Shop & Win Campaign Wrap Up

Shop & Win Campaign

Wrap Up

The first bi-annual marketing campaign for A better choice! and its retailers launched on the 1st of March 2021. The national team put together an exciting opportunity for retailers and consumers alike.

We have seen so many retail companies launch their own rewards programs, and it is slowly becoming standard practice, be it in food, liquor, fashion, electronics, or hardware. More and more chain companies are launching these programs to incentivise their customers to shop with them. However, when it comes to independent retailers, a rewards program is much easier said than done. The first-ever nationwide competition was championed by your local, independent fruit and veg shops. With weekly winners, the Shop & Win competition is the independent answer to a rewards program where every shop gives consumers a chance to win. With prizes such as Apple Watches, Kitchen Aids, Sony Cameras, Vitamixes, and so much more, consumers hoped to be and were even more eager to support locals.

260,000 ENTRIES NATIONALLY 322 NOMINATED STORES NATIONALLY OVER 18,000 QR CODES SCANNED

Victoria had four lucky winners; ¡ Cherlyn Ng won a Philips Airfryer XXL for nominating her local fruit and veg store,

Signorelli’s North Balwyn

¡ Sarah Wright won a Weber Family Q Black LPG for nominating her local fruit and veg store, The

Happy Apple Greengrocer

¡ Bron Rossi won a Nespresso Breville Capsule

Machine for nominating her local fruit and veg store, Micky Booth Home Delivery

¡ Pamela Thompson won an iRobot Roomba

Vacuum for nominating her local fruit and veg store, Alexandra Fruit and Vegetables.

Congratulations to all winners and stores! ABC broadcasted news of this competition across all social media channels, had exciting point of sale merchandise, had radio advertising, YouTube videos, sent out EDM’s, and collaborated with a collection of high calibre micro-influencers from all over Australia.

Now, these are not the only collaborations A better choice! has in mind. With the Shop & Win Competition wrapping up at the end of July, the team has plenty more exciting plans to come throughout 2021. These new ideas aim to grow the online community and spread the word of supporting locals to more people than ever before. So, keep your eyes peeled and stay tuned to their channels to find out more as it unfolds.

DIRECTLY IMPACTED A BUYING GROUP THAT SPENDS 14.8 MILLION DOLLARS A YEAR ON THEIR FRESH FRUIT AND VEGETABLES. INDIRECTLY AFFECTED A BUYING GROUP THAT SPENDS 1.2 BILLION DOLLARS A YEAR ON THEIR FRESH FRUIT AND VEGETABLES. RETAILER ENGAGEMENT WAS A RECORD HIGH WITH AN 85% SATISFACTION RATE