28th July 2014

Page 1

Frankston

Frankston

28 July 2014

Your guide to what’s on this weekend for peninsula families

Green grass of home > Page 3

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POLITICAL campaigning in marginal bayside seats is starting to heat up ahead of November’s state election with train services on the Frankston line again on track to be a major bone of contention between both major political parties. A slick Liberal Party website that vows to tell “the truth about how the Frankston line is being improved” is the latest weapon in the political battle between both major parties in the marginal bayside ‘sandbelt’ seats. Domain name registration records show the name www.frankstonline. com.au was registered by ‘the Liberal Party of Australia Victorian Division’ last month before the website went live online. The Times can reveal the Victorian Electoral Commission is investigating the use of local Labor candidate names as Google AdWords key words to direct voters to the frankstonline.com.au site. Typing the name of Labor’s candidate for Carrum ‘Sonya Kilkenny’ into Google’s search engine serves up a prominent Google ad which

Christopher Newton (Lysander) and Jasmine Skye (Hermia) are performing A Midsummer Night’s Dream as part of the Anywhere Theatre Festival 11am and 4pm Friday 29 to Sunday 31 August at Ballam Park Reserve, Frankston and 9.30pm at Sofia’s Restaurant, near the pier at Frankston. See Page 12 for more festival attractions.

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states: “Sonya Kilkenny – Labor – Get the facts on public transport” alongside a link to the Liberal Party’s website. Google searches for Labor candidate for Mordialloc, Tim Richardson, also direct readers to the Libs’ website. Labor’s new candidate for Frankston, firefighter Paul Edbrooke, anointed last Thursday to replace previous candidate Helen Constas, has not had his name used as a Google AdWords term to advertise the frankstonline.com.au website yet. The ‘Frankston Line Facts’ site claims “real progress” is being made on improving train services on the Frankston line “after Labor’s neglect” while in government. Global search giant Google offers advertisers, including political parties, a “cost-per-click” service to book online advertising based on specific keywords chosen by the advertiser. Google recommends advertisers target ads by using “specific phrases”. Continued page 10


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28th July 2014 by Mornington Peninsula News Group - Issuu