D E S I G N P O R T FO L I O Frann Barker
W E LCO M E
D I R E C T M A I L C A M PA I G N S
Families are on the move.
I am a Graphic Designer / Illustrator based near Bath, focused currently on graphics for advertising campaigns. I have over 7 years experience including 3 years studio experience and am expertly proficient in using Photoshop, Illustrator and InDesign. I also specialise in Social Media marketing and have basic front end web design skills using HTML, CSS and JQuery. Above all I am passionately creative, self-disciplined and highly innovative, I love learning and developing new techniques and using different mediums, from film and photography to screenprinting, delivering complex messages simply and effectively.
During the spring and early summer, we traditionally see an influx in the number of families looking to move. This year is no different. hamptons.co.uk
Client: Hamptons Year: 2016 Software: Photoshop The brief for this artwork was to create a seasonal A5 mailer for use on an annual marketing campaign sent out by estate agents, Hamptons international. The aim of the campaign was to entice the family demographic customer to use Hamptons services to sell their property in the New Year. I used pre-written copy supplied by Hamptons marketing team and used their main copy font along with some stock vector imagery on a simple background to allow the message to stand out.
Client: Hamptons Year: 2016 Software: InDesign
Client: Hamptons Year: 2016 Software: InDesign / Illustrator
The following two examples are duplex A5 mailer campaigns to be enclosed within an overprinted envelope. The brief for the above was to promote an annual open house event, erring away from Hamptons strict guidelines to establish that the event is nation wide.
This mailer is for a similary high profile campaign but falls well within its usual brand guidelines with strict colourways and fonts. This was generated using stock vector artwork.
Client: Knight Frank Year: 2017 Software: Photoshop
Client: Knight Frank Year: 2017 Software: Photoshop
The following two examples are duplex A5 mailers to be finished with a matt laminate. The above is from a series of mailers created for Knight Frank that have also become digital banners and PDF brochures. Both adhere to Knight Franks strict guidelines but use strong photographic images to still generate a high impact and personable feel.
This example is part of a huge direct mail campaign that uses alternate images and text to specifically target different areas of the market.
Strutt & Parker would like to offer you a free market appraisal of your home. CONTACT US 37 Downing Street, Farnham, Surrey, GU9 7PH. 01252 821 102 | struttandparker.com
Client: Strutt & Parker Year: 2016 Software: InDesign The following two examples are single sided A6 invitations to be enclosed within an overprinted envelope. The brief came from a head of branch for Strutt & Parker who was looking to launch a direct mail campaign targeting high end customers with an invitation for a free market appraisal. I was very pleased with the end result as I felt the design was subtle and the fonts well reflected the aim of the mailer whilst also maintaining the look and feel of Strutt & Parker’s brand identity.
The Partners of Strutt&Parker would like to offer you a free market appraisal of your home RSV P Client: Strutt & Parker Year: 2016 Software: InDesign
37 Downing Street, Farnham, Surrey, GU9 7PH. 01252 821 102 | struttandparker.com
Client: Information Works Template Range Year: 2016 Software: Photoshop/Illustrator
Client: Impragas/Joseph Valente Year: 2016 Software: Photoshop
This is an A5 mailer designed to be customisable so that it can be used by multiple companies. The brief was to create a range for the leisure industry and in this particular mailer I used Illustrator to create vector graphics depicting people at work for a generic after work drinks promotion.
This mailer was for the winner of the Apprentice 2015 Joseph Valente and his company Impragas for a summer promotional campaign. The copy was supplied so I highlighted the information I thought most relevant, placing it within a very summery background.
A selection of available properties in Oxford
If you are thinking about selling or letting your property or require professional market advice, please contact us.
Silwood Close, Ascot
3
1
£1,100,000
Harnham Road, Salisbury
3
1
£530,000
Oxford 269 Banbury Road Oxford OX2 7LL Sales: 01865 366660 Lettings: 01865 366660 oxford@struttandparker.com struttandparker.com/oxford
Ridge Avenue, Harpenden
6
2
£1,100,000
Buckeley, Cheshire
4
3
We’re thinking of the roof over your head right now. Even if you’re not.
£1,195,000
/struttandparker
To view more properties visit struttandparker.com/oxford
@struttandparker
struttandparker.com
60 Offices across England and Scotland, including prime Central London.
A selection of available properties in Oxford
If you are thinking about selling or letting your property or require professional market advice, please contact us.
Client: Information Works Template Range Year: 2016 Software: Photoshop/Illustrator This is again a template for generic use in the leisure industry. I wanted to try using a square format as a cheaper option for distribution and print and created this using a stock photo to advertise a potential birthday promotional campaign for either restaurants or bars. There is space on the back to allow for postal information
Silwood Close, Ascot
3
1
£1,100,000
Harnham Road, Salisbury
3
1
£530,000
Oxford 269 Banbury Road Oxford OX2 7LL Sales: 01865 366660 Lettings: 01865 366660 oxford@struttandparker.com struttandparker.com/oxford
Ridge Avenue, Harpenden
6
2
£1,100,000
Buckeley, Cheshire
4
3
£1,195,000
/struttandparker
To view more properties visit struttandparker.com/oxford
Whether you’re after something temporary...
