VISIT FRANKSTON TOURISM PARTNERSHIP PROSPECTUS
Frankston City Tourism Overview $305.39 Million is the
value of the tourism sector
1,947
jobs in tourism sector
808,600
people visit Frankston City (annually) (11% of Mornington Peninsula Region
Regional Domestic Overnight visitors –
130,000 (7.7% of Mornington Peninsula Region) Domestic Nights – 348,800 (7.6% of Mornington Peninsula Region)
140,000
unique visitors per year to VisitFrankston.com
Regional domestic day trippers – 594,100 (10.6% of Mornington Peninsula Region)
8,098 people like Visit Frankston on Facebook
3,916
people follow Visit Frankston on Instagram
52,000 visitors per year
use the Frankston Visitor Information Centre (face-face, phone, email)
Tourism Event Attraction Program 2018–2019 Five events scheduled 83,000 attendees expected Cost per attendee $0.49 Estimated projected economic benefit $5.8 Million
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135 Subscribers to
‘Frankston Enjoy Every Moment’ eNewsletter
New Resident Morning Tea 20 people attend per session
Number of volunteers
30
How are you leveraging from our visitors? Your Visit Frankston Tourism Partnership will support your business to become a household name and family favourite for our locals and their visiting friends and family.
VISIT FRANKSTON TOURISM PARTNERSHIP 1300 322 842
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Visit Frankston Tourism Partnership Partner with Visit Frankston and the award-winning Frankston Visitor Information Centre and take your business further in 2018–2020.
Visit Frankston manages the following assets to inspire and inform residents and visitors. Frankston Visitor Information Centre Visit Frankston Facebook Page
With over 10 years of experience in the local economy, the Visit Frankston Brand and the award winning Frankston Visitor Information Centre continue to be the lead source of quality information for visitors and residents to the Mornington Peninsula tourism region; including Frankston City. Our services increase awareness and engagement of residents and visitors on things to do, see, eat and drink in the area.
Visit Frankston Instagram Page
More importantly as a Visit Frankston Partner, we can advocate on behalf of your brand via multiple platforms to entice visitation to your business.
Event and Market Calendars
visitfrankston.com website Cafe and restaurant guide Seasonal e-Newsletter School Holiday Guide Arts and Culture Guide City Centre Shopping Guide In addition throughout the year, Visit Frankston Tourism Partners will have access to further opportunities to collaborate in a range of online, print and face to face marketing initiatives and campaigns including in store promotion and access to our online ticketing platform.
2,000+ phone and email enquires
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140,000 unique visits per year to visitfrankston.com
52,000 people p.a visit the Frankston Visitor Information Centre
Frankston Visitor Information Centre is open 7 days per week, 363 days per year
Online social media reach in excess of 11,000 and growing rapidly
OUR PROMISE IS TO GROW YOUR BUSINESS WITH YOU
Personalised customer service, face-to-face advice and referrals 5
Save you time so you can focus on your business
Brand development and awareness
Drive sales through target campaigns
Increase in foot traffic
Visit Frankston Tourism Partnership
Traditional Marketing
Visit Frankston Tourism Partnership*
• Have your business promoted by our Roving Tourism Ambassadors to over 300,000 attendees at Frankston City major and significant community events (subject to availability and content suitability)
Visitor Information Centre • Customer referral service (7 days per week, 363 days a year) — the centre receives in excess of 50k walk-in visitors each year • In-centre brochure and poster display • Priority in-centre promotion of your special events and offers, seasonal passes, tickets and packages (commission rates apply) Digital Presence • Your business listed on visitfrankston.com — the primary website used by locals and visitors to discover more about Frankston City • Have your business content shared across Visit Frankston’s social media platforms (subject to availability and content suitability)
• Feature your business in the seasonal e-Newsletter, distributed by direct email, social media and downloadable from visitfrankston.com. • Promote your family friendly events and activities in the quarterly School Holiday Guide distributed to local schools and community groups, online via visitfrankston.com, Council’s website, e-newsletters, social media and in the visitor information centre. Industry Connections • Subscription to and opportunity to contribute to the Visit Frankston Tourism Industry E-newsletter — containing local and industry news, business development and marketing opportunities Price Visit Frankston Tourism Partnership Base Fee $200 inc GST Valid until 30 June 2020
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Optional upgrades
Let’s Get Social Upgrade*
In addition to your Visit Frankston Tourism Partnership you are entitled to select an add on.
Businesses wanting to boost their social media presence, promote a special offer or experience or simply looking to increase their own social followers can take advantage of our ‘Let’s Get Social’ Package.
Coverage King Upgrade* Businesses which create a special program, experience, competition, package or event can boost their social, website, email and print presence by taking advantage of our Coverage King Package. Ideal for businesses staging a significant promotion, unveiling a recent innovation or launching a new product or program, this package includes: • Website banner and tile advertising — high-profile advertising space on visitfrankston.com for the duration of your promotion • Dedicated boosted social media promotion — on the Visit Frankston Facebook and Instagram pages, including $100 boost • Dedicated e-newsletter promotion — create a dedicated e-newsletter to be distributed to our subscribers by direct email, through social media and on visitfrankston.com to draw more attention to your business and promotion * Minimum promotion duration 1 month * Maximum promotion duration 2 months
Create a bespoke, targeted social campaign including: • Dedicated social media promotion — on the Visit Frankston Facebook and Instagram pages, one off post. Price Let’s Get Social Upgrade Fee $300 inc GST ($500 including base partnership) Valid until 30 June 2020(package only available in addition to the base membership)
Key dates: Partnership is valid until 30 June 2020. Applications close 31 March 2019 for the 2019-2020 Partnership. Applications received after this date will be processed after the summer season, and charged at a pro-rata rate. Alternatively businesses can apply for ad-hoc partnership, which will be considered subject to resource availability. More information, terms and conditions and to apply head to: visitfrankston.com/visit-frankston-tourism-partnership
Price Coverage King Upgrade Fee $600 inc GST ($800 inc GST including base partnership) Valid until 30 June 2020 (package only available in addition to the base membership) * All written material and images must be provided for your campaign to be activated. All Optional Upgrades including ‘Coverage King’ and ‘Let’s Get Social’ Packages are subject to availability and on the provision of suitable content. You will not be charged until your program and timing is confirmed. All partnerships are subject to the terms and conditions found online. 7
Contact us today Frankston City Council Tourism and Visitor Services Phone: 1300 322 842 Email: tourism@frankston.vic.gov.au.