THE AUSTRALIAN CHAMBER OF FRUIT & VEGETABLE INDUSTRIES LIMITED
YEARBOOK
Chairman's Report - 3 Horticulture Code of Conduct - 12 Wholesaler Directory - 49
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About Us: Chairman's Report...................................................................3 About Fresh Markets Australia................................................5 Board Structure........................................................................6 Fresh Markets Australia Policy Position.................................8
Industry News: Horticulture Code of Conduct.................................................12 Trade Show Collaboration Pays Off........................................14
Don’t forget to check out the Fresh Markets Australia website: www.freshmarkets.com.au
Top Honour for Brismark Chair..............................................17 South Australian Flood Appeal................................................18 Market City - Industry Secures an Independant Future........19 Brismark 75th Anniversary......................................................21 FrestTest™ – by industry for industry.....................................22 Freshcare..................................................................................24 Getting Involved in Freshcare.................................................26 Freshcare eLearning................................................................27 HARPS - the driver for change.................................................29
Central Markets:...................................................................... 30 Brismark: Brismark, 2016 – in brief..........................................................32 Buy Fruit / Your Local Fruit Shop ...........................................33
SA Chamber: SA Chamber, 2016 – in brief....................................................36 Marketing Strategy builds momentum..................................37
Fresh State: Fresh State, 2016 – in brief......................................................38 Market Golf Day........................................................................39 Fresh State Gala Ball................................................................40
Newcastle Chamber: Newcastle, 2016 – in brief........................................................41
Fresh Markets Australia Annual Edition 8
Market West: Market West, 2016 –in brief....................................................42 Rebranding / The Great Green Grocer...................................43 Annual Cherry Auction / Business Services............................44
Ph: 07 3915 4222 Fax: 07 3915 4221 Email: fma@freshmarkets.com.au
Market City Ball & Retailer of the Year...................................45
Freshmark: Freshmark, 2016 - in brief / A New Chamber President.......46 Summer Fruits Fun...................................................................47
Wholesaler Directory:............................................................49
Level 2, Fresh Centre, Brisbane Markets, 385 Sherwood Road, Rocklea 4106 PO Box 70, Brisbane Markets, Queensland 4106 www.freshmarkets.com.au
ABOUT US
Contents
“Without properly functioning Central Wholesale Markets, Australia’s fresh fruit and vegetable supply chain would collapse.”
CHEP introduces solutions portfolio to provide more value throughout supply chains
CHEP has designed and launched a new range of solutions to help companies in the fresh food, retail, grocery, consumer goods and manufacturing industries optimise their supply chains. The first of the new solutions on offer are:
Value Chain Analysis - working collaboratively, CHEP will look at movements throughout supply chains, identifying any causes of inefficiency, mapping out opportunities for improvement and helping create value.
Platform Solutions - providing a consistent supply of standardised and reusable Platform Solutions locally and globally – including various Pallets, Bins, Bulk Containers and Reusable Plastic Containers (RPCs) – helping to eliminate waste and allowing customers to significantly reduce their environmental footprint and cost of goods.
International Solutions - helping to optimise sourcing and receiving processes, reducing handling and manual labour costs as product is moved through international supply chains more efficiently - from production sites around the world to store shelves.
Call us today on 13 CHEP (13 2437) to talk about how we can help improve your supply chain.
Our Fresh Solutions help you execute the world’s best practices. Eliminate waste. Find new efficiencies. Optimise processes. Accelerate flows. Lower costs. Increase sales. Improve worker safety. Reduce environmental impact. Use less and do less to make and sell more. What else? Where else? How else? How often? These are the opportunities we help you realise. These are the questions we will answer together. Together, we’ll build a better supply chain.
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Shane Schnitzer, Chairman, Fresh Markets Australia The 2016 year was a productive and full period for FMA across all areas of the organisation and the wholesaling sector generally. It was also the year that I clocked up a decade on the Board – a decade that I am proud to say has seen FMA develop into a stronger and even more respected national industry body.
Horticulture Code of Conduct The key focus for FMA during 2016 was the ongoing work associated with the Horticulture Code of Conduct review to ensure a workable, commercially fair, pro-competitive Code was delivered by the Government for the industry. This work continues in 2017 with the revised Code introduced on 1 April. FMA has shown industry leadership, funded a wellresourced campaign and we were heard loud and clear, particularly in Canberra. While responding to ongoing criticism of the old Code, the Government was also seeking to address issues raised by the Horticulture Code Review Panel and the ACCC in relation to wholesalers’ payment terms/late payments, the lack of pricing transparency and their view that the dispute resolution mechanisms in the old Code did not work. Offering increased flexibility and a reduction in the prescriptive clauses which contributed to making the old Code unworkable, the new Code will however, impose new requirements on wholesalers and it will provide for ongoing oversight by the ACCC and the introduction of monetary penalties for breaches. I call on the ACCC to act in good faith in their dealings with wholesalers and acknowledge that there is no evidence of systemic issues, particularly given the fact that there have been an estimated 120 million transactions over the course of the past decade and they have taken action on only 12 occasions over the same period. I also callout the fact that the Government did not release the finalised new Code until late March 2017, giving FMA only days to provide support to our wholesalers. In spite of the Government’s tardiness, FMA has invested in education and training resources, standard Terms of Trade and Horticulture Produce Agreements and a national dispute resolution service, to support strong compliance and good business practices within the wholesaling
sector. A skilled training provider was engaged to roll out Code education and training by way of workshops to all wholesaler members across all Central Markets with the assistance of technical specialists from each State Chamber. The support will not end there – FMA will ensure resources are available digitally along with each State Chamber taking the day to day support role. FMA is committed to providing a facilitative National Dispute Resolution Service for growers that is easy to access, has appropriately trained staff adhering to well documented policies and procedures to address and investigate disputes. To provide transparency the aim is to record, analyse and publish/report the number of enquiries and disputes on FMA and State Chamber websites.
Working Together FMA continues to work collaboratively with our State Chambers as well as maintaining and building working relationships with key supply chain partners. I would like to particularly call out the support from Toyota Material Handling for their continued commitment to FMA, the Central Markets, State Chambers and wholesalers. Our focus across 2016 and into 2017 has been on developing efficiencies for the wholesaling sector through work with the likes of CHEP, Freshcare and Telstra. We are also well underway with a feasibility study looking at a National Independent Retailer Program to support the marketing of independent greengrocers. Announcements will be made across 2017 as each of these is finalised.
Industry Commitment FMA has long been a supporter of national industry conferences, joining our annual conference to PMA Fresh Connections in 2012, then in 2015 and 2016 joined with CMAA under the joint banner of Australia’s Fresh Produce Markets to partner at Fresh Connections and AusVeg conferences. As big supporters of the National Convention and PMA Fresh Connections over the years, we have been strong advocates of the two events coming together to form one national event. In 2017 this will happen and FMA looks forward to showcasing Central Markets and our Wholesalers alongside CMAA, at Hort Connections 2017 in Adelaide in May.
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Chairman’s Report
Food safety is a cornerstone of our industry and FMA contributes to the food safety debate, notably as part of FANZ’s National Food Safety Incident Response Forum. This group was actively involved in the rockmelon food safety incident in 2016 – which successfully coordinated a national approach to the occurrence. FMA was able to keep the wholesaling industry well informed. FMA, again committed to be a bronze sponsor of the Fresh Produce Safety Centre to support their work in strengthening collaboration on the critical issue of food safety in the fresh produce industry. Once again, FreshTest joined the Fresh Produce Safety Conference as a conference partner, using the occasion to welcome over 100 food safety professionals to the conference.
Our Fresh Brands The FMA brand was launched in 2015 after 75 years operating under the Australian Chamber name. The new look has been well received and well recognised and we are now set to launch the rebranded FMA sub brands. FreshTest™ and FreshSpecs™ and the newly coined FreshCode™ complete the Fresh look for all FMA initiatives. FreshTest™ continues as a key FMA initiative and is going from strength to strength and has certainly become the industry standard in Chemical Testing. FMA makes sure that all Chemicals forming a FreshTest™ test are regularly updated to maintain relevance – using FreshTest™ as your testing provider will make sure you are using the most relevant and up-to-date testing regime. FreshSpecs™ was introduced by FMA in 2006 in response to the need for produce specifications to support wholesalers when the original Hort Code was introduced. The Government has codified FreshSpecs™ as the default produce specification in the new Code. FreshCode™ is a newly developed FMA initiative which will provide wholesalers with resources, education and training in relation to the new Code.
Financial Stability FMA continues to build a strong business, growing solid revenue streams over the last six years. Any surplus is used to put back into the organisation to support ongoing initiatives, advocacy and industry representation.
Secretariat Brismark continues to provide sound support as the FMA Secretariat, particularly the role played in the Hort Code review process. This is greatly appreciated and on behalf of the Board, I acknowledge and thank Brismark for their contribution.
The Year Ahead It goes without saying that supporting wholesalers with the implementation of the new Hort Code will be FMA’s highest priority over the course of the coming year, with wholesalers operating under the original Code needing to consider their current Terms of Trade and HPA’s and ensure compliance. We will also support those wholesalers with pre-Code agreements to transition to the new compliance requirements. Again, I call on the ACCC to act in good faith in their dealings with wholesalers and acknowledge that there is no evidence of systemic issues, as well as calling out the Government for its tardiness for not releasing the finalised new Code until late March 2017, giving FMA ony days to provide support to our wholesalers. As I said last year – Without properly functioning Central Wholesale Markets, Australia’s fresh fruit and vegetable supply chain would collapse. FMA is not about to let this happen! In conclusion, I thank the FMA Board for their leadership and support and the attention they have given to the Hort Code review process with a unified national approach. An additional thanks to Toyota Material Handling for their partnership, and the state and federal jurisdictions for the continued collaboration with FreshTest™.
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The Fresh Markets Australia (trading name of The Australian Chamber of Fruit and Vegetable Industries Limited) is the national organisation representing each of the six Market Chambers, which themselves are organisations which represent the fruit and vegetable wholesalers located in each of Australia’s six central Markets (Brisbane, Sydney, Melbourne, Adelaide, Perth and Newcastle). In total, the organisation represents in excess of 400 Market wholesaling businesses. Market wholesalers are involved in the sale of some 50-60% of the fresh produce sold across Australia in servicing the requirements of fruit and vegetable retailers, secondary wholesalers/providers, foodservice industry businesses, processors, exporters and the public. Over 15,000 growers supply to businesses within the Central Market system. The total turnover of businesses in the Central Markets exceeds some $7 billion annually.
Our Mission To be a highly effective and professional national industry organisation facilitating the marketing and distribution of fresh produce in the best interests of Member Chambers as a group and the Wholesaling sector of the fruit and vegetable industry. We will exhibit excellence in representation and service; the facilitation of networking between representatives from Member Chambers and Market Wholesalers from around Australia with a commitment to the Central Markets System and the fruit and vegetable industry.
Our Values Our values are those things that are important to us; what we stand for. They are the principles, the standards, the actions that people in our organisation represent and which they consider inherently worthwhile and of the utmost importance. We will exhibit behaviours which reflect the values. • • • •
Encourage teamwork We foster accountability We are open in our communications We treat people with respect and integrity
Our Aim We will strive at all times to further the interests of our members and to represent and enhance the Central Market System. We will support the Central Market System to be the preferred choice of customers and potential customers seeking the best means of marketing, distributing or acquiring fruit and vegetables in Australia. Strategic Imperatives and Plans:• Provide support services through our members • Provide a national position on industry and government issues • Provide industry statistics and information • Enhance the image of Fresh Markets Australia, our members and the Central Market System • Improve the functionality of Fresh Markets Australia • Improve the strategic capacity of Fresh Markets Australia
Introducing our new Fresh Brands! The FMA brand was launched in 2015 after 75 years operating under the Australian Chamber name. The new look has been well received and well recognised and we are now set to launch the rebranded FMA sub brands. FreshTest™ and FreshSpecs™ and the newly coined FreshCode™ complete the Fresh look for all FMA initiatives.
For more information, please visit www.freshmarkets.com.au or call us on 07 3915 4222
ABOUT US
About Fresh Markets Australia
Board Structure The members of Fresh Markets Australia (FMA) are the six individual Markets Chambers located in Brisbane, Newcastle, Sydney, Melbourne, Adelaide and Perth central markets who each represent their respective wholesaler members. The operations of FMA are directed by the Board and the Company Secretary (who is also the Executive Officer) a non-voting Board member. The Secretariat is operated by the Executive Officer who reports to the Board. There are six non-executive directors and six executive directors (currently one executive director position is vacant). The Chairman and one Deputy Chairman is appointed by the Members at the AGM while one Deputy Chairman is elected by the Board from the non-executive Directors.
Our Board (as at 31 March 2017)
Western Australia since 2011 and Director of FPAA Credit Service Pty Ltd and FMA since 2002, and Director of Perth Markets Limited. Trish has sat on numerous industry committees including reviews of the Perth Market Act and the Mandatory Horticulture Code.
Shane Schnitzler (Chairman)
Hamish Montague (Deputy Chairman)
Shane has extensive experience in the
Hamish has been involved with the fruit
fruit and vegetable industry, holding
and vegetable industry for over 20 years
the position of Chairman since 2009.
and has been an Executive Director of
He currently jointly owns and operates
the Montague Group since 2004. He has
Produce Time P/L a wholesaling
held directorships on various industry
business in the Melbourne Markets as
bodies and is currently a Director of
well as being President of Fresh State
Brismark, private companies and is
Limited.
General Manager of Montague Fresh
John is a fifth generation fruit and
(QLD) a leading wholesaling business in
produce wholesaler representing a
Brisbane Markets.
family contribution of over 125 years
John Garrett (Non-Executive Director)
of continuous service to the produce industry. He is President and Director of Newcastle Chamber of Fruit and Vegetable Industries.
Paul Pogas (Deputy Chairman) Paul has thorough knowledge of the fruit and vegetable industry being a
Trish Skinner (Non-Executive Director)
Director of Pogas Produce, a leading
Trish has significant experience in
vegetable wholesaling business in
the wholesaling of fresh produce
the Adelaide Produce Markets since
and has been General Manager of
1982. He has extensive experience
Australian Produce Brokers a leading
in the operation of the SA Chamber
fruit and vegetable wholesaling
Andrew has a history of employment
and its Credit Service, holding
business in Perth Markets for 20
at a senior management level with
directorships for over 20 years.
years. A qualified accountant, she has
extensive experience in policy
been the President of The Chamber
formulation, service development and
of Fruit and Vegetable Industries in
industry representation and is currently
Andrew Young (Executive Director)
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ABOUT US
CEO of Brismark, and CEO of Brisbane Markets Limited. Andrew is a Director of both Brisbane Markets Limited and Perth Markets Limited. His industry experience includes engaging with the relevant agencies within State and Federal Government and
.
addressing national issues through both FMA and CMAA. His industry knowledge includes extensive research on Central Markets in
George Giameos (Executive Director)
Gail Woods (Executive Officer/Company Secretary)
George has over 20 years employment in the
Gail is a CPA with over 20 years’ experience
fruit and vegetable wholesaler industry. He
operating within executive management
is the General Manager of SA Chamber of
teams in multidisciplinary corporate
Fruit and Vegetables and SA Produce Credit
positions. She is General Manager of
Pty Ltd and also a director of Market Fresh
Brismark, Freshcare Director and company
SA Pty Ltd.
secretary for various companies.
Australia, Asia, Europe and the USA..
David Whiteman (Non-Executive Director) David has over 46 years’ experience in the fruit and vegetable industry and holds a BA (Macquarie University) majoring in Economics and Financial Studies. He is a Director of private companies and has held directorships
Martin Clarke (Executive Director)
with Sydney Markets Credit Services and Sydney Markets Limited.
Martin was the CEO of The Australian Chamber of Fruit and Vegetable Industries representing the wholesaling sector on a national basis from 2000 to 2009, followed by a six year appointment as CEO, Market West. Martin was appointed Freshmark CEO in 2015. He has a history of industry representation and has many achievements within the industry.
Rod McPherson (Executive Director) Rod joined Market West as CEO in 2015, after 5 years at the Perth Market Authority as Manager Finance and Administration. He has extensive experience within finance roles in the private sector focussed on stakeholder relationships and industry
Peter Holmes (Executive Director)
development through a changing environment. He has played a leading role
Peter has been involved with the Newcastle
in the current successful industry bid to buy
Markets and the Newcastle Chamber of Fruit
Market City in Perth
and Vegetable Industries for over 30 years. As the General Manager he works closely with the market wholesalers and the industry generally.
