Spring 2011
What’s New in Fredericton 2011-12 Trade Contact: Mary Ellen Hudson, Fredericton Tourism| maryellen.hudson@fredericton.ca| www.fredericton.travel The St. John River will achieve Canadian Heritage River status in 2011- national recognition by Heritage Canada. The river played a pivotal role in shaping and refining the history, culture and development of Canada and is often referred to as the "Road to Canada". The St. John's 400 km of inspiration has been traveled widely for thousands of years, first as part of the Maliseet Trail, then by Samuel de Champlain in 1604 and the first European explorers, and later as the Grand Communication Route to Upper Canada. The St. John River Heritage Corridor, officially created this spring, will help tell the stories of the river. Representing communities and tourism destinations along "Canada's Most Storied River", the corridor aims to raise awareness about the natural beauty and rich culture of the St. John River and market the region as a top destination in New Brunswick and Canada. A new multiday itinerary is available which winds its way along the river valley to discover the many surprising treasures that lie along the most picturesque river in Atlantic Canada. The 200th anniversary of the War of 1812 During the War of 1812, Canada's Most Storied River played a central role as 300 men of the 104th Foot Regiment made an epic winter march up the frozen St. John in 1813 to defend the emerging nation. Not a man was lost during the March of the 104th Foot. Commemorative activities and celebrations are being planned for 2012, including the Fredericton Region Museum with an exhibit (to be displayed for 3 years) to highlight the events and activities that connect Fredericton and New Brunswick to the events and activities in British North America during the war. Tour directors now have a place to go for real time events when they arrive in Fredericton. Fredericton Tourism launched our Town Square Social Hub social media site this spring
and have been building our fan base since. The social hub is a unique social community appealing to both visitors and local residents alike where locals engage in conversations about all that’s great in Fredericton, upcoming festivals, concerts, gallery openings or unique stories about our rich heritage. Contesting offers fans the opportunity to win all-access passes to the City’s best festivals and gift certificates to some of our best restaurants. Canada’s newest professional musical, The Bricklin Musical is back this summer at The Fredericton Playhouse running from July 22 - Aug 7. “The Bricklin- an automotive fantasy” is a full-length musical that recalls the flamboyant premier, the controversial entrepreneurAmerican inventor Malcolm Bricklin, and their shared dream of an innovative new sports car being produced in New Brunswick in the early-mid seventies. With its catchy 1970’s pop and funk inspired tunes, this new musical comedy takes us on a fantastical and wild ride through the politics, business antics, controversy, and fame associated with one of the most colourful stories in our province’s history. Group rates & comp. tickets for drivers /guides. Motorcoach parking (advance notice). www.bricklinmusical.ca BEAVERBROOK ART GALLERY The Beaverbrook Art Gallery is a world class private gallery in the heart of downtown and new this season- the Lord Beaverbrook Experience, a unique group dining option with a sumptuous menu based on some of Lord Beaverbrook’s favourite local foods. Lord Beaverbrook William Maxwell Aitken – was a self-made man who grew up in New Brunswick and went on to become a millionaire businessman, a press baron, and a British politician. Beaverbrook built the Art Gallery as a gift and provided a world class art collection to the people of New Brunswick. The Beaverbrook dining experience begins with a guided tour of the Gallery, including signature piece, Dalí’s 13’x10’ masterpiece - “Santiago el Grande. Following the tour, enjoy smoked salmon and crème fraiche in the gallery’s new outdoor sculpture garden, and then sit down