@struttandparker
struttandparker.com
60 Offices across England and Scotland, including prime Central London.
Client: Strutt & Parker Year: 2016 Software: InDesign This is part of a range of advertising mailers that was based around showcasing the recent properties sold by a more up market estate agency branch. It is a square set up 400gsm matt laminate to be gate folded and tabbed at the printers for hand delivery. This artwork is a proof used for confirming design, I would then have stripped this artwork to rebuild it in templating software so the user can upload their own images.
.
.A free
appraisa
al
[Address 1] [Address 2] [Address 3]
The Occupier 7 Ailesbury Close Chippenham SN15 3TX
[Telephone] branch@winkworth.co.uk winkworth.co.uk/branch @winkworthbranch @winkworthbranch
winkworth.co.uk/property-blog
[Date]
Dear Sir or Madam As you are aware [Area] is always desirable but currently there seems to be an especially high demand for apartments here. We have many clients looking for a property in [Area] and, in particular, have recently registered a couple who are very eager to rent a property within the development. If you are thinking about selling in the near future or just want an accurate market appraisal, then we would love to help. Winkworth are one of London's leading estate agents and, with 58 offices in the capital alone, are able to expose the homes we market to a huge number of potential purchasers and tenants. On a local level, you'll find a knowledgeable team offering the best possible advice and a proactive approach to ensure you get the service you deserve. We are offering very competitive fees in [Month] and would be delighted to discuss this with you. Please do give me a call on 020 7749 7650 to find out more. I look forward to hearing from you soon. Yours sincerely,
[Signature] Name] [Position]
NB: If your property is already on the market with another agent, please consider the terms of your contract with them before considering any change of agent, as, depending on the wording of their contract, you may become liable for two estate agent fees. We'd be happy to look over any existing agreement and advise accordingly on request in confidence.
Proprietors: [Small Print disclaimer] trading as Winkworth [registered number]
Client: Winkworth Year: 2016 Software: Photoshop, Illustrator These examples are again from large direct mail campaigns , they use illustrations provided as part of Winkworth’s branding to create both interesting and functional letter templates. These are then broken into component parts and rebuilt within a templating software so that clients can use a mail merge facility with in an onlinen portal to order as and when they are required.
Client: Winkworth Year: 2016 Software: Photoshop, Illustrator
BRANDING
Information Works
2.
3.
4.
Filter your search results
Select your template
Complete your order!
1.
HOME
EDITS
ADMIN
LOGOUT
NEED INSPIRATION? Browse our range of variable online templates designed by our in house design team.
B U I L D A D I R E C T M A I L C A M PA I G N
Start by selecting how you want to build your mailing list... T E M P L AT E L I B R A R Y
QUICK SEARCH
Automatically selects all addresses on the map in the immediate vicinity of your chosen address
A DVA N C E D S E A R C H
Draw a more specific search area on the map by dropping points
LIST SEARCH
Search and filter using listed addresses
PROFILES
Make your selection based on pre-saved profiles of c r i t e r i a i e. a g e g ro u p s, council tax band
U P LOA D Upload your own mailing list
DIRECT MAIL Create a direct marketing campaign
O R D E R P R I N T O N LY P R O D U C T S
Order printed products delivered straight to you
QUICK MAP SEARCH
BU S I N E S S C A R DS
P OS TC A R DS
S TAT I O N E R Y
BROCHURES
ADVANCED MAP SEARCH
W I N D OW C A R D S
LISTED ADDRESS SEARCH
PROFILES
UPLOAD YOUR OWN DATA
PRINTED PRODUCTS Order high quality print products direct to your oďŹƒce
BUSINESS CARDS
This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor
Client: Information Works Year: 2016 Software: InDesign, Photoshop, Illustrator I have selected two of my favorite concepts from a project that involved rebranding the website of the direct mail company I currently work for. The final design was an amalgamation of many of the ideas here in collaberation with another artists design but I was very proud of the geometric styling on the icons and the clean functionality of the concept which offered a more progressive contrast to the more pragmatic final result. I really enjoyed testing the limits of the brief.
BROCHURES
This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet.
POSTCARDS
This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet.
STATIONERY
This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet.
BACKLIIT WINDOW CARDS
This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet.
Client: Information Works Year: 2016 Software: InDesign, Photoshop, Illustrator This concept was very stripped bare but emulated many of the clean functioning websites that I strongly admire on the internet including mailchimp and moo.com, asos etc.
I L L U S T R AT I O N S
Scrimshaw. Fine-line Unipin 0.05 pen on arctic white archival paper recreated in giclee print for sale on my website.
Haar Fine-line Unipin 0.05 pen on arctic white archival paper recreated in giclee print for sale on my website.
Bjornbror Fine-line Unipin 0.05 pen on arctic white archival paper recreated in giclee print for sale on my website.
Spokelsesjeger Fine-line Unipin 0.05 pen on arctic white archival paper recreated in giclee print for sale on my website.
I also like to create elements of design in 3d space the old fashioned way. The above is more of a statement piece than a functional design, carved from a piece of reclaimed cherry to emulate many of the Scandinavian and Japanese interior designers that I follow with a passion alongside many illustrators and graphic designers.