FMA Policy Position Fresh Markets Australia has a number of underpinning policies that support the organisation and has further developed policies on issues that arise from time to time.
Industry Self Regulation Fresh Markets Australia opposes any form of specific Government intervention and/or regulation of Markets wholesalers on the basis that it is anticompetitive and discriminates against one sector in the fruit and vegetable industry. However, Fresh Markets Australia strongly supports industry self-regulation, including codes of practice.
Terms Of Trade Fresh Markets Australia supports the use of documented terms of trade, which include method of doing business, price determination, supplier obligations, transfer of title and risk, payment terms, non complying produce and dispute resolution.
Dispute Resolution Fresh Markets Australia encourages all wholesalers to have an internal disputes resolution procedure, which they publish in writing. Suppliers and other industry participants are encouraged to attempt to resolve the dispute directly with the wholesaler in the first instance. In the event that the dispute cannot be resolved, either party is encouraged to contact the Chamber in the Markets where the wholesaler is located. If the relevant Chamber cannot resolve the dispute to the parties’ satisfaction the parties are advised to seek resolution of the dispute under The Horticulture Code of Conduct.
Food Safety And FreshTest™ Fresh Markets Australia supports wholesalers, suppliers and buyers adopting procedures that seek to improve food safety in the fruit and vegetable industry, in particular the adoption of independently audited HACCP based quality assurance schemes.
Fresh Markets Australia as an owner member of Freshcare recommends this as the industry standard for all growers of fresh produce and supports wholesalers in encouraging their suppliers to be Freshcare certified. Fresh Markets Australia encourages all Members, wholesalers, suppliers and buyers to support FreshTest™, the industry standard and most cost effective and comprehensive testing program in the fresh produce industry.
Product Specifications And FreshSpecs™ Fresh Markets Australia supports the use of uniform product standards for fresh produce and recommends that Members and wholesalers support FreshSpecs™ as the industry standard for class one (or equivalent) produce.
Quarantine Requirements Fresh Markets Australia supports quarantine restrictions imposed by a Government regulatory authority, which have been adopted to prevent or control any pest or disease outbreak, and which limit the movement and sale of fresh fruit and vegetable products.
Promotion Fresh Markets Australia is supportive of promotion of the central markets system and the benefits of fresh fruit and vegetables for a healthy lifestyle. Member Chambers are encouraged to participate in promotions at local and national level, particularly where this includes supplier and buyer involvement. Cooperation between Members of Member Chambers on national promotions is encouraged. Where wholesalers contribute financially to promotions, their contributions should be matched by contributions from suppliers and/or buyers and the wholesalers should have meaningful representation on relevant committees that direct campaigns and the expenditure of promotion funds. Cooperation with contributing suppliers and supplier groups on individual product promotion is encouraged.
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ABOUT US
Levies Fresh Markets Australia is supportive of wholesalers receiving a fee for the deduction, accounting and remittance of compulsory levies.
Fees For Services Fresh Markets Australia is generally supportive of wholesalers deducting fees in respect of services provided to third parties.
Goods And Services Tax Fresh Markets Australia opposes the broadening of the GST which would result in the removal of the exemption from fresh fruit and vegetables on the basis that there is no demonstrated benefit to the fresh fruit and vegetable supply chain or the community generally. The consumption of fresh fruit and vegetables by Australians must be increased for community health and economic sustainability reasons.
AUSTRALIAN PRODUCE BROKERS
Specialising in Garlic, Potatoes, Sweet Potatoes, Root Vegetables, Asparagus, Capsicums, Carrots and Pumpkin
Matthew McRae 0457 029 003
CONTACTS
Aaron Mitchell-Bathgate 0417 029 608
Dennis Novak 0417 029 612
Russell Ivatts 0457 029 007
CTA 4 Market City, 280 Bannister Road, Canning Vale 6155 Phone: 08 9455 2204 | Fax: 08 9455 2314 | Email: Admin@apbperth.com
Wholesalers, growers and processors of the best quality produce.
We’re growing one of the trusted names in the business.
As the owner and operator of the Brisbane Markets® site, Brisbane Markets Limited (BML) is nurturing one of the biggest names in Queensland’s fruit and vegetable industry - the Brisbane Produce Market. BML aims is to provide infrastructure and services to facilitate the marketing of fresh food, flowers and other ancillary products. To find out more about our progress or for a FREE subscription to Fresh Source magazine, visit www.brisbanemarkets.com.au
Brisbane Markets Limited | Level 2, The Fresh Centre, Brisbane Markets, 385 Sherwood Road, Rocklea | PO Box 80 Brisbane Markets 4106 Tel: (07) 3915 4200 | Fax: (07) 3915 4291 | FREECALL 1800 631 002 | www.brisbanemarkets.com.au | admin@brisbanemarkets.com.au
ABOUT US
BRISBANE MARKETS LIMITED’S YEAR OF ACHIEVEMENTS It has been a year of achievements for Brisbane Markets Limited (BML) with a record net operating profit before tax of $9.35 million to June 2016, up 11.2% on the prior year, in addition to transformational upgrades of its 77ha Rocklea site and a haul of successful projects and awards. BML continued its strong performance in the half year to December as stated in the half yearly results, and has improved its net assets by 8.65% to $131.5 million at 31 December 2016. BML’s milestones have included:
The 77ha Brisbane Markets, owned and operated by Brisbane Markets Limited
DEVELOPMENT • Completion of the Puma Energy Service Station with Puma Energy signing a 30 year lease for the Sherwood Road site. • Stage 1 completion of a $2 million project to install one of the largest privately owned roof top solar systems in Australia, and the preliminary works for Stage 2 underway. SITE MAINTENANCE AND OPERATIONS • Licence plate recognition introduced for cars entering the Brisbane Markets® if the driver holds a BML access card. • Communication networks were upgraded on the 77ha Brisbane Markets® site with 1km of cabling run across the site. • A busy building improvement program included building roof replacements, replacing dock buffers and levelers, removing redundant cabling and refurbishment of toilets and walkways
The dramatic refurbishment of an ageing industrial building through a $6 million redevelopment to create a contemporary healthy lifestyle hub and offices.
INDUSTRY • Continued liaison and attendance at events with Memorandum of Understanding partners, Bundaberg Fruit and Vegetable Growers and Bowen Gumlu Growers Association. RECOGNITION • BML is named the 2016 Queensland Corporate Philanthropist of the Year • Received a Highly Commended for the most significant improvement to Work Health and Safety performance in Queensland. More is ahead with BML flagging major development works including an expansion of the successful solar panel project, a multi-level car park, warehouse refurbishment, additional Brisbane Produce Market amenities block and relocation of the LPG facility.
Brisbane Markets gained a place on the Brisbane edition Monopoly game, further cementing the Brisbane Markets’ iconic status.
Brisbane Markets Limited • ABN: 39 064 983 017 PO Box 80, Brisbane Markets QLD 4106 (07) 3915 4200 (07) 3915 4291 admin@brisbanemarkets.com.au
Horticulture Code of Conduct There have been multiple reviews in the ten years of struggle with an anti-competitive and inflexible mandatory Horticulture Code of Conduct.
The latest review has culminated in the introduction of a new mandatory Code which was effective from 1 April 2017 when the original Code lapsed. FMA supported the majority of the 13 of the Review Panels' recommendations, however opposed recommendations that did not promote a fair and workable outcome. It is the Government’s view that the new Code responds to the ongoing criticism of the original Code, addressing issues raised by the Horticulture Code Review Panel and the ACCC in relation to wholesalers’ payment terms/late payments, the lack of pricing transparency and their view that the dispute resolution mechanisms in the original Code do not work. FMA welcomes the new Code with the view that it will offer increased flexibility and a reduction in the prescriptive clauses which contributed to making the original Code unworkable, however, it will also impose new requirements on wholesalers (Traders) and it will provide for ongoing oversight by the ACCC and the introduction of monetary penalties for breaches. It is FMA’s view that the new Code is overly prescriptive without a justified basis and without recognition of the actual make-up of the industry in terms of the number of traders, their turnover and their relationships with growers. There is little doubt that the new Code remains draconian and anti-competitive given it applies to one sector of the industry and there is 50% of the industry conducting business in alternative and competing supply chains, with none of these mandatory requirements or penalty provisions. FMA supports an obligation on all parties to act in good faith, however the imposition of penalties for a breach of the good faith provision is rejected. It is FMA’s view that the inclusion of penalties where there is no established legal meaning for ‘good faith’ will create uncertainty and is open to possible vexatious claims. The Government has the
view that if a grower or trader wish to contest the ACCC’s interpretation of good faith then that may be done in court, shows hypocritical disregard for clarity and transparency in the Code – it delivers the exact opposite of the objective they were seeking for the Code to achieve. FMA can only wonder why the major retail chains have escaped any Government scrutiny during the review process. According to IBIS World 2017, the major supermarket chains have 78.9% market share and a turnover of $105b and operate under a Voluntary Code that has no penalty provisions. Whereas the wholesaling sector of the fresh produce industry has an $11.6b turnover across 1,600 wholesalers (IBIS World 2017) who are delivered a mandatory Code with penalties up to $54,000 (300 penalty units) each across 13 separate different breaches of the Code
“The ongoing hypocrisy of the Government in relation to the heavy handed use of penalties in relation to the Code and its treatment and misrepresentation of traders is noted.” FMA has taken their leadership role as the national industry body for the wholesaling sector very seriously and since its introduction have demonstrated a wholehearted commitment to the new Code. FMA has invested in education and training resources, standard Terms of Trade and Horticulture Produce Agreements and a national dispute resolution service, to support strong compliance and good business practices within the wholesaling sector. A skilled training provider was engaged to roll out Code education and training by way of workshops to all wholesaler members across all Central Markets with the assistance of technical specialists from each state Chamber.
FEATURE
Horticulture Code of Conduct - a decade of review Date May 2007 March 2008 July 2008
Event The mandatory Horticulture Code of Conduct is enacted. After six months deliberation, a Horticulture Code of Conduct Committee says it is too early to draw a conclusion on the Code’s performance. ACCC held a whole supply chain inquiry, and after two issues paper, identifies 13 recommendations to amend the Horticulture Code of Conduct.
November 2008
A new Horticulture Code of Conduct Committee Taskforce is appointed to provide feedback to the ACCC.
August 2009
The Horticulture Code of Conduct Committee Taskforce supports only one ACCC recommendation, gave qualified support to two and did not support the others.
August 2011
A Horticulture Taskforce, made up of peak bodies, gives a response to the ACCC.
September 2011 March 2012 June 2015 November 2015
The House of Representatives Selection Committee asked a Selection Committee to inquire into and report on the ‘Farm Gate to Plate Bill’: The Selection Committee referred it to a Committee of MPs for inquiry and report. A Committee of MPs recommends that the Competition and Consumer Amendment (Horticulture Code of Conduct) Bill 2011 not be passed. Independent review of Horticulture Code of Conduct announced – no wholesaler sits on the panel. The Review Panel’s recommendations are released for industry consultation.
February 2016
The Review Panel’s final recommendations are forwarded to await the Federal Government’s response.
October 2016
ACCC releases its own report having documented its findings from a series of grower-based workshops held around regional Australia.
February 2017
After 12 months’ deliberation the Federal Government responds to the 2015 Independent Review recommendations. Draft Horticulture Code of Condust is released for feedback/comment.
March 2017 April 2017
Final draft of New Horticulture Code of Conduct is released only days before the existing Code lapses. New Horticulture Code of Conduct comes into effect from 1 April 2017 and the former lapses.
Trade Show Collaboration Pays Off In 2016, the two national horticulture conferences, Fresh Connections (PMA A-NZ) and the National Horticulture Convention (AusVeg) saw the collaboration between FMA and CMAA (Central Markets Association of Australia) representing Australia’s Fresh Produce Markets continue. Fresh Connections was held in May with FMA/ CMAA being the naming rights partner of the Trade Show. Brisbane Produce Market Wholesalers were front and centre displaying the produce they market and taking the opportunity to renew old friendships and make new connections. Special mention goes to: United Lettuce, Murray Bros, Romeo’s Marketing (QLD), Don Alroe & Sons, Montague Fresh and JH Leavy &Co. The National Hort Convention was held in June on the Gold Coast with CMAA/FMA having a presence at the Trade Show and Reverse Trade Mission. The Trade stand proved very popular with delegates keen to meet with the wholesaler representatives to talk all things growing and marketing produce.
Mark Murphy, principal of United Lettuce (Brisbane Produce Market) and Mark Brougham (SA Chamber of Fruit & Veg) at Fresh Connections.
John Trimboli, Romeo’s Marketing QLD talks to the media at Fresh Connections.
Jacob Darling (Global Fresh Australia) Annmarie Lee (Seeka) and Steve Trickett (Global Fresh Australia) – Global Fresh Australia trades as JL Heavy & Co and had their wide range of produce displayed at Fresh Connections.
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INDUSTRY NEWS
Sam Clay, Dion Scott and Susan Lewis from Murray Bros photographed in front of the Murray Bros display at Fresh Connections.
Chefs check out the produce on the United Lettuce display at Fresh Connections.
Montague trade display at Fresh Connections.
Each table at the Women in Horticulture high tea was adorned with vegetables apple and pears, and persimmons, honouring the other HortCon partners, carved into a bouquet provided by CMAA and FMA.
FMA and CMAA delegates enjoy the opening of the HortCon tradeshow.
Rod McPherson - Market West, Luke Leeson – Brisbane Markets and Cassandra Thurston – Brismark enjoy the HortCon opening night.
SINCE 1928 WE HAVE COOLED FRESH PRODUCE
(03) 9464 1433 sales@luve.com.au
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The Produce Marketing Association Australia-New Zealand (PMA A-NZ) held its annual Gala Dinner on 18 May 2016 at Brisbane City Hall and as part of the festivities, Brismark Chairman, Gary Lower was recognised with the Fresh Markets Australia (FMA) 2016 Meritorious Service Award for his contribution to the industry. The award is a tribute to Gary’s strong and loyal commitment to the marketing and wholesaling sector in our Central Markets, in particular Brisbane. It also pays thanks to Gary’s work with Government to advance the horticultural industry, his business and professional ethics and his proven business success. Gary has been an active member of Brismark for more than 30 years and has the honour of being one of the longest serving directors of the Brismark Board. Gary was described as a strong supporter and contributor to the community, providing aid after natural disasters such as cyclones, the Queensland flood and the Victorian Bush Fire appeals.
“He is humble, passionate and kind, and it’s these qualities that have seen Brismark flourish under Gary’s leadership on the Board.” He is a staunch supporter of FMA and the Central Markets push for a fairer, more workable and cost effective mandatory Horticulture Code of Conduct. As Gary was not in attendance, Hamish Montague, Deputy Chairman of FMA, and Director of Brismark accepted the award on his behalf.
“For those here tonight that know Gary and have seen his tireless effort to unify our industry, I am sure you will agree that this award is well deserved,” said Mr Montague. “Gary is one to shy away from the limelight, not wanting to take credit when credit is most definitely due. But this humbleness is what makes Gary one of our industry’s most passionate stalwarts. When Gary speaks, others listen,” he said. “He is humble, passionate and kind, and it’s these qualities that have seen Brismark flourish under Gary’s leadership on the Board.”
INDUSTRY NEWS
Top Honour for Brismark Chair
South Australian Flood Appeal In September 2016, Primary Producers in South Australia were greatly impacted by floods with an estimated 1500ha under water in the Northern Adelaide Plains (NAP), after the Gawler River burst its bank causing much havoc to the horticulture region. Losses in the NAP were estimated around $50 million. Product lines were affected with local supplies interrupted. Recovery was expected to take at least six months with many challenges surrounding seed volumes to resew crops, management for surviving crops, weed and insect damage as well as widespread infrastructure damage that occurred. The South Australian Produce Market in conjunction with Market Fresh SA (Pick a Local, Pick SA!) and the South Australian Chamber of Fruit and Vegetables, a truly Wholesaler and Market led fundraiser dedicated to help the South Australian horticulture community, called upon all industry members, businesses and members of the public, to help raise funds to go towards the purchase of seedlings and assist in re-establishing viable crops for the future, ensuring all affected producers could get back on track as soon as possible. The wholesale community across Australia donated $40,000 and the SA Government $50,000. Market Fresh SA is pleased to announce that thanks
to the generosity of many Australians, the South Australian Flood Appeal raised a total $152,000 to help these growers purchase seedlings for their next growing season! In addition, a partnership with Foodbank SA, The Horticultural Coalition of SA and AusVeg SA was also formed, to help run the sector-wide industry appeal using Foodbank’s charitable entity status and website as a pathway for dedicated funds collation. Market Fresh SA assisted in the production of numerous media releases, videos and editorials among other activities. The appeal generated significant community interest, resulting in invaluable exposure across all media (radio interviews, news feeds: TV and social, press etc).
