Free Times Media Kit

2 011 M e di a K it

YOUR

MARK

FREE TIMES W EB • E V E N T S • B LOGS • S PECIALTY MAGAZ IN ES P R O M O T I O N S • S OCIAL N ETWORK IN G 803.765.0707 | 803.765.0727 fax | free-times.com | 1534 Main Street, Columbia, SC 29201

LOCAL MARKETING Ready, aim, FIRE! In today’s competitive marketplace you need a trusted brand that can deliver a highly targeted message to your customers who are seeking out media in ways no one thought possible 23 years ago. Free Times is moving more papers than ever! From this core it has extended its brand into a number of compelling products that allow you make an impact. Our team can help you identify and target your customers in more creative and effective ways than any other media company in Columbia. Target your customer with print, web, events, mobile...for compelling results that no one can match.

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Since 1987, Free Times has created the fabric in which all of Columbia unites.

Free Times is moving more papers than ever, earning a 30% market share and over 80,000 readers each week. As Columbia’s most established, marketleading weekly, there’s no better way to reach the audience you need.

WHO’S OUR AUDIENCE? MALE 50%

FEMALE 50%

GENDER

GRADUATE SCHOOL 13% SOME HIGH SCHOOL COLLEGE 24% 21% UNDERGRADUATE 37.8

EDUCATION

Other 7% 55-64 16% 35-44 21%

18-24 13% 25-34 15% 45-54 28%

AGE

MORE THAN $75K 30%

LESS THAN $35K 19% $50-$74K 17%

$35-$49K 34%

HOUSEHOLD INCOME

E d u c at e d , l o c a l ly c o n n e c t e d p e o p l e w h o a r e a c t i v e i n t h e c o mm u n i t y.

We reach 30% of all adults in Columbia.

Source: Media Audit

Specialty MAGAZINES FT Weddings A comprehensive guide to wedding and honeymoon services in Columbia and beyond.

FT Weddings reaches local brides during the two most popular booking times.

Green Issue Published in April around Earth Day, the Green Issue brings together all kinds of ideas for being more eco-friendly and highlights some efforts already under way in our community.

Summer CampS Guide A comprehensive guide to area camp offerings, featuring articles on the Midlands’ most exciting camps.

This guide will be inserted into Free Times four weeks in a row so parents will have plenty of time to get kids signed up.

Gift Guide a full color pull-out that provides information on where to shop for the holidays.

Menu Guide A bi-annual pull-out guide that provides a collection of menus from local eateries.

SpecialTY marketing best of party Get your brand in front of the movers and shakers of Columbia at our largest (and most talked about) annual event.

Music Crawl 30 bands, 5 venues, 6 stages, one night.

St. Patrick’s Day The official guide and media partner of Columbia’s largest annual outdoor festival.

Career Fair Annual job fair uniting Columbia’s best employers with qualified local candidate.

Custom Publictions and Art Services Let us create your magazine and help deliver your story.

FREE TIMES connects with the community.

Partnerships include: City of Columbia Green Business Program

WEB free-times.com Breaking news, events calendar, and the inside scoop on what to do.

FREE TIMES Blogs You don’t have to wait until the paper hits the streets to get your Free Times fix: check out our new, arts, music and sports blogs throughout the week at free-times. com. freetimesrealestate.com Hottest new neighborhoods, top listings, top agents, service marketplace and much more.

ABODE Found at free-times.com.

Whether you’re moving, renovating or just dreaming about future plans, Abode is your go-to resource for great local home ideas.

SOCIAL NETWORKING Let Free Times help you develop a social media and search based marketing plan (Facebook, MySpace, Twitter).

Top reads on

free-times.com

Central Carolina Realtors Association

Bites & Sights For over five years, Bites & Sights has been Columbia’s premier visitor’s guide to restaurants, nightlife, and attractions.

Greater Columbia Chamber of Commerce

the SIDE LINE Free Times’ game day guide brings the heat with the kind of match-up analysis, players profiles, and league low-down-that real fans can get behind.

Five Points Association

Home Builders Association of Greater Columbia Vista Guild

Circulation guaranteed by:

OTHER 11% THIS JUST IN 12% DINING 13% NEWS 17%

MUSIC 28%

EVENTS 19%

2011 publishing schedule January

February

March

5

2

2

12

9 Valentines Gift Guide

9 Summer Camps

19 Menu Guide

16 The Side Line: Baseball

16 St. Patrick’s Day

26 FT Weddings

23

23 Summer Camps 0 Bites & Sights/ 3 Get Ahead

April

May

June

6 Summer Camps

4

1 Get Ahead

13 1st Time Homebuyers Guide

11

8

20 The Green Issue

18 Summer Guide

15

27

25

22 29 Bites & Sights

July

August

September

6

3

7 Cultural Season

13 FT Weddings

10 Best of Columbia

14 The Side Line: Navy

20 Menu Guide

17 Back to School

21 The Side Line: Vandy

27

24

8 Bites & Sights/ 2 The Side Line: Auburn

1 The Side Line: E. Carolina/ 3 Get Ahead

October

November

December

5 The Side Line: Kentucky

2

7 Gift Guide No. 2

12

9 The Side Line: Florida

14

19 Music Crawl

16 The Side Line: Citadel

21 Bites & Sights

26 Halloween

3 The Side Line: Clemson/ 2 Gift Guide No. 1

8 Get Ahead/ 2 Club Guide

30

1 brand

2,100 phot os

23 years,

1,000+ custom

ers

News & OPI NIO ART S & CULTURE NS rs e nn i W Best Of FOO D&D RINK MUS & ME IC, MO DIA VIES

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324

80,0 read 00 3,900 pages

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7 9 dist 0 r

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