ISSUE 58 — JULY 2021
Shop & Win Campaign Wrap Up The first bi-annual marketing campaign for A better choice! and its retailers launched on the 1st of March 2021. The national team put together an exciting opportunity for retailers and consumers alike.
We have seen so many retail companies launch their own rewards programs, and it is slowly becoming standard practice, be it in food, liquor, fashion, electronics, or hardware. More and more chain companies are launching these programs to incentivise their customers to shop with them. However, when it comes to independent retailers, a rewards program is much easier said than done. The first-ever nationwide competition was championed by your local, independent fruit and veg shops. With weekly winners, the Shop & Win competition is the independent answer to a rewards program where every shop gives consumers a chance to win. With prizes such as Apple Watches, Kitchen Aids, Sony Cameras, Vitamixes, and so much more, consumers hoped to be and were even more eager to support locals. 18
260,000 ENTRIES NATIONALLY 322 NOMINATED STORES NATIONALLY OVER 18,000 QR CODES SCANNED
