FRASER LOUDEN
INDUSTRIAL DESIGNER
Hello,
My name is Fraser. I graduated from the Design For Industry course at Northumbria University in the Summer of 2014. Over the four years at I have learnt and honed a variety of skills that will
Sport
I am always keen to keep active. I have been engrossed in Football ever since a young age and have also developed a passion for triathlon and snowboarding to name a few.
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Travel
I have moved around a lot growing up, so I’m always wanting to see more of the world. I’ve learnt so much from the world about different cultures, and I intend to keep learning.
enable me to tackle issues in the world. I believe that design can solve any problem, and no problem is too large. I hope you enjoy my work and portfolio.
Teach
Passing on skills has always seemed important to me. I have teaching qualifications for both snowboarding and football, there is no greater feeling than that of helping others.
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1 A little bit of content.
My Nutrition
WeDo
“The New Everyday” Imagining the potential of a smartphone integrated future.
“Innovation in Giving” A new way for people to give to charities, without giving money.
3 Aquaki “Inspired urban living” An efficient entertaining space whilst being healthier.
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4 Non Literal Form
Canvas
A form that can portray electronic interaction through its visual identity.
“Prosthetics designed by you” A prosthetic limb that provides emotional connection 3
WeDo RSA “Innovation in Giving” Service Design UI Design
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CONTEXT Exploring how to give to charities without giving money. How can people give skills instead?.
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MyNutrition Philips “The New Everyday” Industrial Design UI Design
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CONTEXT Imagining the potentials of a smartphone integrated future, we developed an idea for future food.
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RESEARCH COUNTER
CUPBOARDS
FRIDGE
As part of the research we filmed various people in the kitchen to see where they move as they go through the process of cooking a meal and what touchpoints they engage with.
After looking at the process of making a meal at home, we concluded that there are three key stages we needed to focus our ideas and designs upon.
Preparation 12
1
Cooking
2
Serving
3
Story
MYNUtrition app
WHAT FOOD IS IT?
HOW MUCH FOOD?
HOW’S IT COOKED?
PORTION SIZE?
WHAT DOES IT MEAN?
DATA COLLEction points
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Preparation
1 BAR CODE SCANNER
PRESSURE SENSITIVE MAT
Cooking
2 HEAt SENSOR PROBE
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The fridge and cupboards will have these two touchpoints inside. The bar code scanner will recognise the product and the pressure mat can calculate how much has been used in a meal each time.
The probe detects how the food is cooked and collects data according to the process. It can detect whether food has been fried, boiled, baked or grilled.
Serving
3 WEIGHT MEASURING PLATES
Using digital scales embedded into them, the plates and bowls weigh the meal. Detecting the portion size and other data including calories.
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The APP
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The products collect the data and sends it to the users phone, giving a graphical representation of their intakes. This helps to monitor and keep track of dietary needs. Inputting personal details allows the app to tailor information to specific users.
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Aquaki Electrolux “Inspired Urban Living” Industrial Design UI Design
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CONTEXT Eating and living spaces are getting smaller and smaller, how can we encourage ‘social cooking’
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DEVELOPMENT
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CONCEPT
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COMBINED? 21
AQUAKI
CONCEPT
TEPPANYAKI
A style of japanese cuisine where a single iron griddle is used to cook food in front of guests at restaurants.
SPACE
Using a kitchen/diner approach means the chef can entertain whilst cooking 22
STORE
The back half slides off for when the time calls for a bit more room
FEATURES
AQUAPONICS
Grow your own plants indoors with no effort at all. The plants feed the fish while the fish feed your plants.
GROWING
Grow herbs, spices, tomatoes whatever takes your fancy.
ENTERTAIN
STORAGE More efficient storage space means users must buy fresher foods.
You now have an aquarium in your kitchen, what better entertainment is there? 23
FEATURES
PREP.
COOK.
CLEAN.
UVC lighting at the back of the preparation area kills all bacteria as soon as you’re done. No need to waste time wiping any mess up and you can get straight to the entertaining!
The “smart” stove automatically deciphers where you have placed the pan and places the heat source beneath. Meaning you never have any more heating than needed. A LED display informs you of temperatures.
No more wasted water. The intuitive tap only releases certain amounts of water through at a time. This can be toggled on the interface beside it. While also allowing the tap to boil water, The tap head extends out from the sink surface to help clean dishes.
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Another additional way to add a social aspect to Aquaki is by providing a way for users to share and swap their produce. In urban spaces no one has enough room to grow everything, but together there are many more possibilities.
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Non Literal Form Exercise in creating Visual Identity Industrial Design
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CONTEXT
Creating a form that instinctively conveys how a user must interact with it. But with no other purpose.
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Moodboard
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DEVELOPMENT
All 3 models were created out of foam using various techniques in the workshop. The final two were sanded then primed and painted. All 3 side by side show the iteration of the design until final outcome.
