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THE FARM
SCHOOL/ MFA THESIS PROJECT//
FRANKIE NEGRON
˚˚˚
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
EVENT
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
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Academy of Art University Master of Fine Arts in Graphic Design Thesis Project Journey Frankie Negrรณn
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
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TABLE OF CONTENTS
INTRODUCTION
008
THE FARM SCHOOL
010
BACKGROUND
012
PROBLEM
014
DESIGN OPPORTUNITIES
016
RESEARCH
020
EXPLORE OUTSIDE
024
360 CONCEPTUAL MAP
026
MORNING IN THE FARM
028
SURVEY
038
TARGET AUDIENCE
040
INSIGHTS
044
STRATEGIES’
048
DEVELOPMENT
050
KEY WORDS
052
MOOD BOARD
054
LOGO DEVELOPMENT
056
VISUAL GUIDELINES
062
ILLUSTRATION DEVELOPMENT
068
WEBSITE USER TESTING
082
LESSON PLAN DEVELOPMENT
098
STOPMOTION DEVELOPMENT
108
SOCIAL MEDIA
120
DESIGN SOLUTIONS
134
DIAGRAMS
138
LESSON PLAN
142
POP UP BOOKS
154
CLASSROOM POSTERS
168
TOOLKITS
170
MARKETING POSTERS
190
STOP MOTION
192
WEBSITE
194
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
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INTRODUCTION
THE FARM SCHOOL BACKGROUND PROBLEM DESIGN OPPORTUNITIES
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THE FARM SCHOOL
THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
BACKGROUND
THIS IS A GRAPHIC DESIGN THESIS PROJECT THAT AIMS TO INTEGRATE THE FARM TO A SCHOOL CURRICULUM IN A FUN WAY
WEBSITE >>
www.thefarmschool.com
BLOG >>
www.thefarmschool.info
OVERVIEW
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
BACKGROUND
BACKGROUND
OVERVIEW
Technology is affecting this generation. Children spend so much time with electronic devices, and schools assign more homework, and there is less access to natural areas. The statistics are alarming: in a typical week kids spend 53 hours a week using entertainment media, increasing childhood obesity from 7% to 18% since 1980. Producing ill effects in both mind and body.
OVERVIEW >
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In a typical week kids spend 53 hours a week using entertainment media
If children have more contact with nature it will builds confidence, promote creativity, teach responsibility, makes them think about how the world works. For many children, a garden offers the only chance to get close to nature. Some lack access to gardening spaces because of their living situations while others have limited exploratory free time in the outdoors due to the focus on indoor activities and participation in organized outdoor activities. Physical environments teach children. Is important to create environments that tell children they are valued, that shows them what learning environments look and feel like.
>>
Nelson, Eric M. Cultivating Outdoor Classrooms: Designing and Implementing Child-centered Learning Environments. St. Paul, MN: Redleaf, 2012. Print.
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THE FARM SCHOOL
PROBLEM
MFA THESIS PROJECT BY FR ANKIE NEGRON
BACKGROUND
PROBLEM
Children must develop great motor and small motor skills and cardiovascular endurance. Obesity which is common among American children may also be addressed through extensive physical play.
LACK OF EXERCISE >
Things to do instead using electronic devices: -Playing outdoors -Engaging in high levels of unstructured physical activity -Physically manipulating large and small objects
Physical Development: Early childhood is a critical time in children’s psychical development. During their first five years, children are either encouraged or discouraged to be physically active. But not every child is encouraged in these activities. The rate of childhood obesity has grow from 7% in the 1980’s to 18% in 2012.
-Interpersonal communications taking personal responsibility exploring how the world works
Cognitive Development: Physical development is the foundation for the cognitive development. The greater the frequency and complexity of physical activity, the better it is for brain development. Inactivity during this period can be detrimental to a child’s cognitive ability in adulthood. Lack of physical activity restricts young children’s learning because they learn through engaging the world with their senses.
>>
Childhood obesity Facts — Center fort disease control and prevention.
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
DESIGN OPPORTUNITIES
BACKGROUND
WHAT I CAN DO >
Integrate the farm to a school curriculum.
DESIGN OPORTUNITIES
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Recent studies document the importance of introducing children to the natural world, beginning in the early years. Their social, emotional, and physical health depends on this exposure to develop. Humans are hard wired to need nature because we are part of it. In some communities, children lack access to nature and the freedom to explore local flora and fauna. Using farming in children’s education and graphic design we can help them to understand better the environment, and how significant it could be for their development. This could be an essential opportunity for them discover the fauna and flora first hand. Creating a connection between the learning process and farming. This is why I would like to investigate ways to promote farm-school to children using graphic design, to help them to increase their physical activity, reducing the risk of becoming obese and other related diseases. Create healthy lifestyle habits, support children’s creativity and cognitive functioning and help them to develop respect and responsibility for the planet earth,
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
I ASK MYSELF >
I ask myself some question before get started with the journey
Clarification
Assumptions
• Farming and children, how they work together?
