Out About Out & about Future-facing
A roundup of what’s happening in the world of Freemasonry
M o d e r n i s i n g f o r a n ew generation of members The United Grand Lodge of England is launching a nationwide digital marketing campaign that aims to modernise communication channels with the public A new national digital campaign is sending a clear message about the world of Freemasonry and what being a member has to offer. The campaign has already started to take effect – the United Grand Lodge of England (UGLE) now has a waiting list of 6,000 potential members. Recent research showed that one in four people would consider joining the Freemasons today, compared with one in 10 in 2018. The same research showed that those aged 18-34 think the most favourably towards the organisation, suggesting that the marketing drive
is a real opportunity to engage with young people. The project aims to inspire and challenge individuals to practise Freemasonry’s core values – integrity, friendship, respect and charity – in their private and public lives, enabling them to develop into thoughtful, confident people. A recent study found that 75 per cent of Freemasons participate in civic or charitable activities, compared with just 31 per cent of non-Freemasons, in a matched geodemographic. The campaign involves all 48 regions across England and Wales, and includes a new website and social
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FMT Winter 2021
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The campaign shows the traditions of Freemasonry through ceremony
15/11/2021 19:09
