2015
2018
GRAPHIC DESIGN Portfolio
Felicia Wibisono
F elicia W ib is o n o // Graphi c D e si gne r // PD F Port fol i o Em ai l : f r ansi sk af e l i c i aw@ gm ai l . c om L inked i n : www. l i nk e d i n. c om / i n/ f e l i c i awi b i sono I nst ag r am : f e l i c i a. wi b i sono
A b o ut /
HELLO! I’m Felicia Wibisono I w a s b o r n 1 9 9 3 on the 2 1 s t Ma y i n Jog j a ka r ta a nd ba s e d i n J a ka r t a . I a m a ful l ti me g r a phi c de s i g ne r w i th 3 ye a r s d e s ig n e x p er i e nce . Acr os s me di ums of pr i nt, di g i ta l a nd w e b, I h a v e c o lla b or a te d w i th ma r ke ti ng a nd a dv e r ti s i ng e x e c u t iv e s .
C u r r e n t ly I w or k a mong s t a te a m of s pe ci a l i s ts to cr e a ti v e l y c r e a t e o n lin e a nd pr i nt ma r ke ti ng s uppor t ma te r i a l for M a t a h a r iM a l l .com, P T. S ol us i Ecomme r s e Gl oba l .
I n my s p a r e ti me , I l ov e to w or k on g r e a t fr e e l a nce j obs . F r o m s ma ll j obs l i ke w e b pr omos to l a r g e r l i ke w e bs i te in t e r f a c e d es i g n.
C ur r i c ul um V i t ae / EXPERIENCE
EDUCATION
GRAPHIC DESIGNER
BACHELOR’S DEGREE
MatahariMall.com | March 2016 - Present
BINUS University | 2011 - 2015
C onceptualize, visualize and execute creative
S c h o o l o f D e s i g n , V i s u a l Co m m u n i c at i o n D esi gn ,
graphic artwork for marketing and
Cr eat i v e Adv er t i si n g.
communication related items such as web
G PA 3. 68
banners and promotional materials.
INTERN GRAPHIC DESIGNER
GRADUATE
IDEATED Creative Intelligence Agency |
Stella Duce 1 High School | 2008 - 2011
Jan 2015 - July 2015 Developed design concepts & visual alternatives for brand development, promotion materials (billboard, print A d, etc).
SOFTWARE SKILLS
INTERN GRAPHIC DESIGNER
Illustrator
AJITA Digital Agency | Sept 2014 - Dec 2014 Developed visual alternatives for brand development and promotion materials on digital advertising.
ACHIEVEMENTS HONORABLE ACHIEVEMENT IN SOCIAL CAMPAIGN
Photoshop Indesign Premier
LANGUAGE B o r n i n I n do n esi a. Lear n ed En gl i sh i n sc h o o l an d c o l l ege.
From Fortune Pr | 2013 “A nti Money Politics I n 2014 Elections”
ANNUTAMA AWARD From HIMDKV - BINUS University | 2013 “Best of C ampaign Publication”
Indonesia
English
100%
80%
2017 - 2018
ONLINE marketing CAMPAIGN PROJECT CLIENT :
MatahariMall.com CONCEPT & VISUAL :
Felicia PROJECT SCOPE : LOGO CAMPAIGN HOMEPAGE - DESKTOP / APP BANNER LANDING PAGE
On lin e // C a m p a i g n Ba n n e r // Ma t a h a r i Ma l l . c o m
Logo Campaign
01
BERASA JADI SUPERSTAR #MODAL MINIM NOVEMBER 2017
K ey V i su al fo r t h em at i c c am pai gn ban n er .
Mobile Version
Desktop Version
O n lin e // C a m p a i g n Ba n n e r // Ma t a h a r i Ma l l . c o m
02
SUPER SEPTEMBER #3 SEPTEMBER 2018
C r eate l ogo, b a nne r a nd l a ndi ng p a ge for Super S ep te m b e r 2 0 1 8 onl i ne m a r ke ti ng c ampaign.
A gen cy, P h o t o g r aph : Ir i s Wo r dw i de M o del
Logo Campaign
: Gl e n & Ghe a Indo ne si an Ido l
Banner Homepage - Desktop & Mobile
On lin e // C a m p a i g n Ba n n e r // Ma t a h a r i Ma l l . c o m
Landing Page - Super September
On lin e // C a m p a i g n Ba n n e r // Ma t a h a r i Ma l l . c o m
03
COCOK BARU BAYAR #MAUGAYAITUGAMPANG OCTOBER 2018 R e - c re ate v i su al b an n e r c amp ai gn “C o co k Ba ru Ba ya r” f or a f re sh l ook b an n e r.
Desktop Version
Online // Promo Banner // MatahariMall.com
04
REGULER WEEKLY CAMPAIGN 2017
H o mep a ge - R e gul e r ba nne r f or g r o c er i e s a nd l i f e sty l e c a te gor i e s.