• If the project comes thru, how do you know there’s going to
• How can farming and gardening can help to create conscience about the environment?
be and impact to society? • Americans don’t know about being healthy?
• They need to be children, or can be anyone?
• Didn’t eat enough fruits and vegetables today?
• If they are engaged to this activities, they would be better
• Why did you assume if children have more contact with natu
people in the future?
ral environment they could be better person?
• Why farming? It could be something else?
• Children don’t care about the environment?
• What they can learn about feeding chicken and planting?
• Children can be engage to learn easily using farming ?
• Interaction with nature is enough for kids?
• Why do you think they don’t know about farming?
• Parents would be interested? Why?
• Why do you assume technology are gaining more space in
• Society wants doctors ,engineers not farmers?
children’s life?
• How do you know this method can work in the Bay area?
• People with low income have less access to activities?
• Bay Area kids have activities, thats enough?
• They are learning about life in the classroom?
• Children can really learn something with farming?
• Do you assume most of children think school are boring?
• How this style of education can help future generations?
• Do you think people think everything is lost?
BACKGROUND
OPORTUNITIES
Evidence
Perspective
• Being in contact with other species can help them to grow up?
• Why technology are affecting our relationship between
But what happen with relationship with other kids?
with environment?
• This method can help to work as a group?
• What happen if I choose other area?
• They can develop their senses?
• They would have the same results?
• If we don’t do something an entire generation will be lost?
• They need to be kid or can be for young people?
• How do you know kid will be interested?
• This will be necessary if we rare living in other century?
• Why kid are more interested playing with mobile devices than
• What happen if instead of nature will be technology?
being outside? • This can change the mind of the society and how we interact with the environment?
• What happen if the technology doesn’t exist, we still need to take care about basic stuff like farming? • It could be a center or school?
• Is a good way to create conscience about global warming?
• What will happened with the traditional education system?
• How do you know indoors activities can cause depression and
• Parents really believe in farming it could be a good way to
obesity?
educate kids?
• People prefers other thins better than work in a farm?
• Farming is the only solution, to grown up a better person?
• Most of the people who work on there are immigrants?
• From kids perspective, how they are going to respond?
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
RESEARCH
RESEARCH
CONTENT
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CONNECTION MAP
024
GOING OUTSIDE
026
MORNING AT THE FARM
028
SURVEY
038
TARGET AUDIENCE
042
INSIGHTS
044
STRATEGIES
048
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
EXPLOR ATION
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THE FARM SCHOOL
GOING OUTSIDE >
This photos helped me out to focus in the main elements of my topic.
MFA THESIS PROJECT BY FR ANKIE NEGRON
We focus on looking for inspiration on the Internet so many times, which is not good enough because we do not fulfill the task of exploring the outside world. This is why in this experiment, I assigned myself a task to go out and select five abstract words related to the topic and to take unexpected photos also relating to the topic.
DEVELOPMENT
EXPLOR ATION
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MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
EXPLOR ATION
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THE FARM SCHOOL
THE EVENT
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
MORNING IN THE FARM >
East Bay Regional District Tilden Nature Area, Berkeley, Oakland Open Daily from 8:30 am – 3:30 pm
EVENT
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This was a very complex laboratory consists of three parts: preparing an event, handle the day of the event and then distill it. As my project is about education on the farm, in the first instance I decided to choose a strategic place even if it was a bit difficult for people to attend the place. The place was Tilden Regional Park in Berkeley. Having established the time and place of the event, it was necessary to have a plan or guide to handle the event. I decided to make it possible more detailed plan within content. Plan day by day before the event he should do so that everything flowed to perfection, something that never happens. And on the day of the event we arrived at about 11:00 am and everything went very average and was a great help and generated new ideas. After the event I decided to make a video brochure to distill my information.
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MFA THESIS PROJECT BY FR ANKIE NEGRON
Rafael How long the would kids need to be in the farm to learn? Because it could be really hard to child to learn all those things in one visit. I would like to see this project.
Fernando How I know the kids are going to be interested in that? Today’s kids are more engage in cartoons and technology? I think you can make a fusion between tech and nature.
Irene I am working on a project about zoo animals and I am against that. It is impossible to reproduce the environment of animals. They need a large territory, with rivers, with vegetation
DEVELOPMENT
EVENT
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MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
EVENT
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
EVENT
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THE FARM SCHOOL
QUESTIONS
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
SURVEY >
I used Survey Monkey as the platform to get data that helped me in this project.
