Real Estate Marketing Sellers Guide Glander Group

Sellers Guide

TABLE OF CONTENTS 04 Why Choose the Glander Group 05 The Right Choice 06 Right Agents = Right Results 08 Selling Your Home 10 Selling Process 11 The Right Ingredients 12 Home Preparation 14 Marketing Tools 16 What Truly Matters 18 All About the Offer 20 Diane Turton Realtors 22 Zillow Testimonials

THE G Carol Porter

Though there are essential needs to marketing a property properly, using the best forms of marketing will always help give your home the detailed and specific exposure it needs. Taking photos is great. Taking photos with your iPhone, no so much. Professional HD photography and video can sometimes be the difference between a quick sale and a long-drawn out one. Many times good photography and video is the reason many buyers even visit your home for sale.

By utilizing all the marketing resources necessary, our agents are able to expose your home for all it’s worth.

PARTNERSHIPS, NEGOTIATION & EXECUTION Agents who are in it alone are usually not equipped to successfully sell your home. Agents who reach out to their peers, utilize their network of friends and associates, and target buyer specialists usually have the upper hand when selling your property. Having a marketing plan that successfully attracts co-op agents could help sell your home for up to 5% more! Think about this; someone who sells their home for $500,000 and banks $100,000 could have sold their home for $525,000 and bank an extra $25k. That’s substantial, and could ultimately be done by choosing an expert agent who gives expert advice while guiding you through the process.

GLANDER GROUP Diane Glander

Kristen Lewis

Negotiation is another vital part of the process. Many agents claim their are expert negotiators, but usually sell far below the asking price.

So how do you know if you are dealing with an expert negotiator?

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WHY CHOOSE THE GLANDER GROUP? DISCOVER THE DIFFERENCE A REALTOR CAN MAKE Buying or Selling your home can be a daunting experience, and if this is also connected with a loss, separation, divorce or relocation, the stress can increase tenfold.

Having a real estate team you can connect and feel comfortable with and with whom you can communicate your concerns, wants and needs, is essential to ease the stress and guide you through to a successful sale of your home. Selling your home should be an exciting and enjoyable experience, supported by a group of professionals who are by your side at all times.

Be happy with who you choose to work with and remember you are the client and you are in charge.

There are some options to choose from when deciding who you want to represent you druing the selling process. You may opt to sell your property independently or through a local real estate magazine. There are many excellent reasons, however, why you should choose the Glander Group to assist you in this important undertaking. We will ensure that you maximize your opportunities in the current real estate market. With our extensive contact networks that we have developed through the many national and international organizations, we will employ the most effective marketing and advertising strategies for your property.

We will also guide you through the complicated paperwork involved, from the initial agreement to the final documents.

Overall, choosing a trusted real estate team to represent you is the best, most efficient and most successful way to sell your property for all it’s worth. We truly value our cleints and consider them not only customers, but friends for life!

THE RIGHT CHOICE HELPING YOU ON YOUR WAY! Many agents offer great service, but notso-great advice. Others offer great service, great advice, but lack communication.

Though, not all of us are perfect, we truly strive to offer our clients excellent service, excellent communication, trusted advice and a personal touch. We truly care about all of our clients, who we now consider our good friends, our extended real estate family.

Real Estate can be scary for a lot of people. There are so many obstacles to overcome; from finding the right mortgage broker to finding the right home in the right location at the right price. Though we are not right about everything, we know how to connect to our clients in a way that’s simply “right”.

“FOR MOST OF US, OUR HOME IS OUR BIGGEST INVESTMENT. WHEN IT’S TIME TO SELL, GET THE VALUE YOU DESERVE WITH THE HELP OF A PROFESSIONAL REAL ESTATE AGENT. IF YOU’D LIKE TO DISCUSS YOUR NEXT HOME SALE TODAY, PLEASE CONTACT US ANYTIME.”

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RIGHT AGENTS = RIGHT RESULTS LIST WITH THE TEAM THAT GETS THE BEST RESULTS Having an agent represent you through the selling process can definitely get you results, however, having the right agents represent you can be the difference between ten of thousands of dollars in your pocket. You want a real estate team who knows the market, lives there and are experienced negotiators. You want a team that values you, answers all your questions and considers all your concerns. But most of all, you want a team that can get the most out of your home which allows you to get the most return on your treasured investment.

THE RIGHT INGREDIENTS = RECIPE FOR SUCCESS! Diane has a passion for cooking. She is also a fan of great-tasting wine. In the kitchen, Diane is always thinking of new recipes and wine pairings to delight family and friends. That creativity has trickled over into her other passion, Real Estate, where she is also finding new and creative ways to sell your home. Nothing is more satisfying to her than helping her clients achieve their real estate dreams.

