HOME SELLING SYSTEM
YOUR WHY? • What’s the reason for the move? • What’s most important to you in this process? (Money, ease, timing?) • Have you ever worked with a Realtor before? • How was your previous experience? • Did you work with a single agent or a team? • What would you have changed about that process? • What was your biggest headache? • What are you looking for in an agent/team? Most people that we work with are trying to move forward with their lives in one way or another. They come to us to gain certainty and peace of mind, knowing that the job can get done, and that they’ll know from start to finish that they’re getting what they want out of this transition. Most of our clients end up realizing that we make it much smoother than they thought it would be and most importantly that hiring us actually makes them money.
important factors IMPORTANT FACTORS WHEN HIRING AN AGENT 1. GETTING TOP DOLLAR - This is the main reason why most people sell. To get the most money possible from the sale of your home. 2. PROVEN TRACK RECORD - How is your agent’s track record and how does it stack up against the competition? 3. COMMUNICATION - Does your agent communicate with you every step of the way? 4. QUALITY MARKETING - Is your agent’s marketing strategies, concepts and materials attractive, effective and consistent? 5. SELLING FAST - How long are you willing to wait for the sale of your home? 6. PERSONALIZED SERVICE - What special services is your agent providing that others are not? 7. EXCELLENT NEGOTIATION - Is your agent an expert negotiator? Many claim to be, but the proof is in the pudding. 8. CREATING THE MOST DEMAND - Does your agent create a buzz for your home and is he or she pricing your home correctly?
NORTH AMERICAN PRESENCE
We receive 800 - 1000 buyer leads each month. We send our listings out to multiple sites.
HOW MOST AGENTS OPERATE THE AGENT DOES EVERYTHING Install sign // Install lock box // Load listing online Advertise online // Create advertisements // Answer buyer phone inquiries // Monitor the market // Show the property // Run open house // Run print advertising // Get Feedback // Submit paperwork to office // Submit paperwork to board // Door Knock // Work with other sellers // Answer buyer email inquiries // Market internally Coordinate photographers & stagers // Get Feedback // Present = negotiate offer // Work with other buyers How Can the ONE Person be Good at ALL These Things?
US vs THEM
HOW our team operates MARKETING DEPARTMENT STAGER GRAPHIC DESIGNER
PHOTOGRAPHER/ VIDEOGRAPHER PRINTER
INTERNET MARKETER
SALES DEPARTMENT LISTING AGENT
BUYER AGENTS
INSIDE SALES AGENTS
SALES MANAGER/ ADMINISTRATION
City Wide, Relocation and International Networks e.g. military, police, etc.
WHAT IS AN ISA? The ISA is a highly skilled salesperson who is both comfortable and productive spending 8090% of their time on the phone. All incoming leads are assigned to this person for immediate follow-up and scrubbing. ISAs are generally responsible for: • prospecting for new leads. • servicing inbound leads from sign calls and other internet sources. • converting leads to appointments for a team’s sales agents.
REVERSE PROSPECTING >> WE DO REVERSE PROSPECTING! >> WHAT DOES THIS MEAN? We have many ISA’s (inside Sales Associates) making calls for us everyday, matching people with the homes we have for sale. We pay for buyer leads so we can bring qualified buyers to your home.
ONLINE EXPOSURE LET’S GET ONLINE! We use the Internet and our innovative website to make your listing highly visible. With more than 92% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. Below shows that 99% of people who search for a home online use three main search engines. We make sure to be as visible as possible on these platforms to make sure you are as visible as possible.