SURVEY
Through the survey, they could provide important information for my project, questioning the members of my audience about how we can rescue the relationship between children and nature.
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MFA THESIS PROJECT BY FR ANKIE NEGRON
QUESTIONS 1. How many school-age children do you have (K-12)? 0 1 2+ 2. My child(ren) attend(s) Public school Non-local public school Charter school Private school Does not attend school yet Other (please specify) 3. How often do you meet in person with teachers at your child’s school? Almost never Once or twice per year Every few months Monthly Weekly or more 4. How often do you help your child(ren) understand the conten the or she is learning in school? Almost never Once in a while Sometimes Frequently Almost all the time
5. How much time do your child(ren) spend outdoors Almost never Once in a while Sometimes Frequently Almost all the time 6. Rate your ability as a parent to promote wellbeing behaviorto your child(ren) (1-5) Physical activity / exercise Self confidence Social Development Environmental awareness 7. What kind of extracurricular activities your child(ren) do? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _. 8. Agree or Disagree Children should learn to appreciate nature by being exposed to it as much as possible. Playing in natural environments boosts creativity. Being exposed to nature at a young age increases a child’s independence. Spending more time outdoors makes children healthier and more resistant to sickness. Children who have spent time in nature tend to be more attentive a home or school. Children should be allowed to get dirty as long as they are enjoying themselves and are properly supervised.
DEVELOPMENT
Children should be exposed to a variety of weather conditions as long as they are properly dressed and supervised. More than just fun, play and movement are essential to children’s social emotional, physical, and cognitive development. A healthy routine and steady rhythm help young children flourish. Outdoors is an important learning environment 9. Do you think your child(ren) will use outdoors sustainable games as part of their learning process. Yes No Maybe 10. Please Select the Statement that indicates how you would feel about be part of using a farm as a way of education for your child(ren) in the future. Yes I would definitely use this service if it were available. I may use this service if it were available. No I would not use this service if it were available
SURVEY
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TARGET AUDIENCE >
I want to speak to children around 5-7 years old, their parents, and educators
MFA THESIS PROJECT BY FR ANKIE NEGRON
The first experience of a child with this type of relationship is at home with a loving family. When you entrust your child to early childhood care professionals, he not only wants his child to be safe and to learn, he also wants his child to be accepted and valued, to feel that he belongs to the school community. Vicky Thompson –She is always active in scholar projects of her three kids (Timmy, David and Christina). –Go to the farmers market every weekend to get the fresh products for their family. –Spend her free time watching recipes to make a different meal every day. “Living in a big city, my children have never seen a farm or fruit trees. It could be our chance to appreciate nature.” Yoga Trainer 40 years old Alice Robinson –Always want new ways to teach their students. –Worried about global warming and the future of younger generation. –Aims to promote moral principles to her classroom , to live and share with society. “We can bring the students to the farm to try fruits and vegetables, but reinforce the learning of math and science concepts in class, creating recipes for example” Elementary Teacher 28 years old Tommy Smith –Currently in first grade –He likes to be active playing with other kids _Like farm animals “I love to be in contact with animals, they are cool” ¿Cows chew all day? Why are some cows have ear tags? Why they just eat lettuce and celery? Student 5 years old
DEVELOPMENT
AUDIENCE
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INSIGHTS
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
DEFINING STRATEGIES >
Strategy design requires assessment and analysis of problems, identification of solutions and development of action plans for change.
STR ATEGIES
After obtaining the necessary information, it is necessary to identify the priority problems arising from the current situation in order to propose solutions. In short, after knowing “how are things?” It is necessary to ask “how should they be?” I reviewed the problem during my research, evaluated possibilities and determined what are the best alternatives to address and solve the problem.
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
STRATEGIES
DEVELOPMENT
MOODBOARD
THREE MAIN INSIGHTS
>
Insight
Lack of engagement in and connection with nature in school producing ill effects in both mind and body.
Any thing that is done inside can be done outside.
Parents don’t understand how outdoors classrooms benefits their children’s learning and development.
>
Strategy
Encourage hands-on outdoor education for children to help them to get more engaged and learn more during class time.
Integrate the farming into existing curriculum, creating opportunity for them discover nature first hand and their relationship with other classes.
Provide useful information for parents about they can be part of their children’s education explaining the benefits of outdoor education.
>
Deliverables
Encourage hands on outdoor education for children to help them get more engaged and learn more during class time.
Incorporate farming into existing curriculum, creating opportunity for them to discover nature first hand.
Provide useful information for parents about how they can be part of their children’s education explaining the benefits of outdoor education.