Donation boxes were distributed throughout all IGA stores in SA
From left: Susie Green – Chair of Horticulture Coalition of South Australia Inc; Leon Bignell – Minister for Agriculture, Food and Fisheries, Minister for Forests, Minister for Tourism, Minister for Recreation and Sport, Minister for Racing; Angelo Demasi – CEO South Australian Produce Market: Tony Schirripa – State Manager Lamanna Bananas; Paul Pogas – President SA Chamber Fruit and Vegetable Industries Inc: Alan Brunato – State Supply Chain solutions Manger - CHEP.
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The successful Chamber led industry bid, now known as Perth Markets Limited (PML), was announced as the preferred bidder of the government owned Market City site on 16 December 2015. A large number of industry investors, including the Chamber, have put their hard earned capital into the future of the central market process allowing the owners of Market City to be truly classified as an industry consortium. The consortium is particularly confident of ongoing growth and was strengthened by key investment from Brisbane Markets and the South Australian Produce Markets. Obviously since then a lot of hard work and serious negotiations have been done with the State to allow transition to PML and industry ownership early in 2016. Market City is nearing the end of its first year of private ownership by PML. With the industry now in control of its own destiny from an independent perspective, this in turn provides additional challenges. In particular, the whole site will now be subject to statutory costs of council rates and land tax. Managing the increased costs will prove challenging, however there are opportunities for efficiencies and initiatives as well as opportunities for external partnerships in relation to development of the available unused land on the site. A site Master Plan is under review as part of PML’s forward strategy and this should allow the site to flourish and continue to provide the best value to the industry as a central market. Logistically Market City provides an advantage for the fresh produce being in the southern corridor only 20kms on close to key road and freeways with access north and south of the city. Market West will continue to work with the landlord to protect our members interests. Market West’s relationship with PML has strengthened through our shareholding and PML Board members but also in a general management relationship through the reduction of bureaucratic red tape resulting from private ownership. We look forward to seeing Market City enhance its vital role in the provision, distribution and consumption of fresh produce.
INDUSTRY NEWS
Market City – Industry Secures an Independent Future
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The Queensland Chamber of Fruit and Vegetable Industries Co-operative Limited was formally established as an Association of Market Wholesalers in 1941.
Owning shares in Brisbane Markets Limited has been a hard fought strategic initiative that has benefited all of Brismark’s members, and something we will fight hard to keep.
This first move towards unity was largely prompted by the introduction of war related legislation – Wholesalers collectively had no input to this legislation, due to the lack of a representative voice.
The current Brismark Board of Directors will work hard to honour the legacy of the past, and to ensure that Brismark, its Members and the Central Markets System remains viable and is here for at least the next 75 years.
Last year was Brismark’s 75th anniversary, and as we look back on this milestone we see how Brismark has transformed from an organisation reliant largely on commercial trading operations to a respected industry organisation providing representation for services to its Members and the Industry.
Thoughts from the chair, Brismark Chairman Gary Lower, Fresh Source – Special Edition Spring 2016
Defining moments When I look back on these 75 years, the defining moments that come to mind was the establishment of the Credit Service, Bad Debt Reserve, and the Brisbane Markets® acquisition by Landacq Limited. One of the most significant achievements for Members and the industry generally was the establishment of the Credit Service in 1973 and the Bad Debt Reserve 10 years later. It’s hard to believe that in 1983 throughput at the time was $133 million. Fast-forward to just last financial year, where throughput topped $661 million!
Buying Brisbane Markets® An extraordinary effort of commitment and professionalism of the then Executive and negotiating team were critical to the successful bid to buy the Brisbane Markets® from the State Government, with Landacq Limited being named the successful bidder in 2002. So what does the future hold for our industry and for Brismark’s Members? For me, industry ownership remains paramount, to ensure Wholesalers have an appropriate level of influence in respect of the operation, management and development of the Brisbane Markets®.
Longest serving Brismark chairman, Gary Lower, at the industry organisation’s 75th anniversary event
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INDUSTRY NEWS
Brismark 75th Anniversary
FreshTest™ – by industry for industry Gail Woods, Executive Officer, Fresh Markets Australia After 16 years, the FreshTest™ logo has been updated to reflect the FMA brand. Introduced in 2001, FreshTest™ is a FMA initiative which was in direct response to the number of requests from Industry to manage and collate the results from all Chemical and Microbial testing. FreshTest™ continues to be used by industry to independently verify compliance with good agricultural practices in food safety systems related to chemical use, microbial levels and heavy metal traces. The overall aim of FreshTest™ is to: • Provide cost effective, third party verification of production and packing businesses food safety systems • Coordinate the thousands of tests being conducted, facilitating the useful consolidation of data for official purposes • Coordinate a chemical residue, microbial and heavy metal testing service operating from wholesale markets where coordination is most easily achieved. Since its introduction FreshTest™ has grown to become the largest and most comprehensive horticultural residue-testing program undertaken in Australia. It continues to grow as more industry participants make use of the facility.
System of Investigation The FreshTest™ program includes a strict system of investigation, corrective action and retesting following the detection of • Pesticide residues in a commodity which exceed the relevant maximum residue limit (MRLs). The program provided industry-driven self-regulation which helps to manage the responsible use of pesticides. All residue testing results are assessed against MRLs stipulated in the Australian New Zealand Food Standards Code (Standard 1.4.2 – Schedule 20 and 21). • Microbial levels in a commodity which exceed the relevant maximum limits as determined by various food safety bodies (see below) • Traces of heavy metals in a commodity which
exceed the relevant maximum limit stipulated in the Australian New Zealand Food Standards Code (Standard 1.4.1 – Schedule 19). The MRLs are adopted into State/Territory Food Codes and appropriate regulations are administered by respective state/territory food authorities. In the case of an MRL exceedance, FreshTest™ requests a report on the causes of the incident and proposed corrective actions to be implemented to prevent a recurrence. Investigations have identified areas to support industry such as adherence to the chemical product label, withholding periods, spray drift and possible off-label use.
Chemical Screens A range of Chemical residue screens are currently undertaken. 1. FreshTest™ C3 Basic Screen – GCMS (GC) Gas chromatography – (MS) Mass Spectrometer (128 chemicals) 2. FreshTest™ C6 Full Screen – LCMSMS (LC) Liquid chromatography – (MS/MS) Mass Spectrometer (25 chemicals) 3. FreshTest™ C4 – Dithiocarbamates (7 chemicals) FreshTest™ developed these screens which have become industry standards. Only FreshTest™ updates these screens through regular reviewed based on assessment of: • Previous results and produce coverage • Availability of suitable sampling and analytical methods • Likelihood of residues occurring in produce • Chemicals registered for use • Advice from agronomists • Consultation and coordination with National Residue Survey. To be sure that the most recent updates are included, use FreshTest™ for your verification testing. Annually FreshTest™ tests for over 350,000 chemicals.
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Since the introduction of the service, the FreshTest™ maximum limits have been compared against the prevailing standards and industry norms.
Listeria spp. is reported by the laboratory as Detected/Not Detected. If there is a detection, further testing is required to be able to determine if Listeria Monocytogenes is present and if detected a further emuneration test is required.
Integrity
Water Testing FreshTest™ test water using the membrane filtration method – microbial limits as follow: MAXIMUM LIMITS Microbial
Potable Water– cfu/g
Water– cfu/g
E.coli
<1
<100
Coliforms
<1
<100
Thermotolerant Coliforms
<1
<100
Non Potable
Fresh Produce FreshTest™ have several standard Microbiological Tests, testing for substances as follow: Microbial
Maximum Limit – cfu/g
E.coli
<10
Salmonella
0
Listeria spp.
Detected / Not Detected per 25g
Listeria Monocytogenes
Detected / Not Detected per 25g
Faecal Coliforms
<100
Coagulase +ve Staphylococci
<100
To ensure data integrity, FreshTest™ undertakes a strict regime of collection, sample identification, labelling and reporting. Growers, wholesalers, retailers, auditors and other stakeholders use FreshTest™ due to the rigour that underpins the service. The analytical program is undertaken by a contract laboratory (which are also used by NRS). The service provider is procured through an open, competitive tender based on: • Demonstrated performance in FreshTest™ proficiency testing • NATA accreditation to ISO/IEC17025 • Value for money • Ability to test to specify the analyte combinations • FMA does not prescribe ‘official’ testing methods.
INDUSTRY NEWS
Microbial Testing
Freshcare Clare-Hamilton Bate, Executive Officer, Freshcare Ltd Freshcare was developed by the fresh produce industry, in response to the need for a practical, cost effective, industry focussed food safety program. Based on Good Agricultural Practice (GAP), Freshcare was designed to allow it to be implemented by all grower businesses, regardless of crop, size and location. Freshcare continues to operate as an industry-led, not-for-profit program. Over the last 17 years, the Freshcare Food Safety & Quality standard has undergone regular reviews, to ensure it incorporates the most current science, remains practical and relevant for industry and complies with the requirements of its many users including growers, packers and the processing, retail and export market sectors. Freshcare Environmental standards were initially developed in 2006 and service both the fresh produce and wine grape sectors. Now in its 17th year of operation, Freshcares’ practical approach to helping growers and packers provide an assurance to customers that their produce is safe to eat and has been grown sustainably, has seen over 5,500 fresh produce and wine grape grower businesses adopt the program, making it Australia’s largest and most widely adopted on farm assurance program.
Freshcare Food Safety & Quality moves to accredited certification Historically, Freshcare operated as a private industry standard. However, to maintain its broad industry and market acceptance, in February 2016 the Freshcare Food Safety & Quality Standard (FSQ) was approved by JAS-ANZ* to operate as an accredited standard under ISO/IEC17065:2012. All Freshcare FSQ certificates will transition to accredited certification during 2017 as individual audits fall due. Accredited certification provides a more formal structure of Certification Body approval and compliance. As an accredited certification, an independent ‘check of the checkers’ takes place to provide a greater certainty and consistency of process. This ensures that all Certification Bodies audit their clients consistently, in accordance with Freshcares’ clearly defined standards, in an impartial
manner and always on the basis of evidence. The auditors from those accredited Certification Bodies are required to formally demonstrate competence to audit to that agreed standard. Whilst much of the rigour enforced through accredited certification was already in place when Freshcare operated as a private scheme (we reviewed Certification Body performance, set auditor competencies and checked audit reports) the independent recognition of the process through accreditation is key to the ongoing acceptance of Freshcare as a certification standard, both domestically and internationally. *JAS-ANZ – The Joint Accreditation System of Australia and New Zealand Accreditation: verifies that a Certification Body has an appropriate management system in place to ensure they manage an agreed certification process, consistently and in accordance with agreed criteria. Certification: is the process through which a Certification Body confirms a participating business has the appropriate systems in place to demonstrate compliance with the requirements of the Freshcare standard.
Freshcare benchmarking to the Global Food Safety Initiative (GFSI) A key driver in Freshcares’ move to accredited certification is the retailer driven requirement for Freshcare to be benchmarked to the Global Food Safety Initiative. The Global Food Safety Initiative (GFSI), provides an international ‘benchmark model’ against which other standards can be assessed. The GFSI process enables customers to accept fresh produce from suppliers with any food safety system that is recognised as equivalent to GFSI - knowing that an agreed standard of compliance will have been achieved. Already in Australia, GFSI benchmarked systems are required for direct supply to both Costco and ALDI. This requirement is likely to extend to all major customer groups, initially for direct supply, but ultimately, in time, for indirect supply from farm level – so Freshcare needs to be prepared.
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Freshcare Standards – New Editions In June 2016, Freshcare launched the fourth edition of its Food Safety and Quality Standard (FSQ4), and the third edition of the Freshcare Environmental Standard (ENV3). The new standards are more practical and streamlined, have a better structural alignment and have improved access to guidance material. All Freshcare audits from the 1st January 2017 are against the new edition standards FSQ4 and ENV3. Copies of the Freshcare FSQ4 and ENV3 Standards can be downloaded from the Freshcare website: www.freshcare.com.au. For Freshcare growers, updating their system, the Food Safety & Quality Edition 4 (FSQ4) and Environmental Edition 3 (ENV3) manual resources can be downloaded from the FreshcareOnline for Growers logon, or purchased in hardcopy from the Freshcare eStore via the website www.freshcare.com.au. The manual resources include: • • • •
Freshcare Rules Code of Practice Forms Resources, including: ›› Freshcare Factsheets for FSQ4 and ENV3 resources ›› Guidelines for Fresh Produce Safety for FSQ4 resources
Please contact the Freshcare Office on 1300 853 508 or email admin@freshcare.com.au for further information.
Freshcare - GLOBALG.A.P benchmark initiative Australian growers looking to enter key export markets are set to save significant cost and complication, with Freshcare seeking to provide a mechanism for compliance with both global and domestic food-safety certification requirements. The popular, industry led Freshcare Food Safety and Quality Standard (FSQ4) has commenced the benchmark process against the widely accepted GLOBALG.A.P. Standard to provide an export market version for Australian growers. The new initiative being delivered through Horticulture Innovation Australia – using vegetable industry levy funds and funds from the Australian Government – in partnership with peak industry body AUSVEG, will have a significant impact for growers in many export sectors. Historically, growers have had to undertake a lengthy, complicated and costly transition to implement an entirely new food safety standard (GLOBALG.A.P. – standalone) for export market access. Successful completion of benchmarking, and recognition of the Freshcare Standard by GLOBALG.A.P., would enable Australian growers to build on their existing food safety and quality certification (Freshcare) as a streamlined compliance process to access export markets. The initial step in the process was to identify / clarify the requirements for Good Agricultural Practice (G.A.P) in the key export markets for Australian fresh produce, including a number of Asian markets and the Middle East; considering required scope/s – food safety, quality, environmental, biosecurity, worker welfare, etc. With the scope of the benchmark confirmed, a gap analysis of the Freshcare Food Safety & Quality Standard (FSQ4) was conducted against the requirements of GLOBALG.A.P. Certification (v5.0) A Freshcare ‘Bolt on’ based on outcomes of Step 1 and Step 2 is now being developed to include as part of the formal benchmark submission to GLOBALG.A.P. Regular project updates will be provided through both the Freshcare website and industry communications, with the project due for completion by late 2017. For more information contact Clare Hamilton-Bate via email clare@freshcare.com.au or phone 1300 853 508 / 0407 930 586.
INDUSTRY NEWS
Now an accredited certification, Freshcare has achieved the first step on the path to GFSI benchmark status; the next step is to submit a draft benchmark document to GFSI for review. However, the full benchmark cannot be submitted until early 2018, when Freshcare has operated as an accredited certification for 12 months. If everything goes to plan, Freshcare hopes to be fully GFSI benchmarked by mid/ late 2018.
Getting Involved in Freshcare For growers new to Freshcare, the process is designed to be as easy as possible, but at the same time ensuring all Freshcare participating businesses have a strong understanding and ownership of the system they implement on farm. The following is provided as a guide for businesses discussing the path to Certification with their suppliers.
Training It is a requirement of the Freshcare Program that every business has a team member who completes approved Freshcare training. Training provides a clear understanding of on-farm issues and establishes the requirements for program implementation and management on-farm. A number of training options are available, including the online ‘Freshcare eLearning’, group workshops and one-on-one farm visits. Visit the Freshcare website or contact the Freshcare office, for training options and contact details of regional trainers.
Implementation Once training has been completed, it’s time to implement the system on farm. Freshcare Trainers are responsible for guiding businesses through a streamlined process from initial registration to full certification and should be contacted for any queries or problems encountered during implementation. There is a requirement for some verification testing (product, water etc.) to support the program implementation. This will vary based on risks identified by the individual business and will be covered in training.
Audit Once the Freshcare system has been implemented and the business is ready for audit, they need to contact a Freshcare Certification Body to schedule an audit. To become Freshcare certified the business must first successfully complete and pass an audit. Visit the Freshcare website for Certification Body details. The cost of an audit is set by the individual Certification Bodies; they should be contacted directly for detailed cost information on the services required.
