2013
Fraser Louden
Industrial Designer
Portfolio
Hello. Welcome to my portfolio.
My name is Fraser Louden. I am currently in my 3rd year at Northumbria University studying Design For Industry. I am seeking placement opportunities for Summer 2013. I have experience in environmental product design through my internship at Edinburgh based Blue Marmalade.
CONTENTS Non Literal Form. RSA Salt & Pepper Phillips QBENCH PENS biomimicry Bowers & WilkiNS
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Non Literal Form How can you create a “non literal form” that would provoke an interaction from a user. Using a mixture of subtle and obvious queues to create a form that was not only appealing but also provoked interaction.
IDEA GENERATION SOLIDWORKS FOAM MODELLING
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Non Literal Form
CAD
The use of red in the fingergap area alert the users eyes and inform them that this part is to be interacted with and how to interact.
The subtle red dots above each side (1 dot on right side, 2 on the left) indicate to the user which panel goes where.
SKetch model
development model
final model
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RSA The Good Journey
Introduction // The good journey. At some point in life everyone will undertake on a particular type of journey. The commute. // Workers in the UK spend 200 hours a year commuting to and from work according to Trade Union Congress. // More people travel to work by bus than any other form of public transport, according to the Buses and Economic Growth Report. // People who described their trip as having a business purpose spent most of their travel time on trains working, according to a study by the UWE. // Bus commuters help generate 64bn of economic output every year. // There are 2.5m bus commuters in the UK.
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How long is your commute? 1 2 3
30 to 60 mins
4 5
15 to 30 mins
(27%)
(38%)
2
most popular public transport for commuting
If you could work, would you?
yes
(32%)
1
2
3
sometimes (43%)
most popular activity for businessmen
2.5m bus commuters
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Why dont you work?
1 2 3 4 5 6
£
£
£
commuters generate £64bn of economic output
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no room for laptop or books 9
200 hours a year spent commuting
too noisy (19%)
(29%)
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Shell the easy way to work
a laptop shell/bag that doubles up as a tray table for you to work on
rest the tray table on your legs.
Raised edges Padded EVA inners
Polyurethane memory foam
Polycarbonate outer shell
hang it from the seat infront
simply snap the clips onto the bus seat, and snap off for a easy quick release.
bus seat
clip neatly folds over itself
slide the toggle to change clip size for any bar
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sketches
Salt & PEPPER sketches
This early first year project was set to explore how rapid idea generation can enable you to produce quicker results and also explore more varied ideas.
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The New Everyday
“The New Everyday” We were tasked to ‘imagine a not too distant future in which all products have some for of built in communication with smartphones” and what the potential of this could be. Our group decided to look into healthy lifestyle and how we could create a non obtrusive system that monitors and measures a persons daily nutrient intake.
As part of the research we filmed various people in the kitchen to see where they move as they go through the process of cooking a meal and what touchpoints they engage with
After looking at the process of making a meal at home, we concluded that there are three key stages we needed to focus our ideas and designs upon. These were:
Preparation
1
Cooking
2
Serving
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HOW IT WORK
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Barcode scanner and pressure sensitive mat
Heat sensor probe
2 3
Weight measuring plates and bowls
Scan the barcode of the food using the scanner in the fridge. The plates and bowls weigh the meal, detecting the portion size and other data. The probe detects how the food is cooked and collects data according to the process. It can detect whether food has been fried, boiled, baked or grilled.
The pressure mat calculates how much you have used and how much is left through the weight.
THE APP All the data is collated and sent to the app, which presents it in a graphical way for the user.
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THE AP
The system sends the data to the users phone, giving a graphical representation of their intakes. This helps to monitor and keep track of dietary needs. Inputting personal details allows the app to tailor information to specific users.
Access to both their daily and weekly nutritional totals.
Full nutritional data is displayed. Shows where the most calories are consumed.
Shows number of calories consumed for the week and if its an ideal amount.
Alerts when foods are low. Helping stay on top of shopping
mynutrition Sugar
Fat
4% 42%
Fibre
Percentage of Your Guideline Daily Amount of Calories
43%
38%
Percentage of Your Guideline Daily Allowances
36% Carbohydrates
72% 9%
45%
Saturated Fat
Salt
Protein
This section displays an in depth analysis of the users last 3 meals. The 2 charts show the percentage of their GDA for both calories and nutrients. It also incorporates a ‘traffic light’ colour system showing whether a food is high or low particular nutrients.
