Bob and his pup Freddie are back to guide you through Best of the Best 2023, The Frederick News-Post’s readers’ choice awards contest
BoB ALL ABOUT Be In It To Win It!
Bob and his pup Freddie are back!
When it comes to local businesses, organizations, businesspeople and attractions in Frederick, Bob knows best. In fact, Bob knows the “Best of the Best.” They’re here to spread the word about The Frederick News-Post’s 9th annual readers’ choice awards.
HOW BEST OF THE BEST WORKS
How Each Round Works
The contest begins with a nomination round, where readers will already see many of the nominees from last year’s contest in nearly 200 categories.
This is their chance to write in any they believe are missing, keeping the contest fresh as new businesses and organizations come to the county and as existing ones change and grow.
We’ll publish the list of categories with many of last year’s nominees pre-seeded July 5 in The Frederick News-Post and online at FrederickNewsPost.com/BOB.
1 Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. 1 Nomination Period 2 First Voting Round 3 Final Voting Round 4 Winners Announced Nomination Period
July 5-9, 2023
The Best of the Best Timeline Continued
How Each Round Works
First Voting Round (to determine the Top 5)
August 16-22, 2023
In the first voting round, the public votes to winnow the big list of nominated businesses, organizations and attractions to just the Top Five in each category.
The final list of nominees will appear in a special publication in The Frederick News-Post August 16, as voting opens at FrederickNewsPost.com/BOB.
Final Voting Round (to determine the winners)
October 4-10, 2023
In October, the excitement builds with voting on the Top Five businesses, organizations and attractions in each category. This is the final round, and from this will be crowned Frederick County's Best of the Best with a winner and two finalists in each category!
On October 4, we’ll publish the Top 5 in each category in a special publication and open voting for the winners at FrederickNewsPost.com/BOB.
And the Winners Are…
November 15, 2023 is the big reveal!
We’ll announce the winners in a special publication in The Frederick News-Post and online at FrederickNewsPost.com/BOB.
Stay tuned for information about a party to celebrate the winners and finalists.
More questions about how Best of the Best works? Visit FrederickNewsPost.com/special/best_of_the_best.
your multimedia account executive at 301-662-1163 or advertising@newspost.com.
Contact
2 3 4
DATES TO KNOW
June 28
July 5
July 5 - 9
July 27
Aug. 16
Aug. 16-22
Aug. 25
Sept. 15
Oct. 4
Oct. 4 - 10
Oct. 13
Oct. 30
Nov. 15
Sales open for First Voting Round advertising
Special publication in The Frederick News-Post with pre-seeded nominees
Nomination Period
Sales close for First Voting Round advertising
First Voting Round publication announcing final nominees in The Frederick News-Post
First Round voting to create the Top 5 in each category
Sales open for Final Voting Round advertising
Sales close for Final Voting Round advertising
Final Voting Round publication in The Frederick News-Post
Final Voting Round open to determine winners and finalists
Sales open for Winners and Finalists publication
Sales close for Winners and Finalists publication
Winners and finalists announced in publication and on website
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
Mark your calendar so you don’t miss a thing!
GET READY NOW FOR THE BEST OF THE BEST BATTLE
Best of the Best is the largest readers’ choice awards competition in Frederick County. Before the Nomination Period begins July 5, prepare to defend your title or unseat an incumbent by inviting new customers to sample your products and services, and by reminding everyone of what sets you apart from your competition.
Choose Your Package*
• Five 3x5 full color ads
• 50,000 impressions on FrederickNewsPost.com
$1,100
• Three 3x5 full color ads
• 25,000 impressions on FrederickNewsPost.com $765
• Three 2x3 full color ads
• 20,000 impressions on FrederickNewsPost.com $435
• One front-page banner on The Frederick News-Post
• 30,000 impressions on FrederickNewsPost.com
$1,100 (Regular Rate: $1500)
• Added on to another package: $879
* All advertising must run by July 4, 2023
July
your multimedia account executive at 301-662-1163 or advertising@newspost.com.
BOB returns
5! Contact
1 2 3 4
For extra exposure, sponsor an ad promoting Best of the Best in The Frederick News-Post.
Limited to one ad per business per round.
SPONSOR AD PUBLISH DATES:
• Pre-promotion "Coming Soon": June
• Nomination promotion: June/July
• First Voting Round: August
• Final Voting Round: September/October
$235 per ad to reach 40,000 readers
SPONSOR THE BOB INSIDER NEWSLETTER
To help increase contest participation, right before we begin nominations and throughout the voting rounds, we’ll send regular email newsletters to 17,500 people who have chosen to become a BOB Insider.
(Ask your multimedia account representative for details.)
sample promotional ad
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. 2 DAYS LEFT until nominations begin in Frederick’s largest readers’ choice awards contest! Make sure your faves are in the contest. Nominate at : FrederickNewsPost.com/BOB YOUR AD HERE (6.61” W X 2” H) Exclusive! Exclusive digital!
