How we look: images

What to avoid

1. Staged images

Overly staged images that do not tell a story or make the context clear, and that we have all seen many, many times before. this includes:

• students with certifcates;

• students jumping with certificates;

• face on shot of students standing or sitting in a line;

• this does not include formal sports team shots.

2. Images in the ‘public domain’

We should not be using any images that we do not have the rights or a licence to use. Not only is it a copyright issue, but they often do not reflect the look and feel of the images we have described here. If you are not sure about using an image, check with the Marketing Team. This includes Clip Art.

3. Cropping

Be careful when cropping images not to crop through peoples heads and bodies or that the picture no longer makes sense. This is also true when adding text boxes to images.

Using space

Space is good. Allow space around the subject of the photo to capture simple, effective images. Embrace the white (or brand colour) space in your documents and presentations to create clear and easy to read documents.