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QBENCH SUMMARY
With airport security constantly increasing and queues getting longer, even the shortest trip can be tiresome on your legs. People resort to sitting on their luggage or even the floor, these solutions are not the best. Qbench seeks to resolve the problem by providing a seating area that can be placed at any point along the queue and doesn’t get in the way when not in use.
queuing made comfortable
DESIGN INNOVATION IN PLASTICS 2012 ENTRY SUPPORT The ball shaped top of the barrier ends help provide support for those who may need an extra helping hand sitting down CAPACITY The bench can seat upto 5 people, 1 more than the size of an average family, this ensures plenty of people can rest.
INTEGRATION The bench can smoothly integrate with any current tape system
ROTATION The bench rotates from an upright position to a horizontal one so that when not in use, it isn’t in the way of the people in the queue.
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sketches
PENS sketches
sketches
biomimicry sketches
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Collaborative Project Working with B&W in a team of 3 to create a portable speaker that could compete with others already on the market. We put forward 3 very different concepts.
SoundLink
®
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$400 - $466 24.4cm x 4.8cm x 13cm (1.3kg) Bluetooth usage & auxillary input. Power and volume buttons. Bluetooth range: 10m 8 hours fully charged
+
SIZE
$199 15.1cm x 5.7cm x 4cm (0.35kg) Bluetooth usage & auxillary input. PHONE Power, volume and TALK buttons. INTEGRATION Bluetooth range: 10m 10 hours fully charged Built in Mic
APPEALstyle - Quirky yet appealing - Small/lightweight - Cheap compared to other comp.
LIGHT
- Charges iPod - High quality sound
peal to all. - Small size may affect audio quality - At maximum volume it tends to SIZE move the unit due to its light weight. AFFECTS
AUDIO
IPOD QUALITY Good
Bad TOO - Retro-esque design may not ap-
BAD
- $544 - 200cm x 200cm x 200cm (5kg) - iPod dock CHARGES - High quality sound rendition - 8 hours fully charged - Built in carry handle - Charges iPod - Music can be streamed to up to 4 other cubes AUDIO
GOOD
AESTHETIC Good
Bad - Design is bland/ugly PHONE - Phone calls don’t play through INTEGRATION - Quite heavy - Cannot adjust volume through mobile device you must use Soundlink’s buttons. AUDIO - Average sound quality QUALITY
-
-
GOOD
Good - Fits well into backbacks PROTECTIVE - Built in cover that doubles as COVER stand - Easy to operate
rCube
JAMBOX ™
PORTABad BILTYcapabilities - No bluetooth/wireless
BAD
- Not really portable due to weight and size
BIG POWER BLOCK
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N D A N U S A O R D R E U S S U R E E B D T N T N S E U A N B C O A I S R D C E O I N L F S A B U T K A LI M T C P R A T S J A O P /4 D BE 1 Y E L N S M U I A A A C H TR
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G N O I F Y L A D LA D N , O G N O IO E T N H I U C C D RO G E E I N N R I P I A EG E D T -I D R S N T E TH A N N P E CE EX FR IN OM
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PORTALUS
STAND ALONE SOUND 27
Hello We often undertake live projects with industry collaborators, this year is no exception. Such things can be a double-edged-sword, in that the things we do are often restricted by terms of a Non-Disclosure Agreement. We always try to balance the educational benefit of the experiences the projects provide with such restrictions. The Design for Industry course has a 30+ year proven track record in working closely with industry, one that we are proud of. We firmly believe that this helps to train design graduates that have real world experience of working with clients to innovate and add value to their business. We get some great feedback from those we work with – students are lauded for their ability to quickly understand the values of a brand and translate that into new offerings and opportunities. We would therefore like to beg your indulgence and perhaps to look beyond the veneer of ‘sketches’ and ‘renderings’ to their skills in defining the context of the design opportunity and their appreciation of the key design criteria – ones that we feel set us apart from other courses. Our aim is for our students to be able to add value and gain valuable insights that can allow you to innovate.
DESIGN FOR
INDUSTRY Contacts; For any third year students; David O’Leary, Third year tutor david.oleary@northumbria.ac.uk 0191 243 7224 Second year students, contact; Simon Scott-Harden Second year tutor simon.scott-harden@northumbria.ac.uk 0191 227 3157 General Placement Enquries; Lee Sweeney Placement Co-ordinator lee.sweeney@northumbria.ac.uk 0191 227 4893
If you would like to know more about any particular student then please don’t hesitate to contact us (details to the right), we would be more than happy to talk about what you’re looking for. We wish you all the very best for a prosperous 2013 and beyond.
Faculty of Arts, Design and Social Sciences Northumbria University Ellison Place, Newcastle upon Tyne, NE1 8ST. UK
David O’Leary on behalf of the DFI teaching team.
Tel:+44 (0) 191 243 7224
THANK YOU FOR YOUR TIME
fraser.louden@northumbria.ac.uk Fraser Louden