Visual Standards Manual Freddie Torberntsson Adam Freiholtz
INTRODUCTION
TASTE THE WILDERNESS The Forkhorn Network is about hunting, nature and cooking. Our look and feel should always be reflect by using our Visual Standards Manual for color palette, illustrations, typeface, style of photography and textures. The success of our visual identity depends on this. By following the directions of this booklet we will achieve this goal and strengthen our brand image.
TABLE OF CONTENT 4. USE OF LOGOTYPE 6. USE OF TYPOGRAPHY 8. USE OF COLORS 10. USE OF IMAGERY 12. ADVERTISING CAMPAIGN 14. WEBSITE 15. MERCHANDISE 16. STATIONERY GUIDE 17. STATIONERY PHOTOS 18. LETTER
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LOGOTYPE
USE OF LOGOTYPE The Logotype is our most important visual element and the guidelines in this booklet must be followed to keep a consistent look and image to our viewers and partners. The logotype represents the essential values of Forkhorn Network. Wildlife and hunting with a hint of natural and organic cooking. Proud fellowship and an appreciation for nature and animals is what the logotype represents. - Logo always have to be in PANTONE 4695 U (Solid Uncoated), or in the color Solid Black if printed in black and white.
- The background around the logo can’t be cropped at the same size as the logo.
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LOGOTYPE - The logo has to be printed on a light colored background, or if necessary printed on the texture “craft.gif�. - Do not use drop shadows on logo or tagline.
- Do not use any gradients on the logo or tagline.
- Do not stretch or compress logo or tagline.
- The size of the logotype should never be smaller the 0.5 inch long.
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TYPOGRAPHY
USE OF TYPOGRAPHY The typography used with Forkhorn Network plays an essential role. It is the way we communicate who we are and what we represent as a Network. The typography we use helps us establish a consistent look in all of our visual communication. Our primary typeface is American Typewriter medium. The section titles are Minion Pro Bold Condensed. For subheads, Minion Pro semibold italic, and for body copy American Typewriter regular. Never use shadows, gradients or similar effects on any text. If certain information in large areas of body copy needs to be highlighted, use a bolder version of American Typewriter.
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TYPOGRAPHY HEADLINE - American Typewriter Section title - Minion Pro Bold Condensed Subheads - Minion Semibold Italic Body copy - American Typewriter Regular Address - Snell Roundhand Bold Script Numbers - Bodoni Poster Italic Website and e-mail - American Typewriter
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COLORS
USE OF COLORS The colors used for the logotype is Pantone 4695 U or black if printed black and white. Color for text in direct contact with the logo has to be in the same color. (Like the contact information on the business card) Body copy should be printed in Pantone 4695 U, or in black if printed in black and white. Color that can be used to design external designs for Forkhorn Network are natural colors. Dark Chocolate Brown, Dark Moss Green, Dark Burgundy Red, and Cream White.
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COLORS
Burgundy Pantone 4596 U R: 70 G: 13 B: 0 C: 0 M: 81 Y: 103 K: 77
Black Pantone DS Precess Black R: 0 G: 0 B: 0 C: 0 M: 0 Y: 0 K: 100
Dark Moss Green Pantone 329-2 U R: 49 G: 48 B: 34 C: 0 M: 0 Y: 30 K: 90
Cream white Pantone DS 1-9 U R: 255 G: 253 20 B: 226 C: 0 M: 0 Y: 0 K: 10
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IMAGERY
USE OF IMAGERY The images used should reflect nature, hunting, and cooking. They should have an organic, rustic feel as well as a modern and fresh look. Black and white photography should not be used unless everything including logo is printed in black and white.
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IMAGERY
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ADVERTISING
Taste the wilderness.
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ADVERTISING
Taste the wilderness. New TV Network about Nature, Hunting & Cooking.
PREMIERES AUGUST 21st
Taste the wilderness. New TV Network about Nature, Hunting & Cooking.
PREMIERES AUGUST 21st
Taste the wilderness. New TV Network about Nature, Hunting & Cooking.
PREMIERES AUGUST 21st
Adve
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WEBSITE
Taste the Wilderness HOME SHOWS CLIPS BLOG RECIPES HUNTING COOKING ABOUT SHOWS
See all our shows here at forkhorn.net
Kitchen Knife
New Show!
Wilodod F
Tuesdays at 10pm
Kitchen Knife
Wild Food Trophy Room
MEN VS. MEAT
Fetch! On the Edge
NEXT
Mike and Phil is preparing the deer meat they hunted later this morning. Their guest Frank Lewis is asking “Is it ready jet?“.
Website
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MERCHANDISE
Tote Bag Apron
T-shirt T-shirt
Hunting Bag
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STATIONERY
STATIONERY GUIDE This guide demonstrates how to set up the official letterhead for everything sent out by Forkhorn Network. Never print a letter on a paper without the information and design shown here.
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STATIONERY
STATIONERY PHOTOS These photos displays examples of the look of the stationery and its color and paper etc.
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LETTER 6951 Mountain Avenue Minneapolis, MN 55413
Phone: (612) 582-6508 Fax: (612) 582-6609 info@forkhorn.net www.forkhorn.net
Greeting phrase
Letter
Signature
By Freddie Torberntsson & Adam Freiholtz