Certification Once a business has successfully completed their audit, they will be issued with a Freshcare Certificate. Certificates are issued electronically for ease of communication, hard copies can be issued on request. Freshcare Certificates are valid for 13 months. Audits are due 12 months from previous date of audit.
Contact Freshcare For more information on any aspect of the Freshcare Program, visit the Freshcare website at www. freshcare.com.au or contact the Freshcare Office on 1300 853 508, or email info@freshcare.com.au.
‘FreshcareOnline’ A Practical Tool to Manage your Approved Suppliers The Freshcare database tool ‘FreshcareOnline,’ has been designed to facilitate information flow between program stakeholders. The ‘customer user’ aspect of ‘FreshcareOnline’ has been developed specifically as a tool to assist customer groups such as packing sheds, marketing groups and wholesalers to manage their approved suppliers easily and efficiently. With over 5,500 businesses participating in the program, Freshcare recognises it has an important role to play, not only in supporting its members with their on-farm certification, but also in facilitating information flow throughout the supply chain. FreshcareOnline has assisted in making Food Safety & Quality certification and communication as simple and straight forward as is possible… for everyone! So, what are the benefits of FreshcareOnline: • Unique and secure customer logon – your own unique username and password enables access to your nominated Freshcare suppliers’ details through FreshcareOnline;
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FreshcareOnline has been designed to help businesses in the fresh produce supply chain manage their approved suppliers easily and efficiently – saving time and money for everyone. “Just a quick thank-you for introducing FreshcareOnline, it has been a huge timesaver for me and my suppliers” – wholesale business, Melbourne Markets. “We have been using the FreshcareOnline service for several years...it makes such a difference compared to the old system of calling, faxing and generally running around in a frenzy trying to obtain grower certificates” - wholesale business, Perth Markets. If you would like to use FreshcareOnline in your business, visit the Freshcare website at www.freshcare.com.au or contact the Freshcare Office on 1300 853 508, or email info@freshcare.com.au.
Freshcare eLearning The Freshcare eLearning platform was launched in early 2017 with training to the Freshcare Food Safety & Quality Edition 4 Code of Practice (FSQ4). The Freshcare eLearning platform provides remote access to online training for individuals who are unable to access group or one-on-one training with a Freshcare trainer, or who would prefer to complete training online within their own timeframe. The Freshcare eLearning platform provides participants with easy online access to course materials, form templates and worked examples. The Freshcare FSQ4 training course is the first to be offered on the Freshcare eLearning platform, the Environmental Standard will also be available through eLearning by mid-2017. Course materials are set out in alignment with the sections of the Freshcare Codes. Interactive modules, quizzes and video snippets help deliver learning outcomes as modules are completed. For more information on Freshcare eLearning visit www.freshcare.com.au/elearning
INDUSTRY NEWS
• View your Freshcare certified and non-certified suppliers live on-line at any time 24/7; • ‘Quick Reports’ to show: ›› suppliers whose certificates are about to expire; and ›› suppliers who have recently changed status, e.g. achieved certification. • Download and print copies of suppliers’ certificates direct from FreshcareOnline – save the time and cost involved in chasing your suppliers; • FreshcareOnline data is accepted as evidence of approved supplier compliance for other food safety audits.
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One of the most commonly heard criticisms of quality assurance in the fresh produce sector is the duplication of systems or standards that an individual business may face when supplying more than one major customer.
Standards (Freshcare, GLOBALG.A.P., SQF or BRC). Businesses supplying direct to retail customers can now undertake a single audit against an approved base standard + HARPS, that will satisfy all customers, rather than having audits against multiple standards.
Whilst the systems/standards may be almost identical in content, the fact that no one system is accepted by all customers’ usually results in extended audit time, extended reporting time and resultantly significant cost.
Under HARPS all indirect suppliers will be required to be certified to one of the approved ‘base standards’; for the majority of growers and grower packers Freshcare FSQ4 continues to provide the most appropriate on-farm certification.
Certification Bodies try to equip their auditors to deal with this duplication, but for large producers, supplying several of the major retail chains and/or food service providers, the duplication in compliance is often a costly, time consuming nightmare. It’s not uncommon for a business to have to demonstrate compliance to five separate, yet similar standards.
For more information on HARPS visit www.harpsonline.com.au.
The “QA Harmonisation” project funded by Horticulture Innovation Australia (HIA) was undertaken to try and address this issue in the fresh produce sector. The project has been supported by the five biggest grocery retailers in Australia, namely Coles, Woolworths, ALDI, Costco and Metcash. It is estimated that the fresh produce market share covered by these businesses is approximately 70% of the total Australian market. The outcome of the QA Harmonisation project is the Harmonised Australian Retailer Produce Scheme (HARPS). Under HARPS, the major grocery retailers in Australia will accept a suite of base Food Safety
South Australia’s distribution and marketing hub for fresh fruit and vegetables It’s a new era in the market with our contemporary branding reflecting South Australia’s fresh, local and premium quality attributes. www.saproducemarket.com.au The South Australian Produce Market Ltd. moves over 250,000 tonnes of fresh fruit and vegetables each year. Contact Details: Burma Road, Pooraka, SA 5095 W: saproducemarket.com.au P: 08 8349 4493 E: enquiry@saproducemarket.com.au
INDUSTRY NEWS
Harmonised Australian Retailer Produce Scheme (HARPS) – the driver for change
Central Markets South Australian Produce Market Limited is SA’s distribution and marketing hub for fresh fruit and vegetables. Built in 1988 after relocating from the East end of the CBD in Adelaide, South Australian Produce Market Limited is the State’s primary fresh produce wholesale market, selling a wide variety of fruits, vegetables, nuts, eggs and flowers. Over 100 businesses are onsite, with 75% being growers. The Market operates Monday to Saturday and supplies a multitude of customers including Supermarkets, Independent Retailers / Grocers, Restaurants, Cafes and other food service providers. Larger retail customers such as Metcash Food and Grocery, and Drakes Supermarkets also have onsite warehousing facilities. With a vision to create an export friendly brand, the South Australian Produce Market logo was designed to reflect this through its shape of the state. With a value estimated at around $500 million, the turnover of fresh produce is believed to be in excess of 250,000 tonnes per year. In addition, South Australian Produce Market Limited offers a variety of services to their tenants and retail customers. Such services include daily supply and price reporting, inspection and quality control, banking and credit service facilities, event management for product and seasonal launches, in-store promotional activities, multimedia campaign advertising, marketing, unloading services and pallet management. South Australian Produce Market Limited is an unlisted public company, majority owned by South Australian horticulture Industry members. Contact: South Australian Produce Market Limited Administration Building Burma Road, Pooraka SA 5095 Ph: 08 8349 4493 Fax: 08 8349 6574 Email: enquiry@saproducemarket.com.au
Melbourne Market is Victoria’s wholesale fruit, vegetable and cut flower trading centre. Operating from a new purpose built facility on a 70-hectare site at Epping, the Market provides the critical link between growers, wholesalers, retailers and the fresh produce supply chain. More than 4,000 businesses use the Market as a base, buying and selling fresh produce in the early hours of the morning for distribution across Victoria and Australia. Over 1,800 individual fruit and vegetable buyers, representing independent greengrocers, supermarkets, restaurants and food processors, source their produce direct from the Market. Many more receive deliveries and consignments from the Market. Up to 120,000 square metres of warehousing space provides for the integration of supply chain logistics within the Market itself, and is the largest warehousing precinct of any central market in Australia. Wholesale Fruit And Vegetables The fruit and vegetable market has two sections: the trading floor and the buyers’ walk. The 12,500 square metre fruit and vegetable trading floor has capacity for 330 stands. Stand holders set up their stands at the start of trade and pack up at the end of trade. The buyers’ walk contains 156 permanent stores that are leased by store holders. Store holders display and store produce in these stores. Fresh Cut Flowers Victoria produces around 40 per cent of the national market for cut flowers, so the flower market is an important place of trade for fresh flower growers. The flower market was designed to maintain cut flowers in optimum condition for sale throughout Australia and for export. Around 60 stand holders, occupying 140 stands, supply fresh flowers to over 700 floristry businesses. Contact: Melbourne Market Authority 1/55 Produce Drive Epping 3076 Ph: 03 9258 6100 Fax: 03 8401 4837 Email: info@melbournemarket.com.au Web: www.melbournemarket.com.au
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More than 600,000 tonnes of fresh fruit and vegetables pass through the Brisbane Markets each year, valued at more than $1.3 billion. It is the third largest Central Market in Australia with 53 primary wholesalers, one nut seller, two egg wholesalers and four flower wholesalers operating at the site, as well as an additional 100 support businesses. Up to 4,000 people work or do business at the Brisbane Markets on a daily basis. More than 7,000 growers supply produce for sale. Brisbane Markets Limited is the owner of the Brisbane Markets and is responsible for its ongoing management and development. The Markets is situated on 77 hectares, 11km south-west of the Brisbane CBD, and incorporates the Brisbane Produce Market (Selling Floors), South Gate East (commercial offices and warehousing) and South Gate West, Brisbane MarketPlace (retail markets), Flower Market, Commercial Centre precinct and the northern warehouse precinct. Contact: Brisbane Markets Limited Level 2, Fresh Centre 385 Sherwood Road, Rocklea PO Box 80, Brisbane Markets 4106 Ph: 07 3915 4200 Fax: 07 3915 4291 Email: admin@brisbanemarkets.com.au
Sydney Markets has a history dating back to the landing of the first fleet; the modern markets comprise two locations, Flemington and Haymarket. Each location has Wholesale and Retail facilities.
Employing more than 5,000 people in total, Sydney Markets Flemington houses Sydney’s Growers, Produce and Flower markets which provide fresh fruit, vegetables and flowers to independent retailers, supermarkets, florists, providores, exporters, food processors, restaurants and caterers. Approximately 2.5 Million tonnes of fresh fruit and vegetables are sold through Sydney Markets each year, valued at over $3 billion. Approximately 120 Wholesalers, 394 Produce Growers, 172 Flower Growers-Sellers and over 160 supporting businesses are located on site at Flemington.
makes a significant contribution to the State’s economy but it impacts on local communities and families.
Friday to Sunday at Flemington the market is transformed to become Paddy’s Markets adding fresh seafood, meat, cd’s, clothing, jewellery and entertainment for the family to name just a few. Paddy’s Haymarket trades from Wednesday to Sunday with similar offerings. With over 1500 operators, the Paddy’s Market attracts around 140,000 customers each week.
The wholesale Fruit & Vegetable market at Market City trades more than 50% of the State’s fresh produce, valued at over $690 million last year. Market City is the link in the supply chain between the grower and the consumer. There is a network of approx. 2,600 growers supplying the market and up to 600 buyers purchasing produce, which is then distributed throughout the State to retail stores, hospitals, schools and food service outlets, and also exported interstate and overseas.
Sydney Markets is the vital link of Australia’s horticultural supply chain. Produce is received from approximately 20,000 growers Australia-wide with the wholesale operations supplying fresh fruit and vegetables to over two-thirds of the Australian population. Contact: Ned Tesic Syndey Markets Limited Public Relations & Branding Manager PO Box 2, Sydney Markets, NSW 2129 Ph: (02) 9325 6233 Fax: (02) 9325 6288 Mobile: 0419 326 233 Email: ned.tesic@sydneymarkets.com.au
The Market City Site, owned by Perth Markets Limited, is a diverse cluster of businesses involved in wholesale trading, food retailing, business service providers and weekend consumer markets. The site as a whole, not only plays a critical role in fresh produce supply and
The Market City site is situated on 51 hectares of land in Canning Vale, 16km south of the CBD of Perth, WA and is the only Wholesale Fresh Produce Market in WA. The site was acquired by Perth Markets Limited (PML) with ownership assumed on 31st March 2016, from the Western Australian Government under its asset sales program.
The PML are currently in the process of bringing additional cool chain warehouse buildings to the site to meet tenant demand for expansion. Contact: Stephen Ward, CEO Perth Markets Limited 280 Bannister Road, Canning Vale Western Australia 6155 Ph: +618 9456 9200 Fax: +618 9456 9222 Email: pml@perthmarket.com.au Web: www.perthmarkets.com.au Facebook: www.facebook.com/ MarketCityPerth
CENTRAL MARKETS
Brisbane Markets is Queensland’s major marketing and distribution hub for the supply of fresh fruit, vegetables and flowers.
Brismark, 2016 – in brief Andrew Young, CEO Brismark and CEO Brisbane Markets Limited It was a landmark year for Brismark, celebrating its 75th anniversary and seeing off the eight month unsolicited and hostile takeover bid for Brisbane Markets Limited (BML), by Sydney-based private equity firm, VGI partners who failed to lure enough wholesalers and shareholders into selling out. This consolidated the view of the Brismark and BML Boards and shareholders have, that industry based ownership is still the only way to continue the success of Queensland’s largest fresh produce hub. Brismark holds a strategic stake in BML, with a 35 percent shareholding.
Program Delivery
The ongoing focus on representation and service delivery, with a number of established strategic priorities across our business and operational areas is maintained. Operationally, our key priorities continue in the area of Credit Service, the expansion of our Member Services offerings, the continued growth of our Retailer Program and the provision of a Secretariat for Fresh Markets Australia.
Following its revamp in 2015, the Retailer Program (Your Local Fruit Shop) has continued to evolve. As well as a number of consumer campaigns the initiative was rounded out with a series of retailer workshops, a media tour which saw key journalists and bloggers tour the market, ambassador sponsorship arrangements with Chef Dom Rizzo and Olympian Alana Boyd, the annual Act of Kindness (AOK) mango fundraiser and Mango Auction.
Under the banner of the Brisbane Produce Market, Brismark and BML jointly fund marketing and communication initiatives which focus on the promotion of Brisbane Markets and support Brismark's strategic objectives. In particular: • promoting the consumption of fresh fruit and vegetables • working with industry entities such as retailers, secondary wholesalers and fruit and vegetable representative groups. Retailer Program - Your Local Fruit Shop
Horticulture Code of Conduct There has been an ongoing focus over the past 18 months on pursuing a fair and measured outcome to the review of the Horticulture Code of Conduct.
Market research conducted in December 2016 indicates that the program is having a positive effect on influencing consumers to shop at their local fruit shop – see more on the opposite page.
Member Services
BuyFruit
As well the Credit Service, Brismark offers its Members a broad range of services including HR/IR advice, a recruitment service, training and development, Workplace Health and Safety advice and support through manuals and safety scans, Quality Assurance and HACCP advisory services and manuals, produce testing through FreshTest, and a range of other services.
As a new strategic initiative, the Brismark Board invested in BuyFruit an on-line shopping platform, which provides independent retailers with access to a marketing channel which continues to stimulate consumer interest and increasing levels of support. BuyFruit is available to Your Local Fruit Shop retailer program members.
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In the retail space, Brismark acquired major ownership of BuyFruit.com.au to help Your Local Fruit Shop retailers compete in the rapidly growing online fresh food market. BuyFruit delivers fresh produce and grocery items straight to the customers door, direct from the Your Local Fruit Shop member. The introduction of this technology will revolutionise how Your Local Fruit Shop owners grow their business. Local online shopping as a whole, has exploded in popularity over the past five years and is predicted to see substantial growth with more than half of Australian consumers saying they will use an online order and delivery service. By investing in new technologies like this, Brismark is helping retail program members get established early in this growing market.
consumer database, and, ultimately drive consumers into the local fruit stops who sourced their produce from the Brisbane Produce Market.
BRISMARK
BuyFruit
Campaigns themed around the four pillars will continue in 2017, although compressed into three larger and more focused campaigns, while still retaining a substantial element of traditional media advertising, more emphasis will be placed on digital and social elements to each campaign. For more information, visit yourlocalfruitshop.com.au.
An expert in his field For the best fruit and veg, ask your local expert
Brisbane Produce Markets Ambassador Olympian Alana Boyd gets the run down from retailer Graham Hall, Maleny Harvest on how to hand- pick produce for a BuyFruit customer.