The Glander Group’s ability to connect with their clients has been the perfect recipe for success. They really take the time to get to understand their clients and know their true wants and needs.

They believe that honesty is one of the key ingredients in being a successful REALTOR® and person.

“We want to make a connection that truly makes a difference.

It’s one thing to sell your home, but we ensure that when we sell your home, we will make the process as easy and seemless as possible. We want your selling experience to a great one. Let’s connect and discover the true difference a well-oiled, organized, professional, personal and experienced real estate team can make!”

- Diane Glander

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SELLING YOUR HOME DECIDING TO SELL You’ve decided you want to sell your home, but first, you want to make sure that your decision to sell is a sensible one. There may be factors involved that have lead to this decision, however, it is good to ensure that your decision to sell is a correct one.

KEY MARKET FACTORS TO CONSIDER WHEN SELLING YOUR HOME. How long does it take to sell a property? Some properties sell in a few days, others may take several months. By Recognizing some key factors that influence marketing a home, you can get significant control over market time.

The proper balance of these factors will expedite your sale: LOCATION: Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value.

COMPETITION: Buyers compare your property against others in that neighborhood. Buyers interpret value based on available properties on the market.

TIMING: The real estate market may reflect a “buyers” or “sellers” market. Market conditions cannot be manipulated but they can be mitigated to an individually tailored marketing plan of action for each property.

TERMS: The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.

PRICE: If the property is not properly priced, a sale will delayed or even prevented. Reviewing the Market Data assists you in determining the best possible price.

Even if you reduce later, you have already permanently alienated a potential buyer.

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SELLING PROCESS COLD, HARD FACTS Any agent who gives you an analysis of your home before seeing it should automatically raise red flags. Every home is different and every situation is not alike, so it is so important for an agent to consider all variables when analyzing your property. An expert real estate agent would know how to properly access your property by asking the “hard” questions, evaluating other aspects of your home, doing a detailed CMA and helping you understand the process and everything involved in it.

In order for an agent to successfully sell your home, they need to understand what sells your home. They need to understand what can be done to differentiate your home and help highlight the qualities that most buyers are looking for. Staging always helps and some agents are experts when it comes to this, however, sometimes staging a home can hurt it as well. It is important for your agent to understand what is necessary and when it is necessary in order to sell your home for all it’s worth.

Though there are essential needs to marketing a property properly, using the best forms of marketing will always help give your home the detailed and specific exposure it needs.

Taking photos is great. Taking photos with your iPhone, no so much. Professional HD photography and video can sometimes be the difference between a quick sale and a long-drawn out one. Many times good photography and video is the reason many buyers even visit your home for sale.

THE RIGHT INGREDIENTS HELPING YOU ON YOUR WAY! OUR CORE VALUES INCLUDE THESE FOUR MAIN INGREDIENTS: TRANSPARENCY The selling process can be a long, drawn-out one with little highs and many lows. It is important for our team to be as transparent as possible so that you are aware of everything throughout the whole process.

HONESTY We strive to be honest even if it hurts us. We believe that character trait is more appreciated than any other.

DEDICATION We are dedicated and committed to our customers and believe in providing the best customer service necessary.

PERSONALIZED SERVICE Everyone is different. Everyone has different needs, wants, desires, and are in different situations. We provide personalized services that fit your unique situation, helping you reach your realistic goals.

ONLINE FACTS & TOOLS DIANE BURTON GROUP LET’S GET ONLINE EXPOSURE! Below shows that 99% of people search for a home using three main search engines. We make sure to be as visible as possible on these platforms to make sure you are as visible as possible.

81% 12% 6%

HOME PREPARATION

Since 1985, the Diane Turton, Realtors® name has earned renowned recognition as the premier real estate company in the markets they serve. Led by President/Founder, Diane Turton, Diane Turton, Realtors is an independent company owned by the Turton family that was founded on the following five core values: Trust, Communications, Service, Knowledge and Courtesy.

The Diane Turton, Realtors brand is the recognized leader in providing complete residential and commercial real estate ownership services and support. Their distinpages 12-19 guished affiliations with Leading Real Estate Companies of the World, Luxury Portfolio, Luxury Real Estate and Mayfair International ensure an extremely powerful domestic and international visibility for Diane Turton, Realtors.

With 15 strategic locations on the New Jersey shoreline and a Corporate Centre located in Point Pleasant Beach, the company is staffed with nearly 350 sales professionals along with a full-time management/support team. As a full service real estate company, Diane Turton, Realtors conveniently offers in-house title, insurance, relocation and referral services. Through their professional marketing campaigns, web based technologies and social media networks, Diane Turton, Realtors is best positioned to reach the global real estate market.

