A Simple Guide to Search Engine Marketing - Frank Lao IFA

Page 1

A Simple Guide to Search Engine Marketing


What is Search Engine Marketing? ď‚— Search engine marketing is a form of Internet

marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.


SEM Terminology      

PPC(Pay Per Click) CPC(Cost per Click) Impression Google content network Rank and position Quality score


Why use SEM?       

Quick wins Good targeting Competitive Low wastage Google analytics Branding Strong acquisition driver


Link Building ď‚— Link building refers to the process of getting external

pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).


Social Media ď‚— Social media is the use of electronic and internet tools

for the purpose of sharing and discussing the information and experiences with an online community.


Social Media Sites       

Twitter LinkedIn Flickr Face book YouTube Blogging Pinterest


Pay Per Click ď‚— PPC stands for Pay Per Click , it is a model of internet

marketing in which the advertisers pay a fee every time one of their ads is clicked. They are adverts from businesses.


Search Engine Optimization ď‚— Search engine optimization is a the process of

maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.


Advantages of SEM      

Cost effective More traffic Higher quality score Creditability Long term positioning Brand visibility


For Example: ď‚— Frank Lao Alhambra is a

digital marketing expert which will provide the help in various services like: search engine marketing, Pay per click and blogging.



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.