)
This Center will be working and defining what is a special moment for society and how they affect our way of living.
Children can have a great time after class learning about film and photo and apply it to their main lessons
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KODAK CARE CENTER
27_KODAK PETS (Co-Branding with Rover)
30_KODAK INSURANCE PLAN (Service)
Some places is impossible to be with your pets when you are out for a couple of days. If you have animals, this service can take care of your pets once you are traveling.
This will be a Co- Branding with World Nomads Travel Insurance for independent travelers and their families. You’d rather not think about all of the things that might go wrong on your trip, but these things can and do happen.
28_KODAK KIDS (Co-Branding) You want a moment by your self of your parter and you have kids, this service can take care of your kids once you are having a getaway helping you having a babysitter.
31_KONNECT (Co-Branding with ATT) This will be a co-branding with Att with their plan “AT&T Passport”for use internationally in over 200 countries for a 30 day period, and if you travel often you can have them auto-renew every month.
29_KODAK PROTECTION PLAN (Service) People sometimes are worried about their house or property when they are in vacations. This security plan will help you to have a pleasant moment and don’t be worry about your home.
32_KODAK CARES (Service) Is an organization that help people who can afford travel expenses. Also is a voluntary service that provides great moment to people.
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FOR ME THOSE MOMENTS HAVE BEEN WHEN I’VE FELT LIKE I’M IN THE MIDDLE OF A TRUE ADVENTURE, WHEN HOME IS FURTHEST AWAY.
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TRAVEL CENTER
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TRAVEL CENTER
This will be a Kodak Travel Agency that will help with their customers need to get the best experiences according their needs. We create customized luxury journeys to inspiring destinations. Our trips are completely based around your interests and schedule they are one of a kind experiences that are as unique as you are. With the Kodak Passport will not only committed to providing you with an unforgettable and inspiring trip, we’re also committed to ensuring your happiness and unforgettable moments
INDIVIDUAL
FAMILY
It has always been said that there is nothing better than traveling in company. Is not always that way. It is true that traveling alone often is more complicated, one faces the unknown. Traveling alone can give you a great moments and experiences of life, however, before doing so, you have to plan it in detail. This experience can vary from person to person and mean many different things. Is a lifestyle and self-education where personal enrichment is sought with the travel experience.
Traveling with family is an excellent opportunity to explore the fascinating world that surrounds us while enjoying a quality time. It is undoubtedly an enriching opportunity that offers learning experiences for the whole family group. We have different possibilities to offer, which have a number of advantages and offer all kinds of activities for family. It is about living experiences with people from other cultures, eating other types of meals, learning and most importantly, spending more time with your children.
TRAVEL CENTER
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The Kodak Travel Agency will help you family needs for have the best moment of your life.
TRAVEL CENTER
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KODAK TRAVEL A travel agency to help people get their perfect moments
This will be a Kodak Travel Agency that will help with their customers need to get the best experiences according their needs. We create customized luxury journeys to inspiring destinations. Our trips are completely based around your interests and schedule they are one-of-a-kind experiences that are as unique as you are. With the Kodak Passport will not only committed to providing you with an unforgettable and inspiring trip, we’re also committed to ensuring your happiness and unforgettable moments
Services
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We have some cobranding experiences with airlines and buses all over the world
TRAVEL CENTER
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Is very important to plan your trip if you are having you moment by yourself, use reference, our web ect.
TRAVEL CENTER
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KODAK ORGANIZER Handy application to organize your moments.
Handy app for that would help you organize the moments of your day in a productive way on. Also can work if your are planning your best experience by your own preparing you with: How to choose a route Where to stay (compare prices and places) How to Buy Cheap Travel Insurance Do I need a visa to go to ...? Guide to hitchhiking How travelers travel without money Guide to finding friends and traveling in groups Backpacker Forum
Product
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TRAVEL CENTER
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Is important to get to your destination, we will make sure that will happen to you and luggage.
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KODAK OVERSEAS Co-branding with Carnival Cruise to have the perfect getaway overseas.
Kodak will provide special moments overseas with Carnival Cruise, moments without borders. Offer a wide array of quality cruises, and pride ourselves on delivering memorable vacations to our guests. with 25 ships operating 3 to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Australia, New Zealand and the Pacific Islands.
Co-branding_Carnival Cruises
TRAVEL CENTER
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Have a trip to the top beaches and have a great moment with your family, is priceless.
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TRAVEL CENTER
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We have Cruises partnerships to experience overseas with your love ones.
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KODAK GIFT BOX This gift box will provide getaways for any occasion.
This will be experience gift boxes. This box will provide getaways for any occasion. We select with enthusiasm and dedication the best collaborators and unique experiences to offer the best of gifts Will be divided by Romantic, Extreme, Weekends, Family, City, Rural, Out of the country.
Product
TRAVEL CENTER
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What a surprise to have the perfect getaway with the love of your life.
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TRAVEL CENTER
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One Kodak Gift Box and unnamed getaways
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MEDIA CENTER
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MEDIA CENTER
The drastic changes that have occurred in the consumption of communication in the world have brought with it a series of redefinitions about the image and how to teach it. In an interactive and innovative learning environment, that will encourage curiosity so that they can find that moment so magical and special that they deserve so much. The goal of the Media Center is to encourage the small details of life, those unforgettable moments that develop the ability to discern and take a stand against the contents and forms of visual communication.
MEDIA CENTER
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Capture every moment while you are enjoying it without distractions
MEDIA CENTER
THE MOMENT CAM Accessible and easy way to capture the perfect moments.
This sunglasses will have an integrated camera, you can access the files via Wi-Fi connection. Will help you be in the moment and captured at the same time. You don’t need to be worried about to care a big camera anymore. Once you book your moment with the travel agency, they would give you this camera to capture every moment.