Desktop Version
Online // Promo Banner // MatahariMall.com
Desktop Version
2018
Branding Project CONCEPT & VISUAL :
Felicia & MM Design Team PROJECT SCOPE : LOGO STATIONARY
Online // Promo Banner // MatahariMall.com
Online // Promo Banner // MatahariMall.com
01
RE-DESIGN LOGO
Logo
2018
R e - d e si gn M atah ari Mal l . c om l ogo. Bran d In si gh t : Si mp l i f y Dai l y Woma n Needs. Si mp l i f y - > si mp l e Dai l y - > c on ti n u n i ty Woman - > f e mi n i m
I N S P I R AT I O N
+
@ Logogram
F O N T PA L E T T E
BRANDON GROTESQUE
ABCDEFGHIJKLMNOPQRSTUVWYXZ
Online // Promo Banner // MatahariMall.com
02
RE-DESIGN LOGO 2018
C r e ate l ogo R e d Carp e t Logi sti c B r a n d In si gh t : “ V IP S e rv i c e - Y o u r Pac kage i s ou r Pri ori ty ”
Logo
PANTONE 485 C C : 6 M :1 0 0 Y :1 0 0 K: 1 R :2 2 3
G:3 1
B: 38
2016 - 2018
LAYOUTING PROJECT SCOPE : LANDING PAGE NEWSLETTER
Online // Kickstarter// MatahariMall.com
01
LANDING PAGE 2017
Lan di n g page fo r el ec t r o n i c , l i fest yl e, beau t y an d gr o c er i es c at ego r i es. T h ese pages h el pi n g c u st o m er t o ďŹ n d t h ei r n eeds.
V i s u a l : F elic ia Co n c e p t & Co n t e n t : Len d r a Ba yu & Nid a
Desktop Version
Online // Kickstarter// MatahariMall.com
Desktop Version
Online // Newsletter // MatahariMall.com : Content Marketing
02
NEWSLETTER 2016 - 2018
C r eate N e wsl e tte r - Conte nt M a r ke ti ng for M a ta ha r i M a l l . c om ’s c ustom e r (E m a i l Direct M a r ke ti ng)
Online // Newsletter & Promo Banner // Hypermart Online
03
NEWSLETTER & APP PROMO BANNER 2017 - 2018 CLIENT : HYPERMART Newsl et t er fo r Hyper m ar t ’s c u st o m er ( Em ai l D i r ec t Mar k et i n g)
Newsletter
Mobile APP Banner
Online // Shop in Shop // MatahariMall.com
04
SHOP IN SHOP 2017
Lan di n g page spec i al fo r spesi fi c br an d su c h as: Lev i s’s, O PPO , Al ex an der Ch r i st y.
2018
Social media campaign CLIENT :
361O VISUAL :
Felicia PROJECT SCOPE : INSTAGRAM FEED INSTAGRAM STORY FACEBOOK ADS CAROUSEL ADS
Online // Social Media // 361 : Launching Campaign
01
361O LAUNCHING CAMPAIGN JULY 2018
C r eate b a nne r f or 3 6 1 O S oc i a l M e di a l a u n c hi ng c a m pa i gn a nd Pa i d Ads.
Online // Social Media // 361 : Launching Campaign
Facebook Ads
Instagram Story Ads
Facebook Carousel Instagram feed
Online // Landing Page // Conwood Indonesia
02
CONWOOD INDONESIA NOVEMBER 2014
C o n wood ' s wa nts to p r om ote the i r ecofriendly w o o d r e pl a c e m e nt pr od uc ts thr ough digital c a m pa i gn to the hom e owne r , a r c hi t ect, and c o n tr a c tor .
W o rks tha t I d i d i n thi s pr oj e c t i nc l ude: pictorial f o r e di tor i a l p l a n, a l te r na te l a ndi ng page, and w eb si te i c on.
Client
: Co nw o o d Indo ne si a
A ge n cy
: Aj i ta Di gi tal Age ncy
C r e at iv e Dir ect o r s : Ci tr a Pur naw i j aya D e si g n er s: Im a, Fe l i ci a Wi b i so no S o c i al Media Admin / Co n t en t wr it t er : Rid i, Rifa ni
Online // Social Media // Conwood Indonesia
facebook.com/Conwood
2018
PRINT AD VISUAL :
Felicia PROJECT SCOPE : FLYER PRINT ADS BILLBOARD GREETING CARDS
Print // Newspaper Ads & Flyer // MatahariMall.com
01
MATAHARIMALL.COM - PRINT AD 2018
C r ea te ne wspa p e r Ad s & fly e r
Newspaper Ads
Flyer - Bazaar
Print // Greeting Card // Anandamaya
02
ANANDAMAYA RESIDENCES 2015
A n a nda m a y a R e si d e nc e s, i s the r e sult of a w o r ld c l a ss c ol l a bor a ti on b e twe e n Astra I n t e r na ti ona l a nd H ongkong La nd .
W o r ks tha t I d i d i n thi s pr oj e c t i nc l ude: a r t di r e c ti on, gr e e ti ng se a son c a r d (Chinese New Y e a r 2 0 1 5 ), pr i nt Ad s, a nd b i l l board.
C l i e nt
: Astr a Inte r nati o nal & Ho ngkong
L a nd , Jakar ta A ge ncy
: Ide ate d Cr e ati ve Inte l l i ge nce
C r e at iv e Dir ect o r s B r ent Wi cke s, N ancy L i n, Al l an Dar r e l l A r t Dir ect o r s N a t a ssa Magdal e na, Fe l i ci a Wi bi so no , Va ne ssa Re i nne ke , Randy S usi l o C o pywr it er s B r ent Wi cke s, S te p hani e Aye sha, Al l an D a r r e l l , C he r O e i St r a te gy and Pl anni ng A l l a n Dar r e l l , C he r O e i , Gr aci e l l a Cl ar i ss a C r e at iv e Man ag er D i t y o Wahyu E ve n t P r o du cer s M a r ia Kamar uddi n, U tr i e Y uni ta P h o t o g r aph er s A nd r y S usanto , Me l ani e T anuse ti aw an, W i l l i am Chandr a
Print & Billboard // Advertising // Anandamaya
Print Ad
Billboard
THANK YOU
