Innovation in Franchising
Ask franchisors what they’re looking for in a decent franchisee and, more than just having preceding experience or knowledge, franchisors are probable to stress the capability to trail a system. After all, it’s common knowledge that at the centre of any franchise’s accomplishment is a tried, tested and finalized system which is then replicated over and over again. But what if a franchisee has an idea for a novel product or an improved system of efficacy? In such a well-oiled mechanism, is there scope for innovation? And when there is margin, does that end up promoting the entire system? Finally, can the part as franchisee be satisfying to folks who like to innovate and have a bit extra control? We decided to put the topic on the table and asked experts and franchisors alike to evaluate in on this age-old debate. Franchising was born from necessity and innovation, as a key to the encounters that those seeking to progress disciplined distribution systems tackled.