Win
Everything you need to know about Best of the Best 2022, The Frederick News-Post’s readers’ choice awards contest BoB ALL ABOUT Be In It To
It!
Bob and his pup Freddie are back!
When it comes to local businesses, organizations, businesspeople and attractions in Frederick, Bob knows best. In fact, Bob knows the “Best of the Best.” (See what we did there?) They’re here to spread the word about The Frederick News-Post’s 8th annual readers’ choice awards.
HOW BEST OF THE BEST WORKS
First Voting
3 Final Voting Round
4 Winners Announced
How Each Round Works
Nomination Period
June 15-19, 2022
The contest begins with a nomination round, where readers will already see many of the nominees from last year’s contest in more than 180 categories.
This is their chance to write in any they believe are missing, keeping the contest fresh as new businesses and organizations come to the county and as existing ones change and grow.
We’ll publish the list of categories with many of last year’s nominees pre-seeded June 15 in The Frederick News-Post and online at FrederickNewsPost.com/BOB.
your multimedia account executive
advertising@newspost.com.
1 Contact
at 301-662-1163 or
1 Nomination Period 2
Round
The Best of the Best Timeline Continued
How Each Round Works
First Voting Round (to determine the Top 5)
July 27-August 2, 2022
In the first voting round, the public votes to winnow the big list of nominated businesses, organizations and attractions to just the Top Five in each category.
The final list of nominees will appear in a special publication in The Frederick News-Post July 27, as voting opens at FrederickNewsPost.com/BOB.
Final Voting Round (to determine the winners)
September 11-17, 2022
In September, the excitement builds with voting on the Top Five businesses, organizations and attractions in each category. This is the final round, and from this will be crowned Frederick County's Best of the Best with a winner and two finalists in each category!
On September 10, we’ll publish the Top 5 in each category in a special publication and open voting Sept. 11 for the winners at FrederickNewsPost.com/BOB.
And the Winners Are…
October 22, 2022 is the big reveal!
We’ll announce the winners in a special publication in The Frederick News-Post and online at FrederickNewsPost.com/BOB.
Stay tuned for information about a party to celebrate the winners and finalists.
More questions about how Best of the Best works?
FrederickNewsPost.com/special/best_of_the_best.
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
2 3 4
Visit
Mark
May 31 June 15 June 15 - 19 July 7 July 27 July 27 - Aug. 2 Aug. 4 Aug. 18 Sept. 10 Sept. 11 - 17 Sept. 20 Oct. 4 Oct. 22
DATES TO KNOW
Sales open for First Voting Round advertising
Special publication in The Frederick News-Post with pre-seeded nominees
Nomination Period
Sales close for First Voting Round advertising
First Round publication announcing final nominees in The Frederick News-Post
First Round voting to create the Top 5 in each category
Sales open for Final Voting Round advertising
Sales close for Final Voting Round advertising
Final Voting Round publication in The Frederick News-Post
Final Voting Round open to determine winners and finalists
Sales open for Winners and Finalists publication
Sales close for Winners and Finalists publication
Winners and finalists announced in publication and on website
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
your calendar so
you don’t miss a thing!
OF
BATTLE
Package*
BOB returns June 15! Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. GET READY NOW FOR THE BEST
THE BEST
Best of the Best is the largest readers’ choice awards competition in Frederick County. Before the Nomination Round begins June 15, prepare to defend your title or unseat an incumbent by inviting new customers to sample your products and services, and by reminding everyone of what sets you apart from your competition. • Five 3x5 full color ads • 50,000 impressions on FrederickNewsPost.com $1,050 • Three 3x5 full color ads • 25,000 impressions on FrederickNewsPost.com $729 • Three 2x3 full color ads • 20,000 impressions on FrederickNewsPost.com $415 • One front-page banner on The Frederick News-Post • 30,000 impressions on FrederickNewsPost.com $1,049 (Regular Rate: $1500) • Added on to another package: $839 Choose Your
* All advertising must run by July 26, 2022 1 2 3 4
SPONSOR THE BOB INSIDER NEWSLETTER
sample promotional ad SPONSOR AD PUBLISH DATES: • Pre-promotion "Coming Soon": May, June • Nomination promotion: June • First Voting Round: July, August • Final Voting Round: September Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. 2 DAYS LEFT until nominations begin in Frederick’s largest readers’ choice awards contest! Make sure your favesare in the contest. Nominate at : FrederickNewsPost.com/BOB YOUR AD HERE (6.61” W X 2” H) Exclusive! Exclusive digital! For extra exposure, sponsor an ad promoting Best of the Best in The Frederick News-Post. Limited to one ad per business per round.