Tool-kit & Games _Garden _Kitchen _Farming
Educational Materials _Classroom Poster _Diagrams Posters _Book for Children _Lesson Plan for Teachers
Marketing _Website _Poster _Videos _Social Media
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MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
DEVELOPMENT
CONTENT
KEY WORDS
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052
MOOD BOARD
054
LOGO DEVELOPMENT
056
VISUAL GUIDELINES
062
ILLUSTRATION DEVELOPMENT
066
WESITE USER TESTING
082
LESSON PLAN DEVELOPMENT
098
STOP MOTION DEVELOPMENT
108
SOCIAL MEDIA
120
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THE FARM SCHOOL
KEY WORDS
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
DEFINING THE MOOD >
This keywords will evoke the philosophy of the Farm School.
MOOD
EDUCATIONAL Outdoors is an important learning environment. Learning that takes place outdoors doesn’t occur indoors and it could be as rich and thoughtfully equipped as indoor education FUN Every child needs to learn that learning can be as enjoyable as play. Fun and educational activities for kids offer plenty of learning with a healthy entertainment. ECOLOGICAL For a new generation nature is more abstraction than reality. Parents don’t understand how outdoors classrooms benefits their children’s learning and developing process.
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MOOD-BOARD
The images are always signs of something alien that incorporate various communicative codes, some very specific, such as the graphic code or the compositional relationship between the elements that make up the image. To read comprehensively and critically the images it is necessary to know these codes. Students can read comprehensively not only written texts but also images, vignettes, photographs. Reading images is a very interesting activity to practice with children who are not literate or who are transitional the first stages of reading and writing. Harmonic synthesis of drawing and color, favor the imaginative flight and encourage the potential reader to create and experience situations of diverse nature.
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
MOODBOARD
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
LOGO DEVELOPMENT
DEVELOPMENT
THE FARM SCHOOL LOGO >
Recognizable mark that will define the project
LOGO
The Logo symbol is a powerful combination between nature and education, creating the sense of connection with it. It is therefore decided to proceed with two iconic symbols (pencil and the leaf) and join them in turn creating a harmonious composition Will inspire students and teachers to integrate farming and gardening to their class curriculum.
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MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
LOGO
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
LOGO
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COLOR PALETTE >
Happy and fun colors to attract children
MFA THESIS PROJECT BY FR ANKIE NEGRON
In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the industrious and reliable, with both feet planted firmly on the ground. Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity. Beige is dependable, conservative, and flexible. The color beige is neutral, calm, and relaxing.
DEVELOPMENT
COLOR
PRIMARY COLORS
COLOR CODE
COLOR CODE
COLOR CODE
COLOR CODE
RGB
:
R89 G81 B85
RGB
:
R163 G205 B75
RGB
:
R145 G206 B245
RGB
:
R189 G181 B164
CMYK
:
60 62 53 31
CMYK
:
48 00 99 00
CMYK
:
50 00 00 00
CMYK
:
25 24 34 00
SECONDARY COLORS
COLOR CODE
COLOR CODE
COLOR CODE
COLOR CODE
RGB
:
R89 G81 B85
RGB
:
R163 G205 B75
RGB
:
R145 G206 B245
RGB
:
R189 G181 B164
CMYK
:
60 62 53 31
CMYK
:
48 00 99 00
CMYK
:
50 00 00 00
CMYK
:
25 24 34 00
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TEXTURES >
Always consider how texture will elevate the overall experience of this design.
MFA THESIS PROJECT BY FR ANKIE NEGRON
The appropriate combination of textures and colors makes it the perfect mix to present this type of outdoor activity. The texture creates an imperfect organic feel that fills us with pleasure to see itself. This type of texture will create a custom dimension and richness to the design.
DEVELOPMENT
TEXTURES
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TYPOGRAPHY >
Lato Brandon Lunch Box Monserrat
MFA THESIS PROJECT BY FR ANKIE NEGRON
In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the industrious and reliable, with both feet planted firmly on the ground. Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity. Beige is dependable, conservative, and flexible. The color beige is neutral, calm, and relaxing.
DEVELOPMENT
T YPOGR APHY
LATO
LUNCH BOX
REGULAR
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
a b c d e f g h i j k l mn o p q r s t u v w x y z
a b c d e f g h i j k l mn o p q r s t u v w x y z
BOLD
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
a b c d e f g h i j k l m n o p q r s t u v w x y z
NUMBER
NUMBER
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
SYMBOL AND CHARACTERS
SYMBOL AND CHARACTERS
!“#$%& ‘()* +,-./<=>?@[\]^{|
!“#$%& ‘()* +,-./<=>?@[\]^{|
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ILLUSTRATIONS >
Each element of the illustrations was made separately to be able to later play with the positions of the elements
MFA THESIS PROJECT BY FR ANKIE NEGRON
The technique used in the elaboration of the illustrations for the farm school was one in which it could transmit the key words, fun, educational and ecological. Thatâ&#x20AC;&#x2122;s why I chose to make them by hand and then digitize them to create an effect that is more organic and fun. Through the textures create an illusion of unique in which it demonstrates the nature through it.