Your Local Fruit Shop Now in its second year of operation, the Your Local Fruit Shop (YLFS) brand matured in 2016, with a switch in focus from season-themed campaigns to four campaigns based on key YLFS pillars including Locally Owned, Trusted, Locally Grown and Knowledge. A fifth campaign was introduced in December, with the Fight for Flavour television commercial launched across the Channel 7 network. Incorporating a mix of traditional advertising, digital and social media activity and POS merchandise, each campaign sought to raise awareness of the brand, grow the collective social media following and
Find your nearest store online
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COLLAGE PHOTOS:
+ Photos courtesy of Doug Staples. # Photo courtesy of Max Norris.
ABOUT US
* Brismark’s 2015/16 Board. Absent: Craig Spencer, Hamish Montague and Noel Greenhalgh.
SA Chamber, 2016 – in brief George Giameos, Manager, SA Chamber of Fruit & Vegetable Industries Inc Membership over the past year decreased by 2 members to give us 37 members in total. Late in 2016, Premier Fruits was merged with the existing Lamanna Bananas business. Quality Lines exited the market with one of the neighbouring wholesalers – Ceravolo Orchards acquiring the store. Outgoings continue to be an issue within the market with the figure approaching approximately 50% in addition to the yearly rental rate. The SA Chamber has written to the board of the South Australian Produce Market expressing their concerns. Together both parties are looking at ways of reducing the current expense. Electricity was high on the agenda but wholesalers are working with the South Australian Produce Market to ensure the best possible rate is achieved. The SA Chamber also informed SAPM to investigate the SA Government grants that were available for large consumers. To date the electricity bill has reduced by 30% but South Australia still seems to pay more per KW hour than the other states. Pallets were discussed with the view of Retailers having an account. It was agreed that the SA Chamber would utilise the SAPM unloading service to have one CHEP account with all wholesalers and retailers falling under this account. Trials will begin early 2017 with a group of wholesalers and retailers.
In relation to SA Produce Credit Pty Ltd, sales decreased by 1.86% on the previous financial year. The retail base decreased by 8 stores hence the reason for the decrease. Membership of the Credit Service remains strong with approximately 80% of the retail customer base utilizing the service. We have 100% wholesaler participation in the system as well as a number of growers in the Growers pavilion utilizing the service. No bad debts were recorded in 2016. Together Market Fresh SA, the South Australian Chamber of Fruit and Veg and the South Australian Produce Market continue to support the independent retail sector operating within the fresh produce category, namely local greengrocers, in an effort to ensure the sustainability of the local supply chain and long term viability of the industry as a whole. I would also like to welcome Nadia Schutt who joined Market Fresh SA in early 2016 and Nadia Boscaini who joined the team in January 2017. Both are looking forward to further strengthening the relationship between Market Fresh SA and the independent retailers. Our long-term plan is to work on and contribute to the next stage of the strategy and continue to pursue the long-term vision of the business.
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Activities such as in-store promotions, cooking demonstrations, product launches, trade shows, regional events and mascot appearances remain an important part of the marketing strategy. During 2016, Market Fresh SA helped launch a number of new product lines, celebrated milestones with various independent retailers and conducted regular tasting and cooking demonstrations throughout the year. The Royal Adelaide Show was considered a great success with 469,133 show goers over the 10-day period. Pick a Local, Pick SA! received great exposure being located directly behind the horticultural stage and adjacent the main stage. Red tipped eco bananas were given out as part of the Yellow Brick Road offering and again proved to be very popular with the crowds. A huge thank you goes out to George and Peter Koukos (and their grower) from D&G Fresh Fruit for their donation of this product and continued support. In
Pick a Local, Pick SA! Stand at the Royal Adelaide Show
Bus Back advertising
addition, we’d also like to thank Russo Produce who donated 500 sample bags of Bellita potatoes and provided much support throughout the show week, as well as Bache Bros., BD & MD Nicol & Son, Ceravolo Orchards, Costa Farms, Fresh Fruit For You, IG Fresh Produce and Pogas Produce for their generous produce donations. Market Fresh SA expanded their marketing strategy with a focus on a more integrated approach involving both push and pull tactics. Improvements were sought across the digital space with a Pick a Local, Pick SA! specific website (consumer facing) being developed to replace the Market Fresh SA site eliminating possible brand confusion. Social media was also evaluated and a more strategic approach taken. We now have 5990 likes, 5925 people following and have achieved greater reach. Pick a Local, Pick SA! was promoted through various media including local radio, TV, Newspaper and Transit / Outdoor advertising and as a result, we saw an increase in consumer engagement as well as brand recall. Greater engagement with local schools and participation in their various activities has also proven successful with the flow on effect being the development of a school eating program and plans to execute it in 2017. Market Fresh SA also partnered with Foodbank SA, local councils, industry members and government organisations to promote ‘healthier eating habits’, the importance of consumer buying decisions, especially when it comes to buying “local” and the need for greater support across the supply chain (consideration for local growers, particularly small to medium businesses). Our involvement with the Northern Adelaide Plains Marketing Strategy and the instigation, advertising, public relations and management of the South Australian Flood Appeal were examples of this.
SOUTH AUSTRALIAN CHAMBER
Marketing Strategy builds momentum
Fresh State, 2016 – in brief Jason Cooper, CEO Fresh State Ltd. In 2016, we celebrated our first full year at the new Melbourne Market facility located in Epping, in Melbourne’s Northern suburbs. Overall, the move to Epping has had many advantages, however there have been a number of teething issues, many of which still need to be resolved by the government authority managing the site. The last 12 months has been a consolidation period for Fresh State, which was a welcome relief after the amount of effort required by both Fresh State and its board as we worked through the challenges created by the relocation. We have also enjoyed a good period of consistency over the last year as we have had no change in directors following our elections in September 2016. However, we did take the opportunity to re-structure the Fresh State team, and introduced a new role of Business Manager to assist in reviewing our office and Credit Service processes to ensure that we can continue to offer the best level of service possible to our members.
Melbourne Markets Credit Service - The Joint Venture with our members continues to grow from strength to strength, returning a healthy share dividend which was equal to the initial share offer, and an increase in share value during the period of over 36%. Our ongoing commitment to improving services to our members resulted in creating a paperless model within MMCS. We have now completely removed paper statements, all schedules are now done online, and all payments are completed by EFT. Fresh State Gas Station – the fit-out of our gas station is now complete. We have the only manned gas station within the market, and accept Cash, EFT, and a swipe card system to make it as easy and efficient as possible for all market users. Over the last year, we’ve also completed the canopy work to ensure that our users aren’t effected by the ‘four seasons in one day’ weather that Melbourne is well known for. As we move into our second year at the new facility, we’re looking forward to working closely with our members to ensure that we continue to support them to grow their businesses by making life at the market as efficient as possible to operate from.
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The Heidelberg Golf Club was in stunning condition and Melbourne turned on the best autumn weather players could only dream about for the 2016 Melbourne Market Charity Golf Day. The Melbourne Market Golf Day and Monster Raffle raised over $70,000 which was donated to DEBRA Australia, a small charity which relies on third party donations to help those suffering with Epidermolysis Bullosa (EB). “We are overwhelmed with the result and thank everyone who supported this event” said Golf Day Chair Joe Amalfi. “When you see those children suffering from an incurable disease like EB you just want to make a difference to their lives and we have certainly done that today”. The Melbourne Market Golf Day is a tradition at the market and it is always great to see Fresh State members and the wider market community supporting the event and enjoying a day out on the fairways with their businesses while donating well needed money to charity. The event is co-hosted and coordinated by Fresh State, the Melbourne Market Authority and the Melbourne Market Lions Club.
Special guests on the day included AFL star Craig Bradley, 16 year old Eliza Baird who suffers from EB, AFL star John Platten and Family Support Coordinator for Debra Australia Simone Baird
The Stats: • • • • • •
124 players 11 Tee Sponsors 6 Gold Sponsors 4 AFL players Over $60K raised for Debra Australia New date for 2017 - Golf and Bowls day on 24 March 2017
Simone Baird, Family Support Coordinator for Debra Australia, provided the players with a glimpse of what living with EB is like for Tilly who is five years old. Tilly’s life is consumed with medication and treatment including three hour bleach baths and bandage changes every second day. EB is likened to living with third degree burns all over the skin which blisters at the slightest touch. This extremely painful condition is debilitating and requires 24 hour a day care placing severe financial and emotional strain on the family.
Joe Amalfi (centre) auctions off AFL Football legends at the start of play – Essendon players Michael Hurley, Brent Stanton and DEBRA Australia Ambassador and Brownlow Medalist John Platten.
FRESH STATE
Melbourne Market Golf Day 2016
Fresh State Gala Ball
2016 Personality of the Year - Chris Mertikas
The Melbourne Market community were out in full force ready to have fun and party the night away at the Fresh State Gala Ball held on 3 September 2016. A record crowd and a spectacular new venue set the scene and the rest followed with the Peninsula at the Docklands Central Pier dressed to impress with a Spring theme. Fresh State President Shane Schnitzler was thrilled with the outcome which coincided with not only the one year anniversary of the new market opening in Epping but also the one hundred and tenth year that Fresh State has been in operation. “This event grows every year and now with a bigger venue we can cater for the demand as well as continue to acknowledge the successes of wholesalers and the entire market community” said Shane.
Chris Mertikas from Louis Melbourne was awarded Mr Wholesale Personality in 2016 thanking his family for their support over the years as well as his business partner Con. Chris features in the Q&A on page 34 of this Edition. 2016 Young Marketeer of the Year – Jason Cugnetto
A number of wholesalers were acknowledged on the night including the Fresh State Business of the Year awarded to Prestige Produce, Fresh State Personality of the Year awarded to Chris Mertikas from Louis Melbourne and the popular Young Marketeer of the Year won by Jason Cugnetto also from Louis Melbourne. The infamous ‘This is your Life’ presentation was awarded to Tony Siciliano from VFS Produce which was a highlight of the night. Special thanks to the Fresh State Gala Ball Platinum Sponsors Toyota Material Handling and the Melbourne Markets Credit Service as well as Gold Sponsors, The Atlantic Group, Origin Energy and the Melbourne Market Authority.
Jason Cugnetto from Louis Melbourne couldn’t believe his luck when he was announced Young Marketeer of the Year. Not only is this award a huge honour but Jason also walked away with a trip to visit New Orleans in the USA in 2017 to attend the Fresh Summit industry conference. This is your Life goes to…… Tony Siciliano
2016 Wholesaler of the Year - Prestige Produce Prestige Produce wins 2016 FSL Wholesaler of the Year, Pictured with Scott Bocksette from Toyota Material Handling, Mark Brancatisano, Dom Brancatisano and Vince Brancatisano from Prestige Produce with FSL President Shane Schnitzler
Tony accepting the ‘This is your Life’ accolade with wife Gina by his side.
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Peter Holmes, Manager Newcastle Markets 2016 has seen steady funding for Newcastle Markets, and despite adverse weather throughout the year, wholesalers have reported solid levels of consumer confidence. Major retailers such as Coles, Woolworths and Aldi continue their stronghold in the retail market. Smaller retailers continue to feel the pressure of the supermarket "wars", but are also consolidating and working on their strengths. Farmers markets continue to put pressure on the retailers, with a large number of markets popping up across Newcastle and regional towns. In the Central Trading Area, we've continued with our planned general maintenance schedule, and are also upgrading the amenities in the market.
Aerial view of Newcastle Markets Circa 1997
The Credit Service is running smoothly, maintaining a steady volume of trade, and we’re negotiating with prospective new tenants that will potentially bring positive benefits to the market. 2016 also saw firm growth in servicing providores operating within the Newcastle Markets. We believe this will become a high growth area, with a large number of restaurants and food outlets continuing to open up across Newcastle and regional areas. In late 2016, there was a Safe Work NSW audit, which identified traffic management, lack of high visibility clothing and forklift safety as issues for consideration. We are putting measures in place to address these issues.
NEWCASTLE CHAMBER
Newcastle 2016 — In Brief
Market West, 2016 – in brief Rod McPherson, CEO, Market West Our business profile continues to evolve and a number of initiatives gathered momentum during the year. We formalised our transition to the Market West re-brand announced at the Market City Ball in July. The re-brand has been was well received by our members and the wider industry. The re-brand included a modernised website and established greater industry links to make it a friendlier and more informative product. A key component of our business model is the Credit Service. The credit service continues to function well and we are reviewing efficiencies that may be created by reviewing the member operating rules. Our key community events, Market City Ball and the Cherry Auction we both highly successful. The Market City Ball incorporates the Retailer of the Year awards and these were also hotly contested through the assessment process. The annual Cherry Auction produced excellent results given the current nature of the retail economy, achieving record level contributions. With private ownership of the markets, management of the Great Green Grocer (GGG) program reverted back to Market West, managing the program with existing resources and on a significantly reduced budget. Nonetheless, the program is running well and with a revised media plan, especially increasing our social media exposure we are achieving good results.
Over the course of 2016, Market West has increased service levels to members by offering flu vaccines to tenants, training courses in forklift licencing, safety, first aid and LPG refuelling operations. An outside agency, now also an affiliate member, was able to provide quality training at a reduced price on or offsite across key training areas. In late 2016, we announced the 2017 relaunch of FreshTest. Our members have most recently been using other options for produce verification testing. FreshTest can reduce costs and Market West is well equipped to co-ordinate the testing supported by the national FMA team. The Market West price reporting system was reviewed as it was apparent that existing price reporting had some reliability issues. We are currently developing alternative data collection strategies, including the source data to eliminate inconsistencies, streamlining the processes and increase data integrity. This will also create the ability to broaden the number of product lines that can be reported upon. The Market City site, WA’s central fresh produce markets, continues to operate similarly under private ownership with no real disruption to ‘business as usual’. We continue to work closely with the new owners and protect our member’s interests, contributing more directly to the operations of the site. Options are being considered for the development of a regular newsletter to keep our members and site users informed of current and emerging issues.
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Great Green Grocer
At the Market City Ball in July 2016, we launched the new Market West trading name and branding. This was also incorporated to include the FPAA Credit Service to become Market West Credit Service.
The Great Green Grocer was previously a joint venture between the previous owner of Market City and Market West. Significant funding and resourcing was provided by the previous owner and this ceased on sale. The intellectual property (e.g. trademarks etc) is retained by Market West. We remain committed to this successful initiative and we continue that under our independent management and existing internal resourcing, albeit with significantly reduced financial sources.
The trading name is to reflect the growing industry and business trend of other State Chambers and culminated with The Australian Chamber changing its name to Fresh Markets Australia (FMA) in 2015. The legal entity of the ‘Chamber of Fruit and Vegetable Industries in Western Australia’ remains unchanged. The new trading name was to accurately represent the Chamber brand going forward, particularly in digital media, the sale of Market City and our role in the new era for the industry.
In line with the rebranding to Market West it was evident that the website needed a significant overhaul. We are very pleased with the design outcomes and the positive feedback received. It is far more user friendly, colourful and interactive. We encourage you to review the website and provide any relevant feedback or suggestions on the site. Go to www.marketwest.com.au
Nonetheless, an effective funding model was created and although some momentum had been lost during transition we have achieved good results to date under the new structure. With the engagement of limited outside consulting we have restructured the program, redefined the TVC’s including 15 second versions, developed effective digital and social media options and negotiated good value TV exposure with the 7West Media, Yahoo, outdoor advertising and other publications. We have new partnerships with WA Stonefruit, WA Grape Growers, Citrus WA and the Buy West Eat Best program with the Dept. of Agriculture. To date the results have been more than acceptable and we expect the program to grow further based on the current strategy. Recently, we entered in to an agreement with Brismark to utilise our TV commercials in their own independent retailer program.
MARKET WEST
Rebranding
Annual Cherry Auction
Business Services
In December 2016 we again held to Annual Cherry Auction in support of our charity partner Perth Children’s Hospital Foundation. Proceeds from the 2015 Cherry Auction helped purchase a Single Plane Digital Angiographic Interventional System. This state of the art equipment, referred to as a Hybrid Theatre, will enable staff to better care for children with extended capabilities and higher efficiencies than anything previously used at the hospital.
As part of our commitment to site safety and in line with our Dangerous Goods Licence requirements, almost 100 of Market West’s LPG user account representatives underwent refresher training in safe operation of the on-site gas bowser facility. This was carried out by our supplier, Kleenheat Gas, at no cost.
Given the current economic conditions the response was outstanding and we thank the industry for their continued support of the event. The total amount raised was $107,960 with the last box being snapped up for a record $55,000. The successful bidder was Sam Napoli of Napoli Mercato and Balcatta Fresh. As a result Sam was crowned ‘Cherry King’ for 2016. This took the total amount raised by the Market Community at Cherry Auctions to $1,017,000. Cherry Prince Alexey and Princess Clare also presented the Galati Group with a plaque commemorating their total donations to the Foundation of over $150,000 to date.
Newly crowned 2016 Cherry King, Sam Napoli of Napoli Mercato who paid $55,000 for his cherries
After counselling some of our members, we arranged on-site flu vaccine for 33 tenant employees (at a reduced cost). While this number is initially low we expect this to grow and help reduce absenteeism among member staff in the future. Previously on-site First Aid Training was organised by the previous Market City owner. Post sale of the site, we took on the responsibility for 1st Aid and Forklift training. An outside agency became an affiliate member and was able to provide quality training at a reduced price on or off-site as required.
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The Annual Market City Ball was held at the Crown Ballroom in July 2016. The event was a great success and with a different vibe evident as guests were welcomed by a string trio and entertained with the operatic skills of the 3 Waiters. With additional sponsor support, 481 tenant and industry stakeholder guests who took advantage of the photo booth, a great time was had by all. The Retailer of the Year was hotly contested across all categories and with high standards recorded under the judging criteria, the results were extremely close. All finalists as well as the winners are to be commended on their achievements recognising the efforts they have made to build and improve their business. In 2017, we plan to have a new category for our Great Green Grocer partners to reinforce our commitment to ‘fresh, local and quality’ as their prime buying advantages. We look to build on the Market City Ball success to date and the 2017 event will be held in the newly constructed Crown Towers Ballroom. This year we will be celebrating the 70th Anniversary of the Chamber and we expect over 500 people to attend this annual gala event.
Retailer of the Year Winners – Fresh Provisions Mt Lawley
The ‘3 Waiters’ proved very popular with the 481 guests at the Market City Ball
MARKET WEST
Market City Ball and Retailer of the Year
Freshmark, 2016 – in brief Martin Clark, CEO Freshmark In 2016 Sydney Markets Limited (SML) commissioned a study entitled “The Future of the Markets” which is looking at what is required on the current Flemington site but also what will be required well into the future. When the markets moved here from Haymarket, we were on the outskirts of the city. The centre of Sydney is now two suburbs further west of the current site and we are surrounded by major residential developments. This all has to be considered when planning for the future. The first phase of the study will be released in early 2017. The annual Race Day was again held at Royal Randwick Racecourse and was a great day out for the markets community. The annual Summer Fruit Auction was held at the end of October and again over $50,000 was raised for Save our Sons and the Sydney Markets Foundation. The annual dinner was renamed the Summer Fruit Ball with over 300 people attending on the night.
The new venue of the Sheraton Ballroom overlooking Darling Harbour and the night’s entertainment was a big hit for those attending saying it was one of the best night’s that they’ve had for many years. New this year was the Summer Fruit Festival, a four day event at Darling Harbour. While the event was not the raging success that we hoped for, we certainly learnt a lot and will look at other ways to improve this function when we hold it next. In 2017 the Chamber will be appointing event organisers to manage our events and we hope to breathe new life into these functions. This has been my first full year as the Chamber’s CEO and we have made many internal changes to the management and direction of the Chamber. As with anything, changes will continue to be made in order for the Chamber to remain focussed on providing representation and services for our members. So once again there have been many changes for the NSW Chamber during 2016 and I’m sure there will be more to come. Let’s see what 2017 has in store!
A New Chamber President In November 2015, our long serving President, Bill Chalk, stood down as President and handed the reins to Nick Martelli. Bill had been President for the past 15 years. Nick has an extensive background in the industry, not just wholesale but retail as well. The Martelli family started in the fruit and vegetable industry in the 1950’s and opened their first retail store in 1963. Nick started working part time in the store when he was 14 and still at school. Nick eventually took over the running of the store until he sold it approximately ten years ago. The store still bears the Martelli name.
a director of the credit service and many other consultative committees over the years. Currently, along with being Chamber President, he also sits on the Future of the Markets Planning Committee and the Council of Market Representatives. There are a lot of changes happening in the industry and Sydney Markets and Nick is looking forward to the challenges that these changes will present.
Nick is the principal of Allcrops, a well regarded business in the Sydney Markets. Over the years he has been involved with many aspects of the markets, always looking to the betterment and future development of the markets. He provided retailer advice during the market privatisation in the late 90’s, he has also sat as
Nick Martelli – newly elected Chamber President
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The 2016 Summer Fruit Auction continued its hefty task of raising money for Save Our Sons and the Sydney Markets Foundation with a donation result producing approximately $40,000 . A “Show and Shine” of beautiful classic vehicles owned by Markets workers , a Big Screen donated by the Sydney Markets Credit Co-op, and a line up of activities including a car giveaway by the Your Local Greengrocer, supported by a line up of hard working volunteers produced a great event.
as well as the truly spirited players from the Markets. It was a great night with Raymond Crowe – Unusualist and Peppermint Jam (the Band) providing excellent dancing music and a show that was both captivating and hilarious. The venue was outstanding overlooking Darling Harbour and the Saturday night fireworks display
Following on from the Wednesday Auction the Summer Fruit Festival at Darling Harbour expanded the fresh fruit and vegetables message to the public with approximately 18,000 people attending the event. The Your local Green Grocer marquee was outstanding giving away another car and a number of televisions and other articles with “Bang the Button” competitions. Sydney Markets had a “Paddy’s” stand which had a queue on most occassions to spin the prize wheel. A Jumping castle, pumpkin giveaways from Murphy’s Produce, and the Fresh for Kids charactors roaming around the site kept a smile on everyones faces. The Summer Fruit Festival Ball was just down the precinct at the Four Points Sheraton. Stand holders at the Festival that still had enough energy attended,
Summer Fruits Ball - fireworks.
Summer Fruits Boxes for Auction
FRESHMARK
Summer Fruits Fun
ADELAIDE | BRISBANE | MELBOURNE | NEWCASTLE | PERTH | SYDNEY
ver Together moving o and it u fr h s e fr f o s e n n 4 million to h year! c a e e c u d ro p le b ta vege
Find out more about FMA Secretariat: 07 3915 4222 | freshmarkets.com.au
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BRISMARK Alfred E Chave Pty Ltd Anthony Joseph 0418 827 584 / 07 3379 1071 tonyj@alfredechave.com.au
Armstrong Bros Fruit & Veg Merchants Drew Armstrong 0408 742 177 / 07 3379 5344 DSarmstrong@bigpond.com
Ba Naanez Plus Terry Hampson 0419 187 952 / 07 3915 4107 sales@urt.net.au
BG Brisbane Anthony Gribben 0411 723 001 / 07 3278 2877 anthony@bgbrisbane.com.au
Carter and Spencer Craig Spencer 0418 723 286 / 07 3361 5555 craig.spencer@carter-spencer.com.au
Central Park Produce Jonathon Goody 0417 713 235 / 07 3193 5240 jon@centralparkproduce.com.au
Consolidated Fruit Gary O’Shea 0418 871 190 / 07 3278 2558
Costa Group Ryan O’Keeffe 0427 604 211 / 07 3379 0300 ryan.okeeffe@costaexchange.com.au
Cumming Produce Centre Nick Marentis 0438 270 672 / 07 3379 3409 cumming.produce@optusnet.com.au
Don Alroe & Sons Paul Alroe 0412 755 665 / 07 3379 3554 paul@donalroe.com.au
Favco Queensland Pty Ltd Mark Clarke 0407 781 792 / 07 3717 1500 markc@favcoqld.com.au
Franklin Bros Robert Hinrichsen 0412 700 570 / 07 3379 5944 robert@kalfresh.com.au
Freshmax Australia Alan Engeman 0416 191 365 / 07 3392 7596 aengeman@dbmco.com.au
Garden Verde Bassam Abou Chahla 0410 417 916 / 07 3379 9590 verde@bigpond.net.au
Gibb Bros Nicholas Gibb 0419 175 878 / 07 3379 9999 nick@gibbbros.com.au
Giua Produce Thuy Ngoc Nguyen Trinh 0419 194 988 giuaproduce@hotmail.com
GNL Produce Neale Cullen 0412 092 207 / 07 3278 1275 admin@gnlproduce.com.au
Gollagher Bros Pty Ltd Stephen Gollagher 0409 635 700 / 07 3278 3711 stephen@gollagher.com.au
Gourmetlink Douglas Rylance 0418 748 096 / 07 3278 1724 doug@fruitlink.com.au
H E Heather & Co (Brisbane Market) Troy Beaton 0419 662 293 / 07 3278 2666 troybeaton@heheather.com.au
Ireland 53 Gary Vedelago 0418 743 028 / 07 3379 1131 ireland53@live.com.au
J Allen Pty Ltd Gary Lower 0418 709 291 / 07 3379 8644 gary@jallen.com.au
J E Tipper Pty Ltd Sean Russell 0418 158 331 / 07 3379 1041 sean@jetipper.com.au
J H Leavy & Co Peter Tighe 0418 725 844 / 07 3379 4659 peter@jhleavy.com.au
John Potter Pty Ltd William Mills 0413 911 700 / 07 3278 0600 safety@workready.net.au
Keith Lind Pty Ltd Simon Bond 0419 330 281/ 07 3379 6100 klind@keithlind.com.au
King Pak Australia Jack George 0408 459 867 / 07 3717 1400 jack@simongeorge.com.au
LaManna Bananas Pty Ltd Brendan Scheiwe 0418 158 472 / 07 3278 2844 brendan@lamanna.com.au
LaManna Premier Kris Gosper kris.gosper@lpgroup.com.au
Lavender & Sons Gary Lavender 0412 192 370 / 07 3278 5082 gwl2@bigpond.com
Lind & Sons Pty Ltd Fraser Lind 0418 714 528 / 07 3379 7999 lindandsons@lindandsons.com.au
M & D Vegetable Specialists Pty Ltd Mark Moore 0418 784 249 / 07 3379 5500 markmoore072@hotmail.com
Marendy & Sons Produce Mary Marendy 07 3379 1384 marendyandsons@bigpond.com
Marland Mushrooms Troy Marland 0439 968 878 / 07 3278 1112 admin@marlandmushrooms.com.au
Montague Fresh (Qld) Pty Ltd Hamish Montague 0408 750 869 / 07 3270 3175 hamish@montague.com.au
Murray Bros Stephen Edwards 0438 949 911 / 07 3875 8100 sedwards@murraybros.com.au
Nutrano Trading QLD Chaise Pensini 0429 613 094 / 02 9746 9800 chaise.pensini@nutrano.com.au
O’Toole Produce Paul O’Toole 0429 100 500 / 07 3278 1700 info@otoole.net.au
Perfection Fresh Brisbane Pty Ltd Jane Leydecker 0400 877 020 / 07 3310 3900 jane@perfection.com.au
Pershouse Produce Peter Kedwell 0419 673 344 / 07 3379 3034 pk@asbarr.com
Priority Produce Steven Rosten 0413 199 904 / 07 3915 4140 Steve@priorityproduce.com.au
R W Pascoe Noel Greenhalgh 0417 744 935 / 07 3379 2686 noel@rwpascoe.com.au
Rising Sun Produce Christian Hoath 0427 747 464 / 07 3278 0555 info@risingsun.net.au
Romeo’s Marketing (QLD) John Trimboli 0412 874 872 / 07 3278 5455 john@rmqld.com.au
WHOLESALER DIRECTORY
Wholesaler Directory
Ross & Co Fruit & Vegetables Pty Ltd Alex Lazarou 0418 790 330 / 07 3379 3043 admin@rossandco.com.au
Shamrock Marketing Bob Koning 0408 727 027 / 07 3915 5010 admin@shamrock136.com.au
So Crisp Craig Chard 0419 734 587 / 07 3278 2133 craig@socrisp.com.au
Sutton Fresh Direct Rick Sutton 0434 157 905 / 07 5462 7129 rick@suttonfarms.com.au
Top Class Fruit Supply John Mastroianni 0419 930 830 / 07 3278 6188 john@topclassfruit.com.au
United Lettuce Mark Murphy 0418 798 462 / 07 3379 9288 mark@infruit.org
United Organics Martin Meek 0418 982 625 / 07 3278 5997 martin@unitedorganics.com.au
Viva Produce Peter Lahey 0418 752 404 / 07 3379 7309 peter@bananaripeners.com.au
BRISMARK ASSOCIATES Brisbane Market Unloading Service P/L Daniel Green 07 3278 2041 / 0418 720 033 unloading@bmus.com.au
Independant Produce Professionals Peter Joseph 07 3278 0233 / 0410 457 008 peter@independentproduce.com.au
Market Link (BNE) Pty Ltd Robert Taylor 07 3379 8944 / 0418 194 329 accounts@marketlink.net.au
Fruitking Wholesalers Warren Heilig 07 3379 4948 / 0412 576 371 admin@fruitking.com.au
Densway Transhipping Pty Ltd Kevin Leishman 07 3278 2199 / 407882912 admin@densway.com.au
Jensens Market Supplies Stephen Jensen 07 3716 0555 stephen@jensens.net.au
Country Road Produce Summer Harvest (Export) Fresh Exports Queensland Harvey Power 07 3278 0212 info@countryroadproduce.com.au
Market Gate Logistics John Gonzo 0448 849 751 marketgatelogistics@westnet.com.au
Joliffe’s Outback Noel Joliffe 07 3278 3900 / 0407 557 884 noel@joutback.com.au
Fresh Selections Bart Greirson 07 3278 3066 / 0407 137 374 bart@freshselections.com.au
The Fruitologist Nick Leontsinis 07 3278 4672 fruitologists@bigpond.com
FRESH STATE Abix Investments trading as Pignataro Wholesale
BRP Wholesalers Garry Pasini 0411 517 999 / 03 9687 9355 brpwholesalers@bigpond.com
Camptara Fruit & Veg Wholesalers Alex Campisi 0419 536 711 / 03 9689 3006 acamptara@gmail.com
Chin, S. H. Bros. Pty Ltd Alby/Nick Chin 0419 991 975 / 03 9687 2859 nickc@comcen.com.au
Coolibah Herbs Brett Williams 0412 638 190 / 03 9687 2922 market@coolibah.com.au
Danzante Pty Ltd trading as Barkers Melbourne Ross Barker 0418 867 860 /03 9540 3120 shane@btfc.com.au
Dykes Bros Pty Ltd Brian Dykes 0417 545 455 / 03 9687 9150 brian@dykesbros.com
F Legudi P/L
Andy Pignataro & Guerino Carusi 0412 849 449 / 0435 268 934 03 9408 6526 pignatarowholesale@hotmail.com
Dominic Legudi 0438 395 283 / 03 9689 4401 legudi@ozemail.com.au
AMV Fresh
Shane Clay 0438 796 933 / 03 9687 6890 gferlazzo@bigpomd.com
Vince Natoli 0408 996 200 / 03 9401 5640 vince.amvfresh@gmail.com
Anguey, R. Pty Ltd Stephen Wirtz 0418 536 317 / (03) 8401 4896 r_anguey@bigpond.com
Australian Strawberry Distributors Pty Ltd Joe Ripepi 0419 598 535 / 03 5964 4371 asdvic@bigpond.net.au
Aveling Fresh Pty Ltd
Ferlazzo, G. & Co. Pty Ltd
Ferrinda Fresh Pty Ltd Ross Ferrinda 0419 549 594 / 03 9687 0111 ross@ferrindafresh.com.au
Fifteenth Lamdina Pty Ltd trading as Brescia Wholesalers Gerard Amalfi 0418 861 011 / 03 9687 6011 brescia@brescia-ws.com.au
Flavorite Marketing Pty Ltd
David Aveling 0417 012 565 avelingfresh@gmail.com
Grant Nichol 0425 753 311 / 03 8372 5610 grant.nichol@flavoritemarketing. com.au
Betta Produce
Flowerdale Sprout Farm
Tony Butera & Alan Sinclair 0411 411 934 / 0403 461 230 bettaproduce@iprimus.com.au
James Rattray 0422 595 333 / 03 57802347 info@flowerdalesproutfarm.com.au
Big Valley Produce Pty Ltd
Forevergreen Fresh
Vince Scarso 0414 695 423 / 03 9689 7600 scarso@bigpond.com
Tai nguyen 0402 429 946 / 03 5282 3635 admin@forevergreenfresh.com.au
Biodynamic Marketing Co. Ltd
Fresh Berry Co.
