Our branding: logo

As you might expect, there are strict rules around the use of the City of London Corporation’s Coat of Arms. These are the acceptable versions of our logo and when they should be used. No other variation of the logo should be used. Minimum logo size is 16mm high. Maximum size is 650mm high.

One colour

Black. For use on a white or light coloured background where only one colour is required.

Two colours

Black and PMS

Warm Red. For use on a white or light coloured background.

Two colours

White and PMS

Warm Red. For use on a black or dark coloured background.

One colour

White. For use on a black or PMS Warm Red background.

Exclusion zone

When using the logo it is important to allow clear space around it. The minimum space around it, marked with the blue dotted line, should measure same as the height of the words. This means the exclusion zone is always in proportion to the logo regardless of size.

The golden rules

• Minimum logo size is 16mm high. Maximum size is 650mm high.

• Never separate the crest and the text.

• The logo should not be ‘boxed’ inside a white or black square but should appear as a cut out against the background.

• Never change the proportions of the logo, don’t stretch it.

• Never miss the line off under the name.