Product
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With our advance technology will be easier than ever to capture the moment
MEDIA CENTER
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KODAK TUTORIALS Web video and photo tutorials platform
Tutorials to help people how to manage their own media content in the software’s. Will be course so they can learn how to use Koedit divided in an easy way curriculum with Kodak experts.
Service
MEDIA CENTER
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Learn visual storytelling with our tutorials and tell your moment.
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Is important how do you tell the story, this tutorials will help you.
MEDIA CENTER
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KODAK MIXTAPE Music is a big part of our moments and how we remembered special occasions.
Kodak Music- Audio is very important create special moments, if you heard a song you can link a moment in your life with that song. That’s why you can have access to a platform when you can have your song and play it when you are having your special moment.
Product
MEDIA CENTER
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Some song always remember you that special moment.
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MEDIA CENTER
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How cool is to play the perfect music at the perfect timing?
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Enjoy you moments and share in our Kodak Film Fest
MEDIA CENTER
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KODAK FILMFEST Film Festival of the moments captured in their getaways.
This will be amateur festival with traveler videos who wants to share their experience in certain locations. This Festival gives travelers a chance to tell their own stories while building their creativity and filmmaking skills.
Experience
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You will experience other people special moments in this festival
MEDIA CENTER
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COMMUNITY CENTER
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COMMUNITY CENTER
Promoting tourism and local activities generates benefits in the localities where it is responsibly developed; Being a generator of economic and social benefits, is presented as a different alternative to improve the quality of life of the communities that develop this activity within an area or space that has natural or cultural potential. Every community has its own culture and in accordance with it is established its cultural policy, That is why Kodak promotes local activities so that we all have an unforgettable moment without having to travel so far, promoting art, culture, social activities that Involve the whole family.
If you have some free time and feel like doing something fun? With with this options you can find others to join you! Whether it’s having a good time, culture or nightlife you can arrange leisure activities in your area
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KODAK LOCAL The audience can know what special moments are happening nearby.
In specific cities will be happening local events, promoting local tourism for those who want to stay in the area. These events include music, art, sports, or activities. This website also allows event planners to gain more exposure for their event. With the increase in usage of social media going up each year, this company is a great way to easily browse fun things to do.
Experience
COMMUNITY CENTER
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Discover what your community have to offer, enjoy music festival.
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COMMUNITY CENTER
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Don’t miss your local events, it fun time.
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If you are going to have an event, our team will assist you to have the best party in your community.
COMMUNITY CENTER
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KODAK EVENTS Service of event planning to get the best moment for your party.
Planning a successful event can feel overwhelming, but Kodak Events is here to help. With the various tools that our event management software offers, we help you make your events memorable and easier to execute. We develop an engaged guest list and sending event communications, planning an event can be harder than it seems. So whether you need a hand with planning your event or determining event impact, Ko Events helps turn hours of work into minutes. Make sure your guests have a seamless experience at your wedding, birthday, concert or any other special event you may have planning.
Service
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We got you covered, relax and enjoy your moment.
COMMUNITY CENTER
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KODAK SPOT Co-Branding that allows to find the perfect spot to stay in their vacations.
Will be a co-branding with Airbnb that allows our audience have rooms or apartments to make easy the experience in their stay in selected destinations. You can stay with locals in every country on earth. Travel like a local, stay in someone’s home, and experience the world in a way money can’t buy. Make new friends.
Co-branding_Airbnb
COMMUNITY CENTER
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If you are in the city you can have an affordable stay with our Co-branding with Airbnb.
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Stay with locals and enjoy and new experience.
COMMUNITY CENTER
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KODAK FRIENDS Meet new people and have a good experience with them sharing them.
If you are new in an area you access to the KoFriends website and search for the same kind of activities you enjoy. A good platform to know people and have a great time.
Product
COMMUNITY CENTER
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Stay connected, make mew friends and have great moments with them.
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COMMUNITY CENTER
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Some friends are for life, is up to us to keep it and enjoy the special moments with them.
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CARE CENTER
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CARE CENTER
Are you planning your ideal moment? Are you insured against any unforeseen events? Find all the information you need to know about the coverage that is included in travel insurance. We are committed to protecting your experience while traveling through experienced service providers. With Kodak Cares you will be able to find the policy
that best fits the trip you are waiting for. In a quick and easy way you can compare between different Travel insurance and choose the one that best suits your needs. They range from travel insurance to inns for your pets.
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We got you home covered if you are having a great time away from your house.
CARE CENTER
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KODAK SECURE Camera security protection when you are in vacations.
People sometimes are worried about their house or property when they are in vacations. This security plan will help you to have a pleasant moment and don’t be worry about your home.
Product
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Our team will stay connected and assist you at any time.
CARE CENTER
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KODAK KIDS Children Day Care
You want a moment by your self of your parter and you have kids, this service can take care of your kids once you are having a getaway helping you having a babysitter.
Service
CARE CENTER
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Children can have fun too, if they cant go to the trip
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CARE CENTER
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Your kids will make new friends and will interact with other kids and have so much fun.
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This centers will take care of your pet, so relax and enjoy.
CARE CENTER
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KODAK PET Pets hotel if you are traveling.
Some places is impossible to be with your pets when you are out for a couple of days. If you have animals, this service can take care of your pets once you are traveling.
Service
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Our pets need attention too, we are going to groom them and they will have a great time too.
CARE CENTER
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Wherever yo go with all y
Confucius
Read more at: https://www.brainyquo
ou go, your heart.
ote.com/
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LIVING IN THE MOMENT FUTURE BRAND GUIDE