To help increase contest participation, right before we begin nominations and throughout the voting rounds, we’ll send regular email newsletters to 17,500 people who have chosen to become a BOB Insider. (Ask your multimedia account representative for details.) $225 per ad to reach 43,000 readers
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. FIRST VOTING ROUND PACKAGES (Round determines the Top 5 in each category) Reservations: July 7 • Approval: July 13 • Publishes: July 27 BE ON THE COVER! Front-page banner ad: $1,099 [9.15”W x 1.5”H] EXPAND YOUR REACH WITH TARGETED GOOGLE DISPLAY ADS We can reach your target audience in Frederick County on any device and website where your consumers might be during the voting rounds. Only $225 *Limited availability. First come, first served. RATES PACKAGES Ad in July 27 publication Featured Listing on voting ballot* Banner ads impressions on FNP.com Vote for Us or Vote for Me cards RATES DIAMOND Back Cover 9.15”W x 11”H 4 4 40,000 4 250 count $1,649 PLATINUM PLUS Full Page 9.15”W x 11”H (pages 2, 3, 5, 7, 9) 4 4 30,000 4 250 count $1,549 PLATINUM Full Page 9.15”W x 11”H 4 4 30,000 4 250 count $1,365 GOLD Half Page 9.15”W x 5.44”H 4 4 20,000 4 250 count $839 SILVER Quarter Page 4.52””W x 5.44”H 4 4 10,000 4 250 count $629 BRONZE Full Page 9.15”W x 11”H Add on $8CPM while inventory lasts Add on for $25 250 count $1,049 COPPER Half Page 9.15”W x 5.44”H Add on $8CPM while inventory lasts Add on for $25 250 count $629 PEWTER Quarter Page 4.52””W x 5.44”H Add on $8CPM while inventory lasts Add on for $25 250 count $419
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. FINAL VOTING ROUND PACKAGES (Round determines the winner and finalists in each category) Reservations: Aug. 18 • Approval: Aug. 24 • Publishes: Sept. 10 Front-page banner ad: $1,099 [9.15”W x 1.5”H] In It to Win It! EXPAND YOUR REACH WITH TARGETED GOOGLE DISPLAY ADS We can reach your target audience in Frederick County on any device and website where your consumers might be during the voting rounds. Only $225 *Limited availability. First come, first served. RATES PACKAGES Ad in Sept. 10 publication Featured Listing on voting ballot* Banner ads impressions on FNP.com Vote for Us or Vote for Me cards RATES DIAMOND Back Cover 9.15”W x 11”H 4 4 40,000 4 250 count $1,649 PLATINUM PLUS Full Page 9.15”W x 11”H (pages 2, 3, 5, 7, 9) 4 4 30,000 4 250 count $1,549 PLATINUM Full Page 9.15”W x 11”H 4 4 30,000 4 250 count $1,365 GOLD Half Page 9.15”W x 5.44”H 4 4 20,000 4 250 count $839 SILVER Quarter Page 4.52””W x 5.44”H 4 4 10,000 4 250 count $629 BRONZE Full Page 9.15”W x 11”H Add on $8CPM while inventory lasts Add on for $25 250 count $1,049 COPPER Half Page 9.15”W x 5.44”H Add on $8CPM while inventory lasts Add on for $25 250 count $629 PEWTER Quarter Page 4.52””W x 5.44”H Add on $8CPM while inventory lasts Add on for $25 250 count $419
PACKAGE 1 - $599 CATEGORY BANNER + FEATURED LISTING + COUPON
Be at the top of your category and increase your chances of moving on to the next round with an category banner and a featured listing so voters get to know more about you! Includes an online coupon.