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CAD MODEL
The use of red in the finger gap area alert the users eyes and inform them that this part is to be interacted with and how to interact.
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The subtle red dots above each side (1 dot on right side, 2 on the left) indicate to the user which panel goes where.
Interaction
ENGAGE
REMOVE
CONNECT
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sketches
PENS sketches
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sketches
biomimicry sketches
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Bowers & Wilkins B&W “New Portable Speaker” Industrial Design
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CONTEXT Live project, design a new portable speaker for B&W that is unlike any currently on the market.
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FRAGMENT
SPLIT AND SHARE 36
The first concept we presented to Bowers & Wilkins is Fragment. The key idea behind this concept is that you have a speaker that functions as an amplifier for musicians either as a singular block that is held together with magnets or as 3 separate components. The tagline ‘split and share’ encapsulates the idea of separating the sound up and sharing it amongst you and your friends. FEATURES - Includes 1/4 inch jack for on the go jamming - A rechargeable battery with only one single charge point - Held together with a series of magnets (not enough to affect the components) - One bass speaker, two mid range speakers and two tweeters - Dark ebony styled wood.
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Development
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CONCEPT
TEXTURED TOP
CONTROL DIAL
LED SCREEN
MULTIPLE CONTROLS
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PORTALUS
STAND ALONE SOUND 40
The second concept we presented is Portalus. The name is a play on the current B&W speaker ‘Nautilus’. This speaker is eye catching and controversial. Its visuals are completely different to any other speaker, it was designed to make people go “WHAT!?” The ‘spiked’ end is so that the speaker can be pushed into soft ground at the park or festivals. FEATURES - Omni-directional speaker in the centre allows everyone sat around Portalus to receive the exact same sound quality. - Flexible design allows it to be freestanding, lying flat, or stuck in the ground. - The expanding hood contains the bass unit which allows for the highest quality of sound.
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Development
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CONCEPT
BASS HOOD
OMNI DIRECTIONAL SPEAKER
SPIKE/FREESTAND
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CANVAS Customisable 3D Printed Prosthetics Industrial Design Service Design UI Design
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CONTEXT How can we return symmetry and confidence to an amputee? Make them emotionally connected to their limb
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THE PROBLEM The patent for the current form of prosthetic arm has been unchanged since the early 1900’s. Current prosthetic arms try to replicate what a regular arm looks like, instead of letting the amputee embrace their prosthetics potential. Amputee’s do not feel emotionally connected to their limbs, only physically attached.
THE solution By creating a prosthetic arm where the amputee can easily design their own limb. CANVAS provides the framework for the amputees to fully express themselves. Two basic panels that take their form from the amputees existing limb are the blank canvases for the amputee to paint their picture.
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CANVAS.COM
Development
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1. The socket
2. The elbow
The arm connects to the socket via a thread, this would mean that a special socket would most likely have to be made, this is as simple as an adjustment when creating the carbon fibre mould.
The elbow can be locked at 90 degrees or 45 degrees. Similar to current prosthetics you can also move your arm by swinging it up into a locking position.
3. Interchangeable The panels are connected by a screw joint that allows you to have multiple pairs and easily change between them, whilst still being secure enough for them not to come loose.
FEATURES
4. Lightweight
5. The wrist
6. Flexible hand
The inner core of the arm is made from Carbon Fibre so its ultra lightweight and durable. The outer panels are made from ABS which will provide extra strength and protection where needed
As the wrist is in two parts. Similar to current prosthetics you can rotate the wrist in order to provide different functions.
By flexing the cables the hand can clench enough to hold objects. This is exactly the same as how most mechanical prosthetics function. Except they use ugly metal claws.
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SERVICE
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The website is integral to allowing amputees to ‘design’ their own limb. It functions similar to NikeID and other customisation services by using a combination of prestyled designs. However the user can also create their own designs using artwork they have created or found online. From here users can share their designs with other users or submit them and have them reviewed by their nearest prosthetist who supplies CANVAS limbs. Visit here to see a working prototype of the website: http://invis.io/S7STQDDP
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Branding Variety of branding and logo work Graphic Design Typography
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Personal branding During my final year at University I undertook a personal branding project in order to present my work under a cohesive brand.
Clean My initials
Vivid/sharp
Symmetry
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signature
Snowboard co. I have a passion for snowboarding and I want to combine this with my love of making by starting up my own snowboard brand. Here are a few of the branding ideas I’ve played with.
The meaning behind the name would be that the mountain is a blank canvas, for the snowboarder to paint their picture upon.
BLA NK. SNOWBOARDS
Mountain peak
BLA
BL NK. N K. NC. simple
like mt.blanc
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If you’d like to have a chat, I’d love to hear from you. You can contact me via: fraserlouden@outlook.com Fraser Louden Coming soon: www.fraserlouden.com
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Thank you.
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