March 4, 2015
Client Retention How to use relationship building techniques to secure a loyal client base and get stellar reviews Recycling clients will never get
Retention is something that every business and organization desires
your business where you want it
to develop. Why? Think about it, what do you look for in your
to be.
personal relationships? If they are mutually healthy and satisfying we hope they will last for the long haul. It is the same when it comes to working with our clients; we want them to hang around for a very long time, and they want us to be worthy of that loyalty. So how do we do it? It begins with the very first contact that a potential client has with us as individuals or even with our office staff. From the beginning, there should the makings of an extraordinary client experience. I am going to tell you how to do that in this article. Before we get to the specific steps, let's determine why client retention is so important. Consider some research: 1.
Research from Bain & Company found that 80% of companies
believe they deliver a superior customer experience, but only 8% of those companies clients agreed with that statement. This is eye 1