PACKAGE 2 - $475
CATEGORY BANNER + COUPON
Be at the top of your category and bring the customers in the door to try out your nominated business so they know why they should vote for you!
PACKAGE 3 - $520
(3) 2X3 PRINT ADS + 20,000 IMPRESSIONS + COUPON
Put your ‘Vote for me’ message in print and on FrederickNewsPost.com! Frequency reminds voters to VOTE now and keeps them coming back daily.
PACKAGE 4 - $369
FEATURED LISTING + COUPON
Tell voters more about you and get them keeping your business at the top of mind!
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
Defend your title or promote for votes in the 2022 Best of the Best! CATEGORY BANNER ONLY - $265 • FEATURED LISTING ONLY – $225 Last chance to get BOB voters! LAST MINUTE PACKAGES AVAILABLE Add Visibility Plus for only $59/mo. Ask for details.
[9.15”W x 1.5”H] PACKAGES Ad in Oct. 22 publication 1/4-page ad in The FNP by Dec. 31, 2022 Best of the Best wall plaque Best of the Best poster and window cling Banner ads impressions on FNP.com RATES DIAMOND Back Cover 9.15”W x 11”H 4 4.93”W x 10”H 4 11”x14” 4 4 40,000 $2,639 PLATINUM PLUS Full Page 9.15”W x 11”H (pages 2, 3, 5, 7, 9) 4 4.93”W x 10”H 4 11”x14” 4 4 30,000 $2,399 PLATINUM Full Page 9.15”W x 11”H 4 4.93”W x 10”H 4 11”x14” 4 4 30,000 $2,099 GOLD Half Page 9.15”W x 5.44”H 4 4.93”W x 10”H 4 8”x10” 4 4 20,000 $1,679 SILVER Quarter Page 4,52””W x 5.44”H 4 4.93”W x 10”H Add on $99: 11” x 14” $49: 8”x10” 4 4 10,000 $1,049 BRONZE Eighth page 4.52”W x 2.66”H Add on $99: 11” x 14” $49: 8”x10” 4 Add on $8CPM while inventory lasts $659 Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. WINNER & FINALIST PACKAGES (Winner & two Finalists announced in each category) Reservations: Oct. 4 • Approval: Oct. 7 • Publishes: Oct. 22 Front-page banner ad: $1,099 [9.15”W x 1.5”H] Celebrate your Victory! PLUS: DON'T MISS THE 2022 BEST OF BEST CELEBRATION EVENT Add-on a Freddie Sponsorship to any package for ONLY $799. WANT TO RESERVE A TABLE AT THE EVENT? ADD-ON A TABLE TO THE FREDDIE SPONSORSHIP FOR ONLY $250 10% OFF IF YOU BOUGHT A PACKAGE IN THE FINAL VOTING ROUND
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. SAMPLE PRINT ADS Need some ideas for your ads?
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. Need some ideas for your ads? SAMPLE WEB BANNERS
Digitally enhance your chances.
WHAT ARE FEATURED LISTINGS?
Featured Listings appear on the online voting ballot in the category in which you were nominated, making you stand out from the crowd of nominees.
They are available in First Voting Round and Final Voting Round.
YOU GET:
• To be at the top of your category, rotating with other featured listings
• To tell people why they should vote for you in 75 words or fewer
• Your social accounts linked
• Your address linked to a Google map if you have a Google business listing
PRICING:
• Featured listing only (no print) - $275
• Each additional - $150 (Limited spots. First come, first served.)
ADD VIDEO!
*Include video with featured listing - $225 (Charge applies to both package and a la carte buys.)
SAMPLE FEATURED LISTINGS
LIMITED SPOTS AVAILABLE PER CATEGORY. FIRST COME, FIRST SERVED.
