Digital Marketing Officer

AN INDEPENDENT CO-EDUCATIONAL DAY AND BOARDING SCHOOL FOR PUPILS AGED 7 TO 18 IN THE HEART OF SURREY

Digital Marketing Officer

About Freemen's

Our mission is to inspire our people to learn, to lead and to make a difference.

We believe that if we can motivate pupils and staff to always give their best, the School will continue to grow and thrive. Community engagement and our impact on the world beyond our walls are at the forefront of everything we do at Freemen’s.

The School was founded in Brixton in 1854 to provide an education for the orphaned children of Freemen of the City of London before moving to the present site, Ashtead Park, in 1926. We have a magnificent site with modern buildings alongside the original Main House set in a stunning 57 acres of parkland. This idyllic setting further supports the wellbeing of our students and staff, as being here, in the park, makes coming to work a pleasure. It looks striking in every season and we are lucky to have a vast array of wildlife living in our woods.

Today, Freemen’s is an independent day and boarding school for students aged 7-18, with a strong ethos of community and service in accordance with the values on which the School

was founded. We are proudly co-educational and have been since 1854, which was radical at the time, and we continue to push the boundaries of what’s possible with our forward-thinking, progressive approach.

You can expect stellar exam results and academic excellence, but that’s not all. The focus within the School is on every individual finding a path which is appropriate for them, be that in the classroom, on a sports pitch or in one of the many co-curricular activities we encourage our young people to throw themselves into. Our mission is built upon four pillars of the Freemen’s education: pastoral support, House activities, academic achievement, and our varied cocurricular programme (including sport) to ensure every student realises their potential to be able to learn, lead and make a difference. Freemen’s is a place where students are keen to learn and eager to engage in the wider aspects of life at our School.

Teachers at Freemen's embody our principles for excellent classroom practice, offering innovative and forward-thinking approaches, enabling us to be a beacon of learning and teaching. We take risks in the pursuit of excellence by being brave and radical, willing to challenge the status quo. Through our 1-1 iPad programme, we

About Freemen's

aim to create discerning users of technology, so that staff and students can thrive in the modern dynamic world. We do all of this, in an environment where staff feel supported, by investing in life-long learning through research-led enquiry and building learning communities. The emphasis in the Junior School is on Kindness, Honesty and Fun and the Senior School picks up that message with a pastoral programme that emphasizes the importance of a strong, supportive community in which every member, staff and student, feels respected, supported and valued. As a result, we are able to support our young people to successfully navigate the tests of life they face every day.

The School is one of four independent schools managed by the City of London Corporation (The City). The City provides financial support in the form of bursaries and scholarships. Other links with the City of London and the Livery Companies are strong, which presents opportunities for staff to attend events at Guildhall and elsewhere in the City, as well as the possibility of gaining the honour of the Freedom of the City of London.

Transport links are good; the School is a mile from Ashtead station with regular services to Epsom and London and south to Leatherhead and Guildford. The M25 junction 9 is a sevenminute drive from the School.

The External Relations Department

The External Relations Department is comprised of Admissions, Community and Partnerships, Development and Alumni, and the Marketing team.

This is an exciting time for the External Relations department. We have worked hard to ensure that we provide the most positive experience to students and their families before, during and after their time at Freemen's. The hard work is paying off as we begin to see record numbers of pupil admissions, as well as significantly increased engagement, donations and community support.

There is still more to be done, however. This role will play a crucial part in helping us to meet our team objectives as well as the School's wider strategic plan. Most days bring new opportunities and some challenges, which we face together, usually with a smile, a joke and whenever possible with cake.

The successful candidate would need to be comfortable in a team atmosphere. While we all have our distinct areas of responsibility, we are not afraid to lend a hand as and when other members of the team require it, with everyone collaborating to ensure the success and growth of the wider External Relations function. However, any new member of the team can expect support at every level.

The Marketing Team

As one of three teams within the External Relations department, the Marketing team works very closely with Admissions and Development. Led by the Head of Communications and Marketing and supported by a Digital Marketing Officer, this is an exciting time of growth and change.

"This friendly, grounded and well-run school takes the pressure off getting academically bright young things into senior schools and seems to a knack of making challenging work seem fun."

The Good Schools Guide

Information about the role

Purpose of post

To raise awareness of the City of London Freemen’s School through high quality, innovative content on our website and social media channels.

The role is crucial to promote the school to prospective families, engage current students and parents, attract high quality staff, and maintain a positive online presence. The Digital Marketing Officer will be responsible for developing and implementing digital marketing strategies to create an engaging inbound marketing programme to enhance online visibility. A pivotal aspect of the role will be to employ digital analytics to analyse campaigns ensuring an effective ROI for future campaigns.

Main duties and responsibilities

1. Support the Head of Marketing & Communications to create comprehensive digital marketing plans that align with the school’s marketing objectives. Identify target audiences and develop tailored strategies to reach them effectively.