DEVELOPMENT
ILLUSTR ATIONS
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DEVELOPMENT
ILLUSTR ATIONS
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VEGETABLES AND FRUITS >
This illustrations are mostly used for the lesson plan.
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
ILLUSTR ATIONS
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FARM ANIMALS >
Goat, sheep, rabbit, pig, cow, chicken, wild animal, chick.
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
ILLUSTR ATIONS
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TOOLS >
This tool kit will be use mostly for the lesson plan. They have a brown tone because the other color will stnad out!
MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
ILLUSTR ATIONS
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MFA THESIS PROJECT BY FR ANKIE NEGRON
DEVELOPMENT
ILLUSTR ATIONS
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MFA THESIS PROJECT BY FR ANKIE NEGRON
USER TESTING
USER TESTING
USER EXPERIENCE >
Understanding how people use product is very important
WEBSITE
Just because no one has complained about your site doesnâ&#x20AC;&#x2122;t mean that all your visitors are using your site effectively,
if I want to achieve high user gratification. This user
efficiently and to their full satisfaction. Thatâ&#x20AC;&#x2122;s why I decided
testing sessions were divided in two parts, one with just
to run a user testing for The Farm School Website. It has
wireframes and the other with the images and content.
been a very enriching experience for my project, because it helped me to explain in a concise way to people who did not have knowledge about the project and to obtain information necessary for the progress of the project. In the design aspect, there were certain things that were better than others that helped to evolve the web page. Among these are the simplicity and efficiency of the navigation system, appropriate typography for the subject, illustrations that complement the design, in the end people asked me more about the subject, which means that the design attracted more people to be interested.
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USER TESTING
WEBSITE
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MFA THESIS PROJECT BY FR ANKIE NEGRON
USER TESTING
BALSAMIQ >
This was a very important step because mock ups look like sketches, so stakeholders wonâ&#x20AC;&#x2122;t get distracted by little details, and can focus on whatâ&#x20AC;&#x2122;s important instead.
WEBSITE
After making hand sketches I decided that the best way to jump to computer comps was to do it with the program Balsamiq. This with this program is easy to understand how the wire frame works without distractions. I could understand the flow between pages and how they relate to each other.
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METHODOLOGY >
I used a questionnaire to have some feedback from the users and improve the website.
MFA THESIS PROJECT BY FR ANKIE NEGRON
I grab a series of question that could help me understand the users. With this ways will be more effective to synthesize and analyze the results of the testing. I took photo for evidence of the users and they were concerned about it. Also I formulate a questioner that my user filled out after the testing.
USER TESTING
WEBSITE
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USER TESTING_01 > This user testing was realized 10/ 27 /16
MFA THESIS PROJECT BY FR ANKIE NEGRON
The first part of user testing was driven mostly to see what aspects of the design worked and what not. For example typography, hierarchy, colors among others. This is why I decided to do it with design students who did not know about my thesis topic. As part of the dynamics, I explained to them what the project was about and what the first phase of user testing consisted of. Discoveries after the user testing Body Copy issues (too bold) Add gallery, community or forum? Link the logo image to the home page. Add videos or movement. Colors need to be more inviting Change colors of active links Make the download button clearly More content
USER TESTING
WEBSITE
Hui
Dana
Peishun Lee
Age: 30 years old Favorite animal: Rabbit
Age: 22 years old Favorite animal: Cow
Age: 25 years old Favorite animal: Cow
Shruti
Ivรกn
Emilie
Age: 23 years old Favorite animal: Rabbit
Age: 29 years old Favorite animal: Cow
Age: 27 years old Favorite animal: Goat
User testers trying The Farm School website in phase one.
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USER TESTING
WEBSITE
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USER TESTING_02 > This user testing was realized 11/ 14 /16
MFA THESIS PROJECT BY FR ANKIE NEGRON
For the user test number two I incorporated the images I had already worked on during the course of visual development to see if there was any difference of greater acceptance in my audience. For this occasion I brought users closer to teachers and parents to see their acceptance with the website. Discoveries after the user testing Site to educate audience Left side logo should go back to the homepage Main Core (look for a different Word) Calendar for Events
USER TESTING
WEBSITE
Dana
Lakshh
Olalla
Age: 29 years old Favorite animal: Bear
Age: 22 years old Favorite animal: Rabbit
Age: 27 years old Favorite animal: Rabbit
Lakshh
Albert
Age: 34 years old Favorite animal: Llama
Age: 25 years old Favorite animal: Pig
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
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The Farm School Educational Materials provides fun, simple, engaging educati designed to engage students' senses as they explore the world of food and lea sustainability.