NOT FEATURED
* Video specifications: You may send us a link to your YouTube video. You may also send us a video file no larger than 500MB. File types accepted: 3gp, asf, avi, divx, dv, flv, mkv, mov, mp4, mpg, mpeg, mpeg-ps, ts, mxf, ogg, ogv, wmv. We will not be able to edit or format your video.
multimedia account executive
Contact your
at 301-662-1163 or advertising@newspost.com.
ADDVIDEO
Digitally enhance your chances.
WHAT ARE CATEGORY BANNERS?
ONLY ONE SPOT AVAILABLE PER CATEGORY. FIRST COME, FIRST SERVED.
Top of the list, top of mind!
Category ads will appear at the top of the list of all nominees within a category.
Limited to one per category in the first and final voting rounds. First come, first-served.
• $365 per category per voting round when you buy a print package
• $315 per additional category banner when you buy a print package.
A LA CARTE
• $399 per category starting July 8 for the First Voting Round and Aug. 19 for the Final Voting Round
SPECIFICATIONS:
px wide by 250 px high
IMPORTANT
Ads may appear smaller than the specifications because they will be responsively scaled to the voter’s device.
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
728
SAMPLE CATEGORY BANNER
WINNER CATEGORY BANNERS
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. Winners & Finalists Exclusive! New in ’22 First come, first served. Only one available per category. RESERVATIONS: 10/4/22 AD APPROVAL: 10/10/22 $199 per banner for the entire year when you buy a package! ($249 without a package.) SIZE: 728 px W’ x 250 px H’ • Be at the top of the winners list in your category all year long on FrederickNewsPost.com/BOB.* • Clicks to your website. • Banner will be on the site at least until nominations open for the 2023 contest next year. • Make sure your message is good for a year. Creative and site it links to are evergreen all year. • Metrics such as impressions and click-through rates are not available. OWN YOUR CATEGORY ALL YEAR ON THE WEBSITE ANNOUNCING THE WINNERS & FINALISTS!
SAMPLE CATEGORY BANNER Winner Finalist
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. Reach 17,500+ people who’ve asked for information and special offers related to Best of the Best. Throughout the Best of the Best Readers’ Choice Awards Contest, emails will go out to our BOB Insiders with special messages and updates about the contest. Make sure your message is part of it! Title Sponsor (600 px w x 150 px h) Title Sponsor ONLY 5 AVAILABLE (600 px w x 150 px h) $549 for 1 Buy all 5 spots for $1,320 Sponsor ONLY 4 SPOTS PER EMAIL (300 px w x 250 px h) $329 for 1 Buy all 10 spots for $879 All sponsor ads includes a FREE special offer coupon Sponsor (300 px w x 250 px h) Sponsor (300 px w x 250 px h) LIMITED SPOTS AVAILABLE. FIRST COME, FIRST SERVED. Plus receive a FREE special offers coupon for any sponsorship you purchase! • May 9 • May 31 • June 15 • July 25 • Aug. 1 • Aug. 15 • Sept. 6 • Sept. 15 • Oct. 1 • Oct. 20 6.61” w x 3.5” h Include a special offer or message to Best of the Best voters. Coupons appear on a dedicated page on FrederickNewsPost.com with a link to that page in the email. SPECIAL OFFER COUPON ONLY –$109 EMAIL DATES
Exclusive to winners & finalists
You’re a readers’ choice favorite!
Make sure people remember throughout the year with a Bob's Best Picks advertorial in The Frederick News-Post 72 Hours.
As one of Bob’s Best Picks, you can elaborate in The Frederick News-Post on why your business is tops. And speaking of tops, this will keep your business top of mind when voting opens next summer for the 2023 Best of the Best contest.
Plus, we’ll send a dedicated email with your story to more than 17,500 people on our BOB Insider list.
LIMITED SPOTS AVAILABLE.
First come, first served.
Limit one ad per winner or finalist.
Anchor
WHY DID YOU CHOSE THIS PROFESSION?