2. Develop, design and implement a social content calendar to ensure coverage of events and promotion of departments.

3. Plan and execute digital campaigns and utilise digital marketing analytics (GA4,

Instagram analytics, etc) to track key performance indicators (KPIs) to analyse performance and identify areas for improvement

4. Generate creative and compelling content for digital platforms, including social media, website articles, videos, and infographics. Ensure content is informative, relevant, and consistent with the school’s branding guidelines

5. Manage and monitor the school’s social media platforms ensuring consistency of tone and brand

6. Monitor online reviews, comments, and mentions of the school across digital channels. Respond promptly to inquiries, address concerns, and maintain a positive online reputation

7. Analyse and respond to web traffic metrics, bounce-rates and conversion rates

8. Write articles and take photographs and videos of school events and share across the school website and social media channels. Be the point of contact for colleagues across the organisation for sharing digital content

9. Edit, proof-read and improve the school’s content for all its digital channels, including the website and school portal

10. Optimise website content and structure to improve SEO rankings and increase organic

Job description - Digital Marketing Officer

traffic. Conduct keyword research and monitor performance using analytical tools

11. Produce monthly reports on the effectiveness of the school’s digital content and social media activity, highlighting insights and actionable recommendations

12. Develop and manage external supplier and agency relationships including writing briefs to maximise campaign ROI

13. Develop and implement a social listening strategy to not only monitor the school’s online presence, but to help develop new marketing initiatives and ideas

14. Support key School events, particularly open events and entrance examinations

15. Stay up-to-date with the latest digital media trends and developments, advise the team and wider school community as necessary./

Other points

• Actively seek to implement the City of London’s Occupational Health and Safety

Policy in relation to the duties of the post, and always give due regard to the health and safety of both themselves and others when carrying out their duties.

• Reporting all accidents to the Chief Operating Officer via the School’s Accident Report Form procedure.

• Informing the Chief Operating Officer of any concerns regarding Health & Safety and safe working practices.

• Actively seek to implement the City of London’s Equal Opportunity Policy and the objective to promote equality of opportunity in relation to the duties of the post.

• To undertake any other duties that may reasonably be requested appropriate to the grade.

• Some weekend work or evening work will be required.

Revision of Job Description

According to the development and requirement

Click image to play video

Person specification

of the school, job descriptions may need to be reviewed and updated periodically after consultation with the job holder.

Please find below the qualifications, experience and technical skills required to undertake this post. Each criterion will be assessed at application (A), interview (I) or test (T) as indicated below.

Professional qualifications, relevant education and training:

• Educated to degree level or equivalent experience that demonstrates an understanding of digital marketing (A)

• Good knowledge of marketing and communications principles, tools and techniques and the ability to apply these to a school environment (A, I).

• Good knowledge of social media channels and trends / influences and different requirements for each platform (A, I, T)

• Excellent written communication skills in order to write social media posts across a variety of channels, web content, articles, newsletters and other promotional material and edit material produced by others (A, I, T).

• Excellent oral communication skills in order to liaise with marketing colleagues, teaching staff and local and national media on marketing and promotional matters (I).

• • Ability to evaluate both PPC and free digital marketing activities, track reach and engagement and generate ideas to improve their effectiveness (A, I).

• Ability to optimise content considering SEO, track using UTMs and analyse using Google Analytics to measure ROI (A,I)

• Ability to work under pressure and meet tight deadlines (A, I).

Experience required

• Relevant experience in a similar role providing marketing and communications support to include:

- the writing and production of social media posts, PPC campaigns across a wide variety of social media channels;

- the content and design of websites;

- experience in continuous marketing through social media channels with specific reference to an inbound marketing strategy;

- the evaluation of social media and digital marketing activities;

- ability to use a camera and take engaging photographs and video in support of social media news and content;

- the writing and design of digital promotional literature (A, I, T).

• Experience of the development and implementation of a social listening strategy to monitor online presence, and to help develop new marketing initiatives and ideas.

• ducated to degree level or equivalent Experience of generating new ideas for digital marketing and promotional activities (A, I).

• Experience of designing online collateral and use of design software preferaby the Adobe Suite (A, I)

• Experience of event management and working as part of a team to deliver events (A, I)

Technical skills:

• Highly IT literate with excellent working knowledge of Microsoft Office suite, websites and media and presentation software with the ability to design and produce brochures /magazines (A, I, T)

Other relevant information:

• Understanding of the independent education sector (A, I)

• Knowledge of Schoolbase or similar CRM systems and Open Apply (A, I)

• Photography skills (A, I)

• Videography and video editing skills (A, I)

• An office-based role for agile response to

School planned and ad-hoc events which require social media coverage

Note to applicants:

The qualifications, experience and technical skills will be used in the decision making process for recruitment. Please give examples of how you

have exhibited these behaviours in your previous role(s). It is essential you address the criterion marked as (A) on your application form in the section for supporting information. Be as specific as possible, we will assess your application solely on the information provided. Try to provide evidence, by examples, where possible, of skills,

"It’s rare in this neck of the woods to find an all-through route that will scoop up your 7-year old and hand them back to you at the end of Year 13 ready for (most likely a Russell Group) university – and this, say parents, makes a place at this semi-rural Surrey prep the most shiny of golden tickets."