FIRST VOTING ROUND PACKAGES
(Round determines
EXPAND YOUR REACH WITH TARGETED GOOGLE DISPLAY ADS
We can reach your target audience in Frederick County on any device and website where your consumers might be during the voting rounds.
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
Front-page banner ad: $1,155 [9.15”W x 1.5”H]
the Top 5 in each category) Reservations: July 27 • Approval: Aug. 2 • Publishes: August 16 BE ON THE COVER!
$225
availability. First come, first served. RATES PACKAGES Ad in Aug. 16 publication Featured Listing on voting ballot* Share of voice impressions on FNP.com Vote for Us or Vote for Me cards RATES DIAMOND Back Cover 9.15”W x 11”H 4 4 Heavily weighted 4 250 count $1,729 PLATINUM PLUS Full Page 9.15”W x 11”H (pages 2, 3, 5, 7, 9) 4 4 Heavily weighted 4 250 count $1,629 PLATINUM Full Page 9.15”W x 11”H 4 4 Heavily weighted 4 250 count $1,435 GOLD Half Page 9.15”W x 5.44”H 4 4 4 250 count $880 SILVER Quarter Page 4.52””W x 5.44”H 4 4 4 250 count $660
Only
*Limited
In It to Win It!
FINAL VOTING ROUND PACKAGES
(Round determines the winner and finalists in each category) Reservations: Sept. 15 • Approval: Sept. 20 • Publishes: Oct. 4
EXPAND YOUR REACH WITH TARGETED GOOGLE DISPLAY ADS
We can reach your target audience in Frederick County on any device and website where your consumers might be during the voting rounds. Only
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
Front-page banner ad: $1,155 [9.15”W x 1.5”H]
availability. First come, first served. RATES PACKAGES Ad in Oct. 4 publication Featured Listing on voting ballot* Share of voice impressions on FNP.com Vote for Us or Vote for Me cards RATES DIAMOND Back Cover 9.15”W x 11”H 4 4 Heavily weighted 4 250 count $1,729 PLATINUM PLUS Full Page 9.15”W x 11”H (pages 2, 3, 5, 7, 9) 4 4 Heavily weighted 4 250 count $1,629 PLATINUM Full Page 9.15”W x 11”H 4 4 Heavily weighted 4 250 count $1,435 GOLD Half Page 9.15”W x 5.44”H 4 4 4 250 count $880 SILVER Quarter Page 4.52””W x 5.44”H 4 4 4 250 count $660
$225 *Limited
WINNER & FINALIST PACKAGES
GET 10% OFF IF YOU BOUGHT A PACKAGE IN THIS YEAR'S FINAL VOTING ROUND PLUS:
[9.15”W x 1.5”H] PACKAGES Ad in Nov. 15 publication 1/4-page ad in The FNP by Jan. 31, 2024 Best of the Best wall plaque Best of the Best poster and window cling Banner ads impressions on FNP.com RATES DIAMOND Back Cover 9.15”W x 11”H 4 4.93”W x 10”H 4 11”x14” 4 4 40,000 impressions $2,769 PLATINUM PLUS Full Page 9.15”W x 11”H (pages 2, 3, 5, 7, 9) 4 4.93”W x 10”H 4 11”x14” 4 4 30,000 impressions $2,455 PLATINUM Full Page 9.15”W x 11”H 4 4.93”W x 10”H 4 11”x14” 4 4 30,000 impressions $2,205 GOLD Half Page 9.15”W x 5.44”H 4 4.93”W x 10”H 4 8”x10” 4 4 20,000 impressions $1,759 SILVER Quarter Page 4,52””W x 5.44”H 4 4.93”W x 10”H Add on $99: 11” x 14” $49: 8”x10” 4 4 10,000 impressions $1,100 Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
Reservations: Oct. 30 • Approval: Nov. 3 • Publishes: Nov. 15
Front-page banner ad: $1,199 [9.15”W x 1.5”H]
(Winner & two Finalists announced in each category)
Celebrate YOUR Victory!
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
Need some ideas for your ads?
SAMPLE PRINT ADS
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. Need some ideas for your ads? SAMPLE WEB BANNERS
Digitally enhance your chances.
WHAT ARE FEATURED LISTINGS?
Featured Listings appear on the online voting ballot in the category in which you were nominated, making you stand out from the crowd of nominees and keeping you top of mind when people vote. They are available in First Voting Round and Final Voting Round.
YOU GET:
• To be at the top of your category, rotating with other featured listings
• To tell people why they should vote for you in 75 words or fewer
• Your social accounts linked
• Your address linked to a Google map if you have a Google business listing
PRICING:
• Featured listing only (no print) - $299
• Each additional - $179 (Limited spots. First come, first served.)