81% 12% 6%
77-pt marketing plan nal Results. o ti p e c x E . Exceptional Marketing. Marketing Exceptional Results. Exceptional
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Kelowna has feedback & rep g seller’s time listing the Multiple List the seller with with & reports on the property. 45 Email the seller 77 Review and explain all clauses in Listing agreement and other paper work and ail feedback submit the nts in to to avoid wastin Em age ally address ers nic ate 45 buy nt. est ctro e l name and in our office computer system keep seller 15 Enter the seller’s me Ele ctiv rea mit 14 prospe n com all buyers to avoid wastingtim seller’s time with “shoppers”. agreements. ely loa r 5,500 active er Prequalify all p46sellPrequalify re to ove 46 prospective informed of market changes, mortgage rate fluctuations, sales trendsput orer anything exposu loan to assure ipal. er’s timely system to kee 47 Monitor r the the47 buyer’s loan to buy assure loan commitment. g utility and munic contractors to perform any Monito luding in our office com that may affectare thea.value and marketability of their ressproperty. trends or anythin ions, inc inspectutility name and add inspections, including and municipal. 48 Arrange all 48 tuations, sales e & arrange for ange all er’s vid fluc Arr sell pro rate the ge sion er Provide Open Houses with a licensed REALTOR®. 16 permis 15 Ent changes, mortga ility of their property. permission provide & arrange for contractors to perform any 49 With the seller’s h the seller’s marketProperty d of 49 Wit ofrme the Seller’s Disclosure 17 Explain the use info marketab Statement the seller will airs. e and agreed upon repairs. ct the valu OR®. agreed upon rep REALT maybeaffe the seller will complete, and that presented to the buyernse ofdtheir home. that will uses with a lice sure Statement Ho clo en Dis Op ty e per ler’s Pro 16 Provid home. use of the Sel buyer of their sented to the 17 Explain the that will be pre complete, and
PLANAN 77 POINTPOINMARKETING T MARKETING PL 77
ULTIMATE ULTIMATE
ults.
ptional Res Agents. Exce Exceptional
Exceptional Agents. Exceptional Results.
consumer direct marketing & social media
the cold hard facts 58
+1.0% 4x MORE 99.2%
of asking price by GOG
98.2% of asking price (okanagan)
4
DAYS FASTER
homes sold per month on avg by GOG
less than 1 home sold per mth on avg (okanagan)
23 DAYS
our avg days on the market
81 days
avg days on market (okanagan)
faster sales! Having Shane as my agent made the selling and buying process of my homes seamless and effortless. His knowledge of the market allowed him to negotiate beyond expectations. Not only was my previous home sold in record time, but he acquired my new home at a significantly reduced price. I wouldn’t hesitate to recommend his services to any and all looking at purchasing or selling a home. - SERGE P. I have known Shane for years and have seen firsthand what a great person and businessman he has become. Shane helped take away all the inhibitions I previously had about investing and taught me all I needed to know to be successful in real estate. I now own four properties and have plans to continue investing. He is extremely knowledgeable and always willing to help me learn. - JASON A.
let’s summarize REMEMBER... THE MOST IMPORTANT FACTORS 1)
COMMUNICATION GUARANTEE
2)
EASY EXIT GUARANTEE
3)
BRAND POWER
4)
BROKERAGE POWER
5)
TEAM SYSTEM LEVERAGE
6)
PROFESSIONAL STAGERS
7)
PROFESSIONAL PHOTOGRAPHY/VIDEOGRAPHY
8)
WORLD WIDE INTERNET EXPOSURE
9)
RELOCATION NETWORKS
10) MARKETING PLAN AND STRATEGIES
COMMUNICATION GUARANTEE 28% 72%
72%
OF HOMEOWNERS ARE DISSATISFIED WITH THEIR AGENT’S PERFORMANCE
COMMUNICATION is one of the key components to our success. Without it, we are doing a disservice to our clients.
COMMUNICATION GUARANTEE WHAT YOU SHOULD EXPECT 01 / WEEKLY UPDATES BY PHONE & EMAIL We are available 7 days a week to answer your questions. The weekly updates allow us to show you the progress we have made and create a more focused conversation about what we have done and what we have planned. 02 / UP-TO-DATE SHOWING FEEDBACK Our customer care agents have systems that will ensure you receive feedback after showings in a timely manner. 03 / UP-TO-DATE MARKET STATISTICS & TRENDS
easy exit GUARANTEE Our Easy Exit Guarantee allows you to cancel our agreement if you are not satisfied. We Work Diligently to produce exceptional results We Fix Problems & issues within 48 hrs
www.greaterokanagangroup.com
K E L O W N A #1 – 1890 Cooper Road, Kelowna, BC V1Y 8B7 Each office independently owned and operated
250.826.3859 Shane@greaterokanagangroup.com www.greaterokanagangroup.com