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Technology is affecting this generation. Children spend so much time with electronic devices, schools assign more homework, and there is less access to natural areas. Children can get excited about nature, but we need to let them experience it. Not all schools in the city have access to a big garden or farm in their buildings like other programs. Thatâ&#x20AC;&#x2122;s why my design opportunities will cover that gap. This project will target children around 5-8 years old, their parents, educators and farmers. Integrating a farm curriculum into the classroom could be one of the most important instruments in the teaching and learning process. In doing so, children will be motivated to make new connections from their prior knowledge of various subjects. The integration of this curriculum will promote physical activity, a healthy lifestyle, and respect for the planet earth.
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THE FARM
Children can learn a great many lessons and develop positive personality traits by working with farm animals. Working with animals will teach children responsibility and promote good character and integrity. A farm is a wonderful environment in which children can play, work, and learn about animals and the important place they hold in our lives. Research has shown that children who have been exposed to farm animals from a young age tend to better listeners, do well in school, and develop integrity and compassion above their age level.
THE GARDEN
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Technology is affecting this generation. Children spend so much time with electronic devices, schools assign more homework, and there is less access to natural areas. Children can get excited about nature, but we need to let them experience it. Not all schools in the city have access to a big garden or farm in their buildings like other programs
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ional activities for classrooms and outdoors. Lessons are arn about local food, agriculture, nutrition, science, and
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The lessons are cross-curricular and support curriculum for Pre-K-5th grade. A variety of activities are included so you can pick and choose the learning objectives that are appropriate for your students. A garden is a great resource to
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The lessons are cross-curricular and support curriculum for Pre-K-5th grade. A variety of activities are included so you can pick and choose the learning objectives that are appropriate for your students. A garden is a great resource to use when teaching students about healthy eating and agriculture.
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We raise awareness of the importance of high quality early education. The Farm, School is proud to support their mission and highlight books about healthy choices with books.Throughout the story, we will introduce new vocabulary words using gestures, tone of voice, pointing to illustrations, or providing brief explanations of the farm, garden, and kitchen.
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THE FARM SCHOOL
MFA THESIS PROJECT BY FR ANKIE NEGRON
LESSON PLAN
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CURRICULUM > A variety of activities are included so you can pick and choose the learning objectives that are appropriate for your students.
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The lessons are cross-curricular and support curriculum for Pre-K-5th grade. A variety of activities are included so you can pick and choose the learning objectives that are appropriate for your students. A garden is a great resource to use when teaching students about healthy eating and agriculture. This lesson plan contains 15 lesson plans with activities to engage your students in a fun and educational exploration of fruits, vegetables and healthy eating. The lessons are cross-curricular and support curriculum for Pre-K-5th grade. A variety of activities are included so you can pick and choose the learning objectives that are appropriate for your students. A garden is a great resource to use when teaching students about healthy eating and agriculture. Even if you donâ&#x20AC;&#x2122;t have an in ground garden, you can still complete the activities in this guide with your students. If this is your first time gardening with students, we recommend that you start small. Be sure to establish clear guidelines and safety procedures with your students so that everyone can have a positive learning experience.
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WHOLE FOODS MARKET > https://www.wholekidsfoundation.org
MFA THESIS PROJECT BY FR ANKIE NEGRON
During my journey of my thesis project, I decided to work for a season in Whole Foods Market, as a way of learning about Californian produce and groceries. When I was working there I realized that they have a foundation dedicated to helping children through healthy eating. They currently have a lesson plan approved by the educational authorities and that is why I showed my concern to be able to obtain permission to use it for educational purposes. They are happy about it!
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STOP MOTION
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PROMO VIDEO > This promo video will engage the audience to find out more about The Farm School.
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I have a passion for moving images and animation. After establishing my strategies I decided to make a video animation piece for The Farm School that will engage teachers and parents with this great educational initiative. The cutout animation is a variant of the stop motion animation technique and is performed by photographing flat figures. These figures are made with paper arranged horizontally and photographed from above. To animate a character is designed on paper and then cut their limbs in parts of the desired material. These ends may then be joined by nailing or sewing to generate an articulated puppet or else be loose to move each part separately. The figures, being flat, can only show one facet so if you want to take the character or figure from other angles of perspective, you have to draw and trim it again.
