WorldWide Pet Products
Mission Statement
WorldWide Pet Products’ (WWPP) mission is to become an industry leader in designing, marketing and selling innovative, technologically-advanced, affordable, high-quality pet products. WWPP will achieve this through the following:
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The development of safe and effective products built upon superior technology, ease-of-use and innovative functionality
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A devotion to creating products that improve the relationship between pets and their owners
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Poised to become a leader in delivering innovative, technologicallyadvanced pet products, including:
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Pet escape notification Pet safety Indoor and outdoor pet containment Annoyance behavior correction Behavior training
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The Founders
Jason Hardi — Co-founder and CEO ๏ ๏ ๏ ๏
Entrepreneur and business developer Dog owner who wanted products that would address various ownership issues Frustrated at lack of products available Necessity motivated him to invent a new product line
Jim OʼBrien — Co-founder and President ๏ ๏ ๏
Business and mergers and acquisitions attorney Significant experience representing emerging growth companies Strengths include retail and consumer electronics industries
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Board of Advisors Jeff Grady—Successful entrepreneur and business owner; founder of Digital Lifestyle Outfitters, 3rd fastest growing privately-held company in U.S. (Inc. Magazine, 2005). DLO sold to Philips Electronics, 2007. Marc Greenspoon—Equity index futures trader with Kingstree Trading. One of the largest individual traders of e-mini S&P 500 futures through the CME. Founded and operated an indoor billboard advertising company; subsequently sold to NextMedia Group, Inc. George McLamb III—Results-driven executive with demonstrated leadership in corporate finance, accounting, operational restructuring, mergers and acquisitions, process improvements, and strategic planning. During his six year tenure at DLO, Mr. McLamb was instrumental in driving and managing the business to its peak revenue level of $100 million. Joseph Middleton—Produced, markets and distributes a highly acclaimed video series on training family and sporting dogs. Mr. Middleton has sold more dog training videos than anyone else in the world. Mr. Middleton has fully endorsed the WWPP Border Patrol Product Line. Thomas Pollan—Former Senior Partner with Accenture, the world’s largest management and technology consulting firm. Mr. Pollan was with Accenture for over 22 years and was a partner for 12. Stuart Ross—Founded New Potato Technologies, Inc., specializing in electronic media, software design, consumer electronics, and communications systems. Mr. Ross holds a B.S.E.E. with High Distinction from Worcester Polytechnic Institute (1981). Joe Seta—Managing Partner and Marketing Director of Seta Corporation (formerly Blue Star Creations), the largest jewelry catalog company in the world. Under Mr. Seta, the company has grown into a multimillion dollar enterprise with clients including Sears and Montgomery Ward.
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Market Opportunity Americans love their dogs and other pets — they are part of the family But dog ownership has challenges, including such concerns as:
Getting into traffic
Running away
Chewing furniture
Market Opportunity Annoying Barking and Whining
Stealing Food
Attacking
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A happy co-existence between dogs and their human owners takes control, discipline and training
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50% of dog owners keep their pets indoors during the day, and 70% at night
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Effective control prevents damage, controls barking, ensures safety, and mitigates negative animal behavior around humans and food
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Most pet owners do not have the time or knowledge to handle these tasks correctly
Huge Market and Growth Opportunities ✓ ✓ ✓ ✓
In 2008, 63% of American households owned a pet*
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Pet industry generally believed to be recession-proof
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Existing outdoor systems are expensive
Dogs are the most common pet: 45.6 million households own at least one dog* Total of 77.5 million dogs in the U.S.* Americans spent over $43 billion on pets and pet products (a $2B increase over 2007)*
WWPP estimates that pet containment product sales exceed $400 million annually Sales have doubled over the past three years Currently, only 5% of dog owners use electronic dog containment products* Existing companies have done a poor job of marketing and promoting their products
No product like the Border Patrol system currently exists
*APPA
Target Market ➡
WWPP target demographic is dog owners in the U.S. (77.5 million dogs across 45.6 million U.S. households)
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Will expand focus to include international markets
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WWPP will develop products and tailor product and marketing packaging to key dog owner demographics
Current demographics:*
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The average dog owner is 47 years old Women make 79% of dog product purchases 92% of dog owners are Caucasian 68% of dog owners are married 81% of dog owners own their home, with 83% representing a single-family residence Dog owners have larger household sizes 42% of dog owners have households with children under age 18 Dog ownersʼ average household annual income is $49,000 (above the national average) Dog owners own an average of 1.7 dogs per household *APPA
The Border Patrol™ Pet Safety and Containment System
Empowers the pet owner to deliver consistent messages to improve the relationship between owner and pet
The Solution The Border Patrol™ Pet Safety and Containment System
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The Border Patrol Pet Safety and Containment System is the world's first and only product that offers indoor pet containment, bark control and escape notification features, all in one system
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The Border Patrol system is expandable, which offers a repeat sales and up-sell market advantage
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Using the Border Patrol Collar with the Safety Station, the system can alert the pet owner via email, text message or voicemail that a pet has left a pre-defined "safe zone”
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The Safety Station also provides additional functionality, such as bark control, system updates and low battery warnings
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The entire system is portable and can be easily installed by the homeowner with no special skills or tools required
The Border Patrol Pet Safety and Containment System
Collar
All-in-one functionality Stylish design No need for multiple collars
Stylish looks and high-quality collar
Customizable name plate
Ultra-bright LED lamps on both sides provide protection for your pet and help you locate him. Also indicates battery status.
