CONTENTS 4-9 ALL ABOUT OUR TEAM 10-11 MARKETING 12-13 PRE-CONSTRUCTION 14-15 BUILDER PACKAGES 16-17 HUGE LOCAL EXPOSURE 18-19 THE CONCLUSION
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BRAD VAN DE WALLE CO-FOUNDER & PARTNER Brad Van De Walle found his calling six years ago when he became a Realtor. Since then, Brad has created a powerful, successful, reliable team of agents across Canada in Calgary, Ottawa, and Kelowna, as well as across the United States in Seattle, and California. However, his ability to connect with all types of people, his understanding of the real estate industry and a unique sales approach has made Brad one of the most innovative agents in the country. “I started at the bottom, I knew nothing. I took it upon myself to master this industry and my hard work has paid off”. Brad has now started Infill Hub, something he has dreamed about for some time. Infill Hub was formed with one goal in mind; create exceptional agents, exceptional marketing and services that produce exceptional results. Pride of ownership of the team radiates through Brad’s actions and personality. His career, his business partners and most importantly, his clients mean everything to him. “Infill Hub is not in this for the transaction. We care about our clients who become our friends, and we want what is best for them”. A savvy entrepreneur, Brad has found success in so many different areas of business. His understanding, experience and ambition has pushed him to become one of the most wellknown, well-connected and well-liked people in the real estate industry. Brad believes personal development, camaraderie and self respect create individual and team success.
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MATTHEW CHIACCHIA CO-FOUNDER & PARTNER My career in Real Estate began started early in my life, which gave me the training, the drive and experience to be an exceptional realtor. In 2010 Brad Van De Walle and I started a team at Re/Max Real Estate (Central) called The888SOLDTeam. Brad and I have become close friends, close business partners, and have the same drive and passion for our work. Over the years we have overcome many obstacles that have resulted in extensive personal and professional growth. We are very excited to have built Infill Hub as a forum to bring exceptional realtors and builders together. Our goal is to not only sell a listing but sell a lifestyle. We treat every client with the same level of care as our own family. I hope to demonstrate our team’s energy. The Infill Hub Group is transparent and authentic. Who we are in real life is who we are in Real Estate; fun, passionate, and driven. Infill Hub is our future and it drives us to make it an inner city brand name that is above the competition.
LISA JOHNSON CO-FOUNDER & PARTNER Lisa’s career in real estate began 14 years ago when she took her hobby of buying real estate as an investor and builder and turned it into a career. Since then, Lisa has created a successful business in real estate and has always been a top performer. Her passion for building led her to work with new home builders focusing on new inner city homes. Her background in construction, design and home staging adds to the exclusive services she provides to her clients. Lisa’s passion for inner city construction and sales led her to team up with Brad and Matt to form the Infill Hub Team. “I’m excited to be working with such an innovative group who have the same values and passions that I do. We have created an exciting new way to buy and sell new inner city homes which we believe will have a huge impact on the market.” An experienced realtor,Lisa is an Accredited Buyer Representative and one of less than 30 GREEN Designated Realtors in Alberta. Lisa is committed to building longterm relationships with her clients as well as delivering short term results. Integrity, honesty and exceeding her client’s expectations are her primary focus. She believes that her personal approach and treating her clients with professionalism and respect while paying close personal attention to detail allows for successful transactions. Lisa is committed to a strong work ethic and providing knowledge and expertise based on a foundation of trust. “I’m excited to help people find what they’re looking for and guide them through the sometimes complicated process of buying and selling real estate.” Growing up in Calgary I am grateful to be part of the development of one of the most beautiful cities in the world. As a Realtor, I love the role I play within it. Calgary has so much to offer and when I’m not working I take time to enjoy the fantastic restaurants, live music and the outdoor lifestyle. Calgary is famous for. 6
ABOUT OUR TEAM INFILL HUB GROUP: PROMOTING POSITIVE COMMUNITY & ECONOMIC GROWTH WITHIN OUR NEIGHBOURHOODS The Infill Hub Group has come together to create a comprehensive, educated and experienced group of talented individuals who are changing the foundation of how we buy and sell Infills. At Infill Hub we have afirsthand understanding of the buying, selling and building process and provide a “one stop shop” to our builders. From Initial Interior Design, Smart Home Technology Staging and Home Staging to the final step of listing and selling the home. INTERIOR DESIGN - Our interior designers can help you pick the finishes that Buyers are looking for and save you both time and money. SMART HOME TECHNOLOGY STAGING - Our partners in Smart Home Technology Staging work directly with our builders to set up a “Smart Home” plan that can be installed at a base level “builder’s grade” with the ability to be upgraded to whatever level of technology the prospective Buyer wants. This allows the builder to have the edge over builders that don’t provide this “movein ready” technology. Surveys have shown that the majority of active Buyers in the market not only prefer, but are expecting and asking for it and, most importantly, are willing to pay more for it. Could “smart home” technology — features such as network-connected thermostats, security devices, appliances and lighting — sell a home faster and for more? According to recent consumer polling data plus anecdotal reports from appraisers and realty agents, “the key is that the smart products need to be installed before a home is listed, because most buyers in 2016 want things pretty much turnkey. It helps you stand out,” Hertzberg emphasized — giving homes an edge over competing properties — and it usually cuts the time needed to sell. (continued on page 7) 8
ABOUT OUR TEAM CONT... REDEFINING YOUR REAL ESTATE EXPERIENCE HOME STAGING Infill Hub takes a marketing approach to staging, which means that you sell faster and for more. Our experienced stagers have an understanding of what drives Buyers decisions to chose one property over another and stage the home to sell. LISTING AND SELLING Our high performance Realtors and large Buyer inventory means that we can sell your homes for more and faster. Our marketing strategies don’t start once your build is complete; they carry you from conception to completion. We are highly committed to Marketing Real Estate and providing our clients and partners the best Real Estate experience possible through high end exposure. At Infill Hub we believe our exceptional group of professionals, marketing strategies and creative concepts will facilitate exceptional results. We understand that the ultimate goal of a listing is to create a lead that turns into a sale. NEW COMMUNITY APPROACH - “IT’S NOT A LISTING, IT’S A LIFESTYLE!” As a builder, you’re not just selling a home, you’re selling a lifestyle. The quality of a home impacts the lifestyle of its owner from the location to the floor plan, finishes and features. Every Buyer has a lifestyle in mind and it’s our job, at Infill Hub, to connect our buyers to your homes and the lifestyle they provide.
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so much more than just a lisiting
OUR MARKETING INNOVATIVE MARKETING STRATEGIES LARGE BUYER INVENTORY Infill Hub has full time staff members that are focused on generating qualified buyers. With your inventory information we can connect the right buyers for your homes in pre, partial, and fully constructed phases. Our website is geared to Buyers and we will showcase your product at all stages of construction in order to help you sell quickly. Market Exposure - Infill Hub has a proven market presence; our Buyers know that we are the premier site for all stages of infill construction in Calgary because we are always reminding them! Through Social Media, our Buyers are able to watch progress videos done weekly by our sales team, receive Instagram updates and Facebook posts that showcase your homes. We also market the community you are building in to help buyers see the value of a location. The more exposure your projects get, the faster they’ll sell. Market Knowledge - Builders need to be aware of what’s listing and selling around them. Current listings and sales in the resale market by product type and price point should be continually analyzed. At Infill Hub this is part of what we do on a daily basis and as the experts in this field we work alongside you to not only build an exceptional product but help you build the most desirable home in the community. We have a team of experts dedicated to doing this analysis for you and helping you make the right choices during construction. We are dedicated to keeping you up to date on market climate and trends.
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the vibe
PRE-CONSTRUCTION MLS GET THE EXPOSURE YOU NEED BEFORE YOU START! At Infill Hub we know how important it is to be able to sell your homes as soon as construction is completed. We have created a PRE CONSTRUCTON MLS which offers Buyers an MLS system that they can log on to and see available lots, various floor plans and 3D renderings of what the finished home will look like. The MLS system also allows Buyers to view amenities and other information in the area where you are building. The object is to help you sell your homes prior to starting the project. This way you are building with a sale already in hand. This complete listing and lead management system will help you sell.
INFILL HUB
Visit www.infillhub.com for more information on pre-construction MLS.
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the experience
BUILDER PACKAGES ESSENTIAL PACKAGE DETAILS A. B.
PRE-CONSTRUCTION FREE LISTING AND MARKETING SIGN ON CAGE
PREMIUM PACKAGE DETAILS A. B. C. D.
2 OPEN HOUSES A MONTH ALL SOCIAL MEDIA PLATFORMS IN BUILDER SECTION OF WEBSITE $5K SELL ON YOUR OWN PROGRAM
ELITE PACKAGE DETAILS A. B. C. D. E. F.
PACKAGE 2 + AUDI SPONSORED OPEN HOUSES IN FEATURED PROPERTIES PART AUDI SPONSORED VTOUR VIDEOS MONTHLY VIDEO UPDATES ON CONSTRUCTION $6K SELL ON YOUR OWN PROGRAM
PLATINUM PACKAGE DETAILS A. B. C. D. E.
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PACKAGE 3+ SNOW REMOVAL AND LAWN CUTS GUARANTEED STAGING PROGRAM (after 90 days - do no pay for staging) 10 HOURS OF WORK WITH INTERIOR DESIGNER $7K SELL ON YOUR OWN PROGRAM
the difference
HUGE LOCAL EXPOSURE GET THE EXPOSURE NEEDED Using Infill Hub can result in mass exposure on many different platforms to help your property get the publicity it needs. Infill Hub will provide the following: • A CUSTOM PROPERTY WEBSITE • A CUSTOM COLOR PROPERTY BROCHURE • A DETAILED DESCRIPTION OF THE PROPERTY WITH COLOR PHOTOGRAPHS AND A LINK TO THE WEBSITE WILL APPEAR IN CALGARY REAL ESTATE BOARD MULTIPLE LISTING SERVICE • OVER 100+ WEBSITES • A CUSTOM E-MAIL BLAST WITH PHOTOS AND LINK TO THE PROPERTY WEBSITE WILL BE SENT TO SEVERAL THOUSAND AGENTS & BUYERS • • •
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A CUSTOM E-MAIL BLAST WITH PHOTOS AND A LINK TO THE PROPERTY WEBSITE WILL BE SENT TO 20,000 OF GREATER INTERNATIONAL GROUP PERSONAL AND BUSINESS CONTACTS MEGA OPEN HOUSES HELD AND SPONSORED BY AUDI AN INFILL HUB FOR SALE SIGN WILL BE PLACED ON THE PROPERTY FROM THE START
the journey
THE CONCLUSION PROGRESSIVE FORWARD THINKING At Infill Hub, we believe in moving forward. We are constantly thinking of new, effective ways to market and sell your home. The small details matter, and we are always looking at new ways to enhance our marketing, service, technology and our team to reflect this model. Times are quickly changing, and at Infill Hub, we are we are agile and flexible in the face of change and progressively forward thinking. NIMBLE TACTICS & BEAUTIFUL MARKETING Exposure is important, but beautiful, unique marketing is essential. Our marketing tactics are carefully designed to be effective and correlate perfectly with all our marketing products. These products not only highlight in-depth details of the home, but also the community, builder, agent(s) and their recommendations, as well as the overall appeal. Infill Hub only works with the best to uphold both the builder’s and potential Buyer’s expectations. At Infill Hub, we want to exceed all your expectations. HAND SELECTED TEAM OF SPECIALISTS At Infill Hub, we believe that in order to provide the best service, products, advice and marketing, we have to have a strong team that specializes in each of these fields. Our team members are hand-picked professionals in their field which ensures the quality of service is never compromised and the best products are put forth. WE ARE COMMITTED TO YOU! At Infill Hub we are committed to professional, high quality service and our team members are equipped with the essential skills to be successful in the Calgary Real Estate Market.
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the convenience
OUR PARTNERS RESTAGE home staging
Home staging is a marketing investment in selling a home. Setting the stage for a higher selling price and a faster sale, home staging transforms properties from everyday living spaces into homes that buyers can see as their own. With its proven success rate home staging is flourishing in real estate markets across North America. Recent research shows that the economic benefits of home staging are so compelling that many realtors now only list homes after they have first been staged for sale. Home Staging Benefits • Staged homes show better than competing homes for sale. • Research shows that staged homes often sell for considerably more money and in • substantially less time than non-staged homes. • Photos of staged homes look better in print an internet advertising. • Staged homes are reconized as properties ready to sell and are more likely to be shown. • Staged homes are recognized by buyers as the best properties to see. Through professional home staging , sellers can gain a competitive edge in the marketplace. Combing merchandising with a thorough understanding of both current design trends and the psychology of the home purchasing process, home stages create an inviting space with broad appeal to as wide array of buyers as possible.
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IT’S NOT A LISTING, IT’S A lifestyle
It’s not a listing, It’s a
Lifestyle!
www.infillhub.com
REAL ESTATE (CENTRAL)
#206 - 2411 4 St NW Calgary, AB T2M 2Z8 Each office independently owned and operated
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