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POST PRODUCTION > Software used : Dragon Frame for stop motion After Effects for editing
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The video capturing and editing was a long but enjoyable process. Was captured with 15 frames per seconds to have a smooth but rough animation. Green screen was used to have elements by it self and later included in the animation.
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SOCIAL MEDIA
DEVELOPMENT
INSTASGRAM > Social networks have become an absolutely essential tool for my thesis for the distribution of my visual content.
SOCIAL MEDIA
The technology of social networks have made it easier to access and disseminate information, now we spend more time on the Internet because it seems faster and easier to communicate by this means. So a good part of our social life has been translated to the web. Some key elements that I consider in my post: 1. Being simple - not elaborate designs, the simplest is what our followers will remember. 2. Be unique - keep a unit in the online presence, a graphic line that is recognizable at any time, anywhere. 3. Be remembered - There is so much information shared in networks, that what is important is that we impact and that the visitor will remember us.
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METHODOLOGY >
Schedule post on instagram to make it consistent
MFA THESIS PROJECT BY FR ANKIE NEGRON
Later was the simpler way to plan and schedule Instagram posts for my thesis from both mobile and the web at later.com. • Upload photos directly from your computer or mobile device • Save time by planning and scheduling my Instagram posts in advance • Preview my Instagram feed as I plan
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FOLLOWERS >
Gender: 35% are men 65% are woman
Countries
Age Range 60
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0
0 13_17
18_24
25_34
35_44
45_54
55_64
United States
Australia
UK
Spain
Canada
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INSTAGRAM POST >
220 Followers and counting
MFA THESIS PROJECT BY FR ANKIE NEGRON
Instagram also allows me to have direct contact with people who want a product, give first hand information (by product/ photo), and receive positive feedback from it.
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FINAL DELIVERABLES
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ABOUT THE FARM SCHOOL > The Farm School objective is to integrate edible education for children 4-6 years old) combining the farm, gardening and kitchen.
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The Farm School is a graphic design thesis that aims to integrate the farm, gardening, and kitchen to a school curriculum. This will create healthy lifestyle habits, support childrenâ&#x20AC;&#x2122;s creativity and cognitive functioning and help them to develop respect and responsibility for the planet earth. We engage students in the process of growing a diversity of fruits, vegetables, and flowers. Students can have a unique opportunity at the farm to connect with the earth, our local environment, and to learn about science, health and nutrition through hands-on experiences such as planting, harvesting, cooking, taking care of farm animals. This will provide motivation for them to ask questions and seek answers, in and out side the farm.
Tell me and I forget, Teach me and I may remember, Involve me and I learn.
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LEARNING OPPORTUNITIES > Integrating this curriculum into school can transform the health and values of every child
MFA THESIS PROJECT BY FR ANKIE NEGRON
HEALTH Making healthy choices about food & fitness to develop lifelong healthy habits ENVIRONMENT Understanding life cycles & ecosystems and developing sound stewardship practices AGRICULTURE Experiencing the food system and promoting local agriculture LEARNING Engaging in experiential activities and evidence-based instruction to inform choices and decisions
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ABOUT
THE FARM
THE GARDEN
Children can learn a great many lessons and develop positive
Gardens are magical, fun, and always full of surprises. Watch
personality traits by working with farm animals. Working with
a child pull a carrot from the earth, brush off the soil, and
animals will teach children responsibility and promote good
take a bite, or see the anticipation in the eyes of a youngster
character and integrity. A farm is a wonderful environment in
creating a bouquet of flowers she grew. There is a natural
which children can play, work, and learn about animals and the
magnetic attraction between children and the earth,
important place they hold in our lives. Research has shown
whether it’s making mud or discovering a germinating seed
that children who have been exposed to farm animals from
emerge from the earth. Gardening with children, from
a young age tend to better listeners, do well in school, and
toddlers to adolescents, opens new windows in a world
develop integrity and compassion above their age level.
dominated by technology.
THE KITCHEN The Farm School teaches these values through edible education, an essential ingredient to raising healthy, happy children. Learning comes alive in the kitchen classroom, where kids mix math, simmer science, and taste fun! There is so much for children to learn by spending time in the kitchen. It’s tempting to send my kids off to play while I’m fixing dinner. We believe in the power of food to unite people around the table and in the kitchen.
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LESSON PLAN > This lesson plan contains 15 lesson plans with activities to engage your students in a fun and educational exploration of fruits, vegetables and healthy eating.
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POPUP BOOK > Interactive books grab hold of the readerâ&#x20AC;&#x2122;s attention by involving their senses. Readers must use multiple senses to participate in the story. Some examples of multi-sensory interactive books include touch and feel books, pop-up books, hidden object books that readers can respond to, digital books, coloring books, and game books.