Four contact points provide a c o m f o r t a b l e fi t and ensure e f f e c t i v e operation.
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The heart and brains of the Border Patrol system
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All-in-one functionality—containment, escape notification, training, bark control
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Integrates with Wall Unit(s) to create off-limits zones and safe zones
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Integrates with Safety Station to provide additional functionality
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Uses a single rechargeable Lithium battery
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Incorporates vibration and static correction modes
The Border Patrol Pet Safety and Containment System
Wall Unit
Turret can be rotated 360° to orient beam emitter in any direction.
Infrared beam emitter can be adjusted anywhere within a 90° angle.
Blue ring around the Wall Unit lights up when plugged in. Alerts you and your pet.
Create an off-limits zone simply by aiming the beam.
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Emits an infrared beam that creates invisible “offlimits” and “safe” zones
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Works hand-in-hand with the Border Patrol Collar
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Keeps your pet from entering areas that are off limits
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Collar vibrates when approaching beam—alerts the dog that he is approaching the off-limits zone
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Portable—move units to wherever you need them
Simple plug-in convenience. As easy as plugging in a night light.
Pushbutton switch selects one of three operating modes: Vibration, Training, Static Correction. Use multiple units to create multiple zones.
The Border Patrol Pet Safety and Containment System
Safety Station Pushbuttons let you quickly silence an alarm or temporarily suspend operation when you take your dog for a walk.
Plug in convenience.
Connection on the back connects directly to your high-speed Internet service.
Front display light indicates power and operational status.
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Adds significant functionality to the Border Patrol system, including bark control and system updates
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Built-in siren provides audible alert when your pet leaves the safe zone
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Can notify you when an event occurs that you need to know about, such as an escaped pet
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Can communicate using e-mail, phone and text
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Built-in light indicates power, Collar proximity, alert status
WORLD RENOWNED DOG TRAINER JOSEPH MIDDLETON "WorldWide Pet Products’ new BORDER PATROL system provides true indoor containment, escape notification and bark control all in one affordable, easy-to-use product. WorldWide Pet Products is bringing the benefits of high-tech products to an industry and consumers who truly need them. Their innovation and devotion to creating products that improve the relationship between pets and their owners will have an immediate and lasting impact on the industry. BORDER PATROL is truly a game changer."
OVER HALF A MILLION SOLD! Field & Stream Magazine exclaims of his videos, ‘Without a doubt, this is the most popular method ever filmed – because it works and it’s easy!!’
Patents and Trademarks
Patents ★
Application No. 61/241,866 (filed September 12, 2009)—SYSTEMS AND METHODS FOR PET CONTAINMENT, TRAINING, AND TRACKING (15 separate claims embodying the entire system)
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Application No. 61/292,073 (filed January 4, 2010)--PET CONTAINMENT AND MONITORING SYSTEMS (Multiple separate claims)
Trademarks ★
Border Patrol (Serial No. 77353588)
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Globe and Paw Design Mark (Serial No. 77482661)
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Titan Amber Alert (Serial No. 77456593)
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New application for “Safety Station” MEMBER: