Fresh Start, an International Women's Day event

Fresh Start

An International Women's Day event

On Wednesday the 10th of March, LaManna Premier Group and PMA A-NZ hosted Fresh Start, an International Women's Day event celebrating and empowering women in the fresh produce industry.

As a principal partner of the event, Fresh State attended the afternoon, filled with networking and hearing from a panel of guest speakers promoting women in leadership. Guest speakers included leaders in the industry; Jo Minton-Connell (Director, PMA A-NZ & General Manager, Human Resources & Communications, LPG); Monica Bratuti (President, International Trading, Turners International Marketing); Catherine Velisha (Managing Director, Velisha Farms) and Craig Taylor (General Manager Fresh Produce at Coles). The speakers shared their insight on diversity, leadership, and attracting talent to horticulture. We also heard from chef and author Alice Zaslavsky and cook and fruiterer Thanh Truong, who continued the conversation about growing our dynamic and diverse industry, especially women in leadership. Marketing Assistant from A better choice!, Elle Thielke, also discussed her 'Fresh Start' into the produce industry, showcasing an insight into her new role and a newfound love for the industry. With around 150 guests attending, the Buyers Walk at Melbourne Market was transformed into a great event space for the day. The team arranged a beautiful set up of white tables, a stage, and banners. And afternoon tea and drinks, along with take-home goodie bags, were enjoyed by all. Congratulations to all who were involved for putting on this fantastic event. Fresh State is exceptionally proud to have been a part of the afternoon and celebrating women in our industry.

With around 150 guests attending the event, the Melbourne Market was transformed for the day.