The Good Schools Guide

Professional expectations of staff

Safeguarding

Staff will be kind, fair and respectful to students and each other, challenge others when they are unkind, unfair or disrespectful and have the highest regard for the students’ safety and their safeguarding duties, whether on or off the school premises.

Appearance

Smart professional dress, or appropriate co-curricular clothing, at all times.

Availability

Prompt attendance during the School’s operating hours and a commitment to completing School business is expected.

Awareness and use of Freemen’s policies

Staff will be able to access and use policies as necessary, and read and act upon them appropriately.

Behaviour

Staff will establish Freemen’s as a place of learning and will determine clear boundaries of behaviour, based on mutual respect and trust. Staff will have high expectations of students and will manage their behaviour effectively.

Collective responsibility

Staff share collective responsibility for Freemen’s standards, reputation and property, should treat them with respect and care, and insist others do likewise.

Communication

Staff will expect high standards of communication from students and will, in turn, demonstrate accurate, timely and appropriate communication when dealing with students, parents and colleagues.

Ethics and behaviour

Staff will uphold public trust in the profession and the reputation of Freemen’s by maintaining high standards of ethics and behaviour, within and outside School. They will be respectful and tolerant of the rights of others, including colleagues, and not undermine fundamental British values, including democracy, the rule of law, individual liberty and mutual respect, and tolerance of those with different faiths and beliefs. They will ensure that their personal beliefs are not expressed in ways which exploit pupils’ vulnerability or might lead them to break the law.

Learn, lead and make a difference

Leaders

Staff will be leaders in the School, exercising good judgement and modelling the behaviour and habits that are expected of the students.

Learners

Staff will show and share a passion for their subject or discipline(s). They will seek to develop as professionals and as specialists, will be open to feedback and will seek opportunities to collaborate with colleagues and engage with relevant research.

Planning

Teaching staff will have a sense of where the lesson fits within the scheme of work and plan well-structured lessons using an appropriate range of pedagogies.

Use of feedback

Staff will seek to use feedback for themselves and if appropriate, their students and will complete assessments and reports in a timely fashion in the appropriate manner and style.

How to apply

Applicants should send a completed application form to the Headmaster via CLFS-Recruitment@cityoflondon.gov.uk, by 9am on Friday 22 March 2024.

Interviews will take place at the school on 26 or 27 March. Candidates are asked to note that Freemen’s retains the right to interview and appoint at any time during the application process.

Freemen’s acknowledges receipt of all applications, if you have not received confirmation of the safe receipt of your application within two working days please call the School or email CLFS-Recruitment@ cityoflondon.gov.uk to check on its status.

The successful candidate must be able to satisfy the City of London’s health requirements and a confidential medical assessment by the City of London’s Medical Officer is required.

The City of London Freemen’s School is committed to safeguarding and promoting the welfare of children and young people and expects all employees to share this commitment.

The successful applicant must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (Enhanced Disclosure).

"Friendly was the single most uttered word used to describe the school by students, while parents report that their offspring are happy. ‘Kind’ and ‘non-judgemental,’ we also heard, with support on tap."

The Good Schools Guide

Your benefits

Local Government Pension Scheme (LGPS)

Contributory defined benefit

Family friendly

Significantly enhanced maternity, adoption and shared parental leave entitlement

Free lunch and refreshments

The option to join Supper Club at a subsidised rate

Annual Leave 25/29 days (subject to grade) plus bank holidays increasing with service.

Cycle to work scheme

Up to £3,000 salary sacrifice

Season Ticket Loan

Free parking on site

Access to on-site facilities

City of London benefits:

• CityBenefits - discounts and cashback.

• Wellbeing resources.

• Sponsorship to become a Freeman of the City of London.

Sports and Leisure:

• Discounted gym membership.

• Free use of the fitness suite.

• Staff social and sporting opportunities including pilates, yoga and five-a-side football.

• Free staff swimming and weekend family swimming for staff.

Learning and Development:

• In-house and externally run CPL

• Enquiring Schools project

• Support for professional development appropriate to the role including Apprenticeships/Masters.

Wellbeing:

• Up to 2 days’ paid leave for volunteering.

• Cash back on private health care treatment.

• Access to on-site Medical Centre.

• Staff Wellbeing Committee.

• Confidential Employee Assistance for staff and their families.

• Emergencies-only approach to out of hours email.

"A down-to-earth, friendly school that’s comfortable in its own skin rather than relentlessly trying to show off its most polished side – and is all the better for it. Just the ticket for parents after a high-quality, stress-free route for their academically bright sons and daughters from age 7 right through to 18. Almost unique around here."

The Good Schools Guide