SELLER GUIDE JILLIAN REINSON REALTOR®
It’s not a listing...
It’s a lifestyle!
ABOUT JILLIAN REINSON REALTOR® A native of coastal BC, I was born and raised with a passion for nature and art. I’ve always had an eye for design, which led me to enroll in a Fashion Design program at Blanche Macdonald in Vancouver. My success in this field landed me the distinction of being voted one of “Vancouver’s Top 10 Designers” by IFW. While I was developing my talents in the arts, I also focused on building my skills in sales and marketing at BCIT. After spending some years as an International Sales Rep at a print marketing company, I later earned a diploma in Administration and I went on to work for a cutting edge company based out of Burnaby. One of my greatest achievements with this company was spearheading a project to streamline our inventory returns system. I then decided to further my skill set by taking a Project Management course at BCIT. Entrepreneurial spirit has led me to a Life as a Realtor on the Sunshine Coast, surrounded by nature and a thriving arts community. My family and I feel blessed to be here! A native of coastal BC, I was born and raised with a passion for nature and art. I’ve always had an eye for design, which landed me the distinction of being voted one of “Vancouver’s Top 10 Designers” by IFW. While I was developing my talents in the arts, I also focused on building my skills in sales, marketing, administration and project management. After spending many years working for companies as a top sales professional, my Entrepreneurial spirit led me to a Life as a Realtor. My family and I feel blessed to live on the Sunshine Coast, surrounded by nature and a thriving arts community.
SELLING EXPERIENCE THE SELLING EXPERIENCE WITH JILLIAN REINSON You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favourable time for you to sell.
MY MARKETING 1 When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, I will use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When I list your home, I’ll do so at no additional cost. When you start to get offers, I can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favourable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Sunshine Coast real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX yard sign are the most trusted real estate symbols in Canada. RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: I am are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. VIRTUAL TOURS & WEBSITES: Creating a digital experience for home buyers on the local, national, and international market with personalized property specific websites. property virtual tours, cutting edge photography and multiple social media platforms. are one of the innovative ways I market your property to its fullest. I believe it is important to use the resourceful tools necessary to give your home the exposure it needs and ultimately sell your property.
MY MARKETING 3 MY SALES APPROACH: My approach is simple — I do what it takes to sell your home in a timely manner. COMPREHENSIVE: While My sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. As my results on the following page will indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
H O M E E VA L U AT I O N One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” Sunshine Coast has a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighbourhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
H OME PR E PA RAT I ON You can do many things to increase the appeal of your property and to create a lasting impact on potential buyers. WHAT TO DO TO PREPARE: The following are a couple of factors to keep in mind when listing your property for sale: 1. CURB APPEAL: Keeping your landscape pristine, and adding creative touches to your yard, such as colourful annuals, will create an immediate impact on passers-by and potential buyers. 2. PROPERTY REPAIRS: Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property. 3. CLEANLINESS AND STAGING: Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property. 4. DISCLOSURES AND INSPECTIONS: I am very familiar with the legal procedures involved in disclosures and ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections). 5. SHOWINGS: Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with the agent, if you are not there. Moreover, I will know what information will be most useful in representing your interests when speaking with prospective buyers.
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I’ll take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.
TESTIMONIALS THE PRICE IS NOT ALWAYS RIGHT Ready to close the deal? Maybe not. Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case. But don’t panic. Another buyer might still be found who is willing to accept the house as is. Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but, before closing the deal, they request an inspection to see if it’s safe and also if they will be able to install a skylight to provide natural light to the new space. This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately balk, not wanting to incur the time and cost of replacing the roof. Their plans were to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much. At this point, you sit down with the prospective buyers and calmly discuss the situation and how it can be solved to the benefit of all. First, you agree to get another professional opinion on what really needs to be done. Inspectors are only human, and are not infallible. Once the extent of the damage is agreed upon, you can jointly decide what to do about it. While the buyers hadn’t planned on that expense, you show them that instead of a limited roof life that they would get with most existing homes, they’ll have a new worry-free roof that won’t cost them in repairs for the next decade or so. Since the roof wasn’t in as good shape as you had thought, you agree to lower the purchase price to help offset the cost of the new roof. By negotiating calmly and looking at all possibilities, what could have been a “deal breaker” can be turned into a win-win situation for both the buying and selling parties. In other cases, the most workable agreement for both parties might be for the deal to be called off. The seller can always find another buyer and the buyer can always find another home. To protect yourself against last minute “buyer’s remorse,” make sure the purchase contract anticipates and closes as many loopholes as possible after all known defects have been fully disclosed.
TESTIMONIALS JILLIAN IS FOCUSSED AND ALWAYS ON MY SIDE... My husband and I recently purchased two condos in Gibsons, BC., and Jillian was our real estate agent. There was a ton of information flowing, negotiating, stress and details and luckily...we were in good hands. Jillian handled it all like a pro ! She took a complicated situation and helped to make it all smooth. She even helped to negotiate a furniture purchase. She definitely went above and beyond the call of duty and we highly recommend her as an agent, you’ll be in good hands! - Julie M. JILLIAN IS EXCELLENT. 5 OUT OF 5! Jillian was an excellent agent who helped guide us through the process of purchasing a property on the Sunshine Coast - not an easy task when we are from Toronto, and had minimal area knowledge, but knew this is where we wanted to buy a retirement property. Jillian spent 1-2 weeks booking listing appointments, and showing us over 20 properties in 5-6 days - she was highly knowledgable regarding the BC real estate process, and what to look out for/know about homes on the Sunshine Coast, top areas to focus on, and weather and exposure issues etc. Jillian was highly responsive, very client oriented and was a pleasure to work with over our intensive 5 days together. Her diligence and her knowledge paid off, as we found our perfect property on our very last day. The purchase negotiation went very smoothly and we were happy with the final outcome. - Lesley B. JILLIAN IS INSIGHTFUL. Jillian is the type of agent you can call at any hour. She know exactly what’s up on the coast, and her insight into investment opportunities in real estate are always well researched and on point. I recommend Jillian unreservedly. - Branden B. JILLIAN IS VERY FREIDNLY... Jillian is a very friendly, enthusiastic, earnest, experienced and professional agent. Not only is she knowledgeable about the market but she also helps me understand the local situation and take the initiative to let a contractor do an assessment for me. In addition, She is always available to answer any questions and concerns. - Sunny W.
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THANK YOU FOR THE OPPORTUNITY
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JILLIAN REINSON REALTOR®
C I T Y R E A LT Y JILLIAN REINSON REALTOR® DIRECT: (778) 322.0113 101 - 938 GIBSONS WAY, GIBSONS, BC V0N 1V7 LICENSE #: 175536 www.coastallivingbc.com