WHERE DO YOU SEE YOUR BUSINESS IN FIVE YEARS?
multimedia account executive
sample ad from 2021 winner Contact your
at 301-662-1163 or advertising@newspost.com.
WHAT SETS YOUR BUSINESS APART? We are the home of the Original Buffalo Wing and have been voted “Best of the Best” wings in Frederick for three straight years, 2019 to 2021. We are the destination to watch your favorite games, with 50 televisions, two patios and 48 tap’s specializing in local beers.
I’d been in the restaurant industry for 30 years, mostly servicing them I have always wanted to open my own. I finally just did it and we opened in 2019 just before the pandemic hit. I’m proud of the way myself and the staff have navigated through this tumultuous time and hopefully, eventually come through it all okay.
Well for starters celebrating our 8th straight win for Best Wings in Frederick. I also would like to expand the business in some way, maybe another location, or perhaps try brewing beer. We purchased a food truck, which will be operational in March, and expanded a part of the restaurant where we will soon be serving soft serve ice cream and milkshakes. I just want to continue to grow.
Bar Frederick BOB HISTORY 2021 WINNER FOR BEST CHICKEN WINGS 2019-2021 – Winner, Chicken Wings 2021 – Finalist, Sports Bar Meet Bob & Freddie. When it comes to local businesses, businesspeople and organizations in Frederick, they know best. Here is a personal interview with a 2021 Best of the Best winner or finalist about why they love what they do, helping those they serve and working in Frederick. 5605 Spectrum Drive, Frederick AnchorBar.com AnchorBar.com/Frederick-MD Ad size: 4.52”w x 10”h Starts Nov. 2, 2022. Advertiser provides copy and images. $525 per ad to reach 43,000 readers After BoB
&
Get Your BOB GEAR Commemorative Gear Exclusively for BOB Winners
Finalists Celebrate being one of the Best of Best all year long –order your Best of the Best memorabilia now. Sample plaque Sample car parade magnet Sample travel mug Business Name Category Sample women’s polo shirt Sample men’s polo shirt Sample car parade flag BEST YOGA STUDIO • 8x10 Commemorative Plaque $60 • 11x14 Commemorative Plaque $125 • 11x17 Poster & Cling $35 • Stainless Steel Travel Mug $25 • Car Parade Flag $25 • NEW! Bumper Car Magnet $20 • Car Magnet $45 • Large Vinyl Banner $75 • Dry Fit Polo Shirt $50 (men and women’s sizes)
We are honored to celebrate all that makes local businesses in our community one of a kind. This January, we will honor the winners and finalists of the 2022 Best of the Best readers’ choice awards contest. Enjoy an evening of food, fun, music and prizes!
Event Sponsorships
All sponsorship packages to include a prize donation to use at the event.
• Logo on event materials (including banners and photo ops at event)
• Reserved table for 8 at event
• Custom company banner at event
• Logo on event giveaway
• 100,000 impressions on FrederickNewsPost.com
• Quarter page BOB’s Best Picks (includes email version and special offers coupon)
• Two email deployments to our BOB Insiders and/or 40,000+ email database with top clickable ad spot
• (2) Half page ads in The Frederick News-Post to run by Dec. 31, 2023
BOB SPONSOR - $2,499 FREDDIE SPONSOR - $1,000
• Logo on event materials (including banners at event)
• Reserved table for 8 at event
• Quarter page BOB’s Best Picks (includes email version and special offers coupon)
• Two email deployments to our BOB Insiders and/or 40,000+ email database with top leaderboard clickable ad spot
• Quarter page ad in The Frederick News-Post to run by Dec. 31, 2023
• 50,000 impressions on FrederickNewsPost.com
• Logo on event materials (including banners at event)
• 2 tickets to celebration event
• Quarter page BOB’s Best Picks (includes email version and special offers coupon)
• Two email deployments to our BOB Insiders and/or 40,000+ email data base with top leaderboard clickable ad spot
Custom sponsorships available
Contact us today at 301-662-1163 or advertising@newspost.com
TITLE SPONSOR - $5,000