ADD VIDEO!
*Include video with featured listing - $49 (Charge applies to both package and a la carte buys.)
* Video specifications: You may send us a link to your YouTube video. You may also send us a video file no larger than 500MB. File types accepted: 3gp, asf, avi, divx, dv, flv, mkv, mov, mp4, mpg, mpeg, mpeg-ps, ts, mxf, ogg, ogv, wmv. We will not be able to edit or format your video.
LIMITED SPOTS AVAILABLE PER CATEGORY. FIRST COME, FIRST SERVED.
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
NOT FEATURED
SAMPLE FEATURED LISTINGS
Tell
YOU GET:
winner site.
• Your logo, or photo of your business you provide
• Your phone number and website included
• To tell people more about why your business is tops in 75 words or fewer
RESERVATIONS: 10/30/23
AD APPROVAL: 11/3/23
$199 for the entire year when you buy a package!
SAMPLE FEATURED LISTING
your victory all year. New in ’23 WINNER FEATURED LISTINGS Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
Promote
• Your social accounts linked readers more about your business on the
on the
at least
- Information will be
site
until nominations open for the 2024 contest next year.
- Make sure your message is good for a year. All content is evergreen.
($249 without a package.)
Digitally enhance your chances.
WHAT ARE CATEGORY BANNERS?
1 SPOT AVAILABLE PER CATEGORY. FIRST COME, FIRST SERVED.
Top of the list, top of mind!
Category banners will appear at the top of the list of all nominees within a category.
Limited to one per category in the first and final voting rounds. First come, first-served.
• $385 per category per voting round when you buy a print package
• $325 per additional category banner when you buy a print package.
A LA CARTE
• $429 per category starting July 28 for the First Voting Round and Sept. 18 for the Final Voting Round
SPECIFICATIONS:
728 px wide by 250 px high
IMPORTANT
Ads may appear smaller than the specifications because they will be responsively scaled to the voter’s device.
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
SAMPLE CATEGORY BANNER
WINNER CATEGORY BANNERS
OWN
First come, first served. Only one available per category.
• Be at the top of the winners list in your category all year long on FrederickNewsPost.com/BOB.
• Clicks to your website.
RESERVATIONS: 10/30/23
AD APPROVAL: 11/3/23
$149 per banner for the entire year when you buy a package!
($299 without a package.)
SIZE: 728 px W x 250 px H
- Information will be on the site at least until nominations open for the 2024 contest next year.
- Make sure your message is good for a year. All contest is evergreen.
- Metrics such as impressions and click-through rates are not available.
SAMPLE CATEGORY BANNER
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
Winners & Finalists Exclusive!
YOUR CATEGORY ALL YEAR ON THE WEBSITE ANNOUNCING THE WINNERS & FINALISTS!
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com. Reach 23,000+ people who’ve asked for information and special offers related to Best of the Best. Title Sponsor (600 px w x 150 px h) Title Sponsor ONLY 5 AVAILABLE (600 px w x 150 px h) $575 for 1 Buy all 5 spots for $1,385 Sponsor ONLY 4 SPOTS PER EMAIL (300 px w x 250 px h) $345 for 1 Buy all 10 spots for $925 All sponsor ads includes a FREE special offer coupon Sponsor (300 px w x 250 px h) Sponsor (300 px w x 250 px h) Throughout the Best of the Best Readers’ Choice Awards Contest, we'll email our BOB Insiders with special messages and updates about the contest. Make sure your message is part of it! LIMITED SPOTS AVAILABLE. FIRST COME, FIRST SERVED. Plus receive a FREE special offers coupon for any sponsorship you purchase! • June 21 • July 5 • July 9 • Aug. 1 • Aug. 16 • Aug. 22 • Sept. 15 • Oct. 4 • Oct. 10 • Nov. 15 6.61” w x 3.5” h Include a special offer or message to Best of the Best voters. Coupons appear on a dedicated page on FrederickNewsPost.com with a link to that page in the email. SPECIAL OFFER COUPON ONLY –$115 EMAIL DATES
After BoB
Exclusive to winners & finalists
You’re a readers’ choice favorite!
Make sure people remember that in 2024 with a BoB’s Best Picks advertorial in The Frederick News-Post.
As one of Bob’s Best Picks, you can elaborate in The Frederick News-Post on why your business is tops. And speaking of tops, this will keep your business top of mind when voting opens next year for the 2024 Best of the Best contest.
Plus, we’ll send a dedicated email with your story to 23,000 people on our BOB Insider list.
$550 per ad to reach 40,000 readers
Ad size: 4.93”w x 11”h
Starts Nov. 29, 2023. Advertiser provides copy and images.
Contact your multimedia account executive at 301-662-1163 or advertising@newspost.com.
sample 2022 ad
LIMITED SPOTS AVAILABLE. First come, first served.
one ad per winner or finalist.
Limit