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> Touch and feel books are books that incorporate different textures for the reader to experience.
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GENIUS GERMINATION > The cycle of plants and how they make energy! The sun(light energy), water, minerals and carbon dioxide are all absorbed by the plant. The plant then uses them to make glucose/ sugar, which is the energy/food for the plant. Oxygen is also produced by the plant in this cycle, which is then let off into the air! Have you noticed how clean and pure the air feels when there are plants around? They are filling the air with oxygen!
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THE CHICKEN OR THE EGG > Hatching chicken eggs with kids has to be one of the most rewarding experiences I have ever had. Nature is amazing and watching little ones experience this first hand is incredible.
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FARM TO TABLE > The kitchen is a special place for children. As you spend countless hours preparing tasty meals, your impressionable youngster is observing your every move. Itâ&#x20AC;&#x2122;s never too early to engage your child in the kitchen. Start to prepare food early with your child to develop healthy habits that will last a lifetime. The kitchen is also one of the best science learning laboratories they encounter on a daily basis.
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CLASSROOM POSTERS > Also they have 3 decorative classroom posters to create the farm school mood.
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CL ASSROOM POSTERS
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GARDEN TOOL KIT > Is practical and educational tool set that provides kids with all the they need to learn the basics of gardening. This is one tool set that makes gardening really easy and exciting for kids.
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TOOLKITS
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KITCHEN TOOLKIT > This wonderful kitchen comes with 10 pieces of essential bake ware. Includes a mix of stainless steel, tin, plastic, fabric and wooden components: Bread pan, cake pan, tart pan, mixing bowl, cookie cutters, measuring cup, measuring spoons, whisk, rolling pin, spoon, brush, spatula, dough cutter, oven mitts and napkin. Makes a realistic addition to any play kitchen. Add some play food for an even better play experience!
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TOOLKITS
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FARM TOOLKIT > This Digital Fully Automatic Egg Incubator is the easy answer to hatching eggs. This simple and reliable egg incubator is the fun for the family and household that wants to start incubating chickens, ducks and geese.
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TOOLKITS
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STOP MOTION > https://vimeo.com/214526072
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WEBSITE > www.thefarmschool.net
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WEBSITE > www.thefarmschool.net
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CONCLUSION
THE FUTURE
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THANKS
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THE FUTURE
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BACKGROUND
AFTER TWO YEARS OF WORKING WITH THIS BEAUTIFUL AND EDUCATIONAL PROJECT AND HAVING A WONDERFUL WIFE WHO IS A TEACHER, WE HAVE CONTEMPLATED THE POSSIBILITY OF SOMEDAY BRINGING THIS IDEA TO REALITY. THERE ARE MANY CHILDREN WHO NEED THE INTEGRATION OF NATURE IN SCHOOLS AS PART OF THEIR CURRICULUM.
OVERVIEW
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THANK YOU
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GRATEFUL
INSTRUCTORS Thank you to my instructors and advisors for your tough love and for always helping me become not only a stronger designer and but also an individual who better understands my capacity for greatness.
FAMILY I know it wasnâ&#x20AC;&#x2122;t easy to let me go so thank you for pushing me to go out and chase my dreams anyway. Thanks for the care packages, notes, and being so impossibly selfless in your love and support, and for being a soft place to land when I felt like I was going to crash and burn.
LOVE Thanks for loving me when I was my most grumpy, unlovable self, for working your butt off to make sure I had somewhere to live, food to eat, and paper to print on, and somehow, after seeing me through three sleepless years of graduate school.
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TELL ME AND I FORGET, TEACH ME AND I MAY REMEMBER, INVOLVE ME AND I LEARN. â&#x20AC;&#x201D;BENJAMIN FRANKLIN
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MASTER OF FINE ARTS, GR APHIC DESIGN
MFA THESIS PROJECT BY FR ANKIE NEGRON
FR ANKIE NEGRON ID_40208281
The Academy of Art University 79 New Montgomery Street, 5th Floor
Instructor// Wioleta Kaminska, Phil Hamlett Tittle of the book // The Farm School Photography // Frankie Negron Book Bindery // Blurb Cover Stock // Image Wrap Matte Finish Font // Lato, Monserratt Software // Adobe Photoshop, Indesign, Illustrator
ALL RIGHTS RESERVED Copyright © 2017 Frankie Negron No portion of this book may be used or reproduced without prior written permission of Frankie Negron
WEBSITE // www.thefarmschool.com www.thefarmschool.info
W W W.FR ANKIENEGRONDESIGNER.COM FR ANKIE.NEGRON27@GMAIL.COM
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