Peter Podolinsky 0408 390 751 / 03 9689 1972 admin@biodynamic.com.au
Tony Pettinella 0418 551 394 / 03 9739 1305 freshberryco@bigpond.com
Brancatisano, V. & Sons (Veg) Pty Ltd trading as VB Veg
Fresh Cut Processors Australia Pty Ltd
Vince Brancatisano 0418 111 488 / 03 9408 7676 admin@vbveg.com.au
Ken Alush 0410 729 921 / 03 8405 3262 info@freshcutprocessors.com.au
51
Latorres Fruit & Vegetable Wholesalers Pty Ltd
Simon Owen 0401 711 606 / 03 9689 8099 simon.owen@costagroup.com.au
Rocco Grillo 0419 520 578 / 03 9408 9856 latorres@bigpond.com
Fresh Growers Pty Ltd
Loc Bros Produce
Michael Motta 0418 506 531 / 03 5997 1343 motta@mottaproduce.com.au
Paul 0412 171 454 / 03 9401 3992 locbrosproduce@gmail.com
Fresh Point Pty Ltd
Louis Melbourne Pty Ltd
David Bacchin 0408 014 147 / 03 9408 4182 accounts@freshpoint.com.au
Con Karinicolos 0414 399 114 / 03 9689 9033 con@louismelbourne.com.au
Freshmax Australia Pty Ltd
Lowe Farms Pty Ltd
Ian Shrubsole 0409 835 998 / 03 9688 5500 fresh@freshmax.com.au
Peter Lowe 0417 556 955 / 03 9772 1082 rhondalowe62@hotmail.com
Gazzola Farms Pty Ltd
M. & N. Fresh Produce Pty Ltd
Paul Gazzola 0418 556 366 / 03 5977 8921 mail@gazzolafarms.com.au
Nick Conidi 0411 635 094 / 03 9408 0596 nick@bananasplus.com
Geelong Citrus Packers Pty Ltd
Market City Fruits Pty Ltd
Andrew Thierry 0418 506 619 / 0418 506 619 office@geelongcitrus.com.au
Laurie Thompson 0418 174 195 / 03 9689 9071 marketcf@bigpond.com
Granieris Fresh Produce Pty Ltd
Medici Wholesalers Pty Ltd
Anthony Granieri 0414 695 429 / 03 9401 5050 graniefreshproduce@iprimus.com.au
Matt Medici 0438 385 619 / 03 9744 4488 mediciwholesalers@hotmail.com
Granieris Fresh Produce Pty Ltd trading as Rich River Produce
Melba Fresh Organics Pty Ltd
Anthony Granieri 0414 695 429 / 03 9401 5050 graniefreshproduce@iprimus.com.au
Great Australian Mushroom Co Wes Arnott +61433 889 929 / +613 94011988 office@greataustralianmushroom.com.au
Green Produce Pty Ltd trading as Produce of Virginia Peter Tran 0421 152 048 / 03 9687 3248 pproduce@bigpond.net.au
H & C Cucinotta Pty Ltd trading as H C Produce Horace Cucinotta 0418 391 945 / 03 9408 3839 hcproduce@bigpond.com
Just Onions Pty Ltd Alan Thierry 0419 297 499 / 03 5229 7499 justonions@bigpond.com
Kapiris Bros. (Vic) Pty Ltd Harry Kapiris 0407 536 733 / 03 8401 1000 kbmail@kapirisbros.com.au
L A Produce Pty Ltd Angelo Usai 0413 528 655 / 9401 4603 laproduce@westnet.com.au
Mick Ponte 0408 010 203 / 03 9408 0888 organics@melbafresh.com.au
Melba Fresh Pty Ltd Lou Ponte 0418 343 536 / 03 9401 1188 accounts@melbafresh.com.au
The Melbourne Pear Co Pty Ltd.
Perfection Fresh Pty Ltd Brett Collins 0400 877 018 / 1300 37374 3663 brettcollins@perfection.com.au
PJ Nash Pty Ltd trading as Westmores Philip Nash 0418 324 056 / 03 9408 6792 email@westmores.com
Ponte, C. & S. Produce Pty Ltd Lou Ponte 0417 053 870 / 03 9687 5689 jmp@ponte.com.au
Premier Fruits Pty Ltd Steven Skruzny 0417 374 878 / 03 9687 7725 premierfruits@premierfruits.com.au
Prestige Produce Pty Ltd Vinnie Brancatisano 0419 582 039 / 03 84013144 vince@prestigeproduce.com.au
Priest Bros Marketing Pty Ltd Jeanine Priest 0400 516 322 / 03 59412 416 admin@priestorchards.com
Produce Time Pty Ltd Shane Schnitzler 0421 632 521 / 0498 110 014 office@prodtime.com.au
Roda Fruits Pty Ltd Bruno & Connie Roda 0418 324 879 / 03 9331 1053 rodafruits@bigpond.com
South East Asia Produce P/L Van Nguyen 0413 865 187 / 03 9687 8400 vankiem@net2000.com.au
Ten Farms Pty Ltd
Robert Apted 0419 005 588 / 9401 3137 sue@melbournepear.com.au
Anthony Holman 0458 162 833 /003 9408 8813 / 03 9401 5683 admin@tenfarms.com.au
Mildura Fresh Marketing Pty Ltd
The Apple Arcade
Fred Pascale 0418 816 032 / 03 9689 2600 admin@mildurafresh.com.au;
Nick Conidi 0418 548 153 nick@applearcade.com.au
Mumford Wholesalers Pty Ltd
The Fruit Specialist
Frank Maiuto 0418 500 318 / 1300 MUMFORD info@mumfords.com.au
Joe Amalfi 0418 869 011 / 0418 869 011 joe@fruitspec.com.au
MV Napoleone & Co trading as Red Rich Frutis
The Grape House
John DeVincentis 0400 101 588 / 03 9687 2588 red_rich_orchards@bigpond.com
Nutrano Produce Group Pty Ltd Chaise Pensini 0409 999 754 / 0409 999 754 accounts.vic@nutrano.com.au
Opaljade Pty Ltd Charles Chan 0411 387 124 / 03 9687 0488 opaljade@bigpond.com
Charlie Costa 0418 502 424 / 5026 4869 charlie@grapehouse.com.au
VB Sculli Melbourne Pty Ltd Phil Basile 0418 391 610 / 03 8401 5331 admin@vbsculli.com.au
Veli Velisha Fresh Produce Pty Ltd Veli Velisha 0411 515 511 / 397421811 velivelisha1@bigpond.com
WHOLESALER DIRECTORY
Fresh Exchange (Costa Farms Pty Ltd) trading as Fresh Exchange Pty Ltd
VFS Produce Pty Ltd Tony Siciliano 0418 170 489 / 03 9401 5454 vfspro@bigpond.net.au
Young Sang & Co. Pty Ltd Joe Palumbo 0418 102 117 / 03 9687 2427 youngsang@bigpond.com
FRESH STATE ASSOCIATES Antonello Produce Pty Ltd 03 9308 8364 admin@antonelloproduce.com.au
Bacchus Marsh Apples trading as Delios Apples Gabe Dellios 0418 545 616 sales@delliosapples.com.au
Basam Hilsaca trading as Bigfield Fruit Veg Basam Hilsaca 0412 676 344 / 03 9390 1904 big.fields.fruit.veg@hotmail.com
Brady Insulated Panel Systems 1300 884 090 paul@bradyips.com.au
Brighton Hall Investments Pty Ltd trading as East End Hire
Favgar Pty Ltd trading as Favero Gardens Allan & Glen Favero 0418 300 022 / 03 5996 0314 favgar@bigpond.com
Michele Pizza 0402 639 362 / 03 9408 7750 michele@melbournemarketgrocer. com
Freni & Doria Pty Ltd
Mountain Fresh Wholesale
Vince Doria 0418 374 168 / 03 5998 1233 frenidoria@bigpond.com.au
Fresh Crop Vic P/L Vince Corrone 0412 499 359 / 03 9737 9458 freshcropvic1@bigpond.com
Fresh Mix Produce Tai Nguyen 0432 808 827 admin@freshmixproduce..com.au
Gaylon Agencies Pty Ltd trading as Cue BR Plastic Sam Richter 0411 123 595 / 03 9687 5392 samuelrichter936@gmail.com
Glynn Harvey Pty Ltd Glynn Harvey 0418 178 867 / 5278 6135 glynndharvey@bigpond.com.au
GR and ER Harvey Pty Ltd
Vince Calavetta 0417 351 361 / 03 9687 2022
Bradley Harvey 0419 809 940 / 0429 307 202 granderharveyptyltd@bigpond.com
Butler Market Gardens (Aust) Pty Ltd
Green Machine Equipment Hire Pty Ltd
Rick Butler 0408 078 828 / 03 9557 8430 accounts@butlermarketgardens.com. au
Grant Cockburn 0438 571 149 grantcockburn@yahoo.com
City Fresh Wholesalers
0409 919 363 / (08) 8256 6199 KierenNeill@harrisrefrigerated.com. au
Anthony Mutton 0412 051 159 / 03 9354 7377 anthony@cityfreshwholesalers.com.au
Commercial & General Coolrooms Cyril Saltmarsh 0412 335 866 / 03 9587 1830 accounts@commgen.com.au
Cool Dynamic Refrigeration Troy Adams 03 9775 1244 admin@cooldynamics.com.au
CTS Thermfresh (I Do Group) Phil Cummin 0412 353 372 / 03 9590 9144 gary.rapidchill@hotmail.com
El Sheikh, N L & I trading as Sportsman CafÄ’ Abe El Sheikh 0412 774 158 / 9401 1685
Elite Fruit & Vegetables trading as Elite Fruit John Massara 0425 808 995 / 03 9396 1900 elitefruit@bigpond.com
Melbourne Market Grocer
Harris Refrigerated Pty Ltd
Harvey GR and ER Pty Ltd
Anthony De Pietro 0417 518 104 / 0417 518 104 mountainfreshwholesale@hotmail. com
Mushroom Mania Pty Ltd James Loe 0403 253 689 / 0403 253 689 jloe02@yahoo.com
New World Australia Pty Ltd trading as NWA Mushroom Stephen Lee 0420 990 590 / 9314 9245 nwamushroom@gmail.com
Nu Fruit Pty Ltd Ernesto Campagna 057 216 899 / 03 9689 8936 bellt@nufruit.com.au
Organic Growers Group Pty Ltd Jen Osborne 0448 051 142 / 03 84013212 info@organicgrowersgroup.com.au
Orino Pty Ltd trading as Orinos John Konstantakakis 0438 585 586 / 8405 3459
Paul Philips Transport Pty Ltd Paul Phillips 0428 359 375 / 03 5996 7343 pptransport@bigpond.com
Piccolo, F & L Vic Pty Ltd Frank Piccolo 0412 329 143 piccolomarketing@bigpond.com
Produce Point Pty Ltd trading as Yarra Valley Farms
Bradley Harvey 0429 307 202 granderharveyptyltd@bigpond.com
Sam Zaharis 0408 693 294 / 1300 734 433 wenjing.xu@yarravalleyfarms.com.au
Inner City Refrigeration
Rainfresh
Orfeo Panaccio 0419 577 957 / 03 9311 0911 orfy@innercityrefrigeration.com.au
Adrian Campagna 0416 086 232 / 03 8379 9300 dinonat@optusnet.com.au
JP Fruit (Peter Cheesewright)
Ray Gregory & Sons
Peter Cheesewright 0419 408 209 / 0419 408 209 p.cheesewright@bigpond.com
Joe Gregory 0438 359 275 / 0438 359 275 lina.gregory@bigpond.com
Konidaris, J & S trading as J & J’s Café
Road Fresh Transport
John Konidaris 0419 521 505 / 9401 2522
Mick Manariti 0407 875 533 / 03 8405 3058 musicoandmanariti@bigpond.com
Meadow Hills Marketing Pty Ltd
Robinson’s Unloading
Phillip Riseley 0418 531 960 / 03 8787 5077 accounts@meadowhills.com.au
Mark Robinson 0419 522 833 / 03 9408 5679 Mark@robinsonsunloading.com.au
Melbourne Insurance Brokers
Rosengal Wholesale Pty Ltd
Mark Perree 0412 707 701 / 03 9686 0688 mark@mibrokers.com.au
Cristian Misiti 0421 356 083 cristian@rosengal.com.au
53
Allcrops
Cooke E F
Terry Rudge 0419 335 802 / 03 9689 1234 office@rudge.com.au
Nick Martelli 0419 287 540 / 9746 8485 nick@allcrops.com.au
John Russo 0418 674 130 / 9746 9048 efcooke@bigpond.com
S & S Wholesalers trading as Kelly Citrus
Alvaro Bros Pty Ltd
Country Fruit Traders Pty Ltd
William Hilsacca 0421 344 145 / 9408 6532 saccabros@optusnet.com.au
Tony Alvaro 0417 264 088 / 9746 0424 alvarobros01@optusnet.com.au
Greg Pratley 0417 230 615 / 9746 8374 cft134@hotmail.com
Sheren Electrics
Antico International Pty Ltd
D & V Varacalli Pty Ltd
Glenn Williams 0418 311 908 / 03 9457 6199 shelley@sheren.com.au
John Antico 0418 647 070 / 9764 3833 antico@antico.com.au
Don Varacalli 0404 065 301 / 9764 2764 dvvaracalli@telstra.com
Simon George & Sons
Apollo Fruit Supply Co Pty Ltd
David Russo Pty Ltd
Robert Nave 0488 088 755 / 03 8412 0700 rnave@simongeorge.com.au
John Murray 0418 648 942 / 9746 8613 john@apollofruit.com.au
David Russo 0417 292 019 / 9746 7626 davidrusso@bigpond.com
Stanley Hall Pty Ltd trading as Piedimonte’s
Arcella Banana Company Pty Ltd
Drive-In Fruit Supply
Joe Piedimonte 0418 542 098 / 03 9481 1600 joe@piedimonte.com.au
Frank Arcella 0413 114 922 / 9746 8348 frank@tropicanabanana.com.au
Frank Giordimaina 0412 564 033 / 9764 3525
Stokes & Hammond trading as SHV Wholesalers
Arize Fruit Supply Pty Ltd
Neville Hession 0411 746 295 / 9764 2469 Neville.Hession@yahoo.com.au
Jeremy Behrakis 0448 714 489 / 03 6234 3754 stokes@behrakisgroup.com
Sunrise Produce Pty Ltd Chris Mason and Andrew Filipin 0477 932 199 sales@sunriseproduce.com.au
Tasmanian Freight Services Pty Ltd Bob Watts 0419 117 816 / 03 6426 1201 / 03 9401 4810 tfsmkt@tasfreight.com.au
Toyota Material Handling (TMH) Scott Bocksette 0437 102 090 / 0411 721 112 sbocksette@tmha.com.au
Trellis Produce Pty Ltd Joe Alissa 0416 855 662 joealissa@bigpond.com
Tripod Farmers Frank Ruffo 0411 144 225 / 03 5367 4861 frank@tripodfarmers.com.au
FRESHMARK A & M Kazzi & Sons Pty Ltd Fred Kazzi 0418 292 959 / 9746 3284 amks@ozemail.com.au
Akropol Fruit & Vegetables Supplies Pty Ltd Leo Emmanoilidis 0408 964 813 / 9763 1095 harry@akropol.com.au
All Seasons Produce Pty Ltd Dominic Pisciuneri 0417 375 279/ 9746 5145 sales@allseasonsproduce.com.au
Glenn Howlett 0417 773 736 / 9746 8553 / 9746 9906 leschelle@arizefruit.com.au
Arthur Yee Pty Ltd Rebecca Couani 0414 338 324 / 9746 7204 ayee333@optusnet.com.au
ASEAN Produce Pty Ltd Toan Van Tran 0411 838 000 / 9764 4003
Aussie Fresh Produce Pty Ltd Grace Cutri 0413 113 368 / 9746 8745 gcutri@ozemail.com.au
Australian Global Marketing Ray Khoury-Harb 0414 440 550 / 9746 7051 admin@australianglobal.com
Boustani Bros Pty Ltd Charlie Boustani 0414 447 799 / 9764 2782 boustanibros@bigpond.com
EA Small & Co Pty Ltd
ED Wilbow & Son Pty Ltd Pauline Hamilton 0409 150 308 / 9746 6767 e.d.wilbow@bigpond.com
Emmetts Farm Joshua Micallef 0438 242 327
Empire Produce Chris Oliverio 8208 6050 accounts@empireproduce.com.au