Diane Turton, Realtors has been consistently voted the Best of the Best Real Estate Agency in Monmouth and Ocean Counties by the annual Asbury Park Press Reader’s Choice awards. Their award winning sales agents are provided the tools, training and professional support necessary to keep them current and competitive in the real estate market. Diane Turton, Realtors takes pride in knowing that their team has all of the local connections, as well as the national and international reach needed, to maximize opportunities in today’s complex real estate market.

HOME EXTERIOR • • • • • • • • • • • • • • • •

House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc.

Mow, edge and weed the lawn frequently until the home is sold.

Overgrown shrubbery be cut back to show as much of the exterior as possible.

A low-cost investment in seasonal flowers or ground cover will add a personal touch.

Inspect the roof for necessary repairs and any visible broken shingles or tiles.

Stucco water stains can be repaired using a mild bleaching agent.

Fences should be mended and painted.

Wash all windows inside and outside

HOME INTERIOR • • • • • • • • • • • • • • • • • • •

Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced.

Avoid repainting the entire house unless completely necessary White or light pastels are easy to work with and make your rooms look larger Fireplace lit in cooler weather , Air conditioner turned on in warm weather Countertops neat and polished and Appliances cleaned

*spring lake, NJ

MARKETING TOOLS PRODUCTS THAT GET YOU “SOLD!” Our Team specializes in open houses. We have a menu of open houses, agent mega open houses, and public open houses. We take the time to ensure your home gets the exposure it needs in order to sell. We don’t hesitate to door-knock, distribute flyers, talk to the neighborhood, and do neighbor invited open houses.

BROKER TOURS & SUPERIOR OPEN HOUSES The broker tour opens your home to agents from other firms.

An open house is usually the most convenient time for other agents to bring buyers to see your property. But we don’t just do open houses, we do mega-open houses like no one else. We’ll show off your home so that it looks its best for this important event.

PRINTED MARKETING PIECES We provide professional Property Listing Brochures, Hi-end Elite Property Booklets, Unique Marketing Pieces and Attractive Feature Presentations.

PROFESSIONAL PHOTOS, TOURS & WEBSITES Creating a digital experience for home buyers on the local, national, and international market. We provide professional photos and tours on more than 15 websites in all. We give you the online exposure you need.

PROFESSIONAL STAGING CONSULTATION The best way to showcase your home for all it’s worth is to professionally stage your home. The Glander Group provides professional staging consultation to help bring out the best in your home.

MARKETING PRESENTATION Our team follows a proven system that allows us to get the most out of your home. Our system includes customized marketing products such as informative property brochures that highlight the best qualities of a home, professional photography, video presentations, web exposure that utilizes all search engine optimization sites and high quality print ad campaigns that are unique to the property. All this helps to ensure the quick and successful sale of your home.

WEB SYNDICATION If a buyer doesn’t see it, it won’t sell. We are committed to putting your listing in front of millions of potential buyers by syndicating to the most popular Real Estate websites and Search Engines.

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WHAT TRULY MATTERS DEDICATION AND COMMITMENT TO OUR CLIENTS Diane and her team are extremely passionate about their job; ensuring the best for her clients throughout the selling process. The Glander Group has etablished itself as a market leader, gaining the trust of their clients and the respect and admiration of their colleagues. Their professionalism combined with aggressive negotiation strategies have proven very successful in representing their client’s best interests at all times.

RELATIONSHIPS MATTER The Glander Group is all about developing long lasting relationships. Not only does it help develop trust, but also creates an accountability to their clients that is such an essential part of the selling process.

EXPERIENCE MATTERS Selling a home in today’s market requires more attention to detail and careful planning than ever before. Working with an experienced real estate team who understands local market conditions and are both experienced and genuinely interested in your best interests is a must. “We believe in transparency throughout the process. We believe in educating our clients so that they make the best decision possible. We also believe that an informed seller is a successful one. Information is key and we try our best to ensure our clients are as informed as possible.”

Diane has a keen eye for design and understands what buyers are truly looking for. It is important in a market such as this to differentiate and stay ahead of the curve. Diane and her team are truly committed to understanding the industry’s ups and downs, their client’s needs and wants and the end goal of a successful transaction.

WHO YOU WORK WITH MATTERS More than ever before, determining the right price for a new listing can mean the difference between selling for top dollar or not selling at all. Only years of experience and creative marketing can provide this. Careful assessment of your home, current market conditions and the competition are key considerations. “Who you work with matters.”

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ALL ABOUT THE OFFER

WHAT YOU NEED TO KNOW

BELOW IS A LIST OF IMPORTANTS THINGS YOU NEED TO KNOW BEFORE ACCEPTING AN OFFER. THE PRICE IS NOT ALWAYS RIGHT Have you ever heard the term “the higher the price, the better the offer.”? Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust The Glander Group to help you thoroughly evaluate every proposal without compromising your marketing position.

NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary from state to state, but in order to be a legally, binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in the closing agent’s escrow account pending the fulfillment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING. For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

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DIANE TURTON REALTORS SINCE 1985 Since 1985, the Diane Turton, Realtors® name has earned renowned recognition as the premier real estate company in the markets they serve. Led by President/Founder, Diane Turton, Diane Turton, Realtors is an independent company owned by the Turton family that was founded on the following five core values: Trust, Communications, Service, Knowledge and Courtesy.

The Diane Turton, Realtors brand is the recognized leader in providing complete residential and commercial real estate ownership services and support. Their distinguished affiliations with Leading Real Estate Companies of the World, Luxury Portfolio, Luxury Real Estate and Mayfair International ensure an extremely powerful domestic and international visibility for Diane Turton, Realtors.

With 15 strategic locations on the New Jersey shoreline and a Corporate Centre located in Point Pleasant Beach, the company is staffed with nearly 350 sales professionals along with a full-time management/support team. As a full service real estate company, Diane Turton, Realtors conveniently offers in-house title, insurance, relocation and referral services. Through their professional marketing campaigns, web based technologies and social media networks, Diane Turton, Realtors is best positioned to reach the global real estate market.

Diane Turton, Realtors has been consistently voted the Best of the Best Real Estate Agency in Monmouth and Ocean Counties by the annual Asbury Park Press Reader’s Choice awards. Their award winning sales agents are provided the tools, training and professional support necessary to keep them current and competitive in the real estate market. Diane Turton, Realtors takes pride in knowing that their team has all of the local connections, as well as the national and international reach needed, to maximize opportunities in today’s complex real estate market.

ABOUT DIANE TURTON Diane attended Rider College in Lawrenceville, NJ where she majored in real estate and earned a Bachelor of Science degree in Commerce. Diane became a licensed agent in 1966 and following remarkable success in this area. She received her broker’s license in 1974. Built upon the solid foundations of a successful track record, Diane had the confidence and courage to open her first Diane Turton, Realtors ® office in Bay Head, New Jersey in 1985.

Diane gained her CRS (Certified Residential Specialist) designation in 1989 and went on to receive her CRB (Certified Residential Broker and LTG (Leadership Training Graduate) designation in 1990.

Celebrating thirty years in business, Diane’s firm is a full-service New Jersey real estate company with 15 regional sales offices throughout Monmouth and Ocean counties, plus a Corporate Centre in Point Pleasant Beach, NJ. Diane Turton, Realtors ® is the premier commercial, residential and rental real estate company at the Jersey Shore and is number one in closed volume in most markets served.

Diane Turton, Realtors ® caters to all real estate sales and rental requirements in addition to providing mortgage, title and insurance services. The company is staffed with nearly 350 sales associates along with a full-time management/support team.

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ZILLOW TESTIMONIALS Dianne is wonderful agent. Very knowledgeable in her field. She excelled in the virtue of patience. I am using her to sell another property. She will then also sell my home and find me another. That should speak of the confidence I have in Dianne Gander.

Nancy Bellia I have had the pleasure to work with Diane on both sides of the buying and selling process ---when we first bought our property in Sea Girt, NJ, and then when we eventually sold it last year.

She was great to work with - very knowledgeable on the local market, responsive and diligent.

Since this was our second home and we weren’t living in town full-time, it was great having her there as our eyes and ears during the process. She kept me abreast of every showing, any feedback she received, everything! It was much appreciated.

Our house sold in less than 9 months, while others in the area are still on the market.

If you are planning to sell your property and are not in town full time (or even if you are!), I highly recommend Diane --she is highly capable and someone you can count on.

Rosenberry

We have been working with Diane Glander for over five years. Diane was instrumental in our home selling this summer. We got multiple offers and the condo sold well above the asking price. We have also used Diane to help rent our unit.

She was our eyes and ears in New Jersey as we live in California. We could not have rented or sold this property without Diane. I can’t recommend her enough.

Anonymous Client If you want someone in your corner who is going to do everything they can to get your house sold, then go with Diane Glander! They stuck with me through thick and thin. Thank you guys sooooo much!

G. Pagan Diane listed and sold a condo in Belmar, NJ for my daughter and husband. We’ve had previous experiences buying and selling properties and it has been an absolute pleasure to work with Diane in selling the condo. We are very grateful to have had Diane as our real estate agent for her guidance and knowledge in the shore area and her committment to providing outstanding service.

Anonymous Client

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1216 Third Avenue, Spring Lake, New Jersey, 0776 Office: 732.449.4441 Cell: 732.233.9630 Emaildglander@dianeturton.com