Exotic Fruit Traders Alf Costa 0419 686 662 / 9746 8311 tina@exotic.com.au
Express Fruit Service Greg McConnell 0412 858 995 / 9764 3268 info@expressfruit.com.au
C & J Scocco Pty Ltd
Flemington Unloading Services (Assoc)
Jeff Scocco 0417 269 590/ 9746 7407 cscocco@bigpond.net.au
Daniel Ter Wisscha 0408 694 073 rebecca@flemingtonunloading.com.au
C & P Automotive Engineers Pty Ltd (Assoc)
Frank Herbert Pty Ltd
Buddy Nohra 0414 466 268 / 9746 6787 buddysworkshop@bigpond.com
Warwick Herbert 0411 042 120 / 764 3911 admin@frankherbert.com.au
Cecal Pty Ltd
Fresh Fella’s Pty Ltd
John Schmitzer 0418 400 488 / 9746 5222 john@johnschmitzer.com.au
Heath McInerney 0408 614 352 / 9746 2474 heath@freshfellas.com.au
CJ Lewis (Aust) Pty Ltd
Fresh Produce Group
David Whiteman david.whiteman@optusnet.com.au
Robert Nugan 9704 8380 robert.nugan@freshproduce.net.au
Col Johnson & Co Pty Ltd Joe Barbara 0418 614 821 / 9764 3899 joeb@coljohnson.com.au
WHOLESALER DIRECTORY
Rudge Produce Systems Pty Ltd
FSA t/a Criniti Bros
Lee E & Sons Uniguard Pty Ltd
Ralph Johns Pty Ltd
Frank Criniti 0418 168 362 / 9764 1023 frank@crinitibros.com.au G & T Sergi Michael Sergi 0408 223 830
Ernie Lee 0418 292 123 / 9746 6461 meesan@bigpond.com
Ralph Johns 0418 977 571 / 9764 4365 sales@ralphjohns.com
Lulic Pty Ltd
Raptis Fresh Produce
Peter Lulic 0418 222 988 / 9746 9623 peter@lulicproduce.com.au
Con Raptis 0419 233 990 / 9325 6093 con@raptisfresh.com.au
Lynch Flowers (Assoc)
Raw Fresh Pty Ltd
Bill Lynch headoffice@lynchflowers.com.au
James Kohler 0414 186 612 / 9325 6299 sales@rawfresh.com.au
Global Fruit Supply Joe Sorbara 0418 643 110 / 9746 5586 globalfruit@iinet.net.au
Golden Fruit Pty Ltd Damian Hendriks 0417 997 126 /9764 3799 accounts@goldenfruit.com.au
Grech & Borg Joanne Stone 0418 453 386 / 9746 6499 mail@grechborg.com.au
Grove & Edgar Pty Ltd Alan Grove 9764 3810 gande190@bigpond.net.au
H Lum Yip & Sons Darren Yip 0411 397 591/ 9746 8677 pumadaz@yahoo.com.au
Harris Farm Market Bananas Carlo Ceravolo 0413 022 190 / 9394 3100 info@harrisfarm.com.au
Harris Farm Markets (Assoc) David Harris hello@harrisfarm.com.au
Harry Sun Michael Murone 0417 669 481 / 9764 2617 michaelmurone@me.com
Hay & Loxton Glen Napoli 0400 650 104 / 9746 2240 hayloxton@bigpond.com
Hydro Produce (Aust) Pty Ltd Charlie Cordina 0412 387 200 / 9746 6446 charlie@hydroproduce.com.au
JE Tipper Daniel Lutman 0419 192 929 / 9763 1323 daniel@exotico.com.au
JH Gotts Trust Warren Scanlon 0418 404 246 / 9764 3599 warren@jhgotts.net.au
JW Kirkwood Pty Ltd Paul Leone 9764 3540 office@jwkirkwood.com.au
LaManna Group John Giuffre 0433 931 514 / 8754 9002 jgiuffre@lamanna.com.au
MacKay’s Banana Marketing (Assoc) Richard Clayton 0408 404 045 / (02) 9746-8298 richard@mackaysmarketing.com.au
Macri Fruit Distributors George Macri 0419 401 695 / 9642 1600 georgemacri@gmail.com
Mates Global(Assoc) Iqbal Chowdhury 0468 429 964 / 9258 1022 matesglobal@gmail.com
Murphys Produce Pty Ltd Murphy Moses 0414 224 831 / 9746 3799 murphy@murphysproduce.com.au
N & A Fruit Distributors Pty Ltd Robert Cathels 0418 263 690 / 9764 3622 rcathels@nanda.com.au
Newfresh Australia Ross Lagudi 0419 633 850 / 9764 4322 accounts@newfresh.com.au
Nomel Logistics (Assoc) Terry Ekstrom 0414 728 586 / 9325 6026 info@nomel.com.au
Nutrano Produce Group Pty Limited Chaise Pensini 0429 613 094 / 9746 9800 cpensini@nutrano.com.au
Perfection Fresh Produce (Aust) Michael Simonetta 0400 822 222 / 9763 1877 john@perfection.com.au
Pony Express Holdings Pty Ltd (Assoc) Tony Cicco 0418 222 143 / 9763 1252 ciccoab@bigpond.com
Profruit Pty Ltd Frank Petulla 0418 445 565 / 9764 3866 frankp@profruit.com.au
PW Chew & Co Greg Bradshaw 0409 540 004 / 9746 7590 greg@pwchew.com.au
Rainsford, T Pty Ltd Rocky Lagudi 0408 289 255 / 9746 6703 trainsford@ozemail.com.au
Ray K Ghalloub & Sons Pty Ltd Joe Ghalloub 0419 258 630 / 9764 2693 admin@raykghalloub.com.au
Reardon AJ & MA Mark Reardon 0408 771 781 / 9746 6175 tony.reardon@bigpond.com
RG Clarke (Aust) Pty Ltd Matthew McLennan 0418 439 436 / 9746 7236 rg_clarke@outlook.com
Roy Cave & Son Pty Ltd Thomas Cave 0407 286 884 / 9746 5265 tom@roycave.com
S & B Produce Alf Sparacino 0417 731 043 / 9763 2399 sparacino@bigpond.com
Sam Yick & Co (Fruit & Vegetables) Chris Lum 0418 383 338 / 9746 8969 chrislum@hotmail.com
Samson Fruit & Vegetable Supply Carlo Trimboli 0400 247 571 / 9746 9505 carlo@samsonsfruit.com.au
Secco Fresh Paul Ageropoulos 0418 681 134 / 9325 6544 paul@seccofresh.com
Sinclair & Antico (Aust) Pty Ltd Joe Antico 0418 690 696 / 9746 5504 joe@antico.net.au
Southern Cross Produce (Sydney) Pty Ltd Bill Chalk 0409 205 700 / 9464 1655 wfchalk@sthxprod.com.au
Stuart Dickson Produce Pty Ltd David Vincent 0418 613 995 / 9764 3788 sdp@bigpond.net.au
Sydney Markets Credit Services (Assoc) James Mendonca james@smcs.net.au
55
Bache Bros
GT Produce
Tony Campisi 0418 204 501 / 9746 0442 sales@tandfmarketing.net.au
Peter Mercurio 0407 836 386 / (08) 8349 4311 peter@bache.com.au
Adam Gallarello 0429 305 823 / (08) 8349 6911 gtproduce@senet.com.au
The Fresh Fruit Co
BD & MD Nicol & Son
Hillview Fresh
Joe Logozzo 0418 674 137 / 9746 3366 admin@thefreshfruitco.com.au
Doug Nicol 0418 825 716 / (08) 8349 7008 nicolcarrots@bigpond.com
Bill Filsell 0413 488 663 / (08) 8349 9993 hillviewfresh@bigpond.com
Thompson Fresh Produce Pty Ltd
Belperio Brothers
IG Fresh Produce
Scott Thompson 0423 624 239 / 9746 8883 office@thompsonfresh.com.au
George Belperio 0408 828 620 / (08) 8337 8138 vabelperio@internode.on.net
George Antonas 0414 815 154 / (08) 8349 7114 george@igfreshproduce.com.au
Tristate Produce Merchants Pty Ltd
Ceravolo Orchards
Jammal Produce
Peter Tripodina 0415 741 865 / 9764 3188 peter@tristateproduce.com.au
Tony Ceravolo 0417 825 578 / (08) 8349 4725 tony@rceravolo.com
Sami al Jammal 0400 020 099 / (08) 8349 4793
Valley View Produce
Cobbledick Bros Nominees
K & Family Farm Fresh Produce
Joe Muscatello 0418 480 356 / 9746 5660 joe@valleyviewproduce.com.au
Richard Cobbledick 0419 901 205 / (08) 8349 4786 richard@cobbros.com
Kosol Chinn 0431 559 349 / 0431 559 349 k_family@hotmail.com
Velluti’s The Fruit & Veg Company(Assoc)
Costa Farms
Lenswood Produce Company
John Velluti 0407 402 038 orders@vellutis.com.au
Andrew Christophides 0400 177 594 / (08) 8349 5044 andrew.christophides@costagroup.com.au
Brad Homan 0417 189 455 / (08) 8260 1747 brad@lenswoodcoop.com.au
Watt Export Pty Ltd
Country Crisp Fresh Produce
La Manna Bananas
Bob Watt 0418 273 929 / 9764 4545 wattsfresh@wattexport.com.au
Xen Nikitopoulos 0418 806 719 / (08) 8349 4234 countrycrisp@optusnet.com.au
Andrew Sinnott 0418 894 352 / (08) 8349 5022 adelaideadmin@lamanna.com.au
White Prince Markets Pty Ltd
D & G Fresh Fruit Distributors
Mercurio Bros
Matthew Fensom 0438 556 890 / 9764 3291 sales@whiteprincemarkets.com.au
Peter Koukos 0415 993 355 / (08) 8349 6249 peter@dgfresh.com.au
Nick Mercurio 0418 819 188 / (08) 8349 5168 nick@mecuriobros.com.au
Wing Bros
DSA Fresh
Merenda Wholesalers Adelaide
Judith O’Connor 0407 800 203 / 9764 3988 wingbros@bigpond.net.au
Michael Vorrasi 0414 316 207 admin@dsafresh.com.au
Joe Merenda 0417 873 071 / (08) 8349 5056 admin@merenda.com.au
Wing Chong & Co
Farmhouse Fresh SA
Mondello Produce Plus
William Yee 0409 530 338 / 9746 6094 wyee7297@bigpond.net.au
Tony Manno 0411 146 393 / (08) 8359 6123 farmhouseSA@freshgroup.com.au
Sage Mondello 0404 651 566 / (08) 8380 9855 sagem@mondelloproduceplus.com.au
XL Fruit & Vegetables Pty Ltd
Flavell's Fruit Sales
Parker & Sons
Ross Roppolo 0418 444 893 / 9764 4099 enquiries@xlfruit.com.au
Glyndon Flavell 0419 804 541 (08) 8349 4238 sales@flavells.com.au
Brian Parker 0417 171 954 / (08) 8349 5579 afparker@bigpond.com
Pogas Produce
Fresh Pick
Paul Pogas 0414 854 167 / (08) 8349 5909 pjpogas@bigpond.com
Zappia Produce Group Pty Ltd Joseph Zappia 0412 419 059 / 9746 1600 joseph@zappiaproducegroup.com.au
SOUTH AUSTRALIAN CHAMBER 4 Ways Fresh Produce John Esposito 0457 779 939 / (08) 8380 8317 j.esposito@4waysfresh.com.au
AC Gibson Pty Ltd Brent Gibson 0417 863 060 / (08) 8349 6451 acgibsonptyltd@bigpond.com
Nick Scopelitis 0419 776 767 / (08) 8349 5540 viviens@adam.com.au Fruitorama Tony Raschella 0418 817 798 / (08) 8349 6055 admin@fruitorama.com.au
G Zizzo & Son Alex Zizzo 0418 826 937 / (08) 8260 1755 raff@zizzo.info
George Polverino George Polverino 0418 814 100 / (08) 8349 4559 polverino@internode.on.net
jammaltrading@optusnet.com.au
R & B Rotolo P/L Jutz Riccio 0418 818 910 / (08) 8349 4166 info@rotolo.com.au
Rainbow Fresh Direct P/L Emmi Cirocco 0421 167 772 / (08) 8262 5510 officeadmin@rainbowfreshdirect.com.au
Russo Produce Nathan Russo 0421 337 177 / (08) 8349 6611 nathan@russoproduce.com.au
WHOLESALER DIRECTORY
T & F Marketing
SA Mushrooms Nat Femia 0416 198 787 / (08) 8280 6443 samushrooms@samushrooms.com. au
Scalzi Produce Fab Scalzi 0419 820 644 / (08) 8349 6899 fab@scalzi.com.au
Stramare Produce David Trosti 0417 877 680 / (08) 8349 7033 david@spadelaide.com.au
TC Fresh Produce Theo Costi 0419 277 966 / (08) 8359 4555 tcsriv@bigpond.net.au
TC Luong
Charlie Luong 0418 808 118 / (08) 8262 8779 bichle72@icloud.com
The Fresh Fruit for You Produce Co Walter Gallarello 0400 834 243 / (08) 8349 6642 admin@freshfruitforyou.com.au
United Fresh Nat Fazzari 0401 555 573 / (08) 8349 8933 unitedfresh@bigpond.com
Zerella Fresh Joe Priolo 0402 045 596 / (08) 8380 9096 zerellafresh@bigpond.com
NEWCASTLE Courtman & Newton David Turner 02 49233 898 / 0414 015 860 courtmannewton@hotmail.com
Hunter Fresh Produce P/L Derrick Moodley 02 4923 3877 / 0425 255 821 admin@hunterfreshproduce.com.au
Kevin Robson P/L Mark Robson, Scott Robson 02 4923 3844 / 0405 100 401 / 0405 100 402 kevinrobson@westnet.com.au
MARKET WEST AllStates Fruit & Vegetable Merchants John Da Silva 0418 915 314 john@silva-belt.com.au
Australian Produce Brokers Trish Skinner 0417 029 607 trish@apbperth.com
Bullfrog International Graham Morgan 0419 914 455 frog@bull.com.au
Carbarns Fresh Produce Pennie Patane 0407 993 580 Pennie@pataneproduce.com.au
Central Fruit Sales Allan Mercer 0400 446 627 allan@centralfruits.com
Direct Produce Distributors Paul Carlson 0419 753 277 paul@dpd.com.au
Eliash Produce Michael Tairy 0411 696 088 accounts@edenpower.net.au
Empro Son Van Phan 0404 087 147 sonny@empro.com.au
EPT Sales John Barone 0419 753 280 admin@eptsales.com.au
Etherington Grant Etherington 0418 952 139 grant@etherington.org
Fresh Choice Mark Hobbs 0403 466 413 markh@freshchoice.com.au
H&L Produce
Fresh Express Produce
Ken Lee 02 4923 3880 / 0401 697 889
Bruce Bergmans 0419 046 437 bruce@fresh-express.com.au
Sunglow Produce P/L Matthew Shearer, Ted Laos 02 4923 3866 / 0418 495 313 matt@sunglow.net.au
T. Garret & Sons John Garrett, Peter Garrett 02 4923 3822 / 0425 255 825 / 0419 271 140 John@tgarrett.com.au
Galati Bros Tony Galati 0417 959 473 sindy@galatibros.com.au
Key Produce Richard Bloomfield 0419 747 201 richard@keyproduce.com.au
Lantzke and Sons Bruce Lantzke 0438 945 520 admin@lantzke.com.au
Mercer Mooney Paul Neale 0423 591 368 pneale@mercermooney.net.au
Mr Mushroom Lloyd Williams 0419 925 592 lloyd@mrmush.com.au
Organic Fresh Australia Matthew Jay 0410 551 714 admin@organicfreshaustralia.com
Perfection Fresh Australia James Ryan 0425 362 974 james.ryan@perfection.com.au
Quality Produce International Steve Nunn 0419 900 192 steve@qualityproduce.com.au
Smiths Enterprises Rick Smith 0408 903 008 rick@smiths-ent.com.au
Summer Fruit Sales Tony Galati 0417 959 473 sindy@galatibros.com.au
WA Farm Direct John Mercer 0418 924 865 john.mercer@wafarmdirect.com.au
WA Produce Brokers Ray Panaia 0418 915 284 wapb@westnet.com.au
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